Mohit Tater's Blog, page 571

How to Make Your Ecommerce Store Sell More

Your ecommerce store has been
up and running for a while. You’ve got a solid roster of loyal customers and
you’re attracting decent traffic. Still though, you’re mired in the nether
world of “almost—but not quite”.

In other words, business is
steady enough to keep the site going for now, but sales have yet to become
strong enough to look promising over the long term. Said simply, you need to
find a way to make your ecommerce store sell more.

Here are some ideas.

Increase Your Average Order Value

Too many proprietors think
they need to attract additional customers to make more sales. And, while this
will work—and should be pursued—you have a significant opportunity for growth
right in your face.

Entice your existing customers to buy more.

Proven strategies for this
include:

Free Shipping Thresholds: Offering free shipping when purchases exceed
a certain level will move shoppers to increase the amount of their orders—in
some cases more than the savings they’ll achieve with free shipping. People
love the idea of getting something for nothing; leverage it.

Compromise Pricing: Another strategy is to show them the deluxe
version of a product alongside the one they’re considering purchasing. If
they’re on the fence about whether or not to buy, showing them it could cost a
lot more triggers a sense of saving money.
Or, it will move them to buy the more expensive item. You’ll win either way.

Sales Anchoring: This technique is especially useful with
products shoppers need to replenish form time to time. “Buy two—get one free.” “Get 10 of ‘X’ for only $20—for a limited time
only.” “The discounted price is only good for up to seven items.” These
offers make shoppers buy more of an item at once—thus increasing your average
order value.

Product Recommendations: “Customers who bought ‘X’
bought ‘Y’ and ‘W’ too.” “Customers also viewed…” “Shoppers interested in ‘Z’ looked
at ‘A’ as well.” Also known as suggestive
selling, this practice introduces your customers to ancillary products the
purchase they’re about make could necessitate. When you think about it, they’re
usually going to eventually buy these items anyway. Show it to them now so they
can include it in their current order.

The key advantage of each of these
ideas is the added convenience afforded your customers.

Let’s stop and think like a
shopper for a moment.

What is an ecommerce store to an online shopper but an effective way to get things they need in the most convenient manner possible? These practices accomplish that, while simultaneously generating more revenue for your store.

Radiate Trustworthiness

First-time visitors to your
ecommerce site are looking for clues to reassure them you’re on the up-and-up.
They don’t want to spend money for something they might never see, or worse—get
something incapable of serving their purposes because of inferior quality or another
malady.

Earning trust badges from organizations such as the Better Business Bureau, Yelp, Angie’s List and other review sites tells shoppers you can be trusted to take care of them. Similarly, earning trust badges from payment processors such as PayPal tells customers they can have faith their financial data will be safe also.

When it comes to the science
of making your ecommerce store sell more, these strategies have proven
effective. While there are a number of other useful approaches you can employ
in this regard, these ideas are a good starting point. Put them into play and
see where they lead you.

The post How to Make Your Ecommerce Store Sell More appeared first on Entrepreneurship Life.

4 Workspace Management Softwares to Improve Business Organization

Owning a business
means learning to embrace a chaotic environment and being prepared to handle
unexpected problems. Without creating a structural system that makes facets of
your business self-sufficient, your work outputs may end up subpar.

To create and
maintain an effectual workspace, you must not be afraid to rely on workspace
management software. These tools unburden you by simplifying the tasks you
handle daily and streamlining the processes that keep your business’s wheels
turning. These organizational tools may be the solution to your work-related
stress:

topShelf by
Scout

If you are a
large-scale business that packs and ships a lot of inventory, you likely have
some sort of inventory management system in place. But if you’re still working
with manual inventory management, it’s time to make the move into the digital
age.

topShelf is a
software dedicated to inventory management, and its many features will expedite
your business’s packing and shipping processes.

You can even
integrate topShelf with popular customer relationship management, accounting,
and e-commerce software. Stocking, selling, and shipping products can be an
organizational mess if there are any minor errors related to quantities and
stock. topShelf helps you minimize these errors.

The topShelf inventory system can upload shipping information to various e-commerce applications, print barcodes, verify inventory quantities, and more. Inventory is complicated territory for businesses, and a manual system may not cut it as your company grows.

