Adidas Wilson's Blog, page 55
November 18, 2017
November 17, 2017
RAMPAGE – OFFICIAL TRAILER 1 [HD]
Release date: April 20, 2018 (USA)
Director: Brad Peyton
Production company: New Line Cinema
Screenplay: Carlton Cuse, Ryan Engle, Ryan J. Condal
Producers: Dwayne Johnson, Brad Peyton, Beau Flynn
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Hotel Transylvania 3: Summer Vacation
Release date: July 13, 2018 (USA)
Director: Genndy Tartakovsky
Production company: Sony Pictures Animation
Budget: 65 million USD
Distributed by: Sony Pictures Motion Picture Group
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Gangster Land Trailer #1 (2017)
The story of America’s most famous mobsters and their rise to power, GANGSTER LAND examines Al Capone’s ascension through the eyes of his second in command, “Machine Gun” Jack McGurn. Once an amateur boxer, McGurn is lured into the Italian mafia after the murder of his step-father. Upon joining, he rises swiftly through the ranks along with friend and eventual Boss, Capone. As the Italian mob becomes the most lucrative criminal organization in the country, tensions build with “Bugs” Moran and the Irish mob which ignites a brutal gang war culminating with the St. Valentine’s Day Massacre.
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5 Ways Marketers Can Effectively Hack Instagram
The introduction of Instagram’s algorithm rewrote the rules of the platform and sparked outrage from influencers who deem the algorithm as creatively debilitating. Despite the outcries, Instagram hasn’t changed its stance on showing audiences what the platform thinks they want to see, rather than what has been most recently posted in the network.
While the algorithm forces content creators to work harder for engagement, users also have more platform touch-points to reach viewers in the forms of Instagram Live and Stories. There are approximately 800 million users engaging with Instagram every month (and 500 million daily), giving marketers the opportunity to connect with a robust (and fast growing) audience.
Over the past year the platform has become more sophisticated, and to keep up, so too must users. Gone are the days when brands and influencers could afford to simply throw content up on their feeds and hope something would stick. Organizations spanning various verticals, including Founding Farmersrestaurants, Taft, and Azazie, are tapping into Instagram’s newest features as a means of building deeper connections, growing their audiences and, of course, increasing their incomes.
Now, to truly leverage the vast reach and engagement potential of the platform, content creators must take more shrewd approaches.
While there is no magic formula to Instagram success, there are a few new and classic strategies that anyone or brand looking to up its Instagram game must implement. It’s time to get smarter with your Instagram marketing efforts and here are five hacks that deserve your attention:
1. Go Deeper with Instagram Stories
When you were new to Instagram, posting a photo and getting one comment was cause for celebration. However, as you’ve come to realize the benefits of this social platform, you’re looking for more.
This is where Instagram Stories comes into play. With this feature, you can share every moment from your day, all in slideshow format through both photos and videos.
It’s like Instagram marketing on steroids. You don’t have to worry as much about over-posting, in part because stories only stay up for 24 hours (although you still want to make sure it’s content that your audience wants to see, and that you don’t oversaturate). You can tell your story in a variety of ways: photos, videos, boomerangs, geo filters, stickers and/or emojis.
According to Dan Simons, co-owner of the most booked restaurant in the nation on Open Table,
“Insta-stories are a great way to give some real, authentic, behind the scenes looks into your business. At Founding Farmers for example, if we’re shaping bread in our bakery, getting a delivery from one of our partners, breaking down a whole fish, or making our ginger syrup at the bar – these are all things that our guests don’t usually see. We get great engagement when we go behind the scenes – and by doing this, we also get to showcase the people who work in the restaurant day in and day out – which is of huge value to us.”
Insta-stories is built so that you can tag other businesses and people easily, as long as they have an instagram account. In addition, business accounts with more than 10K followers can now link directly to products or services with the “swipe up to learn more” action. Thanks to Shopify, Instagram is also developing a way to sell directly without requiring users to ever leave the app to make a purchase. Although it’s still in test mode, it won’t be long before you can use this integration to sell directly to your target audience on Instagram.
