Howard Murad's Blog, page 15
March 14, 2016
Wish List Sweepstakes Winner
Over the holiday season, we hosted our Win Your Wish List Sweepstakes, where Murad fans had the opportunity to enter for a chance to win up to $1,000 in Murad products of their choice!
Kaye Newman’s wish was granted when she signed up and created a Pinterest board titled “#CelebrateMurad” where she pinned her Murad Wish List products.
Here’s what Kaye had to say about her win:
“I have been using Murad products for about a year now. I absolutely think all your products are amazing. If I had to pick my favorite, it would be Renewing Cleansing Cream. My face and neck look and feel so refreshed and clean after I use it. I am so excited to win these amazing products! I am a stay-at-home mother and grandmother. I love spending time with my family and friends. I also enjoy long walks, swimming and going boat riding with my family. Thanks so much, Murad, for the win of these amazing products. You guys have made my 2016 start off wonderfully!” 
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Renewing Cleansing Cream
$36.00
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March 10, 2016
Murad Employees Learn How to Save Lives
Recently, we held a CPR training course at Murad headquarters. Way to go to our 35 employees who got certified! They now know how to step up and save a life in an emergency.
Each year, more than 300,000 people in the U.S. die of sudden cardiac arrest. February is National Heart Month, and the American Red Cross is urging everyone to learn CPR. Cardiac arrest is a leading cause of death, and immediate cardiopulmonary resuscitation (CPR) can literally mean the difference between life and death for a victim.
With training in CPR, more people are prepared to intervene and take action until medical professionals arrive during an emergency. Our in-house, intensive training included adult and pediatric first aid, CPR, and automated external defibrillator (AED) training. Murad employees received a 2-year certification upon completion.
Employees were trained in responding to breathing and cardiac emergencies, injuries, and sudden illness. Additionally, the first aid course trained everyone to identify and respond to common sudden illnesses, such as fainting, seizures, strokes, allergic reactions, poisoning and diabetic emergencies.
If you’re still not convinced you need to take a CPR course, here’s a troubling fact that may change your mind: About 80% of cardiac arrests happen at home near family members who often don’t know CPR. Murad employees who participated said the course was educational and empowering. And, as a bonus, taking the class in the workplace unified the team and built stronger relationships.
Everyone should take the time to get CPR certified. It could be the difference between life and death for a loved one. For more information on CPR training, check out the American Red Cross website.
The post Murad Employees Learn How to Save Lives appeared first on Face Forward.
March 7, 2016
Korean Beauty Trends
It’s the innovative, new beauty movement that everyone’s talking about. Korean skincare, or K-beauty, popped up everywhere in 2015, and it’s continuing to pick up steam in 2016. One of the fundamental concepts of this groundbreaking movement is layering a variety of different products on the skin. The results are incredible: flawless, youthful, hydrated skin. Murad has a number of products to help you jumpstart your K-beauty routine. Here’s a look at 3 Korean beauty trends that you can add to your skincare regimen starting today!
Double-Cleansing. This trend is exactly what it sounds like: you wash your face twice. Start with a cleansing oil, and follow with a foaming cleanser. The cleansing oil gets rid of oil-based pollutants (like sunscreen and makeup), while the foaming cleanser removes water-based debris (like old skin cells, bacteria and sweat). Stay tuned for a blog post from our education team on how it works, which Murad products to use for the best results, and why it’s an important step to add to your daily skincare routine.
Essences. This is a K-beauty buzzword and one of the most cutting-edge and popular types of Korean skincare products. An essence formula is highly concentrated with active ingredients, with textures ranging from a water-like lotion to a gel to a more serum-like texture. Essences penetrate deep into the skin to help prepare it for the next step. We have developed our first-ever essence product, Hydro Dynamic® Quenching Essence, which optimizes the skin’s capacity to retain hydration, leaving it soft, plump and youthful. Our education team wrote this blog post explaining more about Hydro Dynamic® Quenching Essence and how it works.
Multimasking. Another hot topic in the K-beauty world is multimasking, which targets multiple skin concerns all at once. The idea is to apply multiple masks simultaneously on different zones of the face to address concerns for those specific areas. Murad offers a variety of treatment masks to target a variety of concerns, including fine lines and wrinkles, loss of firmness, acne, and blackheads, so you can start multimasking to target your skin’s unique concerns. Our beauty team put together this video tutorial on how to master the art of multimasking.
Most K-beauty regimens include using anywhere from 8 to up to 17 layers of different skincare products! But we don’t want you to get overwhelmed. The 3 techniques explained above – double-cleansing, essences and multimasking – are a great place to start.
SHOP THE STORY
Hydro-Dynamic® Quenching Essence
$78.00
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March 4, 2016
Maria Menounos Glows in Murad at the Oscars
Stars were truly shining at this year’s Oscars—from show-stopping gowns to flawless skin and impeccable makeup that completed each look. Prepping stars for those magical moments on the red carpet starts at dawn, and no detail is too small for professional attention when the eyes of the world are literally upon you.
