Todd Caponi
Goodreads Author
Born
The United States
Website
Member Since
October 2018
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Todd Caponi
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Hannah Goulding's review
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Four Levers Negotiating: The Simple, Counterintuitive Way to Higher Deal Values and Lasting Trust:
"“Salespeople are untrustworthy.” Why do you think this is a stereotype?
Based on how people respond when I tell them what I do, I think it is because sales has been framed as persuasion. Just finished Four Levers of Negotiation by Todd Caponi , and it" Read more of this review » |
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Todd Caponi
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Todd Caponi
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Alex Redey's review
of
Four Levers Negotiating: The Simple, Counterintuitive Way to Higher Deal Values and Lasting Trust:
"I liked how human the book felt. No pressure tricks, no manipulation. The example of paying for future years upfront showed me how flexible deals can be when you think in levers instead of flat discounts. It’s a method that builds trust instead of te"
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Todd Caponi
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Sam Log's review
of
Four Levers Negotiating: The Simple, Counterintuitive Way to Higher Deal Values and Lasting Trust:
"The book made something complicated feel simple. The story about giving discounts too easily hit me hard because I’ve done that so many times. Using the levers helped me stop giving away things for free. Now every concession has a clear trade-off. It"
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Todd Caponi
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Slimsyy's review
of
Four Levers Negotiating: The Simple, Counterintuitive Way to Higher Deal Values and Lasting Trust:
"One of the most practical business books I’ve read. The Four Levers framework made negotiation feel logical instead of stressful. I used the “mutual alignment on timing” idea with a prospect last week, and they opened up about their internal process "
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Todd Caponi
finished reading
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Todd Caponi
rated a book it was amazing
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Todd Caponi
rated a book it was amazing
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Todd Caponi
finished reading
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“You will make sure your team is working on the right opportunities at the right time through your efforts to hone the team’s focus. You’ll lead the field each day with the right people in the right roles in the right places with the right tools and the right resources through your efforts to build it. Your team will consistently execute through your efforts to drive the fundamentals. You will predict the future through measuring the right KPIs and metrics engrossing your responsibility to forecast. And you will drive fun through the creation, management, and optimization of an environment where your team is intrinsically inspired, so they’ll show up, do their best, stay, and tell their friends.”
― The Transparent Sales Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results
― The Transparent Sales Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results




