Slack

Slack is a
relatively new collaboration software that is dramatically transforming the way
businesses handle work-related communication. The predominant feature that
makes Slack so useful is the ability to create different channels where you can
communicate with different members of your team.

These channels can
be categorized depending on what project the team is working on, who the client
is, or by employee position. These are a few examples, but it’s up to you to
decide how Slack will work for your unique business.

Aside from the
channel feature, you can also share files, call team members, easily search
your workspace’s history, and integrate Slack to work with over 1,000 other
apps like Dropbox or Trello.

Organization and communication are two of the fundamental skills that aid in a business’s success. Without these two things, your team is not being as productive as they can be. Consider Slack if you think your workspace is lacking in these areas.

WeWork

WeWork is another
new company that gives freelancers, entrepreneurs, and small businesses a way
to access a beautiful workspace without investing in their own office space.

Through their
website, you can select a workspace that best suits the needs of you and your
team. Then, all you do is pay a monthly fee to have access to that workspace
whenever you need it. While the workspace is available to anyone, you can
choose to have normal access, a private office, or a dedicated desk.

WeWork is a new and
exciting concept that is transforming how people run their businesses. Without
a workspace that you feel comfortable and proud to work in, you may struggle to
run your business effectively.

Choosing a WeWork
workspace will also allow you to engage with a community of likeminded
individuals and learn from other professionals. If you’re not ready to invest
in your own office space, WeWork is a viable option.

Optix

Productivity is
vital to a business’s success. Optix is a software that helps you track
productivity by allowing team members to check in and log their hours worked,
book office space within your building, create invoices and make payments, and
study collected analytics about your company.

Optix also gives
team members the ability to exchange important information, announcements, and
event updates. With Optix, your team can communicate and engage with each other
without disengaging from their work.

With these 4
software programs, any business can improve its organizational processes, no matter
if it’s just starting out or already established.

The post 4 Workspace Management Softwares to Improve Business Organization appeared first on Entrepreneurship Life.

Things That Might Cause Your SEO Ranking To Drop

Some days ago, someone was super excited
after learning that their website has risen the ranks of search engines. Today,
the same individual is left perplexed wondering how he/she has dropped down the
ladder. Although we might console ourselves that things will get back to normal
after a while, you need to do something as soon as possible. Failure to do this
will drag you back to the other pages where nobody will think of clicking on
your website.

A drop means that you have been doing some
things in the wrong manner or you have failed to do them at all! This article
has eased the work for you by analysing all the mistakes that might cause your
SEO ranking to decrease each day.

1. Lack of quality links

A lot of website owners have realized that
you will not become a celebrated content writer unless you recognize other
writers’ work. A lot of them have mastered the art of linking their articles
with external websites, especially the ones from the same genre. This is
especially important to readers who want extra information on their topic of
choice. Besides being educative, the links ought to be relevant for them to
have a solid reputation from the visitors. Nevertheless, never saturate your
content with links; pick one or two in the maximum. Let the rest be filled with
your content.

2. Ignoring broken links

We have all experienced situations when we
click on a link only to have a blank page or be directed to a 404 page error!
What a waste of time and energy! This is one of the most annoying experiences
of every user. If you decide to join the industry, do it wholeheartedly to
become the best. Some mistakes are alright but are also avoidable through
simple rules such as rechecking all the links before posting the content. In
addition to this, keep trying them once in a while, even several years later
after publishing your work. SEO will always penalize for such links leading to
a decline in the ranking.

3. Having a slow loading website

Once I click on a random website, I expect
it to open immediately since that is the expectation of every user. As long as
my internet is fast, what would make your website slow to open? The moment a
random user clicks and waits for more than 8 minutes to unlock your website,
doubt will engulf them and direct them to other faster websites. People are
busy and expect things to work perfectly well for them too. One should,
therefore, work on their pages’ speed to avoid such situations. Search engines
will lower the ranking of any slow pages.

4. Not having a mobile friendly website

Some time back, a lot of people used their
desktops to operate most of their businesses. In those days, people were yet to
embrace their mobile phones since most of them were used for communication
purposes only. With time, things changed, and people started appreciating the
value for flexibility. People nowadays prefer using their mobile phones due to
the ease of use and its versatility.

