S.A. Mulraney's Blog, page 7
November 4, 2014
10 Places to Promote Your Book
Let’s face it, everyone pretty much knows about BookBub (if you don’t, feel free to read up on my own personal case study). But, the ‘Bub can be a tough nut to crack and they won’t just keep running the same books over and over. And, while free works, occasionally we’d like to get paid for our writing. ;-) So, what are the second-tier options for my discounted, but still paid book? Check out some of the options below. In no particular order.
The Midlist
Pixel of Ink
EreaderNewsToday
Bargain Booksy
Fussy Librarian
Daily Cheap Reads
Digital Book Today
ReadCheaply
Ereadercafe.com
Ebooklister.net
Now, while I’d like to say that the ROI is as solid for these as BookBub, that just isn’t the case. Make sure you do your homework before running an ad with ANY site. Some genres do better than others. They might have a big mailing list, but unless it’s segmented by genre, you could be sending your high fantasy novel to romance readers. Remember to temper your expectations. Be comfortable in the amount you’re investing, as you may not see a dollar for dollar return. Judge success on your own scale and understand that what works for one may not work for another.
Do you have experience with these or other advertising sites? Share with us in the comments and thanks for stopping by!
November 3, 2014
NaNoWriMo Day 3. How’s It Going?
Just a quick NaNoWriMo update. I had so much going on Saturday that I couldn’t even think about sitting down and writing, so I made up for it yesterday and pretty much got back on track with 3200 words. It felt really good to just churn out text without spending too much time getting hung up on content. It’s tough, though, because I’m working in first person, so my normal flow sometimes gets derailed by simple POV issues. I’m trying to avoid too much dialogue and allow myself to really get into the head of the main character. Anyway, looking forward to getting home and cranking out another 1667 or so. ;-)
Are you doing NaNo? How’s it going? How’s your word count?
November 2, 2014
Take a poll! It’ll be fun! Please? Pretty please? :-D
So, there’s probably been a flood of polls up on WordPress blogs these last few days. You can blame the folks running Blogging 201. ;-) But, I figure I’d join in the fray to get a better idea of what brings you back here (or brought you here in the first place). I post a little bit of everything related to writing and publishing (though primarily self-publishing), and I’m considering opening up the blog to guests in a weekly feature that would be focused on a particular craft or self-publishing topic. But, what I’d really like to know is what kind of posts are most worth your time. What do you like to see and what is the most helpful to you? So, if you have a moment, click away at the poll below!
Take Our Poll
If the choices in the poll don’t cut it, feel free to leave a comment. Thanks for stopping by! :-D
P.S. This poll will self-destruct on November 7th.
November 1, 2014
Happy 1st Day of NaNoWriMo!
Were you one of those crazy people who started writing at midnight last night? Good for you! The rest of us got a good night’s sleep and will try and crank out that first 1666 during normal business hours. ;-)
Again, if for some reason you’ve never heard of National Novel Writing Month, be sure to check it out. It’s fun!
October 31, 2014
Happy Halloween and My 100th Post!
That’s pretty crazy, right? I only started this thing back in late June and I’ve already eclipsed the 100 posts mark (slow for some perhaps, but fast for me). I’d say that’s pretty good. Right? Quiet voice from back of room: “Sure dude! Whatever!” ;-) So, I really wasn’t sure what to do with blog post 100, so I’m just going to throw some bloggy stats out.
Total views: 2304
Total visitors: 1469
Total comments: 197
Followers: 164
Views from search engines: 189
Top post (aside from homepage): Wow… BookBub… Wow
Most clicks: Amazon.com
Best month: September 734
Best week: September 1 (154 visitors, 268 views)
Top 5 Countries that visit my site: US, Brazil, UK. Germany, Canada
Spam blocked: 4,068
Alrighty then! Onward and upward! Use this info as you will. Maybe as a barometer for the success of your own site? I hope you’ve enjoyed hanging out with me for these first 100 posts.
October 29, 2014
The “Should I Self-Publish?” Checklist
Let’s get something straight; self publishing is not the easy way out. It is 10x more difficult than going through a traditional publisher. However, if you’re willing to put in the effort, the rewards can be that much better. Let’s take a look at some key points of self publishing to see if it’s the path you should take.
Do you want control over every single aspect of your writing and book design?
