Mohit Tater's Blog, page 502

8 Qualities You Can Nurture to Become A True Leader

Leadership is a virtue, a virtue that can be cultivated with some sincere efforts. All the great leaders who have walked the face of Earth started out as an ordinary person just like you and me. But what set them apart at one point in their life was the extraordinary zeal to achieve even in the face of adversity and resistance.

Many people perceive the meteoric rise of famous leaders as luck, but as the great philosopher Seneca rightly said, “Luck is what happens when preparation meets opportunity.” Now you might be wondering what kind of preparation am I talking about, right?

Well, to be honest, there is no set blueprint for the preparation that is required of you to become a leader. However, as I have already said, leadership is a virtue, so there are certain qualities that you can actually nurture to culture this virtue.

Here are eight such qualities that can bring out the leader hidden in you!

Courage 

To start anything new needs a lot of courage, since there is always a fear of failure. If you can hold on to your visions despite all the risks involved and try to be as bold and brave as you can, you are already en-route on the paths of the greats.

Aristotle, one of the greatest philosophers of all time, had said, “You will never do anything in this world without courage. It is the greatest quality of the mind next to honor.” I know that it is easier said than done, but to muster up your courage and to be honorable sounds like a worthy deal, doesn’t it?

Persistence 

You must have heard it before, but persistence is indeed the key to success. In the words of Chinese philosopher Confucius, “It does not matter how slowly you go as long as you do not stop,” and “The will to win, the desire to succeed, the urge to reach your full potential…these are the keys that will unlock the door to personal excellence.“

Decision making 

In whatever sector of life you want to excel, the moment of decision always comes upon you. It is on these decisive moments, great leaders face the hardest of challenges and create history.

In Plato’s opinion, “A good decision is based on knowledge and not numbers,” and “The beginning is the most important part of the work.” So, if you have to decide on something important, go ahead bravely and remember there is no stopping you once you have set sail!

Perfection  

You need not do a lot at once but whatever little you choose to do, do that with precision and perfection. Plato said,” Better a little which is well done, than a great deal, imperfectly.“

You cannot achieve perfection in a day. But what you can do is try to be a better version of yourself at work or life in general, to inch closer to the perfection that you have always desired to achieve. 

Also remember what Thucydides had said, “The bravest are surely those who have the clearest vision of what is before them, glory and danger alike, and yet notwithstanding, go out to meet it.” So, don’t be afraid if your imperfections make way through your attempts, being brave enough to do it anyway is the first step forward.

Teamwork 

A great leader is a team player. So, along with self-development, you got to build your team spirit for a holistic way to achieve goals. 

Lao Tzu has famously said,” When the best leader’s work is done, the people say, “We did it ourselves,” and this could not have been more appropriate. So be a team player, because when the team wins, you win too.

Consistency 

If you want to be a leader, you cannot waste time being lazy or complacent about your past achievements. It’s exactly like what Lao Tzu said, “An ant on the move does more than a dozing ox.”

Being consistent is really important. Through success and failure, you need to have unwavering grit towards both. As Epictetus had said, “Make the best use of what’s in your power and take the rest as it happens.“

Focus 

“All things will be produced in superior quantity and quality, and with greater ease, when each man works at a single occupation, in accordance with his natural gifts, and at the right moment, without meddling with anything else.” – Plato

When your goals are clear, and you are focused on it, the path to success becomes much more perceivable. As the age-old saying goes, you can’t have your legs in two boats at the same time; being focussed on your goals is imperative.

Modesty

Your abilities are limitless. However, as Harry Truman had wisely said, “It is amazing what you can accomplish if you do not care who gets the credit.”

Being down to Earth, even in the limelight of success, is the true character of a real leader. Just like failure doesn’t bother such a person, neither does success because to him /her, the glory of accomplishing work is much more critical and valuable.

Keeping this in mind, try to practice modesty in every step of your life and cultivate the character of a true leader within you!

Concluding Remarks

Great leaders are also humans with their share of mistakes and learning curves. But with diligence and perseverance, they tend to overcome all obstacles to emerge as great. 

Through all these qualities mentioned above, you, too, can become a great leader one day with the right amount of hard work and sincerity on your part. Attaining all these qualities is not an easy job, but surely not impossible either.

Lastly, always remember, Douglas MacArthur’s words about a true leader,

“A true leader has the confidence to stand alone, the courage to make tough decisions, and the compassion to listen to the needs of others. He does not set out to be a leader, but becomes one by the equality of his actions and the integrity of his intent.” 

The post 8 Qualities You Can Nurture to Become A True Leader appeared first on Entrepreneurship Life.

Top 5 Challenger Brands to Watch in 2020

Imagination plays a vital role in brand disruption. It enables brands to upstage dominant players and change market dynamics. In 2020, the majority of challenger brands showing a great potential focus on a wide variety of consumer products. These contenders operate from various parts of the world. 

