Mohit Tater's Blog, page 652

Why is it Absolutely Essential to have a Twitter Account for your Social Media Marketing Campaign?

It is not long ago since the time when the word “Followers” was reserved for signifying the clientele of some religious sect or political faction. However with the sprouting of the new cyber revolution in the form of Social Media, the word has transformed completely in its application and significance. It is now the age of- “Tweet your emotions. Tweet it to your Followers”. With over 500 million registered users as of 2012 and over 200 million regular users everyday, the social networking and micro blogging site –Twitter is definitely the new Big Thing.

Not only is it a highly interactive and user-friendly networking forum, but the significance of Twitter in promoting businesses online and marketing products is also sky reaching. For any company who is seeking to build its Brand Image and promote its products and services on the web, it a crucial requisite to utilize the platform of Twitter to its full potential. Here follows 8 reasons that will explore the absolute necessity of having a Twitter account for a Social Media Marketing campaign:

Permanency : The one mistake that you never want to commit is to hold on to the popular myth that Twitter is meant only for individuals who merely seek amusement. Twitter can be as professional as you want it to be. It is of immense worth when it comes to establishing and promoting a business online and building its reputation. Having a Twitter account will help your digital or social media marketing company to reach to all the actual and potential customers and sustain its impact on them because of the feature of permanency. A traditional campaign process is always short-lived and easily forgotten. But Twitter account is a permanent identification portal which helps prolonging the name of the company for an indefinite time.


Instant connect with Hashtag : Hashtags are words, slogans and messages that are prefixed with the sign “#”. A short instant message with a hashtag becomes an active link, and that message can be broadly circulated, shared and reused by the followers by simply copying and pasting the hashtag message. This enables the marketing message to be easily available among the target audience and also to attract new customers.


Measurability of Impact- Having a Twitter account simplifies the process of getting audience feedback and also conducting post marketing campaign surveys. It helps evaluate how much impact the business had on its customers.


Dissolves the celebrity- commoners divide: Twitter has not only evolved as a substantially faster medium of mass communication than radio, Television or print medium but it has also emerged to be a much more convenient and interactive platform. Now any common man with a Twitter account can directly communicate and put forward their opinion to the verified accounts maintained by celebrities and also the marketing companies. Such interactions make the business more transparent and flexible.


Viral marketing of new products and services- The main drive why a marketing company must have a Twitter account is because having a public profile on a social networking site helps providing necessary information of a newly launched product and also promote the product line among the millions of other Twitter users. This definitely helps in ensuring more proficient and popular promotion than other traditional advertising routes.


Brand awareness : Promotion through can often becomes viral. Once a sufficient extent of popularity has been established and sufficient followers have been intensified, the company’s message can be tweeted to a huge number of followers who in turn can make the post viral or unbelievably popular by retweeting and favoriting the post.


Customized settings and usability : Another Unique Selling Point of Twitter is its user-friendly interface. Anyone maintaining a Twitter profile can customize its profile settings, connectivity, clientele of followers targeted, etc. Any business can easily monitor their account and can adapt itself to the changing format in simple steps thus making its marketing campaign for appealing to its audience base.


Promote blogs of the business : A twitter account for a business or marketing house can be really effective in maintain an online reputation and always be on par with the attitudes and wants of its customers. The best way to ensure that reputation is my linking the company’s own blog to its Twitter Account. Since a Tweet can not slot in more than 140 characters, the addition of blogs allow marketing messages and Search Engine Optimization (SEO) strategies to be spread to the followers in a more detailed and complete manner.

The post Why is it Absolutely Essential to have a Twitter Account for your Social Media Marketing Campaign? appeared first on Entrepreneurship Life.

Challenging Arguments Against the Cloud

All of us are familiar with the cloud by now, in some way or another. A lot of people have jumped on board, and on all accounts it is proven to be something that is here to stay. However, these facts do not come without a good helping of myth surrounded the efficacy of the cloud. The following article will produce challenges to three of the biggest myths surrounding the Cloud.

The Security Is No Good

The question of security with the Cloud is something that you hear pretty frequently when faced with the task of speaking about the Cloud. This however is entirely baseless. In fact, there is research to suggest that the Cloud can in fact improve security. A 2010 Mimecast survey claims that 57 percent of its respondents agree that the Cloud has actually improved their security. This is even, to some, the entire draw of the Cloud. If you are still concerned for your safety with the Cloud, encryption will help to lower your risk of security concerns.

