Mohit Tater's Blog, page 485

Cost Effective Ways to Market your Business

When a company becomes insolvent or near to collapse, the first thing directors tend to do is cut costs. This is done for numerous reasons:

So debts do not riseSo money earnt can be retained (and used to pay any debts)To protect the firms’ image – if a company was on the verge of collapse and was seen to be putting no measures in place to try and help its future viability, or was seen to just continually spend unnecessarily, would it be worth a rescue? Would investors want to help with saving it? Is this not on the borderline of wrongful trading?In hope of saving itself 

One area which takes up a high proportion of business cost is in marketing. Companies invest extraordinary time, effort and money on creating a brand, attracting customers and a place in the market. Of course, this is necessary and beneficial, if successful and it builds brand awareness. However, particularly in today’s digitalized world, there are simpler, more efficient and cost-effective ways to do this – especially beneficial for financially-distressed businesses looking to save costs. 

1. Social Media

Every business should use social media – Facebook, Twitter, Instagram, it is the way of the world today. Having these accounts allow companies to interact with customers directly; posting images, videos, events, sharing news, responding to enquiries etc. Businesses can grow virally from this simple tactic. They are free to set up and manage. There are so many courses online too, helping those new to the ‘social’ world in using them. Consumers are active on social media already, so why not take a step to get closer to them and highlight your presence. 

You can chose the platform that best suits you and your business – analyse each wisely. 

2. Create a website

This is crucial to do, especially with today’s high dominance of online businesses, establishing your own place is essential. Once it has been set up, this is a cheap method of generating customer awareness and sales. Take the current environment – how useful has it been that retailers have been online, when we are unable to go and visit shops in person? Being online is a way of staying with trend but also benefits you in the long-run. It enables you to continue trading and reach a wider audience – even go global if you wish. 

Be sure to have a clear, relevant and engaging design. Your website should look professional and represent your company – be user friendly and get your message across. 

3. Get a local business listing

Ensure that you have a place online and list on your local business listings. GoogleMyBusiness is a site for this. Creating a profile is simple, just fill in the required details and hey presto! Once done, it enables users to find your business when searching for those of your type – what an easy, effortless way to draw attention to your company and market yourself?  

4. Email marketing 

Email campaigns can be used to keep interested individuals (who opt in to receiving company updates) aware of events, news and latest information in a business. Sending emails is free and so this is a cost-effective way to make your business visible to interested parties. The tip here is to make emails engaging; use infographics and other types of compelling content rather than just blocks of text and also make emails personalised. Creating mailing lists and group consumers by tastes, interests and purchasing habits.

5. Search engine optimisation

SEO is a useful tool to help create traffic which eventually turns to revenue. Nowadays people google everything – so why not take action to ensure you can appear on search rankings when people search for related keywords. The stronger SEO strategy implemented and successful, the better associated your site will become when keywords are used in searches.  This can take time and often needs a plan, but it is worthwhile. All you need is relevant content, useful keywords and to think in the minds of the searching customers and you can do it. Plenty of tools exist which offer advice on how to get up in the rankings and how to improve your search ranking.

6. Blog 

Take time to create blogs and have them published on key article sites for your sector. There are many about. Blogging is free, creative and limitless. There are no boundaries. So, get going, write some content and most importantly create a bio to accompany the blog, which includes the company name. By getting your name about, you are creating links and presence. It is recommended that you try to write about subjects similar to the field of your business and so stay on topic, though of course, write what you feel, just remember the company name will be attributed.

So, these are just five of the most effective ways to market your business for little cost, there is of course many other ways out there. Do some research. But in the meantime, why not follow these suggestions and cut costs? See if it works? It is guaranteed to improve your market presence in one way or another. Give it a try.

Rebecca Dunne, the author, is a University of Hertfordshire Management Undergraduate and the writer for KSA Group, who are Licensed Insolvency Practitioners in the UK, established in 2000.  KSA Group run www.companyrescue.co.uk which contains over 2000 pages of useful information for struggling businesses. LinkedIn: https://www.linkedin.com/in/rebecca-dunne-3a6920166/

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Starting a New Business Venture Doesn’t Have to Be like Digging for Treasure

The life of an entrepreneur is laden with opportunities and challenges, rewards, and risks. As a self-starter, it’s only natural to doubt yourself from time to time. The great unknown, especially during times of uncertainty, can be unnerving to say the least. In economics, it has been said that saving is a prerequisite for capital consumption. Yet, the gravity of these words is only understood by entrepreneurs who risk capital in the hopes of creating a viable business. 

Entrepreneurship is the single greatest driver of economic growth in the world; it begins with an idea to solve a pressing problem in society. More often than not, this can be monetized with a blueprint for a workable business plan. The objective is not money per se; it is the advancement of a solution for society. Too many intending entrepreneurs fall by the wayside when the focus is on short-term profits, and not long-term solutions.