In the same context, other websites, especially those created in that age, may still be using the desktop version. This means that a mobile user cannot access the site in a better version, or may not open at all. Failure to make them mobile-friendly may lower one’s ranking in SEO since most of the traffic is generated from mobile phones.

5. Plagiarising people’s content

A lot of people have mastered the art of
plagiarising and copycatting people’s work exceptionally, a habit that was
previously embraced in the industry. Today, this is an illegal act that leads
to heavy penalties from search engines, leading to a ban or a decrease in the rank
of your website. Some people use their competitors’ keywords yet this is
something you can have it done in a professional way. It is therefore advisable
to produce original work every time you are to write some content. Quality will
always earn you loyalty from most users.

Many things can lower your SEO ranking without you even noticing. They are silly mistakes that can be scraped off easily. Work on some of them to increase your chances of getting ranked even higher than your current position. For more information, click https://keyword.com/

The post Things That Might Cause Your SEO Ranking To Drop appeared first on Entrepreneurship Life.

Can you Work with any Rim for your Car?

Wheels are those parts of the car that determine how smooth your ride will be. They are essential to the performance of any automobile and choosing the right ones can spice up your car.

Note however, that there is more to
choosing the right wheels that just good looks. The there is great temptation
among many car owners, especially the younger generation to focus on getting
more looks for their cars than performance.

Unfortunately, choosing these components is
not as easy as it sounds. Modern cars are a bit more complicated, and so are
the tires and wheels. The modern cars are built with smart technology which
makes them adaptable to specific wheel needs.

So are you looking to change your rims? There are different variations and sizes, as you can see on boodmo.com/catalog/3624-rims/. These differences make it even hard to choose the wheel and the general size of the tire. Changing them will definitely affect handling.   

As much as OE (original equipment) are good, getting new auto parts can improve the general performance of your vehicle. But not all can have the same effect. Some will lengthen the tread life while others will shorten it.

Wheels are tires, what is the difference?

It is good to understand a few basics
before we continue. Many people simply refer to the wheels as rims and vise
versa.

Technically, these two components are
different, with the rim being only part of the full wheel. People often refer
to the rim as the wheel because it is the most visible part. Its purpose is to
support the tire and create as seal for the air inside the tire.

The wheel on the other hand is the whole
shebang. It is the part that has spokes, with specific bolt patterns, on which
the rim is attached.

In most cases, these two components are
manufactured as one unit. This is another reason they are simply called the
wheel. But that is not always the case since once can buy a rim from a
different place and connect it to their wheel.

The right rim for your car

There are many patterns, designs and sizes
in rims. Every vehicle is designed to work with a different type of rim. This
means you cannot take just any wheel and assume it will work for you.

The first consideration is fitment. There
are different ranges of wheel diameter that can work properly for particular
cars. Consider this when long for great performance in your car.

The rims are measured in width using
inches. This is the measurement form the bead seat to bead seat. This is different
from the wheel, which is measured by width (how wide across the center).

The choice of a rim depends on:

The wheel diameter. This is the
distance between two beads. It determines to a great extend how big or small
your rim should be. Tire width. When choosing rims,
it is important to put into mind the tires you want to use. Tires are measured
in mm from side to side. The tire ratio. Every tire is
branded with the aspect ratio on the side. It is the sidewall width divide by
the tire width.

These are the three important measurements
used to determine the wheel fit for your car. When choosing the rim therefore,
consider the sizing that works on your vehicle.

Changing rims depends on your driving
needs. There are people who may want to customize their vehicles, or improve
performance. Aftermarket rims from boodmo can give the look and feel you want
for your car.

The post Can you Work with any Rim for your Car? appeared first on Entrepreneurship Life.

The Best App to Schedule Instagram Posts in 2019

As Instagram got bigger and bigger, the use of a side app to help you grow your IG page has become a must-do. In this article, we are going to introduce you to the best app to schedule Instagram posts. Not only it is free, but also you are welcome to use other features of this app. Our chosen platform for scheduling posts is AiGrow.

There are plenty of
bots and fake apps that only cost you money and there will be no result.
However, we have found you the best real app that can help you grow
organically. Find your potential customers and connect with them. Schedule your
Instagram posts and you will be one step ahead of your rivals.

Why do
you need to schedule your Instagram posts?

