Leonie Dawson's Blog, page 66

What I Do When My Brain Is Whirring With Ideas

Blossoms,

I’ve got a lot on my mind at the moment.

Family, work, extended family.

Not to mention the fact that we’re just about to move (again) onto an acreage (again).

I’ve been finding it harder to sleep at night as I had SO many ideas and thoughts floating around my head. I was walking around during the day with a vague sense of overwhelm.

I decided the best thing to do was to create a brainstorm mind map for everything I’m thinking about for our new home. I used my regular art journal spread over two pages (I’ve been using this exact style of art journal since I was 16… 20 years now!)

I discovered my ideas roughly fell into categories:

Craft projects I want to do. (I currently harbour an addiction to watching chalk paint furniture tutorials!)Cooking projects – what I want to try making.Visitors – we’ve missed having a house big enough for family + friends to come stay for house parties.Renovations – there’s a couple of things we are considering doing to make the home fit us better.Gardens – what we want to try growing.Declutter – I’ve got some things we no longer need, and I want to mindfully find their next home (i.e. not create more landfill!)Play – ideas for creating fun for my kids around the home.

After I finished it, I felt such a sense of relief… all these ideas and notes I no longer have to carry around in my head!

It strikes me as a thing of beauty too – this is what my brain does feel like. All these flowers of possibilities blooming. All these brain synapsis forming and connecting.

If it’s of service to you – try it out. See if mapping your ideas out helps reduce your brain load + overwhelm.

Big love,

Why Businesses Are Quitting Social Media (+ Changes I’m Making To My Business)

Possums,

It started for me around 2017. I was crispy burnt out after some big years in business. I was exhausted, and needed time to recalibrate and bring myself back to my centre.

I decided to take a one month social media sabbatical. It quickly became apparent to me that a month wouldn’t be long enough. It felt too good not to continue. And so I continued on with my sabbatical.

I started homeschooling my kids at the same time, and it was such a blessing to recenter my focus to be completely on them for a while. I didn’t have to think about anything but them.

I shared about my experience of quitting for six months here.

Since then, I’ve been back and forward about being “on” social media. Something felt off.

I’ve been thinking about it more and more, wondering what feels off. And what I need to do to move forward.

It’s now been almost two years since I started that sabbatical. And here’s the thing about having a patch of time off from social media – I noticed just how hugely the landscape had changed in a short period of time.

How post interaction was WAY down. How people were needing to create MUCH more, at a much faster pace. How the platforms were changing our capacity to bring people back to our place (i.e. our own websites) and instead were forcing us to become unpaid content creators for THEIR gain. How it was becoming a pay-for-play access.

It’s kind of like the boil-a-frog analogy. If you throw a frog into a pot of boiling water, it will GTFO of there quick smart. But put a frog into a pot of cool water that is slowly brought to the boil? It stays in there.

The same is true for social media. They started us off in a cool pot of water. And now we’re being boiled alive, but still don’t feel like we can jump out.

www.TheOatmeal.com is brilliant.

On Facebook, I have 130,000+ people who’ve opted-in to hear from me. On a GOOD day, I have less than 1% of those people who want to hear from me actually HEAR FROM ME. I remember in the beginning days when a single post would be seen by EVERYONE on your list, and a bunch of their mates too. And then the number kept moving down – when it was now good that I had 70% of my audience see me. Then 30%. Then 10%. Then 1%.

By contrast, if I send an email to my mailing list, I have about 15-20% open rates. If you have a smaller mailing list, you tend to have even higher open rates.

And it’s not just about Facebook either. Instagram is now owned by Facebook. It will continue to limit your capacity to engage with your fans.

Unwittingly, we’ve just discovered that we cannot build sustainable businesses on platforms we don’t own.

I’ve been bitching about this shit for years. I’ve taught all my customers to place MAILING LIST at the top of their priorities list.

Here’s what I wrote in 2014 in my Double Your Biz intensive program:

Let me drive this home for you:

You want people on your mailing list.
You want people on your mailing list.
You want people on your mailing list.

You want people on your mailing list more than you want them
just reading your website or blog. You want them on your mailing
list more than you want them pressing LIKE on your Facebook
page. The highest priority is getting potential customers onto your
mailing list.

Your Mailing List Is Where People Buy From The Most!

Your conversion rate for sales on your mailing list is SOOOOO much bigger than any other communication platform.

That’s where people will be when they want to buy from you.
That’s where people will stay in touch with you the most. It’s a great privilege and an honour for someone to respect you and your business enough to keep inviting you into their inbox.

A bigger mailing list = a bigger business for you. Absolutely.

There’s plenty of pages out there with 100 000+ likes on them. They simply will NOT be selling as much as a person with a 100 000+ mailing list.

