eSpresso Summaries
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The 4 Hour Work Week: eSpresso Summary
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published
2013
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Spin Selling: eSpresso Summary
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published
2013
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The Lean Start Up: eSpresso Summary
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published
2013
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Influence: The Psychology of Persuasion
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published
2013
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A Whole New Mind: eSpresso Summary
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published
2013
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The $100 Start Up: eSpresso Summary
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published
2013
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Selling To The C-Suite: eSpresso Summary
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published
2013
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Stumbling On Happiness: eSpresso Summary
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published
2013
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The 4 Hour Chef: eSpresso Summary
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published
2013
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The Innovators Dilemma: eSpresso Summary
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published
2013
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“techniques decrease the probability of selling an expensive product. As with any kind of pressure, closing techniques tend to get less effective when the size of the decision increases. Professional buyers usually view closing techniques as an unfavorable thing. Also, the closing techniques lose their effectiveness”
― Spin Selling: eSpresso Summary
― Spin Selling: eSpresso Summary
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