It Is Too Expensive

While it is true that the initial investment can be rather expensive, the Cloud can actually save you or your company money in the long run. First of all, Google, Amazon, and Microsoft have recently cut their Cloud prices. Some company’s have reported saving up to 12,000,000 dollars by switching to the Cloud. The fact that you can have full access to all applications through the Cloud, saves money in itself. In order for your company to reap these benefits however, you must plan how to make the most of it. It is crucial to provide your employees with cloud training courses and possibilities to learn about different cloud computing platforms.

The Cloud Should Be Used For Everything

Cloud computing is not the end all, be the entire world of computing. It is important to weigh all of the benefits of the Cloud when deciding what is best for you or your organization. The cloud works best when it is weighed against flexibility and whatever business you have is able to pay or make up the cost of the Cloud capabilities you use. It is all about measuring your company’s candidacy for the whole thing.

Cloud computing is the way of the future. Of course, it is not made for every one and every company; however, it can be extremely useful for certain individuals and organizations. When considering whether or not to switch to the cloud for professional reasons, it is important to weigh the pros and cons, but do not get bogged down by the myths surrounding the topics, rather investigate what is best for you and your company first before you make any big decisions. It is also helpful for anyone who is interested to acquire proper certification, to make the most of their capabilities. The cloud is sure to pick up speed in the next couple of years, so it is wise to get on board whenever it is possible!

The post Challenging Arguments Against the Cloud appeared first on Entrepreneurship Life.

Crafting an Effective Marketing Email – 6 Guiding Principles to Follow

The moment you set out to craft an effective marketing email, you need to pay close attention to every single detail. Your target market may have signed up for your email list to get something for free, and these emails need to draw them in to help them realize you are an authority on this subject and can help them with some specific need. You also need to avoid the junk mail folder, and some of the best spam filters, like Everycloudtech spam filter, could end up keeping your emails from being viewed if they are not constructed with six guiding principles.

Guiding Principle #1: Have a clear purpose in mind.

Your email better be more than just a slick sales pitch. If you’re only offering a limited time deal, only want your clients or prospective customers to know about a special sale coming up, or you use cheesy, cheap taglines, subject lines, and other techniques, it could easily end up in the spam or junk mailbox.

You need to have clear purpose in mind for every email. What information do you wish to share? How important is it going to be for your target market?

Most importantly, how will this information help them realize you are a prime candidate to solve whatever problems they face with regard to the services or products you offer?

Guiding Principle #2: Know your customer base.

How well do you know your target market? If you have a generalized target audience, such as any ‘adult who enjoys going to the movies every couple of weeks,’ that’s a pretty loosely defined market and it’s going to cause a lot of problems for marketing emails.

Every single marketing campaign you develop for your emails should be specifically tailored to a narrow audience. For example, 35 to 45-year-old stay-at-home moms would be a focused audience. 18 to 24-year-old college males would be a focused audience.

Be very clear and well-defined with regard to your target audience.

Guiding Principle #3: Talk about pain points.

This doesn’t mean your target market is in pain or is dealing with some kind of health issue, but they signed up for your email list to get something in return, right? Maybe it was a free e-book on how to solve certain problems.

When you target those pain points that are common for your target audience, they will be more inclined to open and read what you have to say, especially if you give clear solutions to some of their problems.

Guiding Principle #4: Do not send attachments.

Under no circumstances should you ever send attachments with a marketing email. This could easily find the junk mail folder and your target audience, if they are savvy enough to realize it, may assume you’re trying to trick them into downloading a virus, cookie, or something else that could be harmful to their computer or other system.

There’s no need to send attachments unless a specific individual has asked for more information and is expecting it.

Guiding Principle #5: Give more valuable content than you think is necessary.

This email could take you hours to create. Good. It should. The more value you put into this email, the more valuable your target audience is going to see it. The more valuable they see it, the more likely they are to follow calls to action, links, and ultimately become customers of yours.

Guiding Principle #6: It all starts with the subject line.

This could very well have been the first Guiding Principle, but we put it here for good reason: we want you to remember it.

Once your email has been completed, go back and review the subject line and make sure it hits all the fine points, grabs attention within few words, and the email completely answers whatever the subject line addresses.

When you follow these guiding principles, your marketing emails will have better open rates, view rates, read rates, and click through rates and that can help your bottom line.

The post Crafting an Effective Marketing Email – 6 Guiding Principles to Follow appeared first on Entrepreneurship Life.

How to Ensure Your Company Letterhead Looks Professional

Do you own a small independent business? Are you looking to create your own letterhead? Do you want to make sure it looks professional, but don’t want to spend a fortune consulting with the pros? While there is nothing wrong with tackling a letterhead design on your own, there are a few key things you’ll want to keep in mind when designing it.