It is only 4 months into the 2019 year and Instagram has already blown away all the records for social media platforms. With about 1 billion active users to the highest engagement rate among social media, Instagram has become the 1st option for those who want to have an online market.

It is rare not to be lost in this big pool of content. There are about 50 billion posts on Instagram. How can a post find its way between all these posts? What are the qualities that will lead a post to the top posts? What should an Instagram user do to make his page unique?

Scheduling posts is
the ultimate way to help you have a more arranged account. Like any other
competition, if you need to succeed, you need to have a plan. These are the
strategies for a successful IG page:

Find your niche box. Target the
people who are in your niche box.Choose a theme for your page. Let
your followers know your posts.Post regularly. Let your audience
see you every day.Publish Stories on a daily basis.

Imagine how
difficult is it to repeat all these strategies every day for every post. That’s
why you need to schedule your Instagram posts. That way, you only need to have
these strategies for one day and prepare your posts for the next week or month.

By scheduling, you have more time to find your customers. You can post anytime and from anywhere. You can post more on a strict plan for every day. Your followers will know that you are going to post on a specific time and they will wait for you.

Why should you use an app to
schedule your posts?

Now that we know
why to schedule, let’s see how you can schedule. The simplest strategy is to
write your plan down, prepare your posts and set an alarm. You can manually
upload your image/video on the planned hour. However, there is a better way to
do so. You can use an external app.

Using a post scheduler, you can spend much less time to grow your page. The real question is: “What is the best app to schedule Instagram posts?”

What
is the best app to schedule Instagram posts?

According to our studies, AiGrow has the best app to schedule Instagram posts. AiGrow is easy to use and most importantly free. Now, let us show you how you can work with this platform.

How to use AiGrow for scheduling
Instagram posts:

#1. Prepare your images/videos. Think about
your captions and hashtags.

#2. Go to AiGrow.me and signup for free. You just need an email.

#3. Connect your Instagram account to your AiGrow account.

For some accounts,
Instagram will send a 6 digit code and you need to enter that code to your
AiGrow account. You are required to enter that code when you want to add your
IG account.

#4. Go to “Schedule
Posts” tab and click on the schedule button.

#5. Upload your images or videos by dragging them from your computer.

You can upload up
to 10 content, including images or videos. The number 10 is the Instagram limit
for multiple posts. You have probably seen multiple posts as you can scroll
right to see the next image or video.

#6. Enter your
caption and hashtags. AiGrow has a tool for proposing hashtags for your posts.

#7. Choose your
location.

#8. Choose the time
and date.

#9. You can also
choose different pages to publish one post on all of them. You can add multiple
IG accounts to one AiGrow account.

#10. You can also
delete posts after a certain time. This is very useful for pages with offers
and discounts.

Final
word

As we showed above,
AiGrow is very easy to use. This astonishing platform also has other
capabilities, including Growth Engine,
Engagement Groups, and Automatic Direct Messages.

The best part is that AiGrow Instagram scheduler is absolutely free. Click here to try it yourself.

Author bio:

Sam is Editor at www.socialpros.co – a blog aimed at simplifying social media marketing practices for small businesses and everyday people. Read his latest article here.

The post The Best App to Schedule Instagram Posts in 2019 appeared first on Entrepreneurship Life.

Leading Business Coach Believes Coaching Industry Should Be Regulated

Nowadays,
more people are trying their hand on entrepreneurship, and a big percentage of
these novice entrepreneurs need the help of businesses coaches to be able to
develop the necessary skills to run a successful business on their own. Many
young people opt to set up small businesses instead of seeking employment with
established companies, and they need a guiding hand, at least during the first
phase of their ventures. Even those who join big companies still need to learn
key leadership skills so that they can climb up the career ladder. Young
entrepreneurs and aspiring business leaders often turn to business coaches to
get the necessary guidance, but with the current state of the business coaching
industry, many of them end up getting disappointed by the coaching that they
receive.

The
business coaching industry is unregulated, and that presents a big problem for
entrepreneurs who need professional coaching services. Anyone can decide to be
a business coach, even if they don’t have the academic credentials, business
acumen, or coaching expertise to justify their entry into the field. That is
not necessarily the government’s fault or anyone’s fault for that matter
because the practice of coaching doesn’t readily lend itself to regulation; if
someone is willing to dish out advice, and someone else is willing to pay for
it, it’s really difficult to come up with a set of rules that will govern how
those two parties will interact with each other, and it’s even more difficult
to enforce such rules. So, with no recourse, entrepreneurs end up spending
money on canned coaching programs from unqualified coaches who overpromise and under
deliver.

