Kristen Luciani's Blog, page 23

Please Brand Me Now!!!!

Branding. Argh.  Sooo challenging…and so permanent.  It needs to be just right. Identifying your “brand” is kind of like going to college, where the goal is trying to figure out what you want to do with the rest of your life.  But at eighteen, who really knows THAT? You have to pick a major but what are […]

There’s Nothing Taboo About Failure

Hi, my name is Kristen and I am a handbag junkie. In fact, I love them SO much that I spent a very large sum of money to design and sell my own. Unfortunately, though I cherished those handbags and saw them having a unique value proposition, my business never did become profitable. I really […]

The Flower Power Entrepreneur

Do you know what I absolutely hate spending money on? Greeting cards. I spend tons on cards for people that may be displayed on a counter for a couple of days and then casually get tossed into the trash.  Even the “discount” cards are still around $2.99.  And let’s not even discuss the dollar store cards. […]

It Can’t Just Be Smart…It Needs To Be Vogue

It can’t just be a “smart” watch. Because Apple would effectively eliminate and alienate every style-and-label-conscious consumer in its target audience. Common objection to an iDevice gracing my wrist – Why do I need a smart watch?  I’d rather sport a Chanel J-12 or my Cartier Balloon Bleu.  I have an iPhone…with a super blingy case…I’m […]

Jersey Girls Love Their Barefoot Sandals!

Ahhh…Oyster Fest 2014. Lobster rolls, crab cakes, clams, oysters, beer and…bling? Something I’ve always loved about the festivals in Jersey is that they celebrate small business owners.  We always find interesting products in our travels and if they are any bit girly, Lulu is at the table, front and center, ready to patronize. Yesterday was […]

Yet Another Teaser & Giveaway…YAY!!!!!

Hubby was just on Facebook and pointed to a picture of a girl named Gina who just had a Scrabble piece of the letter “G” tattooed to her ankle.  He said, “Would you ever do that?”  And I shook my head vehemently.  “No, absolutely not.  My name doesn’t begin with a ‘G’.” LOL.  But seriously…. […]

How Much Of A Sucker Are You???

Grandpa took the crew to football tonight.  I am super-excited  It’s been a long week and I really need to kick back with a glass of vino.  Ahhh.  I hear the chardonnay screaming at me to take the first refreshing sip.  But I resist, I just need to put away a few more stray toys.  Only […]

How Can I Find Key Influencers In My Niche?

Start-ups are typically cash-poor, at least in their very early days. So how the heck are CEOs supposed to get the word out about their fabulous offerings? Marketing firms, publicists, advertisers…everything costs MONEY! CEOs need boku bucks in order to develop their ideas into something saleable but then they need even MORE money to reach […]

Wouldn’t It Be Awesome If I Was A Developer Who Could Program My Own Freaking Ideas??

I’ve been extremely occupied with edits for my second novel, “Nothing Ventured,” this week.  And I thought there was no creativity left in my overworked brain to pour into the old entrepreneurial arsenal.  Thoughts of Mia and Chris incessantly swarm my mind and my sole focus is to finesse their love story to the satisfaction of my editor. […]

What’s Inside Your Closet??

How many times have you spotted someone who’s rocking a killer pair of booties or swinging around the most delectable piece of arm candy you can imagine? How about catching a glimpse of someone who just really knows how to piece together an awesome outfit? Someone whose style you’re just dying to emulate? I came […]