Zoe M. McCarthy's Blog, page 31
October 23, 2014
2 Reasons Why You Must Make Your Characters Struggle
“You can’t relate to a superhero, to a superman, but you can identify with a real man who in times of crisis draws forth some extraordinary quality from within himself and triumphs but only after a struggle.” — Timothy Dalton Recently, I read about people being intrigued with reading or writing books with characters […]
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October 16, 2014
Why You Should Strongly Consider Writing in One Genre
My guest today is Jennifer Slattery, author of Beyond I Do. Jennifer shares an important principle. Be ready for her thought-provoking examples. And don’t miss more about Jennifer and Beyond I Do following her post. As a freelance editor I’m often asked by new writers: how do I start? And I always answer: […]
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October 9, 2014
2 Reasons to Include Animation in Your Promotion Activities
“No one wants to be hit over the head with product features or your ravings about how great your product is.” —Ilya Spitalnik (PowToon) During my marketing research, Ilva Spitalnik’s video, intrigued me with the idea of using cartoons in my blogs, promotions, and newsletters. Ilya Spitalnik described PowToon as an animated presentation platform […]
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October 2, 2014
How to Increase Visitors to Your Blog in Less Than 13 Words
“Yet nothing in the marketing mix is more important than a strong title.” —Michael Hyatt Hurray! Hurray! This post is the 100th I’ve written. Because I have guests on my blog, I’ve published more than 100 posts, but this is a milestone for me! I looked back at my early posts. Five posts did […]
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September 25, 2014
How You Can Conduct an Author Interview Like a Pro
“Remember, you are not the focus of the interview. Your only job is to make the interviewee look like a hero.“ —Carlos Cooper My guest today is Amy L. Sullivan, author of When More Is Not Enough. Amy graciously agreed to share steps to conduct out-of-the-ordinary interviews, whether for blog posts, audios, or videos. Her […]
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September 18, 2014
The Essential Announcement Element to Lure Readers to What You Write
“The danger of the Web is that you can go from idea to public announcement in under ten minutes.” —Seth Godin We do much work to write an interesting blog post, article, or book. Yet our announcements to promote our work fail to draw people to it. We ignore the one thing that works. […]
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September 11, 2014
7 Steps to Increase Your Blog Traffic with Click-to-Tweet
“The Internet has transformed many parts of our daily lives, touching everything from how we find information to how we go shopping, get directions, and even stay in touch with friends and family.” —Dean Ornish Since I added Tweetables to my blog posts, I’ve seen increases to my visits. Adding at least one Tweetable is […]
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September 4, 2014
HOW TO KEEP YOUR READERS TURNING THE PAGE
Author Marion Ueckermann is my guest today. Enjoy Marion’s blog tour and tips to keep readers engaged. And note the drawing below for a chance to receive an eBook of Marion’s novel. Helsinki Sunrise, a Passport to Romance, blog tour follows on from yesterday’s stop in Central Alberta, Canada with Marcia Lee Laylock where I […]
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August 28, 2014
How You Can Do a Techie’s Tasks for the Sake of Your Project
“I can do all this through him who gives me strength.” — Philippians 4:13 (NIV) Every morning, I ask God to direct the tasks I schedule for the week—and to equip me for each day’s work. Recently, I received the idea of a countdown clock on my blog. It would tick away the days, […]
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August 21, 2014
7 Tips to Mellow You in Your Daunting Book Marketing Plan
“My theory is that every little bit has the potential to help. We just have to learn where to focus our limited time and energy, because obviously we can’t do it all.” —Jody Hedlund Image courtesy of debspoons at FreeDigitalPhotos.net I’m up against developing and executing my marketing plan for my debut novel. I awake […]
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