Like any
other consumers, entrepreneurs and young professionals who seek out the
services of business coaches need to be protected. But is there anything that
anyone can do to ensure that these ambitious innovators and upcoming business
leaders don’t get short-changed?

To answer that, we talked to Stuart Hayes, a leading business coach and the founder of Stuart Hayes Leadership. Stuart is a qualified business coach by any imaginable metric. In terms of academic qualifications, he has a bachelor’s degree in economics from Monash University, and he is a CPA. In terms of business experience, he spent over a decade working with accounting firms that audited flailing businesses to figure out how to resuscitate them; a skill that comes in handy in his new career as a coach. In terms of expertise, the track records of the CEOs he has coached say everything you need to know.

Stuart
acknowledges that the business coaching industry would have a better reputation
if it were properly regulated, and he says that in principle, he supports the
idea of having a regulatory body that says who can or can’t offer coaching
services, or what claims coaches can or can’t make when they are trying to win
over clients. Stuart says that “Every coach has his own unique style, but
most coaching programs would be better if they were subject to guidelines that
required them to use a more pragmatic approach… this would force coaches to
take a hard look at the client’s business before prescribing a specific
solution, so that you have a coaching program that is tailored to the needs of
the individual client, instead of the one-size-fits-all programs that you see
everywhere.”

Despite his convictions, Stuart is not naïve. He told us that “I’ve been in the coaching game for such a long time that I understand it would be difficult to fundamentally overhaul the way coaching is done, through regulation or even through training of coaches, so, it ultimately falls on the clients to be very keen when deciding who to hire”. According to him, universities that are offering courses on coaching are taking a step in the right direction, but great coaches need to also have real-world experience.

So, even though regulation and training could help, the fact is that for the foreseeable future, business coaching will still be a self-regulating industry. Entrepreneurs who want to get their money’s worth when investing in coaching programs need to do their own due diligence. Stuart advises that “entrepreneurs should check the credentials of the coaches they hire to make sure that they have the academic background, business experience, and coaching track record, but on top of that, they should closely examine the coaching program and ask, is this based on my needs, or is this just general stuff that could be given to anyone?”

Stuart’s
advice is that entrepreneurs should be wary of coaches who come in with
preconceived notions about what steps need to be taken, and they should instead
go with coaches who take the time to study the business before creating a
targeted coaching program.

The post Leading Business Coach Believes Coaching Industry Should Be Regulated appeared first on Entrepreneurship Life.

Why Automation Is the Way Forward for Businesses

The market
is providing businesses with plenty of opportunities to grow. There are new
markets to access and a growing number of potential customers in almost every
industry. Businesses are leveraging these opportunities and expanding their
operations as a response. Even small businesses can scale up exponentially in
today’s economy.

Scaling up,
however, can be difficult when you don’t have the resources to do so. With many
businesses scaling up at the same time, finding great talent and other
resources needed to sustain such a rapid growth is difficult. This is why more
businesses turn to automation as one of the solutions, and there are some very
good reasons why automation is the way forward.

Access to Technology and
Talents

The fields
of automation, artificial intelligence (AI), and robotics are on trend right
now. More professionals are going back to school for the purpose of mastering
these fields. The high demand for AI specialists, electrical and computer
engineers, and data scientists is also pushing more reputable universities like
Kettering University Online to keep their curriculums up to date.

An electrical and computer engineering master’s degree is also valuable because of the wealth of skills and knowledge it comes with. You can, for example, find an MS Engineering-ECE-Advanced Mobility program to learn more about advanced mobility and how AI and robotics can be used to improve autonomous vehicles at different scales and levels.

The
technology behind automation is improving rapidly. More importantly, the same
technology is becoming more accessible. Enterprise-grade solutions like IBM
Watson and Google’s Vision AI are just an API call away, which means small and
medium enterprises can now tap into automation as a way of scaling up in a more
efficient way.