A Mailing List Is An Important Business Asset

And it’s a big deal for your business – a mailing list becomes one of your business’ assets. For example, when I’ve applied for mortgages, one of the things my accountant highlights for my bank to approve me is that my company has a large mailing list. It’s a real asset.

If you decide to sell your business at any time, your mailing list will be one of the assets that increase the selling price of your business, because it’s a communication platform with your existing and potential customers.

You OWN Your Mailing List. You Don’t OWN Your Social Media Followings

What’s more, social media is kind of ephemeral. You don’t “own” your likes. With your mailing list, you get to keep them forever – even if you decide to move mailing list companies.

With social media followings, you are totally reliant on that platform:
+ continuing to succeed and grow (What if you had a huge following on MySpace? What is that worth now?)
+ not deciding to charge you access to your followers (hello Facebook, I be looking at you!)
+ not changing the algorithms and rules on a daily basis on how you can interact or advertise with your followers.

It’s not just me who is feeling like things are off. There’s an increasing number of entrepreneurs who are writing about it, and companies who are either radically changing their social media investment, or quitting it entirely.

Here’s some of the research, articles and books I’ve found.

Paul Jarvis wrote an excellent article on why newsletters beat social media here.

There’s been a lot of talk (a lot from me, specifically) on why social media itself is exploitive and the companies who run social media platforms have an unscrupulous business model of selling our privacy and data for profit.

Because these platforms don’t charge users, they resort to advertising and data profiteering. Anytime we’re presented with “free software” we’ve just not taken into consideration the revenue model of the company and where us and our data fit into maximizing their profits.

We may not directly pay for social media, but we definitely pay for it with the trade-offs we make to use it. As Benjamin Franklin once said (probably), software users who trade privacy for functionality deserve neither.

This is where emails and newsletters differ entirely and why I think they’re better than social media. Companies who provide us with newsletter and email marketing software charge us for it—this is their business model. They charge well too (i.e. it’s not cheap, especially at scale). I pay over $230/month for Mailchimp so I can keep sending you emails. But this cost (the most I pay for monthly software by a lot) is worth it because it’s doubly profitable: Mailchimp makes enough money from me so they don’t have any need to sell my or my subscribers’ data. And I make enough money from my products by sending emails on their platform to cover the costs and not have to resort to ever selling data from my subscribers either. So it’s a win-win-win!

This is why I care so much about newsletters and almost not at all about social media. You won’t find me on Facebook or Instagram, or even on Linkedin.

I read Dan Kennedy’s No B.S. Guide To Social Media Management and it was fucking phenomenal, mostly because of Dan’s absolute bitchiness about social media.

Most fascinatingly, he rages about a recent business report which found that 60% of businesses were planning to invest more time and money on social media in the coming year, but less than 5% could state that their social media had increased revenue and profits AT ALL.

“If it’s not going to get me results, I am not going to do it.”

“You can’t go to the bank and deposit likes, views, retweets, viral explosions, social media conversations, or brand recognition. They want real money.” 

This excellent article shares similar reasons: Your Business Doesn’t Need Social Media To Grow.

“The results are depressing. The study finds that top pages are posting a lot more now because engagements have dropped by as much as 70%. Facebook changes its algorithms often, and they’re hard to follow. This makes it incredibly hard for businesses, especially newer ones, to stay on top of their marketing game and reach their intended audiences unless they shill out tons of money.”

It’s the same story for all major social media platforms. In short, social media marketing is dead. Better invest your time and money somewhere else.

It’s only going to keep becoming more difficult for a business’ posts to be seen.

Mark Zuckerberg recently announced changes to the platform’s news feed product with content from “more posts from friends and family” and “less public content, including videos and other posts from publishers or businesses.”

It’s bloody important to not have your business sustainability pegged to a company that can change its mind overnight.

Becoming overly reliant on a social media platform that you do not own is not a smart business decision.

The NBC reported that more and more small businesses are quitting social media for these reasons.

“One of the Facebook policy changes decreased my income from Facebook by 60 percent, overnight. No explanation,” said one small business owner.

Companies Who Have Quit Social Media

Lush the beauty company recently shared about its decision to quit social media.

“We’re a community and we always have been,” the brand said on Twitter. “We believe we can make more noise using all of our voices across the globe because when we do we drive change, challenge norms and create a cosmetic revolution. We want social to be more about passions and less about likes.”

Basecamp, a project management software company has now become a Facebook-free business and encourage other businesses to do the same.

“For both our personal lives and businesses, we’ve become pretty dependent as a society on Facebook — But, things have changed quite a bit over the years.

What used to be a great way for businesses to connect with fans and people that wanted to hear from you has now turned into primarily paid advertising.”