Play by Your Rules to Better Serve Society

Human ingenuity, management expertise, and entrepreneurial passion all have a part to play in successfully initiating a business venture. Many entrepreneurs sell their brainchild to venture capitalists, and investors who have the wherewithal, management ability, and business savvy to take that idea from inception to fruition. One of the greatest bugbears to successful business ventures when entrepreneurs are at the helm is the intransigence of the founding members. In law enforcement, cases are never assigned to officers who are too close to the victim, for obvious reasons. 

Emotion clouds judgment, and poor judgment results in losses – something an entrepreneur can ill afford when money is tight, and resources are scarce. All of this talk may lead you to believe that your pursuit is futile, perhaps like winning a jackpot on Desert treasure slots from Mansion. Fortunately, this is not the case – there is no gamble with a carefully-structured plan. While outcomes are certainly not assured in any business venture, strategic planning is the best possible pathway to success that you can plot.

Dream Big to Be Big

Source: Pixabay No Attribution Required 

Entrepreneurs are invaluable assets in the business world. These are the thinkers, the doers, the innovators, the risk-takers, and the people who make things happen. Entrepreneurship is about unique personalities who drive economic activity. It’s about high-quality human capital, with the wherewithal to bring experienced professionals together in the hopes of delivering a product or service to market. The value proposition that entrepreneurship brings to the broader economy is worth infinitely more than its monetary value. 

The creative energy expended by entrepreneurial teams often goes on to spur additional economic enterprise in complementary industries. Nowadays, the entrepreneurial flair we are seeing is geared towards the virtual arena, with e-commerce, online and telephonic systems for goods and services, customer support, and related activities. The level of sophistication required by today’s entrepreneurs diverges significantly from those of yesteryear. Skill sets are needed to successfully navigate the veritable minefield of competition, alternative products, services, and systems that currently exist.

Be the Change You Want to See

It is estimated that some 600 million+ entrepreneurs populate planet Earth today, with millions more waiting in the wings. By creating businesses and solving solutions, entrepreneurs invariably scale operations and generate profits. There are many forms of entrepreneurship, including social entrepreneurs who seek to bring about changes to the way society functions. Entrepreneurship is about freeing your creative spirit, spreading your wings, and bringing solutions to the market. 
Transformative entrepreneurs abound, including Richard Branson, Bill Gates, Elon Musk, Steve Jobs, Jeff Bezos,Warren Buffett, Larry Ellison, Mark Zuckerberg, Carlos Slim Helu and company. The next entrepreneur may not be a Silicon Valley computer aficionado; it may be someone out of a remote African village or the jungles of Latin America. Power is in your hands, carpe diem!

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The Most Practical Guide for Newbie Traders & Investors

Let’s face it, global financial stability is a pipe dream. The markets have endured extreme volatility in 2020, and we’re not out of the woods yet. Geopolitical considerations notwithstanding, it’s tough to make sense of stock markets on a good day. The art of forecasting price movements of financial instruments is extremely specialized – most of us will simply watch from the sidelines as the market-makers shape the future. 

The trading spectrum

As a relative newcomer to the scene, you have several important decisions to make. Will you be trading, or investing? As a trader, your focus will be on the short-term. You’ll be looking at compressed time intervals, typically 60 seconds, minutes, hours, or days. Charts and graphs need to be poured over, while examining candlestick patterns, stochastic indicators, RSI, Bollinger Bands, moving averages, exponential moving averages, and a multitude of other technical indicators. It can get overwhelming, particularly in a bearish market where prices trend lower. 

It’s really important to get started with a reputable trading platform. The established brokers don’t always offer newbies the resources they need to succeed. The benefits of trading with a broker like FBS include low spreads, easy payment processing, leverage up to 1:3000 and accounts with 100X less risk for new traders. When trading online, it is absolutely essential to pick a broker with a focus on the trader’s interests. 

The investment timeline

As an investor, your focus shifts to the long-term. Investment horizons range from months to years – the precise period of time depends upon your age, your investment portfolio, and your objectives. Investors are less concerned with the choppy price movements from day-to-day, and more focused on building wealth over time. The best investments are those which have growth potential, meet the exigencies of the market, and are managed by dynamic professionals. A long-term investment should always have a forward focus. In economics, it is often stated that savings are a prerequisite for capital formation. 

Should you trade or invest?

Anyone can trade at any time the markets are open. In fact, many online brokerages allow trading after hours, and during pre-trading sessions too. Trading financial instruments can be extremely profitable, provided the necessary preparation has been put into place. One of the biggest bugbears for novice traders is timing. Knowing when to get into a trade and when to exit a trade is crucial. It takes tremendous resolve to do this on a trade by trade basis, without using powerful tools and resources provided by trading brokerages, like stop-loss orders.