This hack is sure to change marketing strategies in 2018.
2. Use Instagram Live
If an Instagram photo or story isn’t enough to get your point across, it may be time to experiment with Instagram Live.
With live video posted in real-time, there are many ways to use this feature to hack your way to Instagram success. Consider covering a live event, hosting a question and answer session, hosting a live show, or vlogging.
Many brands are still experimenting with Instagram Live, but the beauty of this feature is that it doesn’t have to be perfect. Because the content is fleeting, it gives you the chance to pull back the curtain on your brand and highlight your voice and brand personality.
Take cues from brands, such as Cheerios, that have found a place in their marketing plan for Instagram Live.
For example, the company recently used this feature to introduce a new product that’s now available in stores nationwide. The video isn’t long or deeply involved, but it packs more punch than a standard post.
3. Interact Regularly with Your Followers
It’s social media, which means you need to be social with your followers. Instagram isn’t a post and run platform, but a post, connect, and converse. This includes responding to comments on your pictures, responding to direct messages via your stories, even using stories to answer questions directly, or interacting with your followers in other ways. Building your business capacity and systems to be live in real time on Instagram is an investment worth making.
Ecommerce bridal retailer, Azazie, recognizes that its customers are the heartbeat of its brand, and they are passionate about sharing their experiences and photographs with the entire Azazie community. When a customer makes the effort to engage with Instagram content, the Azazie team does not let it go unnoticed. For this company, every customer is an influencer, and every engagement matters.
Ted Chin’s eye.c Instagram page shows what it means to engage with followers. He doesn’t just post photos and move on. He takes the time to respond to as many comments as possible, which helps boost both the comment count and the number of likes.
If you’re new to Instagram, it will only take a few minutes to respond to every comment. It sounds trivial, but it’s one of the best ways to speed up the growth of your page. Your followers want to be part of your brand. Engaging through the comment section will help them feel included.
4. Opt For Quality Over Quantity
It goes without saying, perhaps, but on a social media platform built around pictures, image quality is paramount. It’s getting tougher to break through the Instagram noise and really resonate with audiences and brands have to prioritize quality. Uploading images that are off-brand, or inconsistent with your voice and tone can be jarring to your followers who can be very quick to unfollow you.
There is a lot of data available on what types of posts get the most engagement. For example, according to SproutSocial, photos with faces garner 38 percent more likes, and photos generate 36 percent more engagement than videos. Hopper HQ Instagram performance analysis indicates the Gingham filter attracts more likes and comments than any of the others, and Clarendon came in second.
If you’re wondering what a high quality Instagram photo looks like, check out National Geographic’s page. The photos tell a story, are within the brand’s niche, and are diverse enough to keep people coming back for more.
You don’t have to be a professional photographer to take “National Geographic-like” photos. All you need is a plan and some creativity. Snap as many photos as you can and then choose the best.
5. Choose Your Captions and Hashtags Wisely
As competition on Instagram continues to pick up, it’s more important than ever to use the consider how your captions and hashtags support your visual content.
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YouTube creators are frustrated that a bot keeps demonetizing their videos
One night at the beginning of November, tech reviewer Ben Schmanke published a YouTube video comparing the cameras on the iPhone X, the Samsung S8, and the LG V30. YouTube initially classified the video as suitable for all advertisers, indicated by a green dollar sign icon. When Schmanke woke up the next morning, the classification icon had been changed to a yellow dollar sign, which means the video can only make money from a limited number of advertisers.
“[YouTube] said this shouldn’t happen, but obviously it keeps happening,” Schmanke said of the switch from green to yellow. “Overnight I gained a good 10,000 or 20,000 views, so that’s lost money on both my part and their part.”
Schmanke is just one of several YouTubers who has had issues with YouTube demonetizing or limiting ads on their iPhone X videos in recent weeks. Dylan Hong, who runs a small tech channel, says his video about iPhone X accessories was immediately flagged as a yellow-icon, limited-ad video. He wasn’t really concerned about lost revenue, but he was surprised.