JD Wetherspoon recently created waves by quitting social media. They are a pub company in the United Kingdom and Ireland which owns 1,000 outlets bars and hotels. They had more than 100,000 Facebook followers and more than 6,000 on Instagram when they quit.

“Wetherspoon chairman and founder Tim Martin told the BBC he had always thought the idea that social media was essential for advertising was untrue. “We were concerned that pub managers were being side-tracked from the real job of serving customers,” he said. “I don’t believe that closing these accounts will affect our business whatsoever.”

Asked whether Wetherspoon’s move could start a business trend, Martin told the BBC that he hoped not: “Currently we’ve got a massive commercial advantage because everyone else is wasting hours of their time.”

A non-profit here in Australia also decided to leave social media for good. Australian Indigenous Mentoring Experience (AIME) had more than 150,000 Facebook followers, 1,200 Twitter followers and 20,000 Instagram followers.

“Today we leave social media for good.

We believe in smart people and dumb phones. We believe in human potential and intelligence. We believe in depth, nuance, simplicity, and complexity. We know social media is no longer democratic, led by advertising, and built off the same algorithms used by slot machine designers – it’s addictive, dangerous, and unhealthy.

Offline; we know and believe in the power of human relationships…

We don’t want to lower the bar and gamify real life human stories.
We don’t want to be in a world where there are barriers between us and you. We don’t want a social media company telling us to spend hundreds of thousands of dollars just to make sure you can hear about what you already have selected you want to know by following AIME. Instead, we’ll use that money to employ a kid or a journalist or both, to write with depth on ideas that will allow us to make sense of the world and give us the tools to overcome the struggles that we face on this planet.”

In discussing AIME’s decision, a social analytics company said:

“Facebook is now mostly a pay-to-play platform (you need to invest in advertising, making this more-challenging for non-profit organisations). It is more-difficult to see meaningful results from investing dollars in content to present organically.”

It’s not just businesses either…

And hey – it’s not just businesses who are considering quitting social media for good. There’s more and more evidence of both the impact of social media on mental health and relationships, and the positive benefits of quitting. Growing numbers of teens and adults are continuing to quit social media.

What I’ll be doing going forward

For me, I won’t be investing my time or attention to social media marketing in 2019. Instead, I’m going to be focussing my attention on my mailing list. I’m going to create good, free things to give to them and take care of the people who want to hear from me.

At this stage, I won’t deactivate my social media accounts… but I won’t be placing my attention there. I will take time to create thoughtful things, and share them via my mailing list instead.

What I recommend for other businesses

You – as the business owner – are the best person to make business decisions for YOUR business and what works for you.

If you are going to use social media, I DO recommend:

have an excellent strategy in place to move people from social media onto your mailing listmeasuring your results so you know where your sales are coming from and where you should be spending your timeconcentrating on your $$$ numbers, not your social media numbers.

And if you decide to move away from social media marketing, I recommend:

deciding what you are going to do INSTEAD to build and market your business. You’ll always need to market and share your story. Decide what works for YOU and your unique voice. test what works. Play to your strengths.measure your results so you know where to spend your time.build your mailing list.



My point exactly.

This morning, my husband mentioned that Russell Brand is interviewing Byron Katie on his next podcast. He asked:

Did you see? Do you follow Russell on Facebook?

I replied:

Of course I do. But I still don’t see shit from him. You know what social media is fucking like.

And that’s the point of it all, really.

If we love people and companies, we want to be able to hear from them. If we love our fans, we want to know we can share good things with them. And social media is increasingly not the best place for that to happen.

With love and thoughtfulness,

P.S. Fuck social media algorithms. Let me send you good things here instead.

Why Businesses Are Quitting Social Media + Changes I’m Making To My Business

Possums,

It started for me around 2017. I was crispy burnt out after some big years in business. I was exhausted, and needed time to recalibrate and bring myself back to my centre.

I decided to take a one month social media sabbatical. It quickly became apparent to me that a month wouldn’t be long enough. It felt too good not to continue. And so I continued on with my sabbatical.

I started homeschooling my kids at the same time, and it was such a blessing to recenter my focus to be completely on them for a while. I didn’t have to think about anything but them.

I shared about my experience of quitting for six months here.

Since then, I’ve been back and forward about being “on” social media. Something felt off.

I’ve been thinking about it more and more, wondering what feels off. And what I need to do to move forward.

It’s now been almost two years since I started that sabbatical. And here’s the thing about having a patch of time off from social media – I noticed just how hugely the landscape had changed in a short period of time.

How post interaction was WAY down. How people were needing to create MUCH more, at a much faster pace. How the platforms were changing our capacity to bring people back to our place (i.e. our own websites) and instead were forcing us to become unpaid content creators for THEIR gain. How it was becoming a pay-for-play access.