With trading and investing, the most important element to assess upfront is your risk preference. Risk-averse clients should avoid trading altogether, while risk-seeking clients should proceed with caution. In trading and investing, there is no reward without taking a risk. However, armed with the right information (technical and fundamental analysis, real-time market news, and important economic indicators) it is possible to mitigate overall risk. This type of knowledge provides clients with a competitive edge over traders and investors who choose to ignore these resources.

Your decision to trade is based upon the following:



Your budget.Your selection of an appropriate trading platform based on your preferences.Your ability to learn about the financial markets and implement that knowledge accordingly.Your appetite for risk (risk seeking, risk neutral, or risk averse).Your preference for specific financial instruments (stocks, commodities, indices, currencies).



Your decision to invest is based upon the following:



Your investment timeline.Your ability to sit tight when markets are roiling, and to capitalize when opportunities present themselves.Your understanding of economics, politics, market psychology, and geopolitical considerations.Your ability to diversify your financial portfolio to protect your investments from market volatility.Your skills in terms of reading and understanding economic data, earnings reports, news reports, and lesser-understood factors.



Is now the right time to trade or invest?

Source: Pixabay No Attribution Required 

Volatility is an essential ingredient for successful trading. Without price swings, it’s not possible to profit to the upside or downside. It may come as a surprise to learn that many traders are currently enjoying tremendous success in the financial markets. However, it takes practice, diligence, and a well-constructed plan to get started. When stocks are rising, many traders make the mistake of staying invested too long, hoping to maximize profitability. By the same token, many traders feel shortchanged when they sell too early. The best strategy is a premeditated approach which focuses on a percentage appreciation, or a nominal dollar value. Once you hit that target, the automatic sell order kicks in and your job is done, no regrets.

Take into consideration that successful traders (large-scale clients) are working off low margins, often mere fractions of a percentage. Since they work with millions of dollars, they are able to generate outsized returns. Most small-scale traders cannot compete in this arena. As a general rule, experts readily advise no more than 5% of your investable assets’ value should be allocated towards trading. Another factor that often gains little press coverage is taxation on trading profits and investment profits. It’s always a good idea to consult with a tax specialist to learn how the system operates, so that you can legally minimize taxable income.
The short and sweet of it is as follows: It’s always a good idea to buy on the dip, when the asset is undervalued. Market corrections present myriad opportunities to traders and investors looking for bargain deals. There are always opportunities available in stocks, commodities, indices, forex, and cryptocurrencies. Whether it’s CFD trading, short-selling or futures, discipline, focus, and a goal-oriented approach will get you where you need to go. This holds true with short-term trading and long-term investing alike.

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Eight Ways to Improve your Interview Process

Developing an effective interview technique is not something that will happen overnight. It requires preparation and practice to be able to grow your teams. Without a crystal ball to help you see how every appointment could turn out, you need to learn how to properly interview individuals to bring out the best in them.

In this guide, we will look at the interview process as a whole, breaking it down into the individual components that will determine your success. If you want to be a more effective interviewer, read on to discover our expert tips.

1. Write a powerful job description

A successful job interview process all starts with an accurate and engaging job description. A lot of companies think they can cast a wider net with a vague description, but this will simply put people off from applying. Instead, you should get specific about the type of person you want in this role. You should be specific about the experience and skills you require, the job, and what remuneration package you can offer in return. This is the only way you will be able to generate a lot of buzz and interest around the role.

2. Filter the applications 

Sorting through applications can be a time-consuming process. This is why many companies outsource this part of the process to an external company. Find a company with experience in your niche and they will be able to act as an external arm of your company. A company like Nolan Recruitment could help with your technical recruitment and offer added insight into current hiring trends in your field. 

Once you have a select list of potential candidates, make sure you arrange interviews with a range of candidates. Interviewing up-and-comers alongside established professionals can give you more options. 

3. Choose your interview format

Will you have a technical interview, a panel interview, or an informal interview? How you decide to proceed at this stage will rely entirely on your business culture. A tech startup might have an informal interview with the founder, while a large multinational corporation might host a panel interview with a few key stakeholders. Choosing the right format for your interview can help the other elements to fall into place.

4. Assemble your panel

If you decide to run a panel interview, think about who needs to be in that room. Panel interviews with too many stakeholders can become chaotic and unnecessarily stressful, so make sure you limit the number in attendance. 

It’s common for an interview panel to include someone from HR, the head of the department, and a member of the senior management team. If the role works across multiple departments, this could increase the number of people required in the room. 

5. Establish the questions

You need a set of core questions to determine their suitability and then some more flexible lines of questioning to probe further into the candidate’s background and experience. All questions should be agreed before the interview and you need to decide who will ask each question. If you don’t get everyone on the same page beforehand, your interview could become chaotic and incredibly long.