Always Keep Things Simple and Streamlined

If there is one rule or tip to keep in mind, it’s to keep things extremely simple and streamlined. A busy looking letterhead only leads to confusion and doesn’t send out an ideal message about your company/brand. There’s nothing wrong with getting creative, but try to stay within limits, so you don’t get too carried away.

Additionally, you should never put too much information in the letterhead. Again, this goes back to keeping it simple.

Make Sure the Company Logo is Front and Center

One thing that should be found on the letterhead is your company logo. It should be easy to spot and not be hidden. It can be incorporated into the letterhead if you like, or stand out on its own.

Use an Easy-to-Read Font

Using different fonts is fun and can be a creative approach to letterhead design. But again, this is an area you don’t want to get too carried away with. Make sure to choose fonts that are easy to read. You also want to pick a font size that isn’t too large or too small.

Use the Same Design Across the Board

Because you will essentially be creating branding materials, you want to make sure all your items are consistent across the board. In other words, you want to use the same theme, colors, font, and message on your letterhead, as you do your business cards, website, flyers, brochures, emails, etc.

Welcome the Use of a Border

If you’re looking for something truly special and professional looking to add to your letterhead, you may want to make use of a border. You can choose something in black or gray tones, or you can get a bit bolder and use color. A border will completely transform how the letterhead looks.

Make Use of a Simple Tool

Once you’re ready to design the letterhead, there are a number of ways you can go about it, but one is to use the free letterhead templates provided by Adobe Spark. What this tool allows you to do is create some really professional looking results that send a message about your company. The letterhead can be printed on paper, or used on digital files.

With this particular tool, you’ll be able to choose the size and shape of the document that the letterhead will be used in, add images, pick the theme you want, pick the font, and then print, share, and download the results.

A Letterhead That Represents Your Company’s Image

By using these tips, you’ll be able to create a letterhead that represents your company in a true and positive way with less work and stress on your part.

The post How to Ensure Your Company Letterhead Looks Professional appeared first on Entrepreneurship Life.

How to Boost Your Business Using Video Marketing

Video marketing is fast becoming the go-to method for marketers who are looking to boost business sales. You can see by the popularity of Facebook and the amount of video content posted on the site just how high the demand is for video. While marketers are not neglecting all other channels such as email, podcast, downloadable eBooks, pdfs, etc. the use of video is increasing every second.

Did you know that a staggering 300 hours of video are uploaded onto YouTube every minute? It isn’t just videos for business sales that are being uploaded onto YouTube; a whole range of YouTube stars have emerged, such as the gamers who film themselves playing Minecraft and rack up millions of viewers. Successful examples of this are PewDiePie and Markiplier. Due to the popularity of these videos, they are then able to make a good amount of money through people paying them to display ads on their videos.

Video is perfect for instructional videos and also great for promoting the services of a business. In a short 30 second video, you can get so much vital information about your services and products across much better than you can when using any other marketing channel. People become disengaged and bored with text-heavy content and images can only go so far in terms of conveying information.

Using different types of video content offers a fresher, more engaging way to communicate with potential customers. Nobody wants to go to a website and have to spend several minutes scrolling through text; they want to get what they need quickly… and that is where video comes in.

There are also many different ways to create videos, from the standard ‘talking head’ type recordings to animated PowerPoint presentations that can be saved in video format. Marketers tend to use ‘talking head’ videos to provide content like customer testimonials because it makes the content sound more convincing and genuine. Animated graphics are an effective way to convey how great your products are.

People choose to watch videos over other forms of content for a good reason – that reason being because it is easier to consume and more enjoyable than other content formats. People also like to comment on and share videos that they enjoy and the more that this happens, the higher the video will rank on YouTube. Due to this, marketers are increasingly putting efforts into generating more comments.

This can consist of the marketing team starting discussions themselves, or they consult with the services of experts like Social Media Daily. Did you know that you can also buy comments for your YouTube video? This is becoming a popular method of attaining a higher ranking in the search results on YouTube. Buying comments can give you a significant marketing boost and result in much higher conversion rates. Some people can be wary of paying for services, but if you get just a small percentage of extra sales through then, it can be money well spent.

The post How to Boost Your Business Using Video Marketing appeared first on Entrepreneurship Life.

Be Your Own Business: An Entrepreneur’s Success

The last decade has seen an increase in the ownership of technology, from the use of portable handheld devices that makes it easy to take with you wherever you go, to the affordability of systems you can literally watch on your living room walls. This has driven changes in the way we live our everyday lives, and is seen in our approaches to how we shop, learn, socialize, and run our businesses.