It’s kind of like the boil-a-frog analogy. If you throw a frog into a pot of boiling water, it will GTFO of there quick smart. But put a frog into a pot of cool water that is slowly brought to the boil? It stays in there.

The same is true for social media. They started us off in a cool pot of water. And now we’re being boiled alive, but still don’t feel like we can jump out.

www.TheOatmeal.com is brilliant.

On Facebook, I have 130,000+ people who’ve opted-in to hear from me. On a GOOD day, I have less than 1% of those people who want to hear from me actually HEAR FROM ME. I remember in the beginning days when a single post would be seen by EVERYONE on your list, and a bunch of their mates too. And then the number kept moving down – when it was now good that I had 70% of my audience see me. Then 30%. Then 10%. Then 1%.

By contrast, if I send an email to my mailing list, I have about 15-20% open rates. If you have a smaller mailing list, you tend to have even higher open rates.

And it’s not just about Facebook either. Instagram is now owned by Facebook. It will continue to limit your capacity to engage with your fans.

Unwittingly, we’ve just discovered that we cannot build sustainable businesses on platforms we don’t own.

I’ve been bitching about this shit for years. I’ve taught all my customers to place MAILING LIST at the top of their priorities list.

Here’s what I wrote in 2014 in my Double Your Biz intensive program:

Let me drive this home for you:

You want people on your mailing list.
You want people on your mailing list.
You want people on your mailing list.

You want people on your mailing list more than you want them
just reading your website or blog. You want them on your mailing
list more than you want them pressing LIKE on your Facebook
page. The highest priority is getting potential customers onto your
mailing list.

Your Mailing List Is Where People Buy From The Most!

Your conversion rate for sales on your mailing list is SOOOOO much bigger than any other communication platform.

That’s where people will be when they want to buy from you.
That’s where people will stay in touch with you the most. It’s a great privilege and an honour for someone to respect you and your business enough to keep inviting you into their inbox.

A bigger mailing list = a bigger business for you. Absolutely.

There’s plenty of pages out there with 100 000+ likes on them. They simply will NOT be selling as much as a person with a 100 000+ mailing list.

A Mailing List Is An Important Business Asset

And it’s a big deal for your business – a mailing list becomes one of your business’ assets. For example, when I’ve applied for mortgages, one of the things my accountant highlights for my bank to approve me is that my company has a large mailing list. It’s a real asset.

If you decide to sell your business at any time, your mailing list will be one of the assets that increase the selling price of your business, because it’s a communication platform with your existing and potential customers.

You OWN Your Mailing List. You Don’t OWN Your Social Media Followings

What’s more, social media is kind of ephemeral. You don’t “own” your likes. With your mailing list, you get to keep them forever – even if you decide to move mailing list companies.

With social media followings, you are totally reliant on that platform:
+ continuing to succeed and grow (What if you had a huge following on MySpace? What is that worth now?)
+ not deciding to charge you access to your followers (hello Facebook, I be looking at you!)
+ not changing the algorithms and rules on a daily basis on how you can interact or advertise with your followers.

It’s not just me who is feeling like things are off. There’s an increasing number of entrepreneurs who are writing about it, and companies who are either radically changing their social media investment, or quitting it entirely.

Here’s some of the research, articles and books I’ve found.

Paul Jarvis wrote an excellent article on why newsletters beat social media here.

There’s been a lot of talk (a lot from me, specifically) on why social media itself is exploitive and the companies who run social media platforms have an unscrupulous business model of selling our privacy and data for profit.

Because these platforms don’t charge users, they resort to advertising and data profiteering. Anytime we’re presented with “free software” we’ve just not taken into consideration the revenue model of the company and where us and our data fit into maximizing their profits.

We may not directly pay for social media, but we definitely pay for it with the trade-offs we make to use it. As Benjamin Franklin once said (probably), software users who trade privacy for functionality deserve neither.

This is where emails and newsletters differ entirely and why I think they’re better than social media. Companies who provide us with newsletter and email marketing software charge us for it—this is their business model. They charge well too (i.e. it’s not cheap, especially at scale). I pay over $230/month for Mailchimp so I can keep sending you emails. But this cost (the most I pay for monthly software by a lot) is worth it because it’s doubly profitable: Mailchimp makes enough money from me so they don’t have any need to sell my or my subscribers’ data. And I make enough money from my products by sending emails on their platform to cover the costs and not have to resort to ever selling data from my subscribers either. So it’s a win-win-win!

This is why I care so much about newsletters and almost not at all about social media. You won’t find me on Facebook or Instagram, or even on Linkedin.

I read Dan Kennedy’s No B.S. Guide To Social Media Management and it was fucking phenomenal, mostly because of Dan’s absolute bitchiness about social media.