6. Give the candidate time to ask questions

All candidates should be allowed to ask questions at the end. Remember that the interview process is not a one-way system. As much as you are deciding if the candidate is right for the role, the candidate also needs to decide if the role is right for them. And when the questioning is turned on you, it’s time to provide informed and considered answers, just as you would expect from the candidate.

7. Prioritise feedback

Candidates always want to know how an interview went, so even if you decide not to hire them, make sure you take the time to give them feedback. This is the only way they will be able to improve in their next interview. It might not seem like a priority to you, but even small bits of feedback can go a long way.

8. Be timely

The best candidates don’t stick around for long. If you waste time getting back to the candidates and letting them know if they have been successful, or if you would like to invite them to a second interview, you could see them snapped up by another company. Be timely in your responses and don’t leave anyone waiting around to learn the next steps.

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Learn How To Master The Art Of Screenwriting During The Lockdown

Do you have a story in your mind that you feel will make a good movie? Having a story is one thing, but putting it in a screenplay format is an entirely different endeavor.

Scripts are the backbone of every movie. A good text is necessary to make an excellent movie or series. If you have been toying with the idea of learning screenwriting, then the current lockdown may be a blessing in disguise for you. 

Since you cannot step out to spend time with friends during the lockdown, why not use this extra time to learn the art of screenwriting? Here are a few pointers to help you get started with this journey.

Read Other Scripts

When you read a book, you develop a sense of what is expected from the book. However, watching a movie doesn’t provide much of an insight into writing a screenplay. For that, you must read screenplays. 

There are many online repositories of movie scripts from where you can download the scripts of the latest movies. Read at least ten scripts before you start your screenwriting journey. 

You need to comprehend the intricacies of the script, and for this, you need to do a thorough reading. Make a note of how the dialogues are delivered, the character introductions, how the actions are described, and how the scenes are described. 

Reading these scripts will give you a basic understanding of how to go about writing your movie script.  

Use Best Screenwriting Software

Every creative process is different. A movie, a book, a series, and a blog post may all involve writing, but their similarities end there. Each of these is consumed by the audience in an entirely different manner. 

You can include a person’s internal monologue in a book, whereas you don’t get that luxury in a movie or series. A blog post only needs to be around a thousand words, whereas a screenplay may be anywhere from 70 to 200 pages. The format for writing each also differs widely. 

Using generic writing software to write your screenplay will involve a lot of formatting. The formatting process will be cumbersome and will distract you from the actual writing process.

Instead, you can use a book writing software that provides predefined templates for screenplays. They will even provide genre-specific templates that reduce the burden on your shoulders and offers an optimized working space. 

Take Online Courses

An online scriptwriting course is another excellent way to develop your skills. You can utilize this lockdown period to immerse yourself into various online courses that will introduce you to the intricacies of writing a  movie script. 

One of the advantages of the current situation is that many prestigious universities are offering online courses at a nominal rate. You can use this opportunity to upskill yourself.  

If you have dreamt of learning the art of screenwriting from some of the leading film schools but lack of time and resources stopped you, then you must make use of this opportunity to the maximum.   

Is it important to take a course? Aren’t there those who have written scripts without any formal education in the domain? Of course, there are! But without a formal education, it will take several trial and errors to the process right. 

When you have proper knowledge, you will be able to approach the screenwriting process systematically and confidently. It will also produce an optimal result.      

Create a Blueprint

A blueprint or an outline is the first step to writing your screenplay. The plan lays out how the story must play out. It won’t get into the specifics or even have the dialogues. However, it will give a sense of how the story must proceed. 

You must start with a step. As you delve deeper into each scene, you may end up losing sight of the big picture. With a pre-decided outline on hand, you won’t stray from the set path. 

The blueprint will reel you back into the story and keep you focussed. It makes the writing process more systematic. 

Understand Your Genre

Is your story a romance, thriller, mystery, or action? Each of these has a different style. 

While you need to pay extra attention to dialogues in a romance, the focus shifts more towards the plot twists in a thriller. An action movie will require you to go into the details of the action sequences. 

Understanding the needs of your genre will aid the writing process. If your story is a mix of genres, you need to understand both to write a useful and engaging screenplay.   

Dialogues to Remember

What do you remember about the most iconic movies? Their dialogues, of course! Dialogues can immortalize a film. Viewers will keep quoting movie dialogues in their day to day lives. Even if the dialogue does not become a punchline, the dialogues have a significant impact on the viewer’s experience. 

Crisp dialogues make the movie entertaining, whereas cliched dialogues or long dialogues make the movie boring. Mastering the art of writing dialogues will take some practice. It is truly one of those areas where practice makes perfect.     

One way to hone your dialogue writing skills is to write dialogues for your day to day experiences. Take a true incident and try to write it as a scene. You should cut out the small talk and directly enter the crux of the conversation. Doing this regularly will help you in your screenwriting.  