They stand out from the crowd thanks to focusing on innovation, ingenuity, and drive. These brands also demonstrate high levels of commitment. On the other hand, the term challenger brand was coined by Adam Morgan who is a talented brand consultant. 

He is the co-founder of EatBigFish, a brand consultancy agency that focuses on preparing firms to challenge the status quo in the marketplace. The agency makes it easier for brands to adapt to a fast-changing world. Hence, it is only natural to pay attention to the agency’s top picks for challenger brands for 2020.

The list incorporates many brands that are focusing on products that deal with climate change. Here are some of the best challenger brands for 2020.

1. Quip

Quip introduced an advanced electric toothbrush that brings together a subscription model similar to the Dollar Shave Club with the Apple-style designs. It comes as no surprise that the product is being billed as the Tesla of toothbrushes. The product is simple yet sleek in its design, thus making it attractive to consumers looking for a stylish toothbrush.

The subscription model covers accessories like brush heads, batteries, and other oral care products. In turn, the brand has become a prominent player in the sector. Its products attract rave reviews across the internet and get nominated for the best toothbrush title.

When it comes to subscriptions, Quip managed to enroll more than one million customers by the start of 2019. These numbers are expected to rise as the brand gains a foothold in the market.

2. WellBeing Brewing

As alcohol sales drop, some innovative brands like WellBeing Brewing are disrupting the market with non-alcoholic beer products that fit the trend. In the United States, brewers have experienced a 2.4 percent decline in overall beer volume. The changes are widely attributed to a shift toward healthier beverages.

Additionally, consumers are opting for different types of alcohol, such as hard seltzer White Claw. Estimates show that non-alcoholic beer or near beer sales will reach a staggering $25 globally by 2025. Wellbeing has positioned itself to leverage this growth by becoming the first fully non-alcoholic beer brewery.

The brand produces a quality non-alcoholic beer with rich tastes and flavor. The best part is that the product is natural, thus providing a healthy option for drinkers. It is no wonder that Wellbeing Brewing doubled its sales in 2019.

3. Lottoland

Lottoland is revolutionising the lottery industry by introducing an innovative prize insurance model for instant win games, casinos, and scratch cards. Furthermore, the brand offers the largest prizes that attract many betting enthusiasts.

Customers stand a chance of winning instant prizes that are insured by Lottoland’s insurance infrastructure. This is made possible by the Random & insured Number Generator (RiNG) technology. According to the company’s director of solutions, Lottoland is managing prize payout risk for the benefit of customers. The figures run into millions of euros.

NotCo

NotCo manufactures plant-based alternatives to mil, ice cream, and mayonnaise. It leverages machine learning to identify molecular structures from plants capable of imitating the smell, texture, and color of foods. The Chilean brand also specializes in the production of vegan foods that imitate the original.

It comes as no surprise that the firm quickly gained market in Chile with its mayonnaise products before expanding to other plant-based foods. The most fascinating aspect of the brand is that the majority of its customers are not vegan. It manages to attract consumers by developing plant-based foods that can compete with original versions of their products. 

Many consumers buy Notco products for their taste and texture. The firm is disrupting the market by changing perceptions about the practicality of plant-based foods. In the end, Notco has successfully introduced these foods to the mainstream. In the end, it has transformed a niche trend into a popular consumer option by harnessing the power of machine learning.

TomboyX

This brand is making waves in the lingerie market using a direct-to-consumer model. It specializes in underwear products for nonbinary and queer individuals. TomboyX offers a wide variety of size-inclusive and gender-neutral underwear at reasonable prices.

It captured the imagination of its target market immediately after launching on Kickstarter. TomboyX managed to raise more than $25 million in funding. It continues to meet and expectations by paying attention to customer feedback. On the other hand, inclusivity is one of its strong selling points. Millennials and Gen Z customers love the brand’s approach to business.

TomboyX introduced one of its flagship products, boxer briefs for women in response to a customer inquiry. The shopper could not find the product after searching many stores for a long time. 

The brand’s response landed a best seller. Meanwhile, its customer-centric approach is contributing to increased customer loyalty. The marketing team at the firm understands the need to connect with the customer base. 

The post Top 5 Challenger Brands to Watch in 2020 appeared first on Entrepreneurship Life.

Learning to Mitigate Risk by Playing Games

Regardless of the field, investment is the glue that keeps your business together. It can be time, money, or connections, but you need to invest something to get something back. This is where you encounter risk, and knowing how to deal with risk is essential if you want to grow, or even start, your business. Thankfully, you can learn to mitigate risk by playing games, which is why games exist, and learn how to deal with potential loss or gain.

What most people conflict when it comes to taking a risk are courage and stupidity. These two so often look very much alike that it is hard to distinguish when one begins and when the other ends. But, there is a significant difference.