Constantly evolving, the increase of online companies, and the decrease in brick and mortar stores, are attributed to quickly growing technological innovation. This partly because of the easy accessibility to online shopping that helps drive down costs due to warehouse to front porch shipping, and an increase in customer service. And businesses are wise to watch these consumer shopping trends and invest their time and money into online outreach and shopping experiences.

How This Can Work for You

This brings about a secondary advantage many entrepreneurs have quickly realized. The increase in online shopping brings an increase of the need to know about the products in question. No longer are sales associates available to answer your questions on the saleroom floor. Rather online customer service needs to be fast and of quality, and the reviews of the products to be honest and trustworthy- least they lose business.

This has resulted in a growth of the blog; sites that are dedicated to the unbiased reviews of company products to help consumers research and make decisions about their purchases- and the support of the quality products available to them. One such website is taking advantage of a particular industry that has seen a recent surge in growth and a shakeup of product competition.

The owner of The Sleep Judge, an online site dedicated to unbiased, honest reviews of bedding and mattresses, has delved into the world of consumer marketing by making the site invaluable to online shoppers. Through a combination of research and experience to provide the best advice possible to consumers, the site has slowly grown through content surrounding comparisons of everything from the many mattress choices currently flooding the market, to bedding options, comparisons, sleep health tips, and comfort attainability.

What to Watch For

The Sleep Judge took advantage of the many new mattress start-ups that has shaken up the sleep industry. When an influx of new businesses hit the market, your timing can mean success. These new companies are focused on online sales only and provide customers with warehouse to front porch products- cutting out the middleman, and the cost that go along with third party sellers. The last few years have seen technological advancements surrounding materials and construction, allowing for less expensive construction, an increase in quality transparency, and the consequent rise in competition. This drives sales amongst tried and true brand name products and these new choices that undercut their prices while offering comparable quality and convenience.

New business products need to gain an audience through advertising, sales, and most of all: consumer experiences. The more feedback they receive about their products allows their business to better meet consumer needs, and in relation to the sleep industry, The Sleep Judge does just that. Keeping a blog focused on specific industries helps create a focused following, which is what grows the business.

This type of entrepreneurship is part of a growing trend of businesses that make their money through the growth of technologically based advertising strategies. On average, adult consumers are exposed to 5,000 ads a day through business branding and online approaches. And it’s easier than ever to explore options and reviews online with a simple click of a button and the increase in widespread internet coverage. Blogs generate revenue through these click through methods that provides buyers with the information they are searching for. Further revenue can be attained by participating in affiliate programs through online warehouses that often provide commission.

Tips to Succeed

Building your blog can be a daunting task but with consistent approaches and regular blogging to bring attention to your materials, you’ll find the niche you need to get the revenue you want. The online progress may at first be slow, but trust in what you are doing and as you see progress use that as an indicator to generate more of the same. Remember that there will be slow periods as markets wax and wan, and those may be the times to apply what you have learned from the process to begin another offshoot to gain a new audience.

Bottom line: Don’t give up. This process takes time, but in the long run will pay off. The drive to make it a success results in the flexibility to be your own boss – something any entrepreneur strives for.

The post Be Your Own Business: An Entrepreneur’s Success appeared first on Entrepreneurship Life.

The Many Applications of High-Precision Motors

The term “high-precision miniature motors” may seem like a concept taken straight out of a science fiction movie, like microscopic robots that can infiltrate restricted areas. But in reality, these motors have found more mundane applications in a wide variety of fields. Here are some examples:

Manufacturing

One of the first industries to adopt the use of motors is manufacturing, with its automated assembly lines and need for efficiency. And high-precision brushless DC motors are one of the types of motors that are in use.

In fact, these motors are a staple in electronics manufacturing, where they are often used in pick-and-place assembly systems. As the name suggests, pick-and-place assembly systems are used in the part of the manufacturing process where components are attached to a circuit board. Accuracy is essential at this stage—due to the small size of the parts or the circuit board itself, there’s a high risk of error. Hence, the correct high-precision miniature motors are a must.

Medicine

There are many applications for high-precision motors in a sector that demands utmost accuracy: medicine. After all, in this field, even a small mistake can have catastrophic results for a patient.

One of the most basic application for these motors is an insulin pump used by diabetes patients. These pumps automatically deliver much-needed insulin via a catheter, eliminating the need for painful injections. To pump the right amount of insulin every time, these devices make use of miniature high-precision motors.