Think About the Camera

While playing a scene out in your head, you may often forget to consider the technicalities of shooting the scene. While writing every scene, you must think about the camera placement and how the scene might look from a different angle. 

Camera angles are one of those things that you often forget about while writing, but that can radically change the effect of the scene.  

Become a Scriptwriter During the Lockdown

Writing a script is not an easy process. But with proper practice, you can get great at it. Whether you are practicing or writing the actual script, the best screenwriting software is an absolute must. 

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How to Make Your Virtual Meetings More Successful

Virtual conference calls and meetings have been around for quite some time now but up until recent times have never been as useful and vital to everyday business as it is now. While there is a small learning curve that comes with virtual meetings, before long you will be hosting them without a problem. To help with the process, below are a few tips on how to make your virtual meetings more successful.

Prepare thoroughly

Preparation is key, this is true for any meeting but even more so for those taking place online. The first thing you will need to do is test all the hardware and software you plan to use and be sure to instruct anyone else attending the meeting to do the same thing. This means testing your internet connection, your computer, your headphones, and your microphone.

Next up you will need to make an agenda for the meeting. You can make this a timed agenda or not but the important thing is that you make one to help you keep on track with what you need to cover. Your agenda should include the following, but feel free to add points of your own.

The subject of the meetingThe responsibilities of each memberA list of topics you want to go overThe overall goal of the meeting

It is also a good idea to include some ground rules that you forward to any attendees beforehand to make sure that everyone remains professional.

Keep it short

People get bored and distracted in meetings that go on for too long. This is just a fact of life but it is even more of an issue if the members of the meeting are sitting in their own home with distractions all around them. To prevent anyone from getting bored, distracted, or frustrated, try to keep any online meeting to under 45 minutes. You can also take this to the extreme and aim for even shorter meetings of 10-15 minutes but be sure to give yourself enough time to properly cover the topics you need to discuss.

Take steps to avoid distractions

As we mentioned before, people get distracted in meetings at the best of times and this will be even more of an issue with everyone in their own homes. Not only can attendees get distracted by their own surroundings but seeing a glimpse into their co-worker’s homes can quickly grab their attention away from the subject at hand. In order to minimize distractions, you can use virtual green screens and backgrounds. If you are using Zoom, check out the example of zoom virtual background for ideas on what to use. These virtual backgrounds can help remove potential distractions, help you maintain a professional appearance from your own home, or they can even add some humor to your meetings depending on what you choose.

Remember the technology available

Being in a virtual meeting can seem less effective than a physical meeting, but in reality, there are plenty of tools available to help you efficiently share information and effectively brainstorm. For example, you can use screen sharing to show other members of the meeting your information, or you can use virtual whiteboards to brainstorm ideas and take notes more easily.

Take breaks

Finally, while being at home can seem more relaxed than sitting in an office or conference room, people will still get fatigued if they are not given breaks. Be sure to take breaks periodically if your meeting goes on for longer than 30 minutes to allow members to get drinks, use the bathroom, or even just reset their head to help them stay focused.

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How To Know Whether Or Not You’re On The Right Track Half Way Through Writing?

Being a writer who is halfway through completing his latest writing, you must have wondered if you indeed are an exceptional writer and headed down the right path. 

A lot of factors make a good writer, including his approach, storytelling, and even the ability to take criticism. Congregating a lot of elements creates a writer worthy of accomplishment.

There are a few signs to indicate that you are on the right track. It is never too late to start writing. In this blog, you would realize all the points that point towards you being on the right road.

Signs To Indicate That You Are Traversing The Right Path

It might be difficult for you to understand if you are doing it right when it comes to writing; however, here are some signs that indicate you being on the right path – 

Emphasizing on Extraordinary Verbs 

Since the day you started writing in school, you have always been told to make your writing more captivating by inculcating splashy adjectives and adverbs. 

However, it might or might not influence your writing that much from what recent studies have concluded.

Many esteemed writers believe that these parts of speech portray amateur enthusiasm. The professionals emphasize their verbs, which makes them stand apart. 

It is common for beginner writers to include the verbs “to be” and “to have” in their writing repeatedly. This happens when they run out of better words to implement. 

If you want to escalate your writing skills, prioritize your verbs. After creating enough verbs, it’s time to cater to nouns. 

Making use of everyday words gives you clear visual images inside your head. This adds significant gravity to the words that you pen down.

Using Subtle Transitions 

Bridges, connectors, or transitions are genuinely the words, phrases, and stylistic devices that aid direct readers through your writing. 

It is common for beginning writers to see them seldom, while professional writers lace their work with such transitions. 

It is important to note that adding a transition can be as easy as including a single word such as and, also, but, also. 

However, adding a transition can also be as tedious to implement as meticulously paraphrasing a quote before you give it. 