A More Efficient Way

That last
part is another reason why automation is the way forward for businesses: there
is an opportunity to reach a higher level of efficiency through careful use of
automation. At the very basic level, automation can take care of mundane,
everyday tasks as well as repetitive processes. This means key talents can focus
on more advanced tasks and additional resources can be freed up.

Automation
in business can be very basic. Instead of manually filing purchase orders, for
instance, an automated system can handle the task easily. All customer orders
are processed and analyzed to determine the right purchase orders (i.e. for raw
materials) to issue. Thanks to machine learning, this process can be optimized
further.

The key talents that were normally handling this task can then move on to more important challenges, such as boosting sales and drawing the attention of more potential customers. As a result, the business can grow and capitalize on market growth without having to expand structurally. Isn’t that the most efficient way to go?

Process Reduction

Another key
benefit offered by automation is the reduction of processes within a business’s
operations. Rather than pouring resources into automating 100 tasks, the very
process of automating workflows and processes allows businesses to do a more
thorough review of those processes. Streamlining becomes the next step to take
at this point.

Process
reduction isn’t just good for efficiency. In order for a business to scale up
without suffering from the stress of more overhead costs and operational
delays, it is important to move on to a more streamlined and concise series of
processes. The process of implementing automation simply makes going through
and optimizing every process well worth the efforts.

Redundant processes can be merged and made more efficient. Other processes that still require manual work can be redesigned or replaced completely. It all comes down to the needs of your business as well as the challenges you face on the market. One thing is certain though: there are always ways to improve business processes.

Data-Driven from A to Z

Automation
relies heavily on streams of data, and that’s a good thing. Through the
implementation of automation across the organization, you also gain the opportunity
to fine-tune data streams and how you utilize them. You can, for example,
automate tracking customers along the sales funnel using automation tools from
Salesforce or ActiveCampaign.

Since there
is no need to analyze data streams manually, you also gain the ability to tap
into more streams and external sources of information. This gives you access to
a wider view of the market, which in turn can be a huge competitive advantage.
When you understand your market segment perfectly, you can tailor your
operations to that segment just as perfectly.

Automation
leads to more data-driven decisions being made on a regular basis. At one
point, you can start letting AI make some decisions for you. The previous
example of purchase order issuance shows how AI and the right data streams can
also be used to automate mission-critical decisions in an organization.

Automation in the Cloud

The last,
and perhaps the biggest, reason why automation is now used by more and more
businesses is actually cloud computing. In the old days, you would have to
invest in servers and supporting infrastructure to access this level of
automation. Today, cloud-based business solutions already have automation tools
built into the user interface.

ActiveCampaign,
for example, can be integrated with a wealth of other tools, including your
ecommerce website. It automatically tracks customers and learns more about them
before sending content – emails, ads, etc. – that matches specific customers
and where they are in the sales funnel. It doesn’t just optimize your marketing
campaign; it transforms the customer experience too.

It is only a matter of time before automation becomes more integrated and more advanced – before it becomes more accessible and more robust as a solution to scalability challenges. That brings us full circle to the underlying technology and talents behind automation. As universities and their engineering programs train more AI and automation experts, more use cases will be visible on the market.

Here’s
another bit of great news: you can start today. Automation tools and solutions
are widely available and integrating them into your business processes is
nowhere near as difficult as you think.

The post Why Automation Is the Way Forward for Businesses appeared first on Entrepreneurship Life.

Tal Melenboim Talks About the CGI Influencers Digital Trend

Computer Generated Imagery (CGI) is the
next step in the evolution of consumer marketing on the web.  In a traditional sense, digital influencers typically
produce content through various channels (both off-line and online) to
influence customer behavior. Social media channels on Facebook, Twitter,
Instagram, and Pinterest are peppered with instances of digital influencers.
Many popular stars have emerged over time, including Jen Selter, Ryan Deiss,
Jenna Marbles, Neil Patel, and Rand Fishkin. These folks are the superstars of
the online milieu. They offer viable marketing solutions and strategies to help
grow businesses.

Mention is often made of popular YouTubers with throngs of subscribers. Names like PewDiePie boast 95,648,856 subscribers with over 21.4 billion video views. Dude Perfect boasts 41.9 million subscribers with 7.8 billion video views. Clearly, there is tremendous power in social media and particularly with digital influencer marketing. In this realm, there is yet another avenue being explored by leading entrepreneurs and technologists like Tal Melenboim. Rather than adopting the conventional route of uniform appeal, Melenboim has crafted a dynamic virtual digital influencer known as Zoe Dvir.