“I make super advertiser-friendly, family-friendly videos,” Hong told The Verge. “It was just an algorithm fail that a bunch of iPhone X videos from really reputable reviewers and much smaller channels just got auto-flagged from the beginning.”
As reported by TechnoBuffalo, YouTube’s algorithm began marking some new iPhone X videos as “unsuitable for advertisers” at the end of last month. Although more imaginative fans theorized that was Google’s way of boycotting Apple, it seems more likely that it was just the latest in a string of issues with ad revenue and algorithms on YouTube. Schmanke and Hong both said that after they appealed the classifications of their iPhone X videos, YouTube restored monetization within a few hours. Casey Neistat, who also had one of his iPhone X videos flagged immediately, tweeted that YouTube fixed the error about an hour later.
The bug received a lot of attention in the YouTube community because it affected high-profile users like Neistat, MKBHD, and Justine Ezarik, but YouTube says the issue was not widespread. “We looked into reports that iPhone X videos weren’t running ads, and there is no data to support there is any kind of trend,” a YouTube spokesperson told The Verge. “In fact, the vast majority iPhone X videos are monetizing just fine across the platform. We encourage creators to appeal if they feel their video has been wrong demonetized, and every appeal helps our advertising systems get smarter over time.”
YouTube also says total creator revenue is up “significantly” year over year.
Even though YouTube acted quickly to fix the issue, YouTubers are still frustrated by the company’s ongoing problems with demonetization and transparency. The main concern from creators seems to be that they don’t understand why particular videos get demonetized, especially when it’s something as seemingly uncontroversial as a phone unboxing. And because YouTube’s algorithm makes decisions immediately and at scale, it can be difficult to figure out what causes a certain video to get flagged.
“Before I posted the iPhone X video, I knew people were saying the algorithm was flagging that term exactly,” Schmanke said. “And I don’t know if it was because of ‘X,’ like X-rated or XXX… but you would think input some code on the back-end to ignore ‘iPhone X.’”
YouTube suggests that creators upload videos as unlisted or private to check the monetization status before a video goes public, but many creators don’t want to wait when it comes to timely news and reviews.
Hilarious/ridiculous @YouTube bug of the day: Demonetizing every iPhone unboxing on the site @tldtoday @SuperSaf @CaseyNeistat pic.twitter.com/Sj44SfORWD
— Marques Brownlee (@MKBHD) November 3, 2017
About a month ago, Neistat posted a video to his channel titled “DEMONETIZED DEMONETIZED DEMONETIZED,” after YouTube demonetized one of his travel vlogs. In the video, Neistat argues that the advertising “controversy” has become “a catalyst for the YouTube community to speak out about what upsets them about YouTube.” He argued that the company was considering its community second to advertisers, when in fact, the community should be treated as the most important part of YouTube. Soon after, YouTube announced it was releasing a “performance improvement update” that it claimed would result in 30 percent fewer videos being flagged for demonetization.
But the iPhone X demonetization error happened after this performance update, and there will likely be similar bugs in the future. Creators just want YouTube to handle communication differently. “I trust that YouTube is working hard on their end,” Hong said. “What YouTube is trying to do from a machine learning standpoint is really difficult… but their community engagement side is terrible.”
OMG my iPhone Unboxing was demonetized too @youtube y u do dis pic.twitter.com/EkH41ieGjo
— Justine Ezarik (@ijustine) November 3, 2017
YouTube insists that every appealed video will “receive a human review,” but some creators think they shouldn’t have to appeal regularly at the whims of YouTube’s algorithm. Both Hong and Schmanke echo Neistat’s recent suggestion that bigger YouTube channels should receive an automatic human review, rather than lose views while appealing a video.
Source:
https://www.theverge.com/2017/11/14/16648348/youtube-demonetizing-iphone-x-videos
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Tesla builds another giant 50-Supercharger station in China
Tesla appears to be rushing toward its seemingly impossible goal to have 10,000 Superchargers online by the end of the year. In recent days and weeks, the company has been opening mega Supercharger stations with record numbers of stalls.