It is a common belief of many writers that voguish transitions are one of the hallmarks of professional writing. 

Josh Fetcher is a company that helps various other companies scale intelligently and also offers product management and other courses. 

You can obtain a decent book outline template from Josh Fetcher by choosing from copious other templates available on their platform.

Making Use of Antecedents

An antecedent is a word or phrase that renders meaning to a pronoun. 

A vague pronoun reference happens when there’s no antecedent provided, or when more than one possible antecedent is used. 

Always make it clear what the antecedent is for every pronoun you use.

Beginning writers are often struggling with their antecedents, while professional writers use them with aplomb.

Make sure that all of the antecedents are clear in your writing before finally giving it up for submission. If you are careful with using antecedents, then you most certainly are on the right path to completing a masterpiece.

Inculcating Stories in Writing

The human mind yearns for stories and tension. Everyone around you is hardwired to craving to know the ending of a story despite the end being predictable.

This is one of the reasons why murder mysteries are such a hit in English literature. An esteemed and a proficient speaker would stuff his/her remarks full of stories. 

Stories aren’t just meant for children as the common belief goes. If the stories are amusing enough, adults enjoy them equally, too. Lacing your writing with engaging storytelling indicates that you are on the right track.

Exhibiting Exceptional vocabulary and Style

If you are engaged in writing a thesis, your vocabulary and writing style is required to be very different than if you’re writing a blog post. 

This distinction, however, does not make one writing style superior over the other. Being a professional writer, you should create writings that correspond with your storyline and portray style. 

It is advisable never to use contractions in a thesis, but affirmatively when writing for a general audience. 

The use of acronyms is relative, provided your readers are sure to be familiar with them and never if your readers are baffled by them. Always write to please your audience and not yourself first.

It can be a challenging task to know about how to write a screenplay; however, with the right guidance, you can ace the necessary techniques in no time.

Abstain From Typos and Errors

Being a professional writer doesn’t imply that your writings would be free of all errors, but instead, it means that you work hard to minimize them down to being almost negligible. 

The root cause of this problem lies with the fact that our brains always perceive our written texts to be correct. When proofreading your work, your mind reads what you intended to convey and not what is right.

This conundrum is challenging to overcome; however, there are some workarounds. Try reading the post aloud to yourself to catch more errors or call a friend over to review the column.

However, despite being so careful and intricate while proofreading and editing, mistakes often slip through into the original text.

Accepting criticism Gracefully and Correcting Errors Swiftly.

When you show your halfway completed writing to a bunch of people, you are bound to receive criticism, provided the people are honest about it. 

Some people might be too upfront about your errors, and some might hesitate. However, you must never take it the wrong way or consider it as a mean demeanor. 

Instead, embrace all suggestions because their effort would then allow you to correct the error immediately and publish a nicely written text.

Being a professional writer, you must never quibble with edits and realize that there’s something much more precious than your pride and ego, and that is the opportunity to become a proficient writer.

Final Words

With all the signs mentioned above, it is now clear that being a professional writer and traversing down the right path is not about how many copies you published, but a ton of other factors are at play.

You need to understand public opinion, use intellectual words and phrases, and always remember to tell a story.

Being monotonous as a writer can be extremely toxic to your writing as people often crave for tension and unexpected twists.

If you check all the above points, then it is safe to say that you are headed down the right path of being a writer.

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Striking out: Essential Start-Up Advice for new UK Business Owners

It’s finally here. You’re ready to take the leap and launch the company you’ve been dreaming about, but you’re committed to doing it right – you’ve heard most start-ups fail in their first year, after all. There’s things to learn and your finances to get in order before you begin and with that in mind, we’ve gathered together some straightforward fundamentals you’ll need to have addressed before you commit. 

We’ll cover your finances as they are, common expenses and how to plug any gaps your audit reveals. Let’s take a look.

Keep it simple: Start with what you have.

Most adults aren’t superhuman savings robots and that’s OK. Even the most studious amongst us don’t always know exactly what’s going in and out each month and it’s a logical starting place. We’re assuming here that you’ve got a job at the moment to keep you going financially – or you’ve got enough savings to live on for as much as a year before your cashflow starts to grow and stabilise.

So, audit yourself. At this point, you’ll want to consider the sales and life ‘cycle’ of your planned business. How long do you think it’ll take for you to bring in your first clients or customers – and how many do you need to reach a liveable income or a level of income that slows the pace at which you eat into your savings?

This will vary from venture to venture. If you’re starting up a ‘subscription as a service’ or SaaS business, you might be able to invest in paid search advertising on Google, Bing and LinkedIn to bring in rapid initial sales. If your company produces actual products and requires manufacturing capabilities, your path to initial profit will have more hurdles and will take longer to navigate. 

Be mindful of these common sources of expense as a business owner. 

