Jennifer J. Chow's Blog, page 72
July 19, 2013
Foodie Friday: Three Cup Chicken
Three cup chicken: an aromatic, spicy chicken dish
The “three cup” refers to the primary ingredients used in this flavorful dish: sesame oil, soy sauce, and Chinese rice wine. The recipe calls for three equal parts of each ingredient. Fresh basil also lends a nice minty touch that complements the flavor, and provides an elegant decoration to the platter. I first tasted this chicken courtesy of my brother-in-law prior to his wedding, and I’ll always have great memories associated with this mouth-watering dish.
July 15, 2013
How to Write a Press Release
As a pig fears getting fat, so a man fears renown.
Pigs eat anything that’s put into their trough. (In fact, when I worked in my family restaurant, we used to donate the scraps to farmers.) Like our pot-bellied friends, authors crave media attention.
One of the best ways to get coverage is through the traditional press release. Here are my top five tips for creating an enticing press release:
1. Focus on the smaller outlets first. Often, local media successes will lead to bigger opportunities down the road.
2. Research the specific contact person for the radio station/TV channel/newspaper/magazine that you’re contacting.
3. Tailor the release to the media contact you’ve selected.
4. Angle your story. The media want stories (flaunt your expertise), not a bland news article about another writer releasing a book.
5. Provide great quotes; make it easy to reuse memorable lines, either from yourself or a well-known figure.
p.s. I’ve started working on my author e-newsletter. Please sign up for my mailing list below. I’ll be sending out the first issue in the next few weeks!
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