The latest is a new 50-stall Supercharger station in China, which makes it the biggest in the world equal to another station in China.
The news follows the launch of Tesla’s two new 40-stall stations in the US yesterday.
Tesla already had a 50-stall station in China, which became the biggest in the world when it opened in Shanghai last month. Now, Tesla updated its Supercharger station at the Baolong Plaza in Beijing from 20 stalls to 50 stalls.
Jason Man, a Tesla owner in China, keeps updated on the local Tesla charging infrastructure and says that a new impressive picture of the giant updated charging station started to make the rounds on Chinese social media:
It makes sense that Tesla is focusing on expanding its Chinese charging infrastructure since China is already the biggest market for electric vehicles, or any vehicles for that matter, and Tesla profited from the demand by tripling its sales to over $1 billion in the country in 2016.
Tesla continues to have strong sales in the country this year, where it leads foreign electric car sales with no close second.
The company keeps growing in the market with Model S and Model X alone by expanding its presence with more stores, service centers, and Superchargers, but local manufacturing and Model 3 are expected to be needed to take the automaker to the next level in China.
Earlier this month, CEO Elon Musk said that he expects that Tesla will have a factory running in China in about 3 years.
With this new station, over the space of just a few weeks, Tesla opened 4 new record-breaking Supercharging stations – now bringing the total number of Supercharger stalls to over 7,500.
Electrek’s Take
Tesla is still a long way from their goal of 10,000 Superchargers by the end of the year, but they currently have over 80 stations under construction and several of them have 20+ stalls, according to Supercharge.info.
If they can bring most of them online over the next month, they should get pretty close to their goal.
Furthermore, Tesla recently demonstrated the ability to bring Superchargers online rather quickly. They added over 50 stations and 600 stalls over the last month and they deployed the new Supercharger corridor going to its giant Powerpack project in Australia in just 2 weeks.
I find it hard to believe that they will reach their goal with just about 6 weeks left in the year, but I wouldn’t go as far as saying that it is impossible – especially if they keep opening those new giant Supercharger stations like those in California and China.
Source:
Tesla builds another giant 50-Supercharger station in China
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Elon Musk’s 1,000 hp Tesla Semi truck just became the second most desirable vehicle in the world
See, we’ve been expecting an electric truck from Tesla for a few months now and we expected it to be, well, a truck that runs on electricity. What we didn’t expect was what is possibly the most powerful, highway-legal truck in the world and what could soon be the fastest production car in the world.
First, let’s look at the stats of the Semi:
0-60 mph (96 kph): 5 seconds
0-60 mph with an 80,000 lb (over 36 tonnes): 20 seconds
Range: 500 miles (over 800 km)
Guarantee: 1 million miles (1.6 million km)
Charging speed: 30 minutes for 400 km range
And all of this awesomeness is packed into a Class 8 semi-truck with a drag coefficient that’s lower than that of the $2 mn Bugatti Chiron with a 6.5-foot cab that you can stand in.
This is, frankly, incredible. It’s a vehicle that’s more exciting than any car we’ve ever seen. And it even comes with Autopilot.
The truck is, according to Elon Musk, a big contributor to pollution. They’re large, toxic machines that pollute the Earth. The Tesla Semi, as Musk puts it, runs on sunlight.
The six-wheeled semi is powered by four independent electric motors that draw power from a battery bank in the base of the vehicle. These are the same motors that power the Tesla Model 3, so we are, in effect, looking at a 1000 hp powertrain. As Wired notes in its preview of the vehicle, torque is more important for trucks, and that’s a figure that’s not been disclosed yet.
Regardless, the staggering acceleration and power figures for the vehicle, and the fact that it’s running on a massive, electric powertrain, mean that torque must be, for lack of a better word, chunkmungous.