Nothing will sink your venture faster than a sudden expense you didn’t plan for. Most new business owners rely on their planning and forecasting to be reasonably accurate in their first few years; get that planning wrong and get hit by a sudden mandatory expense and you’re in deep trouble. Here are common expenses for new business owners. Take a look at them all, see if any apply to your planned business model and account for any that do. 

Insurance: Depending on your service and any risk or liability involved, you may need varying kinds of insurance. Some of these can be expensive, such as employer’s liability packages or professional indemnity insurance. If you have a varied risk profile, you might need to get an insurance package tailor-made for you.

Premises and equipment: If you’re planning to lease or rent commercial property, you’ll want to be laser-focused on understanding your costs for utilities, refits and equipment including internet, telephony, data storage and electronics. 

Staffing: Many businesses use freelancers as they grow, but you might instead want to consider full employment. How much does flexibility matter to you and how much can you afford? Are you ready to pay to advertise your vacancies or to take on the services of a recruitment agency?

Marketing: Digital marketing is the modern go-to for expanding a new business. Do you know what channels of marketing suit your business best, such as paid advertising or an SEO-focused long-term growth strategy? Whatever your poison, you’ll want to appraise local agencies and get quotes from them. 

Once you know what you need, plug the gaps.

It can be intimidating and often disheartening to perform an accurate audit and prediction of your present financial state and expected costs but don’t shy from it. If you find yourself falling short, you’re in the same place many successful businesses have been.The answer? Look at how you can secure additional finance. Even if you’re an adult with everyday bad credit, it’s still possible to obtain loans that will give you access to the services and people you need to get growth going in your first year. Good luck!

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Storefront Lenders and Loan Business Opportunities

There are various existing business opportunities out there if one only knows where to look, and certainly even more unique and brilliant ideas to those who have the capital to make them happen. Those who are looking into starting a service-oriented business, though, that can support other people financially while also making a profit would find starting a loan business like those owned by storefront lenders as the perfect opportunity.

Before you dive into the vast financial industry, though, you might want to learn about the most common types of lenders to determine which one suits you best.

Online Lenders

There’s no question as to why online lending is the most popular lending options these days. It offers ease and convenience to its clients, being a financial company that performs most of its operations online.

This means that their clients, regardless of the time and place, can contact them and even file for an application. It also offers a variety of online payment methods, ensuring that you can still get your dues paid on time even amidst your hectic schedule.

Storefront Lenders

If there are online lenders, then there are storefront lenders too. These are financial institutions that have a physical or brick-and-mortar office that their clients can visit. Most of the people who prefer storefront lending over online lending do so because of the element of human interaction that this type of lending business offers.

After all, even the most advanced AI integration to business communications to date still can’t match an actual conversation shared with another person.

Microloan Lenders

Finally, there are microloan lenders. A microloan lending company is a financial institution that focuses on supporting financially strapped individuals and sometimes, even organizations. You see, the main objective of microlending is serving as an alternative lending platform for those who need to borrow money but for some reason or another, won’t get approved for one in the traditional method. 

The Target Demographic

Each microlending company offers its loan programs to different target markets. There are those who focus on helping people from the minorities (particularly those who come from a third-world country), providing reliable financial assistance to the families in their community, struggling small business owners, and more. 

Since microlending companies can be a storefront or online lending company (or both), they don’t really have a specific target age of borrowers. Anyone can get apply as long as they meet the criteria set.

Strictly online lending companies, however, are more popular with younger borrowers. First-timers might also appreciate the lack of human interaction and the possibility of getting interviewed.

Finally, storefront lenders remain the preferred method of older and more seasoned borrowers. Even in this digital age, we should keep in mind that there are still a lot of people out there who are not as proficient in using modern technology the way younger people are. As well as those who don’t appreciate chatting with a bot, or waiting for an email that might not even come. 

How to Start Your Own Lending Business

In any case, once you have decided on what type of lending business that you are going to pursue, you can now move on to the steps on actually launching one. 

Establishing a Legal Entity

One of the most crucial things that you should decide on is whether you’re going to establish your business as a legal entity or not. While it can prove to be an added investment given the formation costs and annual fees, not to mention all the extra tax forms you would have to prepare each filing season.

However, doing so will protect you from personal liability should you face legal problems in the future, an inherent risk if you don’t get the best staff to help you out.

Source Your Staff

This leads us to the next step. Get the right people. At the very least, you will probably need to hire a loan agent (or processor), a bookkeeper, and a collector.

You can always juggle all of these responsibilities yourself, especially if you’re starting with a small practice. However, being a one-man show in a financial business can make you more prone to make mistakes that are so costly they might land you in legal hot water. 

Obtain the Needed Certificates and Permits

Speaking of legal issues, you can further avoid them by making sure that you have secured all the necessary documents such as certifications and permits from both state and federal government offices.