Makeup artists lay the groundwork for each unforgettable look with high-performance skincare to create the perfect canvas. Makeup artist Dimitris Giannetos prepared TV host and actress Maria Menounos’ skin with Murad to bring out a fresh-faced, effortless glow.
“I started preparing Maria’s face using Rapid Collagen Infusion®,” said Giannetos. This lightweight treatment absorbs quickly into skin and reduces the appearance of fine lines and wrinkles in 2 hours—just in time for any close-up interviews and red-carpet photo ops!
“Then I applied Hydro-Dynamic® Ultimate Moisture,” he continued. Rather than using highlighter to create a more obviously theatrical look, layering this luxurious moisturizer under makeup creates a natural, healthy glow and keeps skin hydrated for hours.
“To achieve an amazing cat-eye look, I used Eye Lift Firming Treatment for a fresh and sexy look!” said Giannetos. A smooth, lifted under-eye area will boost the wow factor of even the most understated eye makeup.
Image courtesy of @Giannetos on Instagram
Shop the Story:
Rapid Collagen Infusion
$84.00
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Hydro-Dynamic Ultimate Moisture
$72.00
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Eye Lift Firming Treatment
$68.00
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The post Maria Menounos Glows in Murad at the Oscars appeared first on Face Forward.
Appreciating & Providing Incentives to our Employees
In celebration of National Employee Appreciation Day, we’re shining the spotlight on our Murad employees.
Murad HQ Employees thrilled to have a half-day on National Employee Day
Murad started as a family-owned business over 25 years ago, and that tight-knit spirit is still very much alive today. Our team enjoys a variety of benefits, incentives and activities that tie into Dr. Murad’s Inclusive Health® philosophy to encourage us to look better, live better and feel better every day. One of these activities was our recent Murad Biggest Loser Competition.
Below, organizer and participant in the Murad Biggest Loser Competition and Director of Direct to Consumer Marketing Peter Evans tells us about the experience.
Sources estimate that the average worker in the U.S. spends between 50% and 75% of his or her waking hours at work. We often spend more time with our work colleagues on a day-to-day basis than we do with our families! And, all those hours sitting at our desks, in lunch meetings, and in our cars driving start to take a toll and leave a mark… on our waistlines.
That’s how a casual watercooler conversation just before the holidays morphed into a worker-led initiative to band together, help one another put some balance in back into our diets, and get up off of our chairs for more than just a trip to the vending machine.
Within just a few days, 35 of us had pooled our $20 entrance fees and created the Murad Biggest Loser Competition.
The challenge was simple. We were committed to losing at least 3% of our body weight within a 6-week period. The pool was then to be split 50/50 between the individual and the team with the highest weight-loss percentage. But in order to ensure the teams were fair, we had to create them based on our personal goals and our initial measurements.
We showed up every Monday for 6 weeks to get weighed in, and the results (just percentages, thank you very much!) were posted for all to see to make sure we were sticking to our commitments and making progress.
While we randomized the teams for the sake of fairness, it was a huge contributing factor to the program’s success. People who may have known each other only by name were now on a team working for their personal goals as well as a team one. Having their success or failure impact others’ chances of winning created some surprisingly strong bonds.
Within the first week, teams were sharing recipes, meeting to walk outside during lunch hour, and following each other on MyFitnessPal.com. The comradery, the support, the helping hand that led us away from the 4 p.m. plate of cookies in the kitchen, and even the good-natured trash-talking between competitors brought us together in a way no one could have imagined!
Week after week, the pounds melted away, and the sense of purpose and satisfaction became unmistakable. We were on a mission!
There were setbacks. We found ourselves taking turns acting as cheerleaders for those who looked like they were giving up and prodding taskmasters for others who had stopped pulling their weight, so to speak.
But by week 6, we had all lost an incredible 350 pounds and shared in a sometimes difficult, but ultimately unbelievably empowering, experience that we were sorry to see come to an end. When passing out the mini trophies for the winners, gold medals for all, and even some Amazon gift cards that Murad HR wanted to contribute to our cause, there were cries for more.
We’ve now had 2 glorious weeks of self-congratulations and enjoying our beautiful, healthier, leaner bodies, and it has been fantastic. But not content with a memory that’s destined to fade, there are many who want to keep it going. March will now see the launch of phase 2: The Murad Keep-It-Off Challenge!
And I for one am really looking forward to another chance to partner up with work friends and colleagues to bring a little healthy, fun balance to each of my work days!
The post Appreciating & Providing Incentives to our Employees appeared first on Face Forward.
March 3, 2016
Hydro-Dynamic® Quenching Essence: A Drink of Water for Your Skin
Dr. Murad’s new Hydro-Dynamic® Quenching Essence, inspired by the Korean skincare industry, is designed to help maximize the skin’s ability to retain water to leave it soft, plump and youthful. This product is perfect for prepping and priming the skin, and it optimizes any other moisture layered on top.
Watch our video tutorial to learn how Hydro-Dynamic® Quenching Essence works as well as how to use it.
