Sue L. Canfield's Blog, page 8
April 1, 2020
How You Can Stop Worrying and Learn to Love Your Newsletter
The average person’s training in marketing consists entirely of seeing how fast we can mute the commercials during our favorite television show. And spam. We’re taught, from the time we become consumers at the age of 2 or 3, how marketing is obnoxious and annoying, and that’s all we experience. Because when it is otherwise, […]
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March 30, 2020
Author Interview Questions – Be Prepared to Answer
Even though you’ve prepared, there may be questions an interviewer asks that you hadn’t considered. Here are 10 questions you want to be prepared to answer: What inspired you to write this book? What can you tell us about your book? What did you learn writing this book? What surprised you the most about writing […]
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March 23, 2020
Skype Interview Tips (Good for Zoom too)
Since more and more media outlets are using Skype for conducting interviews, here are a few tips to help you look and sound good when sharing your message. Set up Skype in advance. If you don’t yet have a Skype account, set one up now on your computer. Practice using it with a friend in advance […]
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Skype Interview Tips
Since more and more media outlets are using Skype for conducting interviews, here are a few tips to help you look and sound good when sharing your message. Set up Skype in advance. If you don’t yet have a Skype account, set one up now on your computer. Practice using it with a friend in advance […]
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March 19, 2020
John Wall, Host of Marketing Over Coffee Podcast [Interview]
Marketing Over Coffee is a marketing podcast, audio on demand that covers both classic and new marketing. Your hosts, John J. Wall and Christopher S. Penn, record the show every week and publish the show on Thursday mornings. You can download the shows and listen to them whenever you want – in your office, on your commute, where […]
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March 16, 2020
Video Interviews
Because Skype has successfully integrated its system with major TV newsrooms, many video interviews are now done using Skype. Check your environment so there are no distractions. Keep the backdrop simple so you are the focal point. If you are an author, you might have a copy of your book in the background. Position the […]
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March 9, 2020
Audio Interviews
More and more audio interviews and podcasts are now being done using Skype, FaceTime, Zoom or some other technology for better sound quality. Here are some tips to help you do your best: Be sure your microphone works! Rehearse with a friend asking the interview questions so you can practice your responses. Record your practice […]
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March 5, 2020
Tim Reid, Host of The Small Business Big Marketing Show Podcast [Interview]
Tim, tell us about your podcast. Called The Small Business Big Marketing Show, it’s reason for being is to help demystify marketing for small business owners. To help them embrace this important business-growing discipline to the point that they actually enjoy marketing themselves and their precious business. In fact, my dream is that marketing becomes a hobby […]
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March 2, 2020
Interview Technology
Years ago media interviews were done in person at a studio. Today many interviews are done online using Skype, FaceTime, Zoom or some other technology. If you’re not yet familiar with these platforms, now is the time to learn. Willingness to use one of these platforms for an interview increases your chances of being selected. […]
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February 24, 2020
Your Book Publicity Menu: Dessert, Media Contacts List
We’ve discussed your three-course book publicity menu: website, mailing list, social media. Now time for dessert. Just as a very special dessert may take a lot of time and attention to detail, so does creating and maintaining a media contacts list. Start in your local area by gathering local media names and contact information. Keep […]
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