Stupidity is just rushing into anything without any prior thinking or regard to your wellbeing. Courage is the ability to act when you know it is the opportune moment and that you have a good chance of winning.

Thankfully, the best way of learning this difference is quite pleasurable. By playing games we can make a good analogy between the opportunities in our life and business, and the goals inside the game.

The Art of Risk-Taking

Knowing where there is risk is mostly science and experience, but knowing when and how to take it is much more akin to art than to anything else. There is no clear moment and lines get blurred. You need to recognize the feeling that can only be described as ‘dangling chaos’ where you know that you have found your chance.

Those who master this ability, as well as know their own skill, will be able to take almost every opportunity that presents itself to them and avoid any endeavor that looks nice on paper but is a path to disaster.

In her book of the same name, neuroscientist Kayt Sukel explains the art of risk, a subtle difference between foolishness and courage. But, for young entrepreneurs and business people, this is hard to learn, at least in the beginning.

We need to compensate for our lack of experience by using the information we take from others, as well as analogs we can make in our own life.

Use Analogs

What is the first place that comes to your mind when you think about taking a risk?

For most people, it is a casino, while some may see that some similarities exist in sports and video games. As a matter of fact, all three are games we have created exactly to be faster analogs to business and work, a microcosm of our whole life.

A simple solution like an online casino can teach you how you feel about taking a little bit of risk with the idea of winning a little bit of money. Often, they will also teach you about taking a loss.

It is quite probable that modern online casinos are even better than old brick and mortar establishments because they have clearly defined rules that mix skill and chance. They are the other side of the coin from video games, as those usually have the odds in your favor, while in the casino you need to beat them.

Start Small

Similar to a business where few people start some venture as a billionaire, you need to start small. The point isn’t to make yourself dull to risk, loss, and winning, but to understand the different emotions that come with it.

Every risk you take needs to have the desired winning, and an acceptable loss. And, the more you play with your comfort zone the more you will have that line crystalize. Once it is there, taking the risk will not incur any stress on your part, it will be a calculated risk. Fear and greed will not cloud your judgment, thus you can do the best you can.

Accept Loss

It is very easy to accept that you are a winner. Winning is not only nice objectively, but also psychologically. Taking a loss is the opposite. Even for those who have experienced it many times, it is never a nice feeling.

The goal of your gaming, gambling, or playing exercise is not to remove any sensation from losing, but to learn how to accept that feeling and push forward with the same vigor as before.

Make Parallels

The final step is to use what you have learned from games and apply them to your business.

How do the rules work, what are your options, are there any jokers you can play in your work to reduce risks and losses and increase the reward. Also, what are the things that only you bring to the table and the tricks that can only be in your sleeve?

Not understanding your line of work would make the same results as not understanding the rules of a sport you want to play. If you don’t know the rules, you don’t know the game.

Act of Perpetual Reward

This may be a point of mastery but needs to be mentioned as the final goal of any venture, both in life and in business. Every card can win.

We are wired to believe that there is always an absolute winner and an absolute loser, missing all the people in the middle. By adjusting your expectations, joined with your skill in mitigating, and accepting risk, you can make all plausible solutions work in your favor.

Invest your time and money so that even if you don’t win the grand prize you will still have more in the end than what you began with. This profit doesn’t need to be anything more than just experience, but you need the ability to take value from everything.

With this skill, your life will be a constant journey to the top.

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A Journey Of Entrepenurship In The CBD Oil Industry

I don’t have to say it – entrepreneurship is hard. Scratch that, it’s really hard!

You’re trying to build a business which until recently didn’t exist while fighting your demons which give you a reason to doubt your success. 

Sound familiar?

Yup, if you’ve built something before you know what I’m talking about. 

In any industry, it’s an uphill struggle to conceive an idea and then bring it to market. But, when you’re talking about the CBD oil industry, there are unique struggles you need to contend with and somehow resolve.

We asked Ahmed Mir, the founder of Nature and Bloom CBD UK, for his thoughts on the subject. This is what he had to say:

CBD is not new 

Before we dive into the industry, it’s essential to highlight CBD isn’t something which has been recently discovered. CBD stands for Cannabidiol, a compound found in hemp, a plant which has grown for millennia.

Sure, CBD oil has only recently been adopted by the masses, but it’s been a part of plant-based medicine for centuries. 

The CBD industry is in the midst of a revolution

Usually, when entrepreneurs bring a product to market, they look for the most economical route to market. 

For digitally native brands, this tactic often begins with leveraging the power of paid ads. Using the reach of industry leaders such as Google or Facebook to build an audience and then use retargeting tools along with lookalike audiences to scale the ads on Facebook. Sometimes, this is also supplemented with listings on Amazon to increase reach on autopilot through their FBA program.