Musk claims that the vehicle can hit 60 mph in 5 seconds when unladen, and that it will hit that same speed in 20 seconds even when fully laden (around 36 tonnes, according to various highway codes in America). The vehicle will also comfortably manage 65 mph (104 kph), where diesel trucks will only hit 45 mph (72 kph) on average.
The range of 500 miles (804 km) was also a surprise, as was the charging rate. Musk claims that the vehicle will give you 400 miles (643 km) of range after 30 minutes of charging via one of Tesla’s new Megachargers. And yes, these are more powerful than the Superchargers for the Tesla cars.
Thirty minutes might seem like a long time, but Musk shares a different perspective on the matter. He points out that topping up a diesel truck takes about 15 minutes anyway, and that drivers will usually need to stop for about 30 minutes when loading and unloading the vehicle. He also points out that 400 miles of range translates to about 6-7 hours of driving, after which a driver must anyway make a mandatory rest stop.
Another interesting observation was that 80 percent of the routes in America involve less than 250 miles (402 km) of travel. The driver can thus travel to the back of beyond and still make his way back.
From the outside, the front of the truck looks vaguely like an inverted boat hull: It’s shaped like a rounded wedge. The rear wheels are encased in a cowl of sorts and massive fins enclose the gap between the cab and the trailer, further improving aerodynamics.
On the safety front, the vehicle is sorted. All trucks will come with Autopilot, which will do things like automatic braking, lane assist and all the other Autopilot features.
Driver comfort is another factor that’s important and judging by the interior, there can’t possibly be much to complain about. The six-and-a-half-foot cab is tall enough for the average person to stand in and the interior layout seats the driver towards the front-centre of the vehicle. A jump-seat is present in the rear. Tesla claims that the design of the cab allows the vehicle to see the point where the truck front meets the road.
The control column is very similar to the Tesla Model 3. It’s a minimalistic design featuring a central driving wheel and two large, 15-inch touchscreens on either side. The touchscreens provide all the information a driver needs and even double as side-view mirrors. In fact, there are no mirrors on the outside of the vehicle. Obviously, the driver need not bother with gears or a clutch.
Cost of ownership
While it’s perfectly fine for geeks like us to drool over the vehicle, it’s the folk who operate trucks that are eventually going to buy the vehicle. To that end, Tesla claims that the cost of ownership of the truck will be at worst 20 percent less than that of a diesel truck. Better yet, the Semi can operate in convoy mode, trailing other Semis, resulting in a 50 percent saving as compared to a diesel.
The vehicle will enter production by 2019, says Musk.
The second most desirable vehicle?
Ah, yes. The truck revealed today is amazing and exciting and was, for all of 10 minutes, the most desirable vehicle on the planet. It had to relinquish that title, however, to the new Tesla Roadster that rolled out of the back of the truck at the end of the presentation.
An announcement that took everyone by surprise. The Roadster is not ready for production yet but even at this stage, puts every other gasoline-powered car to shame.
If you thought the truck was awesome, the Roadster is staggering. Musk is promising a 0-60 mph time of 1.9 seconds, 0-100 mph in 4.2 seconds and the quarter mile (402 metres) in 8.9 seconds!
It features a 200 kWh battery, a 650 mile range (1,046 km), seating for two adults and two small people (kids, dwarfs, midgets, take your pick). Better yet, the roof comes off and Musk also promises a “capacious” boot. That battery is twice the size of the one in the Model 3.
It’s almost seems like the perfect family car, and Telsa promises that it will be the most powerful production car ever made. And did we mention that it’s designed to hit a top speed of over 250 mph (400+ kph)?
And get this, this superfast Roadster is just the base model.
Lest we forget, Tesla also hinted at an upcoming Tesla Pickup truck, but teased no more than an image.
Published Date: Nov 17, 2017 11:58 am | Updated Date: Nov 17, 2017 12:12 pm
Source:
http://www.firstpost.com/tech/news-analysis/the-1000-hp-electric-tesla-semi-truck-just-became-the-second-most-desirable-vehicle-in-the-world-4214285.html
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