Why Am I Here... Again?

Welcome back, strangers!

Yes, I know. I haven’t posted a blog in so long you may have forgotten I ever did. Seriously, it’s been like a year and a half. But now that I’ve retired from the day job I’m back. This will continue to be where I give you all a peek into the life of a writing publisher and wearing those two hats will more than fill my days.
So, as an author, and more, as a publisher, why do I think blogging is worth doing? Well…  it’s business.
It’s very different than when blogging started before the turn of the century. Blogs used to be a platform to share your thoughts, feelings, opinions or experiences – an online journal or diary, usually with a small following of friends. Now it’s there are millions of blogs. Because it’s easy to start one anybody can declare themselves an expert or become an entertainer. For me and a lot of other writers, it’s an important way to contact readers and others in the writing industry.
Used correctly, a blog can increase traffic to your website. As a publisher, it’s also a way to reinforce my brand. Google’s algorithms focus on a website’s content and frequency of posts. Through my blog I can increase the number of inbound links that get people to our web site, and our popular Facebook page.
As a representative of Intrigue Publishing I need to establish myself as a publishing expert. The content I post on my blog will hopefully give readers the confidence to trust in our brand and trust my expertise. 
So, blogging has moved from an individual hobby to an influential business tool. It helps a small publisher to compete with the big guys. Likewise, it helps new authors to build an audience and complete with the big names.
More personally, I have a lot of hard earned experience in this business. knowledge comes from experience, and experience comes from making dumb mistakes. YOU don't need to make all the same stupid moves I made in the past. So I’ll share what life is like for a writer trying to produce more and better prose, and for a publisher trying to get more and better novels into print, and a lot about what I've learned along the way.
I’ll be back next week to discuss my goals as an author. Then I’ll share my objectives as a small publisher. What it’s like doing business with a spouse. Then, I’ll get back into useful tips for writing short stories, writing novels, and marketing!
Stay tuned and let me know what YOU’D like me to talk about.