Unfortunately, if you’re in the CBD industry, these strategies are not available to you. Google and Facebook both have exclusions in place for paid advertising when it comes to anything associated with CBD. Cannabidiol is also explicitly banned when it comes to Amazon. 

How come?

Well, that’s the million-dollar (probably billion actually) question. But, the crux of it is that while CBD is legal in most jurisdictions, there is significant ambiguity around quality control as the products are sold as dietary supplements.

Supplements are not subject to the same rigour of testing which pharmaceutical drugs are. Consequently, bad actors have been able to quickly jump into the market and deceive consumers through products which are not fit for resale.

You can’t blame these huge tech companies from taking a conservative outlook on the whole thing, even though in the short term they could rake it in via increased ad spend.

Strategies to market CBD 

As a result of these constraints, many business owners struggle to get their CBD business off the ground. 

Regardless of if you go to the effort of sourcing a high-quality product range, ensuring its safety and stability, if you don’t have potential customers to sell to you’re screwed.

Instead of sitting and weeping over the advertising policies for which you have no control, you need to consider the tools available at your disposal.

My three favourite approaches include:

Influencer marketing

Connect with micro-influencers who have an engaged audience in your niche, offer to gift them your product(s) in return for an Instagram story or post. 

You’ll be surprised to see the power of genuine referrals to an audience who is already familiar with your type of products. This approach will also build your organic social reach so that you can market to them for free via organic posts later. 

Search engine optimization

Search engine optimization (SEO) is where you optimize your website for search engines and users. In short, you do this by building out content which people resonate with and promote the article(s) to get other sites to link to you.

For this to work, you need to carry out keyword research and figure out topics which are niche relevant and that you can rank for and then create that content.

Your content needs to answer the search intent. Otherwise, users will bounce from your page never to be seen again, and Google will demote you for not being relevant. 

It’s important to realize that while SEO can trigger swarms of qualified traffic without paying for Google Ads, it takes time to work.

Give yourself 6-9 months before you complain that it doesn’t work and make sure you educate yourself on what SEO is before hiring an agency or doing it yourself.

Email Marketing 

Email marketing is the jewel in the crown and offers the highest ROI of all digital marketing methods. It’s also wholly controllable by you without the need to pay anyone else.

It helps you capture customers who got to check out but for one reason or another abandoned before making the payment (it’s common, and it sucks). In addition, you can email your subscribers with offers to tempt them to buy again and improve overall engagement. 

The latter is where you can make some serious money but first things first, you need to build an email list! 

How?

Create a lead magnet (offer something for free in exchange for an email). This could be something as simple as x% off their first order with you! 

Once you’ve started building a list, you need to actually email them too! You might laugh, but it’s common for people to do all the work of capturing new subscribers to let them sit idle.

Summary

Being a CBD entrepreneur isn’t easy, but if you want to live life on your own terms and build a business, it’s never going to be easy.

Give yourself time and be consistent in your approach. Remember it might take some time to perfect these methods and that overnight success is rarely a thing!

The post A Journey Of Entrepenurship In The CBD Oil Industry appeared first on Entrepreneurship Life.

Steps to Speed up Macbook Performance

Working on a sluggish Macbook can become a real pain, especially when you have a deadline looming in front of you. Some people cannot deal with a slow computer anymore and give in to purchase a new model.

While spending money is an option, not everyone can simply take that step. On the other hand, there are ways that you improve the performance of your Macbook. And this step-by-step guide should be a good way to start, especially if you have not had an opportunity to do something similar before.

Step #1 – Clean Dust and Dirt

Old computers have accumulated a lot of dust and dirt inside. And those who fail to clean them up regularly are bound to experience performance issues.

Cleaning filth inside a Macbook is harder since you cannot open it up as easily as a personal computer. There is a risk involved. Meaning that it would be better to take the laptop to someone who is a professional. 

Removing dust and dirt will boost performance. It will also reduce the workload of internal fans and lower the temperature. Overheating is another problem that causes damage to the internal hardware. If you want to take things a bit further, buy a cooling pad for the Macbook.

Step #2 – Look at Activity Monitor

Image source: MacPaw.com

Activity Monitor is a useful tool that allows you to sort applications by memory and CPU usage. Sort the list and see which of the apps are at the top.

When it comes to mac memory usage, you cannot free up a lot because so many processes are integral to the system and cannot be removed or replaced.

Nevertheless, it does not mean that all is lost. For instance, there are bound to be programs running in the background while not offering anything of value. Shutting such apps off is the first thing you can do.

Another example could be an internet browser. Some like to install various extensions, like ad-blocks, and fail to realize how much memory it consumes. Multiple open tabs also do not help.

Yes, there are times when it is inevitable to use multiple browser tabs or certain extensions, but you can still be more conservative with how many resources a browser or another app consumes.