This is one of the biggest reasons why folks self publish. By self publishing, you answer to no one but yourself. This also means that you are the one responsible for everything and some folks don’t want all that responsibility. If you’re ready to be the end-all/be-all, then feel free to jump in.
Are you prepared to do the work necessary to publish the most polished novel you possibly can?
Self publishing isn’t about cranking out 70,000 words, uploading a Word file to KDP with a slapped-together cover, and clicking “Publish.” It’s about putting out the best darn book you possibly can without having to give up a huge chunk of royalties and a lifetime of rights. This means having the book professionally edited, paying to have a cover created, wrangling beta readers, and maybe even paying to have the insides formatted. If you’re not willing to make an effort to get these services, I recommend traditionally publishing. Honestly. Otherwise, you may be wasting your time and tarnishing your potential reputation. You might not have the money to do these sorts of things and I understand that, but then you’re going to be producing a mediocre product that neither you, nor your readers, will be happy with. Your goal should be to put out a book that rivals those found in any bookstore. If you can’t come close to that, then you should reconsider traditional publishing.
Are you willing to do the marketing necessary for your book to be successful?
This holds true whether you’re self published or a traditionally published midlist author: You’re going to have to do most of your own marketing. Marketing comes in many forms. Some cost money. Some don’t. But, no one is going to hand you a prize as soon as you self publish. In fact, unless your circle of family and friends is extraordinary (and they’re all willing to buy your book), immediate success is rare. It’s often a constant struggle to keep your book in front of readers. This doesn’t mean you need to devote your life to promoting your book (you should really be working on your next book as soon as your first one is published). But, promotion can take time and energy.
Can you handle criticism from strangers and friends in a professional manner?
Self-publishing is still a 4-letter-word to some people. It’s climbing its way out in certain crowds, but there are some who hear it and automatically assume “vanity publishing” and “most likely crap that no one else would publish.” Is your skin thick enough to be on the front lines? You will get negative reviews that target you because you are self published. You will get strange looks from people when you tell them you self published. You will get haughty disdain when you explain in clear terms why you self published. You will be faced with a type of segregation that, at times, will bar you from participation because of your chosen method of publication. You need to be able to take all of the criticism and doubt with your head held high and
Can you live without “publishing industry” validation?
This is a biggie. Do you need the established gatekeepers of traditional publishing to tip their cap your way in order to be proud of your writing? If so, turn back now. The chances of having that happen after self publishing are slim to none. Yes, it’s happened. Hugh Howey got a sweet paper-only contract after his self-published novel, Wool, took off. Recently, cover artist (he did the cover for Danny Dirks!) and author Jason Gurley published his epic, Eleanor, and had it picked up several months later by Crown Publishing (and recently in the UK by HarperCollins). Congrats to him. It’s so rare though. You can pretty much guarantee being shunned by any sort of traditional press once you’ve self published, unless you happen to sell a ridiculous amount of books out of the gate. $ attracts $.
If you answered “Yes” to all of these, congratulations on thinking you’re ready to be a self-published author. ;-) I can tell you, from 3+ years of personal experience, it has its moments, but I wouldn’t have it any other way. I’m proud of my mistakes and my successes because they are all mine.
What do you think? Anything I missed? Let us know in the comments and thanks for stopping by!
October 28, 2014
Tally Up Twitter Tuesday – 10/27
Been a while since I’ve posted this feature, so figured I’d dust it off with a fresh look. These are some of the more interesting things I’ve shared over on Twitter in the last week. Enjoy!
Simon & Schuster Strikes Amazon Deal Reviving Agency Ebook Pricing http://t.co/dkpdxCvXtW #authors #writers
— Scott A. Mulraney (@samulraney) October 21, 2014
How Kindle Unlimited Impacts Sales and Income http://t.co/HMRWKEK5iV #writers #authors
— Scott A. Mulraney (@samulraney) October 20, 2014
6 Steps To Become An Authorpreneur http://t.co/W6ReXWLwjx
— Scott A. Mulraney (@samulraney) October 22, 2014
How Karma and cooperation have changed the publishing game http://t.co/AaGA7CI9tF #yes #indie #authors
— Scott A. Mulraney (@samulraney) October 24, 2014
Ten Ways To Publicize Your Book You May Not Have Thought Of http://t.co/3ItDsQbK0W
— Scott A. Mulraney (@samulraney) October 24, 2014
As always, you can get these links first hand by following me over on Twitter. :-)
October 27, 2014
Me? On TV?! Sure, Why Not! – Writers2Writers Show 101 Teaser
So, this is a small sample clip of me pretending to know what I’m talking about with regard to publishing on Kindle Direct Publishing. ;-) While we still don’t have a debut date set, the producer has created some teasers. If you haven’t followed along with the Me? On TV? Sure, Why Not? series, feel free to peruse the older posts (Take 1, Take 2, Take 3 Take 4). Be sure to follow the YouTube channel to see the full episode when it finally airs! Heck, you might learn a thing or two. The show is hosted by Jennifer Sneed and Keith Fritz (friend and fellow author K. Edwin Fritz).