SHOP THE STORY
Hydro-Dynamic® Quenching Essence
$78.00
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The post Hydro-Dynamic® Quenching Essence: A Drink of Water for Your Skin appeared first on Face Forward.
February 29, 2016
Leap Year: The Gift of an Extra Day
2016 is a Leap Year, which means we get to enjoy an extra day on Monday, February 29. What a gift! So, what will you do with your extra 24 hours? We hope you’ll take advantage of this bonus day and do something special for yourself.
We get it. Our daily lives are often jam-packed with obligations. But Dr. Murad says sometimes you must, “Make an appointment with yourself.” We encourage you to take this mantra into your own life. Here are 8 ideas that embrace Dr. Murad’s Inclusive Health® lifestyle to look, live and feel better. So, go ahead, take the leap!
Unplug. Give yourself permission to turn off the phone. Even for just an hour or two. We’ve become a society that is now dependent on our mobile devices. By powering down your cell phone, you will become more present and less stressed.
Play like a toddler. What did you love to do when you were a kid? Toddlers are spontaneous and carefree. They don’t think about the risks before jumping into the unfamiliar. Take a leap back into your childhood, and have some good, old-fashioned fun.
Spend time in nature. Being in nature gives you a sense of connectedness, meaning, and purpose. Go for a walk, take a hike or swim in the ocean.
Get moving. Try a new exercise class or just dance around in your living room. Exercise releases endorphins, which elevates our moods and keeps us young.
Be mindful. Leap into silence. Take time to slow down, notice your surroundings, and breathe. Even finding just 10 minutes to sit in stillness can help your mind build the “muscles” it needs to let go of stress.
Get creative. Immerse yourself in the artistic process, and let your self-expression take over. Get creative by painting, drawing, woodworking or dancing. Choose an activity that inspires you!
Me time. Pamper yourself with a massage or facial. Get a mani-pedi. Take a long bubble bath. Read a book. Take a nap. You deserve it. If this is the only thing you can squeeze into your extra day, you will thank yourself.
Try a healthy, new recipe. Dr. Murad reminds us that “eating your water” is one of the best ways to keep your cells strong, healthy and hydrated. Try a new recipe that incorporates water-rich fruits and vegetable.
Leap Year only comes along once every 4 years, so give it some thought, carve out some time, make an appointment with yourself, and take the leap!
The post Leap Year: The Gift of an Extra Day appeared first on Face Forward.
February 28, 2016
Red Carpet Makeup Pro Tips
Combining skincare products and makeup can make a flawless, red-carpet look seem effortless. In honor of the Academy Awards, Los Angeles-based makeup artist Brett Freedman shares the tips he uses on his celebrity clients to get them red-carpet ready. Find out Brett’s advice on how to use Murad skincare products to prime the eyebrows, line the lips for a bold color, sheer out your concealer, and make your powder bronzer or blush last all day.
Shop the Story:
Invisiblur Perfecting Shield
$65.00
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Renewing Eye Cream
$80.00
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Advanced Active Radiance® Serum
$90.00
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The post Red Carpet Makeup Pro Tips appeared first on Face Forward.
February 25, 2016
How to Get an Airbrushed, Matte Look: Pro Tips from Celebrity Makeup Artist Brett Freedman
From the red carpet to the runway, there’s a gorgeous makeup trend that’s turning heads: matte foundation that looks like it’s been airbrushed on. Celebrity makeup artist Brett Freedman shows us how to create an airbrushed, matte look using Murad’s Oil-Control Mattifier SPF 15 and Invisiblur™ Perfecting Shield.
Shop the Story:
Oil-Control Mattifier
$39.50
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Invisiblur Perfecting Shield
$65.00
Shop Now
Advanced Active Radiance Serum
$90.00
Shop Now
The post How to Get an Airbrushed, Matte Look: Pro Tips from Celebrity Makeup Artist Brett Freedman appeared first on Face Forward.
February 23, 2016
Join the Conversation @MuradSkincare
Staying connected to our fans via social media is very important to us here at Murad. Besides getting inspired by you and hearing what you think about our products, we’re able to share our latest media buzz, sweepstakes announcements, and tips and tricks for using our products. Finally, our social channels allow you to talk to us, the experts at Murad, with any questions or concerns you may have. We want to hear from you!
Each of our social channels offers a completely different experience. Find us by searching @MuradSkincare on the following channels:
Engage with us, and share and create posts using our products.
Stay current on the Murad media buzz, reviews, our Face Forward blog, and the happenings at #MuradHQ.
Follow our boards for the Murad media buzz, reviews, and product how-tos. Also view and re-pin our collection of infographics for the hottest beauty looks and other skincare tips.
View a variety of how-to videos, blog posts, and other skincare tips and tricks. Also, ask us questions, and share feedback and experiences.
Watch our video library of Q&As with Dr. Murad, product reviews, how-tos and more.
Don’t get left out; be part of the Murad beauty conversation by using #MuradSkincare and following us across all social channels!
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