Step #3 – Free up Disk Space

Lack of disk space also prevents you from having an optimal Macbook. Plenty of users fail to fit every file on the laptop. There are some ways around the problem, such as:

Running a cleanup software to remove junk files like old backups and caches.Transferring files to iCloud or Dropbox.Using external storage devices.Subscribing to streaming services and eliminating the need to keep large media files like movies or TV shows around.



Step #4 – Scan for Malware

Image source: Pexels.com

Malware, viruses, and even more aggressive cybersecurity threats can end up on your Macbook without you realizing it. It is imperative to have a reliable anti-malware tool that constantly scans the system and removes any potential threats the moment you encounter them.

It is a good practice to avoid shady websites and clicking on unknown files actively. But for real peace of mind, nothing beats good anti-virus software. 

Step #5 – Trim Startup Application List

Regular restarts, like a few times every day, does help a lot. They prevent memory leaks and give computers a fresh start. Of course, if you are using it longer than usual, restarting more frequently is recommended. And it is better to switch the Macbook off when you are not using it as it will prolong battery life as well.

You may not be so keen on regular restarts because it takes a long time for the computer to load due to all the applications in the startup menu. It would be better to trim that list down in the settings. After all, you can always launch the app when you actually need to use it.

Step #6 – Turn off Visual Effects

Image source: Burst.Shopify.com

Visual effects offer nothing of value, and pragmatic people should not hesitate on whether these effects should be present or not.

Start by going to the Dock and unticking the boxes from both “Animate opening applications” as well as “Automatically hide and show the Dock.” You can also untick the settings and turn off Mail application effects as well as Launchpad effects.

Step #7 – Declutter Desktop

Littering a desktop with every file you use is never a good thing. It would be much better to have no icons on the desktop at all since every icon has to be rendered when you switch between the desktop and another window. Thus, keeping your files in another location would be much more efficient and beneficial to your laptop.

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Best 2020 Employee Benefits

Most employers face numerous challenges in hiring and retaining employees. One of them is finding the best way to keep them happy and satisfied. This can be easily achieved by offering great benefit packages that meet their needs and those of their families. 

Every year, new trends in employee benefits arise, and this year is no different. While salaries still remain an important factor, employees also pay attention to other, less interesting, but equally important, perks when weighing in on a job. 

Here are some of the best employee benefits for 2020.

Health Insurance

With health care costs constantly on the rise, it is no wonder that the first and foremost benefit employees seek is health insurance. When faced with an illness, they have no other choice than to turn to their employers to resolve their healthcare problems. In turn, companies should work hard not only on reducing high costs and insurance premiums but also on ensuring the best health care plan possible for their workforce. 

Apart from their physical health, employees should also take care of their employees’ mental health and general well-being. Only by having satisfied and healthy employees will any business be able to grow and develop. That is why employees demand a more comprehensive insurance to cover treatment costs of anxiety, depression and severe health conditions, such as cancer.  

Since employees don’t share the same health care needs, HR specialists should consult them, see whether the existing health insurance meets their needs and if needed, make the appropriate adjustments. This act itself has a positive effect on the employees’ psyche. Just by knowing that they will be taken care of along with their family members, in case of an accident or illness will bring them peace of mind, which is priceless. 

Remote Work and Flexible Schedule

Over the past few years, remote positions and flexible working hours have become a trend that is only expected to continue in the years to come. These features are particularly popular among younger workers, students, and new parents who blame demanding business schedule, strict working hours, or long commute for their rather poor work-life balance. 

Nowadays, people are working long hours and spending hours commuting. Because they are unable to spend time with their families and friends, they perform poorly at work. In the long run, such a hectic and stressful lifestyle can result in declining health and lead to illness. An unhappy and disgruntled employee can only damage the company. 

However, by giving them the opportunity and freedom to arrange their schedule and not only work from the comfort of their home but from anywhere in the world makes a big difference. The employees will be more efficient and their performance satisfactory. 

Luckily for employers, remote work is no longer a problem thanks to the highly developed intranet. By engaging the workforce and enhancing their collaboration, productivity also increases, allowing an on-going workflow. Add the cost-effectiveness to this formula, and the employers have a winning combination even when the employees are working remotely. 

Tuition Reimbursement and Student Loan Repayment

Employees also have to figure out a way to retain some of the top class employees. The best way to make them stay is to show how much they are important to the company. That is why the employers invest in the professional development of their employees. This investment means the company is willing to cover some part, if not all, of tuition expenses and offer carefully designed packages to help their employees repay their student loans. 

Those wishing to take some additional classes, get a degree or a license, can do so freely knowing the company will help them financially in achieving their educational goals. This benefit is especially important for people working in IT. They have to hone their existing skills and acquire new ones to keep up with the latest technological innovations and advancements. 