Thanks for stopping by! :-D
October 24, 2014
Dream Movie Casting
Don’t deny it. All authors do it. You’ve got your dream cast members for the roles in the movie of your book. Well, so do I. So, I had a little fun today and, for Danny Dirks and the Heir of Pendragon, here’s my dream cast. The only character I couldn’t find an actor for was Ollie Cline. They just don’t have a lot of teenage man-child actors. ;-)
Grayson Russell – Danny Dirks
Terence Stamp – Edward Pendrake (Danny’s Grandfather)
Kevin McKidd – Ted Dirks (Danny’s Father)
Saoirse Ronan – Kara Brennan (Danny’s next door neighbor)
Iain Glen – Bob Brennan (Kara’s Father)
Rade Serbedzija – Maximilian Brennan (Kara’s Uncle)
Mackenzie Foy – Katie Dirks (Danny’s Sister)
Terry Crews – Marcus Donovan (Danny’s mentor)
So, who’d play the lead in your book’s movie? Let us know in the comments and thanks for stopping by! :-D
October 23, 2014
Let the NaNoWriMo Madness Begin!
When I was a boy… Ok, I’m kidding. But, when I started writing this post, it occurred to me that it was that kind of story. Anyway, back when I first heard about NaNoWriMo (National Novel Writing Month for the uninitiated) in 2006, it was still in its fledgling state (launched in 1999, it was still fairly small back then). I heard about it and jumped on board with a ton of enthusiasm, as most do at first. Then I realized just how hard the task is. 1666 words a day for 30 days during the month of November. Yeah. It’s no small task. I won once… and that was working at breakneck speed to crank out 20,000 words in the last week alone.
Nowadays, NaNo has grown in notoriety. This year, according to the website, more than 400,000 writers will participate. And, with the enthusiasm comes the naysayers.
“You shouldn’t be trying to write a novel that quickly.”
“What good can it be in that short a time?”
“It’s a gimmick and real writers would never participate.”
I disagree for the most part with all of the naysayers. Anything that gets people to write is a good thing in my book (pun intended). Is this a pace you should keep up? Sure! If you can! I’d love to be able to crank out 1666 a day! Especially at the first-draft stage, which is what NaNo is really all about. You’re goal isn’t to write a polished/finished novel in a month. You’re cranking out 50,000 words of a first draft. You’re putting words to paper with the expectation that what you’re creating will need significant revisions… in December… and January… and February. First drafts are supposed to be crap! But, how great will it be to have a completed (or near completed) first draft at the end of the month!?
So, if you’re taking part, good luck. Have fun. Bond with your fellow WriMos. Learn as much as you can about your writing and the writing process. Crank out the best crappy first draft you possibly can. Keep your expectations low. Put words on the page and don’t worry about revising. There’ll be plenty of time for that.
Not taking part? Do your writer friends who are participating a favor. Don’t mock their intentions. Cheer them on! Let their milestones fuel your own writing endeavors. Be happy that they are writing! Will their NaNoWriMo book become a novel? Who knows? In today’s age of self-publishing, I’d never dare to say no. With the right editing, anyone can publish their work. Don’t rain on anyone’s parade.
As a last point, rushing to write a novel may be fun, but it shouldn’t make you think that you can rush the important parts. Revision, editing, proofing, beta reading, more revision, etc. Use NaNo to get the foundation, but don’t slap up paper walls and call it a house. ;-)
Have you done NaNoWriMo in the past? What’s you best advice for finishing? Let us know in the comments section and thanks for stopping by.