Another application of these motors are in radiation therapy and imaging. Whether it’s trying to capture a more accurate image of a person’s internal organs or to destroy cancer cells, miniature motors play a part. They help to focus the beam of radiation accurately on the target, preventing it from damaging other cells. These mini motors also help adjust the strength of the beam.

Miniature motors are also found in tools used for diagnosis and research. For example, electronic pipettes use these motors so that they get and dispense the exact amount of a liquid every time. Meanwhile, clinical analyzers used for scanning and detecting specific molecular structures in samples also make use of these motors for enhanced accuracy.

Land Surveying

Instead of manually measuring a piece of land, surveyors nowadays use modern equipment such as total stations. These equipment often contain miniature high-precision motors that allow them to take more accurate measurements.

For example, total stations take measurements by emitting a laser beam and measuring the length of that laser beam’s reflected light. As such, to control that laser beam down to the millimeter, small precision motors are essential. These motors play an integral role in fine-tuning the strength of the laser and then filtering back the reflected light.

Meanwhile, there are also some portable gas detectors that make use of high-precision miniature motors. These detectors use these motors like in an insulin pump—to manage the flow of air into the machine to be sampled.

As you can see, there are a wide variety of applications for high-precision miniature motors. And with more fields shifting to more automation, these motors will find more uses in more devices in the future.

The post The Many Applications of High-Precision Motors appeared first on Entrepreneurship Life.

Creating a Work Ethic That is Right For You

Have you tried in the past to set up a work ethic but failed only a short while into it? If so, it is quite probable that you attempted something that is a little too generic and too far removed from you. The best way to actually stick to a way of working is to create one that is suitable to you and the unique way that you function. This way, it will not feel to foreign to you. Here are a few things to consider and incorporate into a work ethic that is well matched to you:

Take an Honest Look at Yourself

The first step to putting together a plan that will actually be compatible with you is to understand yourself, warts and all. There are some traits that may be so ingrained in you that they can be quite difficult to get rid of. Therefore, the best course of action, would be to find ways to work around the issue at hand. Imagine, for a moment, that you are notorious for having a short attention span. Therefore, you need to create a schedule for yourself where you work on projects in short bursts and then give you minute breaks in between. However, in order to do this, you will first need to know what precisely is holding you back.

Set Your Own Standards

The standards that typically apply to the workplace are average at best. As such, it is worth it to look at these levels and ask yourself whether or not they are challenging your enough. If you find that the answer is no, raise the bar. Set your own standards and create a new level that you want to reach. Find a way to use your strengths and work on your weaknesses as you do so.

Practice Until You Form a Habit

Is there something that you want to incorporate into your work ethic? As you may well know, it is not always easy to create a good habit, particularly one that may be a little bit boring. The secret to success here is to practice until you begin to carry out that specific task automatically. In the beginning it is going to be difficult to monitor yourself. So, you may want to think about setting alarms for yourself. After a while, you will find that you do not need these reminders anymore.

Make Sure There is a Balance

Now, you know what they say about all work and no play. While it may seem more conducive to simply work and work, it can cause you to burn out. This is why you need to find a way to kick back, relax, and rejuvenate every once in a while. How you choose to do this is up to you. Maybe you can go for a walk or hit the gym. Or perhaps the way to get your blood pumping is to play online roulette with Fruity King. The main thing is to give yourself some time to unwind so that you can come back better than and focus on the task with new vigor.

These are some tips to help you create a work ethic that is well suited to you as an individual.

The post Creating a Work Ethic That is Right For You appeared first on Entrepreneurship Life.

Employee Salary Infographic

It is very interesting to know about employee salary structures so that you can create infographic with the same. How much should an employee be paid? An employee is paid based on the work he is doing the greatest expense for small business owners is often the payroll. There are a number of hidden costs of running a business as well. It is important to understand the cost of hiring an employer. You would have to pay an employee payroll wages, fringe benefits, and small extras as well. Taxes and benefits usually come within the salary. Thus think well before hiring an employee for the company Cloud HR software.

The post Employee Salary Infographic appeared first on Entrepreneurship Life.

Standout Info Graphic Shoes

If you are looking for some of the best quality shoes to wrap yourself in then choose from an incredible collection of footwear from stand out store. Here, you can find a cheap collection of different variety of shoes that will make heads turn around and everyone will stare with envy. Choose from numerous designer footwear, with authentic shapes, colours, sizes and patterns. You can find just any kind of shoes that can match with any kind of dress and occasion. Choose from boots, flips flops, formal shoes, casual shoes, boat shoes, canvas trainers, and loafers. Rock the floor with a wonderful pair of shoes.

The post Standout Info Graphic Shoes appeared first on Entrepreneurship Life.