David Hobbs's Blog, page 2
June 1, 2018
May 31, 2018
November 20, 2017
February 12, 2017
June 6, 2016
November 3, 2015
August 30, 2015
September 18, 2014
What's your number? The potential extent of web change impact.
Perhaps my biggest pet peeve in our industry is people thinking way too small about their web presences. One-off microsites are an example, where they may be tauted as a big splash when really they usually hinder broader goals of the organization (such as maintaining brand consistency over the long term). Or revamp / migration projects where a tiny glimpse of the total web presence "face" of your organization is changed (or some initial sections are launched without a real plan to m...
May 19, 2014
Digital beauty is only skin deep (and fleeting)
As an industry, we are not only too concerned with surface beauty, but we are attracted to the worst kind: fleeting beauty.
On Twitter Baldur Bjarnason tweeted a link to the following excerpt from the New York Times Innovation Report along with the comment "The report, IMO, underlines the uselessness of 'snowfalling' as an innovation strategy":
I couldn't agree more, and the concept of maximizing impact / replicability is a central to my new book Websi...