Most fascinatingly, he rages about a recent business report which found that 60% of businesses were planning to invest more time and money on social media in the coming year, but less than 5% could state that their social media had increased revenue and profits AT ALL.

“If it’s not going to get me results, I am not going to do it.”

“You can’t go to the bank and deposit likes, views, retweets, viral explosions, social media conversations, or brand recognition. They want real money.” 

This excellent article shares similar reasons: Your Business Doesn’t Need Social Media To Grow.

“The results are depressing. The study finds that top pages are posting a lot more now because engagements have dropped by as much as 70%. Facebook changes its algorithms often, and they’re hard to follow. This makes it incredibly hard for businesses, especially newer ones, to stay on top of their marketing game and reach their intended audiences unless they shill out tons of money.”

It’s the same story for all major social media platforms. In short, social media marketing is dead. Better invest your time and money somewhere else.

It’s only going to keep becoming more difficult for a business’ posts to be seen.

Mark Zuckerberg recently announced changes to the platform’s news feed product with content from “more posts from friends and family” and “less public content, including videos and other posts from publishers or businesses.”

It’s bloody important to not have your business sustainability pegged to a company that can change its mind overnight.

Becoming overly reliant on a social media platform that you do not own is not a smart business decision.

The NBC reported that more and more small businesses are quitting social media for these reasons.

“One of the Facebook policy changes decreased my income from Facebook by 60 percent, overnight. No explanation,” said one small business owner.

Companies Who Have Quit Social Media

Lush the beauty company recently shared about its decision to quit social media.

“We’re a community and we always have been,” the brand said on Twitter. “We believe we can make more noise using all of our voices across the globe because when we do we drive change, challenge norms and create a cosmetic revolution. We want social to be more about passions and less about likes.”

Basecamp, a project management software company has now become a Facebook-free business and encourage other businesses to do the same.

“For both our personal lives and businesses, we’ve become pretty dependent as a society on Facebook — But, things have changed quite a bit over the years.

What used to be a great way for businesses to connect with fans and people that wanted to hear from you has now turned into primarily paid advertising.”

JD Wetherspoon recently created waves in the UK by quitting social media. They are a pub company in the United Kingdom and Ireland which owns 1,000 outlets bars and hotels. They had more than 100,000 Facebook followers and more than 6,000 on Instagram when they quit.

“Wetherspoon chairman and founder Tim Martin told the BBC he had always thought the idea that social media was essential for advertising was untrue. “We were concerned that pub managers were being side-tracked from the real job of serving customers,” he said. “I don’t believe that closing these accounts will affect our business whatsoever.”

Asked whether Wetherspoon’s move could start a business trend, Martin told the BBC that he hoped not: “Currently we’ve got a massive commercial advantage because everyone else is wasting hours of their time.”

A non-profit here in Australia also decided to leave social media for good. Australian Indigenous Mentoring Experience (AIME) had more than 150,000 Facebook followers, 1,200 Twitter followers and 20,000 Instagram followers.

“Today we leave social media for good.

We believe in smart people and dumb phones. We believe in human potential and intelligence. We believe in depth, nuance, simplicity, and complexity. We know social media is no longer democratic, led by advertising, and built off the same algorithms used by slot machine designers – it’s addictive, dangerous, and unhealthy.

Offline; we know and believe in the power of human relationships…

We don’t want to lower the bar and gamify real life human stories.
We don’t want to be in a world where there are barriers between us and you. We don’t want a social media company telling us to spend hundreds of thousands of dollars just to make sure you can hear about what you already have selected you want to know by following AIME. Instead, we’ll use that money to employ a kid or a journalist or both, to write with depth on ideas that will allow us to make sense of the world and give us the tools to overcome the struggles that we face on this planet.”

In discussing AIME’s decision, a social analytics company said:

“Facebook is now mostly a pay-to-play platform (you need to invest in advertising, making this more-challenging for non-profit organisations). It is more-difficult to see meaningful results from investing dollars in content to present organically.”

It’s not just businesses either…

And hey – it’s not just businesses who are considering quitting social media for good. There’s more and more evidence of both the impact of social media on mental health and relationships, and the positive benefits of quitting. Growing numbers of teens and adults are continuing to quit social media.

What I’ll be doing going forward

For me, I won’t be investing my time or attention to social media marketing in 2019. Instead, I’m going to be focussing my attention on my mailing list. I’m going to create good, free things to give to them and take care of the people who want to hear from me.

At this stage, I won’t deactivate my social media accounts… but I won’t be placing my attention there. I will take time to create thoughtful things, and share them via my mailing list instead.

What I recommend for other businesses

You – as the business owner – are the best person to make business decisions for YOUR business and what works for you.

If you are going to use social media, I DO recommend:

have an excellent strategy in place to move people from social media onto your mailing listmeasuring your results so you know where your sales are coming from and where you should be spending your timeconcentrating on your $$$ numbers, not your social media numbers.