What is Zoe Dvir and How Does it Work?

Zoe Dvir is a digital rendering; she is everything she needs to be based on her clients’ expectations. This rising star on Instagram bridges the gap between a company and its target market. ZoeDvir is a vibrant, trendy millennial with a free spirit, and a zest for life. She is the face of her target market and she represents the best qualities of her base. This concept was years in the making. With Melenboim at helm and co-founder Dan Edry at his side, Zoe Dvir was launched.

ZoeDvir uses proprietary digital technology
to craft a marketing strategy for clients. Zoe is an Instagram model, and a
popular one at that. At the time of writing, she boasted 28,300+ followers on
Instagram and growing fast. Another hugely popular digital influencer is the
iconic ‘Lil Miquela’ on Instagram. She is the face of the new generation,
routinely posting about trending issues, and social causes. She currently has
1.5 million followers on her channel. The technological advances with this
virtual influencer are evident in the video interviews which juxtapose the 3D
animated avatar alongside real-life people. The result is a subscriber base of
epic proportions.

The Brains Behind Zoe Dvir

For Melenboim and Edry, the concept was extrapolated to be of use to companies seeking to market their products and services to their base. Zoe Dvir comes with the tagline, ‘You’re amazing just the way you are’ and that resonates with audiences worldwide. With just a few dozen posts to boot, this virtual digital influencer is already drawing compliments from the crowds. The key to her success as a digital influencer is personalization. After careful evaluation of a client’s target market, all the necessary adjustments are made to tailor a marketing campaign to specs.

Virtual digital influencers have a slight
advantage over human models (1.77% vs 1.39%) and this is driving change in this
direction. Social media influencers rely on mass-market appeal to convert
traffic into paying customers. Slight percentages can mean the difference
between success and failure in this realm. Zoe Dvir is the product of
significant ideation, from concept to creation.

The market for avatars for branding
purposes is steadily growing and entrepreneurs are leveraging this for the most
effective marketing campaigns. Conventional marketing methodology no longer
generates the mass-market appeal; today, it’s all about social media and
virtual influencers driving the narrative. ZoeDvir is a veritable ‘Labor of
Love’; a start-up project designed to craft the ideal marketing initiative.

Computer-Generated Imagery Influencers a Big
Hit with Fans

Consider that influencer marketing is one of the fastest-growing areas on the web, with an estimated spend of $8 billion by next year. With a CPM of $5, marketing gurus are crunching the numbers to bring these groundbreaking projects to the fore. Many years ago, Hollywood released a film starring Al Pacino, known as SIMONE (Simulation One). A virtual popstar performed in front of massive crowds. An entire persona was created, fanfare was generated, and record sales resulted. The public’s interest in digital influencers is at an all-time high. Augmented reality, virtual reality, and artificial intelligence have introduced these concepts to mainstream audiences. The commingling of virtual and corporeal elements is pervasive and this is the next step in that evolution. ZoeDvir is appealing, independent and spirited. She serves as the brand ambassador for companies across multiple sectors, tiers and industries. Behind-the-scenes, in-depth analytics allow for careful evaluation of audience stats, engagement levels, and conversion rates. Once the requisite work has been completed, the marketing campaign is rolled out in earnest.

The post Tal Melenboim Talks About the CGI Influencers Digital Trend appeared first on Entrepreneurship Life.

How to Keep Personal and Business Finances Separate

There’s one common mistake that most first-time entrepreneurs make and that is failing to keep their business and personal finances separate. This can lead to a mismanagement of funds, tax errors, and it can expose all of your finances in a lawsuit. These tips can help you draw a line between your personal life and your business so those risks can be minimized.

Open a Business Checking Account

All of your business finances should be managed through a business checking account. The primary reason for doing this is to distinguish your business in the eyes of the IRS. If you manage your business through your personal checking account, they may view your business as a hobby. That means you won’t be eligible for certain tax benefits. Keeping an active business checking account will also make it easier for you to keep accurate records, allowing you to see exactly how much your business is making within each quarter.