Furthermore, there are so many employees all around the US struggling with repaying their student debts. With an on-going crisis regarding student loan debts, the employees will, without a doubt, in 2020, demand from their employers to devise a plan and offer benefit packages to remove this financial burden. 

Paid Parental Leave

It cannot be denied that men and women often sacrifice their private lives, postpone starting a family, and becoming parents because of focusing on their careers and professional growth. Owing to the unyielding pressures of the business world, sometimes the couples are faced with fertility issues having waited so long to expand their families. In such a situation, both sides suffer. 

To avoid this scenario, many companies have decided to support their employees in starting their families by offering extended and paid parental leave. According to Forbes, Netflix belongs to one of these companies as it allows their employees to take one year of paid maternity or paternity leave. Also, new parents can return part-time or full-time and take leave of absence whenever they want during the year. 

Some companies have taken matters to the next step by offering aid with the egg freezing process for female employees or covering the expenses of IVF treatments. Such strong fertility programs and maternity benefits, which include much more than the minimum requirement, foster a trusting and loyal relationship between the employers and the employees.

Without a doubt, 2020 will be another year full of challenges for employers to face. More inclusive health insurance and paid paternity and maternity leave are currently on the top of the list of employees’ demands. They are followed by allowing flexible schedules and remote work and providing assistance with student loans and tuitions. Either way, the decision to modernize the perks by introducing any of these employee benefits will leave the companies with a more attractive workplace for everyone.

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Understanding Instagram’s Role & Contribution in Curbing Spread of COVID-19 Misinformation

With ever-rising pressure for being more proactive in combating misinformation regarding the novel coronavirus, Instagram and Facebook have been actively trying their best to direct all social media users to reliable content from trusted health organizations only. However, it is not quite evident how well these endeavors have been working particularly as conspiracy theories, hoaxes, and pranks about COVID-19 keep spreading. 

Directing People to Trustworthy Sources of COVID Information

Facebook has claimed that it along with Instagram have been able to successfully direct over 1 billion users to resources from recognized organizations including WHO and even the CDC or Centers for Disease Control and Prevention. We understand that over 100 million users clicked via pop-ups on the social media platforms for getting a sound knowledge of these resources. Meanwhile, Instagram had announced that it was pumping up endeavors for promoting trustworthy content about COVID-19 and arresting the propagation of misinformation associated with the novel coronavirus on this phenomenally popular visual-oriented social network. 

It has been announced that users who are searching for information associated with coronavirus on Instagram would at once start seeing an educational message that would connect them to valuable and authentic resources like the WHO and even the local health ministries. You may get in touch with a trustworthy digital marketing company if you wish to buy Instagram followers and likes so that more and more people could have easy access to accurate coronavirus information.

Instagram Has Announced Additional Updates

Ever since the WHO announced the dangerous coronavirus outbreak in January 2020, this versatile social media platform has taken some proactive steps for helping people have easy access to accurate COVID-19 information, for staying safe and staying connected. Instagram has come up with additional updates: 

· Has included many more educational resources about COVID_19 in Instagram Search.

· Added stickers for promoting accurate information.

· Removed COVID-19 accounts unless those have been posted by some trusted health organizations.

· Rolled out the relevant donation sticker not only in the United States but in more nations across the globe to help people identify relevant nonprofits for supporting.

· Created a shared story for helping individuals practicing social distancing effectively connect with others by using the innovative “Stay Home”’ sticker.

· Launched a novel technique of browsing Instagram with bosom pals over video chat.

Steps to Help Users in Accessing Accurate Information

As per https://www.cnbc.com, along with the new Co-Watching, Instagram has also, announced their plans of expanding their arsenal of educational resources that the application demonstrates in all its search results. It would be ramping up the elimination of COVID-19 related content unless they have been posted by some authentic and credible health organization. Instagram has subsequently rolled out specific sticker features for promoting accurate information and allowing users to go about donating to some of the relevant and reliable non-profit organizations. An Instagram spokesperson said that they would go on prioritizing safety, encouraging support, connecting more and more users with accurate coronavirus information as the COVID-19 pandemic evolves.

Instagram has launched brand new stickers for assisting people in sharing perfect COVID-19 information and data in Stories. All these new features would be including reminders to constantly wash your hands, following social distancing.

Steps to Keep Our Community Safe

Instagram has decided to eliminate COVID-19 accounts from all account recommendations and they have been actively working on removing certain COVID-19 associated content from Explore, unless the content has been posted by a recognized health organization. They would be down-ranking content in Stories and Feed that has been notified as false by some third-party examiners.

For preventing users from exploiting this medical emergency, Instagram has come up with certain policies. They have prohibited fake misleading ads for products that tend to refer to coronavirus pandemic in several ways with the intention of creating a sense of urgency guaranteeing cures or preventing individuals from contracting this deadly disease. Instagram has banned all ads temporarily and even branded content that should be promoting some medical supplies and that may include face masks.