And if you decide to move away from social media marketing, I recommend:

deciding what you are going to do INSTEAD to build and market your business. You’ll always need to market and share your story. Decide what works for YOU and your unique voice. test what works. Play to your strengths.measure your results so you know where to spend your time.build your mailing list.



My point exactly.

This morning, my husband mentioned that Russell Brand is interviewing Byron Katie on his next podcast. He asked:

Did you see? Do you follow Russell on Facebook?

I replied:

Of course I do. But I still don’t see shit from him. You know what social media is fucking like.

And that’s the point of it all, really.

If we love people and companies, we want to be able to hear from them. If we love our fans, we want to know we can share good things with them. And social media is increasingly not the best place for that to happen.

With love and thoughtfulness,

P.S. Fuck social media algorithms. Let me send you good things here instead.

I Read 100 Books in 100 Days: How I Did It + The Best Books

Blossoms,

Earlier this year, I made a simple but life-changing decision.

I decided to go on a No Spend experiment. I realised I was spending unconsciously, and wanted to instead enjoy what I have. I’ve kept a diary about my experiment as I go.

As part of the experiment, I decided to not buy more any more books until I read all the ones I currently have. I LOVE buying books… and it turns out, I have a HUGE unread stack of them. I had over 200 unread books at this house… and I have most of my books in storage currently which has SO MANY MORE.

So starting mid-Jan, I decided to really get into the reading spirit, with the hopes I would get through the 200+ unread books I had at hand by the end of the year.

Three months in, I’ve already 100.

This is astonishing – far more than I’ve ever read before. A few years ago I went on a reading binge and read around 250 books – mostly romance novellas. But still – 100 in 100 days in far more than I ever have.

Here’s what I discovered along the way.

Here’s how I did it, and how you can read more:



1: Finishing the books I have has a big pay-off now!

It’s HUGELY motivating to me that I can’t buy any more books until I read what I have.

Buying books is my hobby, dammit. I love poodling about in boutique bookstores. The book sections of Big W are my closest place to heaven. A pleasant evening to me is binge watching Netflix while trawling Book Depository and making a large book order.

So, I can’t indulge in that hobby until I’ve read what I’ve got. So guess what? I REALLY WANT TO READ WHAT I HAVE, STAT.

2: I made my reading goal public to make use of my Obliger tendencies

Gretchen Rubin wrote an excellent book called The Four Tendencies. In it, she postulates that there are four types of personalities. You can take the quiz here if you like.

I’m an Obliger personality – I respond excellently to outside expectations. If I make my goal known outside of myself – whether that’s publicly through my blog, or to an accountability buddy, or my husband, I am FAR more likely to accomplish it.

I’m basically a productivity show pony – I like to perform and get external approval. Sure, it’s a habit that can get out of balance, however it can be powerful when harnessed thoughtfully.

So not only did I state publicly my goal of reading all my current books before buying anymore, I created a public-facing list of them here to tick off as I read them.

I cannot tell you the thrills I have of ticking off that public-facing list. Even if nobody is looking at that list, because it’s public, I am SO motivated to get it done.

3: The more I read, the faster I get

I’m definitely picking up speed as I go. I managed to read two complete books yesterday which is a new record!

4: If a book is shit, I give it up

There’s some books I’ve started, and put aside because I can’t get into it, or don’t like the way it is written. Before this experiment, I would put it back on the shelf and think that maybe one day I would change and like it.

I’ve never had that experience though of finally picking something up and liking it. So this time, I give it 20 pages, and if it’s still shit, it gets put in the out pile.

5: Embrace the skim

Sometimes there are parts of a book which are great… and then there are parts which are tedious or hard to get through. I used to get stuck, and put the book down until I had more energy/put it back in the bookcase.

Now, I give myself total permission to skim parts that would otherwise stop me in my tracks, and start reading more thoroughly again once it picks up.

5: I have a To Gift book pile

Once I read a book, I pop it in a pile near the door of my house, and gift it on. I’ve previously also sold them online + to used bookstores.

6: I have reminders everywhere to read



I have a phone cover that tells me to read.I keep piles of books wherever I usually hang out at home – on the couch in front of the TV, in our sitting room, on our breakfast table by my bed. If I head out, I pop a book in my bag just incase I’m bored.



7: I added more reading into my day

There’s a dietary philosophy called swamping: instead of eliminating something from your day, you just add more good things in. They fill you, and you’re less inclined to eat shit.

So instead of trying to radically change or eliminate anything, I started reading using the swamping approach.

I go to bed earlier and read for at least an hour.I read in the evenings while watching TV.



8: Put your kids to bed earlier

This is the best parenting and life advice I have for you, honestly.