Managing Your Personal Life

Keeping your finances separate means restricting the flow of cash in both directions. While it’s important to resist pouring your personal capital into your business, it’s equally important to resist the urge to use your business’ capital to cover expenses in your personal life. You should act as though the business does not belong to you and look for other ways to cover your personal debts. If you do fall behind and need the help, it’s best to consider personal installment loans in Utah and other states where these options are available, rather than taking money out of your business accounts. This helps ensure your personal money problems won’t end up harming your business.

Apply for a Credit Card

While getting approved for a business credit card may be a little more challenging, it will be worth the trouble. It gives you the resources you may need to make emergency repairs or replace equipment without having to dip into your personal savings. Additionally, the interest you’re charged on the account will be tax deductible as a business expense. Finally, this is another way to keep your business records more accurate.

Make Sure You Take a Salary

While it may be tempting to simply take money from your business account as you need it, you’ll be better off paying yourself a modest salary. Try to pay yourself a smaller salary to start, giving yourself modest raises as the business starts to grow. This will ensure you’re not taking too much of the business’ revenue for your personal use. Additionally, issuing your pay from your business checking account will help you keep your finances separate in terms of filing taxes. Just remember to issue yourself a paycheck just as you would in paying any of your other employees.

Document Contributions to the Business

As you start out, you’ll undoubtedly be using your personal money, credit, or property to create your business. While that’s not uncommon, it’s important to document how those contributions are to be considered. Whether the assets are to be used as an investment or a loan from yourself to your business, properly documenting the transaction is essential. Again, how you choose to identify these contributions will determine whether or not they will be tax deductible. If you’re unsure which is the best option, it may be wise to consult your accountant or tax preparer ahead of time.

Making use of these tactics can help you keep your finances separate so you will be able to maintain more accurate records. This will help you remain more secure in your personal life while helping you record the financial data that will help you operate your business more efficiently.

The post How to Keep Personal and Business Finances Separate appeared first on Entrepreneurship Life.

4 Useful Content Writing Tips for Beginner Student Bloggers

Content is
what people come to your blog for – its inner site (texts, photos, videos,
etc.). Content is the king of the blog. You may have inconvenient navigation, a
curved design, poor positions in a search engine, a complete lack of purpose,
but it doesn’t matter if you create fresh content – you will still be read
(assuming good progress, of course).

Whether you want to create written content but always dreamed, “I wish somebody could write my essay online,” it would be hard for you to create exciting blog content. However, you still have a chance to become the top 1 among other college student bloggers with our tips.

Blog
rubrics

Rubrics are
needed to reveal each of several topics on your blog or to reveal one topic
from different angles. It is not necessary to try to embrace all the issues in
the blog. You can twist one from different sides, crossing it with other
topics.

What
is the most crucial thing in any blog besides content?

The main
thing is the regularity. Content plan and blog rubrics set the pace and do not
let you give it up for a week or forever.

The uniform
distribution of content over time is also essential. The worst thing is when you,
for example, give out five posts in a week and then keep silent for two months.

Preparations
for the future (canned blog post ideas)

In case of
vacation, lack of inspiration or a lot of work-around, you need to have a few
blanks that you can get and put on the blog when there is no time or desire to
write posts. In order not to leave readers, you can pre-write several positions
that will be relevant on any given day.

Another
important thing is the equal ratio of content under the headings in the blog. That
is if you plan to release three posts per week, and you have three headings,
then ideally, each heading should have one post.

It is clear that life makes its adjustments, and you can post, for example, two posts in a row on one topic, and then write a month to another. But ideally, you should strive to ensure that the content is diverse. Otherwise, readers who are interested in only one rubric may get bored and get away from you.

Moral: do
not immediately throw out a bunch of posts to the reader, but evenly distribute
them by month. When a muse arrives, write several posts at once.

Remember
about responsibility

The most
important thing is to be responsible for everything that you write in a blog,
and be prepared for any reaction, sometimes even the most inadequate. It is
clear that we are changing, our opinion is not carved in stone, but at the time
of the release of the post, you must be 100% certain about what you write.

Newbie
student bloggers always wonder how to write a blog. Of course, it’s a popular
occupation that sometimes brings money, but you should remember all that we
have listed here is not a dogma. You can use some elements and forget about
others. The main thing is to decide for yourself what is the purpose of your
blog.

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