Since states vary in their laws and requirements, it’s best to perform your research beforehand.

In relation to this step, certification is actually one of the advantages that storefront lending companies have over online lenders. They have an air of legitimacy.

Decide on Your Location

Anyway, those who do decide to become a storefront lender should decide on the location of their headquarters. On the other hand, we suggest securing your chosen domain name as soon as possible if you’re taking the online route.

As mentioned, storefront lending companies can still have a website developed, while an online lender can extend its operations offline and rent an actual office for their clients to visit. Regardless, should you choose to put up a storefront, you want to make sure that your office gets situated in a place where you can expect a lot of traffic from your target demographic.

Meanwhile, online lenders can invest in SEO and social media marketing in order to get more clients.

Define Your Budget and Offered Loan Plans

With the right talent, the perfect location, and the needed documents in place, the next thing that you should do is to determine what’s left of your capital as well as coming up with the loan plans that you’re thinking of offering.

Keep your target demographic in mind. For instance, employees will prefer payday loan options while small business owners would probably need a more open line of credit. 

Don’t forget to set aside a separate budget for your business too. Set up a different bank account for your business and never link it with your personal one, else risk to get cash flows mixed up and cause unnecessary distress when it’s time to file for your taxes. 

Get Insured

Finally, if there’s one more step that can protect you from future issues aside from the ones we have already listed, it’s to get your business fully insured. Contact your preferred insurance company to learn more about the plans that fit your needs and preferences.

You can start by getting a General Liability insurance plan for your business. It wouldn’t hurt to secure your employees’ wellbeing by getting a Workers’ Compensation insurance plan as well.

To Sum Up

There are various factors that one must consider when looking into available loan business opportunities. 

First, you’d have to determine the type of lender you want to be. You have a choice between being an online lender, storefront lender, or a microloan lender. There are certainly other types of loan businesses out there but these three are the most common.

Don’t forget to define your preferred target demographic as well as whether you’ll establish your business as a legal entity or not.

Prepare all the documents required to file for permits and certifications, and while you’re at it, why don’t you get your business insured too. 

Lastly, by considering all these factors in mind and having what it takes to get into the challenging world of lending backed up with excellent staff, we hope that we have somehow offered assistance to those who are looking to start their own business regardless of the industry.

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Loan Without Formal Employment: Features And Conditions Of Registration

Lending is one of the most popular ways to buy the necessary equipment, find extra money before your salary or pay urgent bills. The population of the world has been actively using loans for many years. For many, they become a real salvation, especially if the salary is constantly delayed or income is not constant.

If earlier to receive money on credit without the certificate of official employment was almost impossible, today such loans are given by many companies. Apart from microfinance institutions, some small regional banks also agree to such a step.

But what are the main features of such loans? What does the client have to rely on? And what are the pros and cons of loans without a certificate of income?

Advantages of loans without official employment

Loans of this kind have several advantages:

Time. In most cases, the borrower turns to microfinance institutions that issue such loans without problems. MFIs take much less time to complete a loan than a bank. The procedure itself is simpler and the list of required documents is much shorter.

The possibility to apply online. Websites like PaydayMe.com allow you to apply for a loan without leaving your home. Such organizations always have a convenient site and a personal office on it, where you can calculate in advance and the interest rate, and payment deadlines. All you have to do is fill in the application form and provide copies of the necessary documents.

Availability of loyalty programs. Many MFIs offer promotions and bonuses to new or regular clients. This way, the interest rate can be lower.

The possibility of prolonging payment deadlines. It is much easier to negotiate with MFIs than with a bank. Many companies go towards the client and allow for extension of payment deadlines. But it is important to understand that this can increase the interest rate.

It is also worth noting that such loans give a certain freedom and complete confidentiality. It is not necessary to take on a place of work any certificates.

The main disadvantages of loans without official employment

Such credit system has its shortcomings:

It’s a small amount. There is no need to count on huge sums of money, as both MFIs and banks do not give large sums to clients without a permanent place of work. But you can easily get a lifesaving couple of hundreds of hryvnias to your salary.

High interest rate. Compared to larger loans, the interest rate on such loans is higher. Thus, MFIs and banks try to protect themselves and their capital.

Shorter repayment periods.

How do I get around credit disadvantages without formal employment?

There are several ways to borrow on more favorable terms. The first is to find a company with regular promotions for clients. If you make a loan on time, you can get money at a reduced interest rate or count on a larger amount.

The second way is to take out a loan secured by property. It can be a car or real estate. More money is given under such a collateral and at a better interest rate. But not all MFIs take out such loans. But in banks, you can also do it on the security of a deposit.

And the last option is online crediting. In this case, the money comes to the bank card, and you can pay off the debt in the same way. Since the competition among MFIs is huge, many online services offer customers very favorable conditions and pleasant interest rates.

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