Studies show that our kids are getting WAY less sleep than they did a generation ago, and this is causing huge issues in terms of mood, memory, intellectual capacity and long term health problems. (Adults are too, by the way. GET MORE SLEEP!)

They are also getting way less free time, which is important not just for cognitive development, but spiritually and emotionally as well. Kids need to be able to experience the gift of their own energy and learning to follow their own instincts and intuition.

We solve both those issues with one simple habit: we put our kids to bed EARLY.

My kids are currently 9 and 5, and they get ready for bed at 6:30, I read to them for 30 minutes or so, and they are in bed by 7.

They don’t have to go to sleep then. They can stay up to read, draw, play quietly or listen to audiobooks. They do NOT get access to screens. It’s time to either rest, restore and enjoy their own company.

Of course, we’re not crazy Victorian about it: they can still leave their bedrooms to go to the bathroom, get water, or come out for another hug.

But they know that night time is time to retreat into their inner worlds.

And what do adults do?

We PARTAY LIKE ITS 1956. Make cocktails, embrace orgy life, take cocaine.

And by that, I mean:

We watch Netflix, and I multitask by either journalling, creating, reading or working while we watch. I rarely want to watch something by being fully immersed in it.

Our evenings are super relaxed. Then we head to bed around 9, and I read for an hour or more.

I’ve had friends visit, discover the loveliness of Early Bedtimes, and gone home to institute the same thing with their teenagers. They’ve had a family meeting, talked about the benefits and why they were doing it, and their teens now go to their rooms at 7:30 for Chill Time.

Try it.

Not only is it HUGELY amazing for your own sanity… but it is massively beneficial for your kids on every level too!

You will thank me for this more than anything else.

9: Book Baths Are A Sport

Most weekend afternoons you’ll find me taking impossibly long baths with a book. If I’m feeling stressed or sore, I’ll take even more. I usually read for about 2 hours or more.

My kids occasionally wander in to see what I’m up to, or to let me know they are hungry or bored. This is where I practice Benevolent Neglect – an excellent parenting practice to help my children foster important life skills. I remind them to get themselves food from the kitchen if they are hungry, and that I can assign them chores if they are bored.

They rarely interrupt now, and just tend to themselves.

I also think I am modelling TWO excellent things to my children:

They are seeing their mother undertake self care. This is SO BLOODY IMPORTANT. They won’t see a martyr. They will see a woman who is tending to her own needs. That will be a soul lesson they will carry through their lives.They see just how adored books are. That they are a phenomenal source of education and entertainment.

So… BOOK BATH ON, WOMEN + MOTHERS!

10: Momentum creates momentum

I say this alllllllll the fucking time, and the same is true for reading books too.

The more books I read, and the more I tick off my list, the more energy I have to do MORE.

When you FINISH something, you get a surge of energy, pride and satisfaction, which keeps you rolling onto the next book.

Just start. And finish. Even if it means skimming and skipping parts that don’t resonate with you.

11: Reading heals + enlightens you

Honestly, undertaking such a large reading project has been the best decision I’ve made in YEARS. I have learned SO SO MUCH. I have been healed, enlightened and educated so profoundly. Somehow, these books have acted together in synchronicity to give me what I need at just the right time.

It’s renewed my confidence, faith and charged up my business brain once more. I can’t even emphasise enough how much it has affected me.

BEST BOOKS

As always, I’ll do a yearly best books post at the end of this year. Here’s the compendium of my yearly lists since 2012!

In the meantime however, here’s the best books I’ve read so far out of the 100 I’ve already read!

Quiet Power Strategy – Tara Gentile

I started this one years ago, and only completed it thanks to the challenge. It’s one of those books that is so simple and powerful that can take a while to read because it has so many nuggets of wisdom in it.

It’s for business owners and entrepreneur who want to harness their own strengths, and execute marketing in a way that works for them. It’s an anti-hustle book, which I love. And a pro-intentional productivity book, which is right up my ally.

After The Fall – Dan Stantat

This is the best children’s book I’ve read in a lonnnnng time… and I feel like it’s a great spiritual parable.

Here’s me reading it:

Beautifully written and illustrated… I highly recommend this one, even if you don’t have kids!

Align + Attract – Kerry Rowett

I’m an unabashed Kerry fangirl – she’s my kinesiologist. So I already love her and her work.

But this book?

FUCKKKKK MEEEEEEEEEE. This takes it to a whole new level.

It is HOLY SHIT FANTASTIC.

I marvel at her capacity to see COMPLETELY inside the entrepreneur’s head, label every fear and worry and concern, and give practical steps to move forward.

Make sure you do the homework in this book – those exercises are gold.

FIVE FUCKING STARS.