Staying Connected in These Distressing Times and Supporting Communities

For facilitating people in supporting relief efforts, Instagram has made their Donation sticker in many more nations incorporating a new COVID-19 segment for people to identify quickly relevant nonprofits. 

Instagram Donation Sticker

To assist people in staying connected Instagram has launched the special media sharing feature that lets you watch Instagram posts and enjoy with your bosom pals over video chat. 

Instagram Removed Coronavirus AR Effects to Avoid the Spread of Misinformation

Instagram is taking new steps to combat the propagation of coronavirus-associated misinformation. The company has eliminated effectively augmented reality effects that would be claiming to provide “diagnosis” or “treatment” for coronavirus. They have been hiding the rest of the Coronavirus-themed AR effects precisely from all search results.

Conclusion

Ultimately, Instagram has launched the amazing “Stay Home” sticker. You could now keep seeing how others seem to be practicing social distancing during these distressing times. Instagram would keep on prioritizing safety, connecting you with authentic information and they would be motivating users to support the cause of COVID-19 pandemic. Instagram is still closely examining the situation and sharing updates consistently.

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Cleaning up those Campaigns – 4 Reasons Why you should have a Digital Marketing Audit

A strong online presence is crucial for any business. Regardless of their longevity in the industry, the size of the business or the amount of profit they’re making. Without a good digital marketing strategy, you’ll find your business lagging behind your competitors and struggling to keep up. 

Unfortunately, an online marketing strategy isn’t something you can simply set up and leave running. This kind of strategy needs to be regularly updated, monitored and adjusted to get the most exposure and visibility online, something that most businesses find out the hard way. 

In order to ensure that your digital marketing strategy is in good working order, you’re going to need to have a digital marketing audit – what is a digital marketing audit? Click the link to find out more. Here we’ll look at 4 reasons why you should have a digital marketing audit.

Ensure your keywords are working for you

The use of the right keywords in your content is vital in boosting your SEO and getting those hits. A digital marketing audit will tell you if you’re using the right keywords and if you’re “stuffing” or using too many. The audit will help highlight the areas of your content that need more of a natural flow in order to get you better results. 

Your site is too slow

We’ve all gotten frustrated at a slow website, crossed it off and then moved onto a more responsive site. It’s frustrating, and it could be costing you clicks and business. A digital marketing audit will check the responsiveness of your site, on both desktops and other smart devices. If your website is slow then it’s Google ranking will be negatively impacted.

Your pages are full of issues 

On-page optimisation and checks are crucial for helping clear up any page discrepancies that could be damaging the customer experience on your site and harming your SEO and online visibility. Duplicated titles and headings, meta descriptions, alt tags, not enough content on certain pages, broken links or missing image or video files are all contributing factors. 

Does everything work as it should?

Buttons, call to actions, form submissions, links to social media pages. If these buttons and links don’t work as they should, then they could be affecting your site’s performance. A digital marketing audit will help identify any technical issues and advise you on how to keep it functional. 

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Do You Need Help to Pass in Business Education?

Every once in awhile, we all need help in one way or the other. Business education at any level of learning can be complicated to understand. Which is why students often look for help. It is understandable that in some cases, you have so many assignments that you have to complete within a short time. 

And in some cases, some of the work might be too complicated for you to handle along. Most students do not know how to write a college essay. They may have the idea, but writing it correctly, that’s the hardest part. As such, no one would blame you if you want help passing your business education college assignment. 

Can I Trust Business Writing Services?

The internet is full of scams. Business education requires students to be thorough. The corporate world needs people who are decisive and action-oriented. As such, you must be able to write excellent work. This is where most students feel they need professional help, and their go-to place is the internet. 

Today, there are many websites claiming to provide quality writing services. Some are cheap, and some charge a lot for a page in business education. So, this leaves the average student in limbo because there isn’t any way to tell a legitimate business from a scam. As a result, most get trapped in this circle, and the result is usually poor grades in class. This is why you need to ask yourself whether it is all worth it. 

A business writing service is a great “accessory” to the learning process. For business students, it is required now and then. The problem is not with the writing services, as there are numerous businesses doing legitimate work. You want to pass, but you are not putting in the effort. Additionally, you want to pass, but you are trusting cheap companies. It goes both ways, it either you put in the work, or be ready to pay a lot more. 

Now to answer the question, you can trust business professionals to write excellent work for you. There are quality business writing consultants on the web, offering quality services that you can trust. 

Business Education Writing

Unlike literature or chemistry, business education writing is easy and straightforward. While it involves theories and concepts with some units harder than the others, business education essays are easy since there is nothing new. What was said a decade ago will be true decades to come.  Management philosophies and theories do not change. 

