David Ogilvy, Michael Lewis, and Brad Pitt

A few nights ago, I watched a 1970s era David Susskind interview with legendary advertising executive, David Ogilvy (1911–1999).  Ogilvy told a story about what he learned from George Gallup, the founder of the Gallup poll. Gallup put Ogilvy in charge of one of his Hollywood studio accounts. Conventional wisdom at that time (late 1930s-1940s)
More >>