Todd Caponi

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Todd Caponi

Goodreads Author


Born
The United States
Website

Member Since
October 2018


Average rating: 4.28 · 278 ratings · 37 reviews · 5 distinct worksSimilar authors
The Transparency Sale: How ...

4.23 avg rating — 223 ratings7 editions
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The Transparent Sales Leade...

4.46 avg rating — 41 ratings5 editions
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Four Levers Negotiating: Th...

4.64 avg rating — 14 ratings4 editions
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The Transparent Sales Leade...

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Four Levers Negotiating by Todd Caponi
"“Salespeople are untrustworthy.” Why do you think this is a stereotype?

Based on how people respond when I tell them what I do, I think it is because sales has been framed as persuasion.

Just finished Four Levers of Negotiation by Todd Caponi , and it" Read more of this review »
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Four Levers Negotiating by Todd Caponi
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Four Levers Negotiating by Todd Caponi
"I liked how human the book felt. No pressure tricks, no manipulation. The example of paying for future years upfront showed me how flexible deals can be when you think in levers instead of flat discounts. It’s a method that builds trust instead of te" Read more of this review »
Four Levers Negotiating by Todd Caponi
"The book made something complicated feel simple. The story about giving discounts too easily hit me hard because I’ve done that so many times. Using the levers helped me stop giving away things for free. Now every concession has a clear trade-off. It" Read more of this review »
Four Levers Negotiating by Todd Caponi
"One of the most practical business books I’ve read. The Four Levers framework made negotiation feel logical instead of stressful. I used the “mutual alignment on timing” idea with a prospect last week, and they opened up about their internal process " Read more of this review »
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The Transparency Sale by Todd Caponi
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The Transparent Sales Leader by Todd Caponi
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The Transparent Sales Leader by Todd Caponi
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Quotes by Todd Caponi  (?)
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“You will make sure your team is working on the right opportunities at the right time through your efforts to hone the team’s focus. You’ll lead the field each day with the right people in the right roles in the right places with the right tools and the right resources through your efforts to build it. Your team will consistently execute through your efforts to drive the fundamentals. You will predict the future through measuring the right KPIs and metrics engrossing your responsibility to forecast. And you will drive fun through the creation, management, and optimization of an environment where your team is intrinsically inspired, so they’ll show up, do their best, stay, and tell their friends.”
Todd Caponi, The Transparent Sales Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results

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