However, to come up with a good paper in business writing, you need to take into account everything that is happening in the world (all the trends and main ideas evolving in the modern business sphere). Remember, the business world is dynamic, always influenced by technological, social, political, cultural shifts that are happening around it. If a student stays oblivious to this fact, they will inevitably fail.

To come up with an excellent paper in business writing, a student has to do an in-depth analysis of what was, what is, and what will likely be in the future. This is often not easy, which is why you need help from professionals to write up a reasonable business education paper. There is also the vocabulary that you need to pay attention to. 

As mentioned earlier, business education is not the same as in your literature class. You need to know the language and understand how to use it. If you don’t, then it is highly recommended that you seek professional help from a paper writing service. Some of the most common business writing you will be exposed to while in business college include:

Business case studies;Business presentations; Critiques;Business essays. 

Each of the categories named above has its style of writing, entirely different from the other. Remember that you probably won’t be taking one unit in business, there are other units you are also taking. You might be having much work at your disposal, which calls for professional writing guidance. Reading all the materials, you can get about each style of writing might be tricky given that students nowadays do not have the time.  Business education is one of the broad courses in any university curricula. Given the circumstances, students may need help to pass in business education. While it is entirely unnecessary, students will need guidance to pass their assignments. In perfect situations, students can pass just easily without any help. 

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Does Education Provide the Proper Ways for Starting a Business?

Starting a business is one thing that most people do nowadays. As such, some will succeed while others fail in doing so. But now, is there any procedure that you must follow to be successful in any business? Do you need quality education to achieve that? With this article, we are going to take you through steps for starting businesses. Besides, you will understand how important it is to have the right education when starting a business. 

Today, people will go to schools to seek the right education when considering a business plan. With this article, you will find tips on how to start a business without difficulties. Read on! 

Steps by Step Guide for Starting a Business 

There are various kinds of businesses that you can start. Through education, you won’t face challenges in understanding how to manage those businesses. Many students go to schools to get the right education for their businesses. But now, what does it take for one to start a business?

First, you should understand that it may seem easy to start any business venture. But now, the challenge popes in when you have to run the firm and earn profits from it. Take, for instance, essay writing service providers. How do such companies run their businesses? Do they only offer solutions for education or even professional tips? If you can understand how successful businesses run, you will be in a position to handle yours with ease. 

Now, what education do you need to start a business? Here is a solution!

Research 

The first step before you venture into any business is to research. Make sure that you have enough information to guide you through the entire journey. Remember, any entity can face various challenges. Because of that, you need a strategy to manage business challenges if the need arises. Many institutions offer business education courses that can help in such situations. Besides, the right education helps one to learn how to research for answers to challenging solutions. 

Proper research gives a good education on how to understand the various businesses. Besides, it helps with information for running particular businesses. The internet is one of the best sources of information. Moreover, it is readily available at all times. Also, you need to get ideas from business people who are already in the industry and are doing well. Remember, they once had an idea of starting their businesses before they reached where they are as by now. Also, they took the time to get the right education to manage their businesses. 

Collect Enough Resources

Before you initiate any business, you need to have a solid plan on how to do so. Make sure that you have all the relevant resources. Through education, you will know how to select the right location for your businesses. At schools, people learn various skills for starting and managing business activities. 

Remember, the market is a priority. Make sure that clients can access your services at all times. Besides, it would help if you have an online support staff to guide your clients and market your products, as well. You can also secure individuals with an education in marketing skills to help you out with that. 

Come Up with An Idea

Like education, the business venture also requires great ideas for one to succeed. After you are through with the research, you should have come across one that looks appealing. Are you for that idea or you want to introduce a new one? At times, people will go for guidelines and insights from the internet. But now, is that the right way to come up with ideas for your businesses. Should you take a business education course to manage that? 

First, you need to understand your market. Who are your clients? Is it that you want to sell tangible products or offer services? Do you have a ready demand for your products/ services? Taking the right business education course would help in thinking and research. From that, it becomes easy for one to select the right idea if they thought of starting one. Besides, it would help if you have an idea that you can execute and manage with ease. 

Execute the Idea

To come up with the greatest business ideas, you need to think critically. Sometimes, people come up with business plans that don’t work. When they execute the idea, and the business fails, many of them get disappointed. Besides, some get depressed in the long run. To avoid such issues, you can seek advice from experts. Moreover, getting the right education is an excellent way of ensuring that you execute your idea without difficulties. 

The Best Education in Business Comes from the Mistakes That We’ve Made 

Ensure that you are ready to learn from any mistake that you will make. Business education is one course that you should consider before starting a venture. Many times, people fail because of repeating the same mistakes they did some time back. For starters, the right education will help you to come up with the most fabulous business ideas. Without education, you can’t do anything!

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