Fully Alive – Pema Chodron (audiobook)

Pema is for you if you’ve been touched by the hard stuff in life.

If you’re in the mode of Positivity Only! Manifest Perfection!, Pema isn’t for you. She talks about suffering and the hard stuff.

I didn’t get her in my twenties. I didn’t need her.

Now – at 36, with ageing parents and small kids and the general fuckuppery that things can be, I need her like I need air.

Many Love – Sophie Lucido Johnson

I’m continuing my tradition of reading graphic memoirs to develop more understanding of other people’s lived experiences (racism, sexism, abusive families, war, sexuality etc). I didn’t feel like I understood enough about the polyamorous community, so I read this one. It was a beautiful read, and I’m grateful to Sophie for allowing us this glimpse into her life.

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Onward – Howard Schultz

Maybe this is because of the stage of life I’m in, but I dig a book that’s about going through the hard stuff instead of just attracting only the good stuff.

This is the story of how Starbucks totally fucked up a bunch of things, and had to fix their company from the inside out.

It’s starkly honest and brilliant. It was a thrilling read.

I went through a stage a few years ago where I felt like my company was going in a direction I didn’t want it to be. I had to fight for it, and make so many changes to align it again. And it’s back to being exactly what I know it is supposed to be, but gosh it was hard to go through.

I feel grateful knowing that others go through similar phases, and come out the other side too.

Gorilla and the Bird – Zack McDermott

A beautifully written memoir of a dude who works in mental health who suddenly finds himself experiencing psychosis, admitted to a mental institution. It’s tragic and funny and soaked with love all at once. And I think it’s such a wonderful way to understand bipolar disorder even more.

Pretending to be Normal – Liane Holliday Willey

This is a blend of memoir and how-to on living with Asperger’s Syndrome, especially as a woman. I’m an Aspie, and find it so useful to hear how my experience of the world is similar to others.

There’s a section in here on relationships and communication which completely rearranged my brain in an excellent way. Suddenly SO MUCH made sense!

Tools of Titans – Tim Ferriss

TBH, I thought this was going to be crap. I don’t know why. I really loved Tim’s 4 Hour Workweek. Maybe the name/vibe didn’t appeal to me.

I was totally mistaken however – this book is solid gold.

Tim interviews a bunch of brilliant people, and compiles it down into a cliff’s notes of their wisdom. There is some sensational nuggets in here.

I’ll be keeping this one in my business bookcase as a reference book!

Chillpreneur – Denise Duffield-Thomas

DDT has been a mate of mine for a fair whack of time now, and she’s continued to astound me with her wisdom, grace and integrity. She is someone who walks her talk completely, and has so much gold to share. Highly recommend, along with her other two books as well!

Say Hello – Carly Findlay

Carly is a wonderful, thoughtful activist for people with disabilities and appearance diversity.

We need more books like this in the world!

This Will Be My Undoing – Morgan Jenkins

Another thoughtful, searingly honest memoir on race in America. Beautifully written, and deeply thoughtful.

Made By Hand – Mark Frauenfelder

This is a sweet memoir that reminded me a little of another longterm book favourite of mine – Living The Good Life by Linda Cockburn.

It’s the musings and stories of a dude who wants to become more handy and make things for himself – whether that’s musical instruments, brewing kombucha or raising chickens.

I adored it, and it’s inspired me to take up more DIY projects again!

Happy Reading Adventures!

I hope this has inspired you to read more, buy less, enjoy what you have, and reap the benefits.

With love and book baths,

Advice For Difficult Times (7 Things That May Help)

Blossoms,

I shared recently that I’m going through some Big Life Stuff. Big Life Stuff that I can’t really talk about in detail as they involve other people’s stories.

It’s been an exercise in getting through difficult times.

I’ve learned so much from it already.

I’ve tried all the ways to cope with it: from having a panic attack on the bathroom floor to playing an unspeakable amount of hours of Tetris.

Some ways have worked better than others, clearly.

So I thought I’d share with you some thoughts on Walking Through The Tricky And Hard Shit.

Just incase you are going through it too.

1: You’re not alone in this.

Even if you don’t know anybody else who is going through your exact thing, please know there are many, many out there.

And that sometimes simply asking people if they’ve experienced something like what you are can be an opening for a vulnerable and precious communication.

For example, my current openings are:

I’m dealing with ageing parents and their health issues. HOLY MOLEY IT IS HARD. Have you had to deal with that yet?

or

My parents’ divorce is fucking catastrophic. Have you experienced anything like that?

I’ve asked old school friends. My massage therapist. Anyone I’m spending more than five minutes with, honestly.

And they almost always turn into really thoughtful conversations, and I feel closer to the person I’m sharing with. And I realise that even though my circumstances are unique, my situation is not.

2: Sometimes, our tragedies make other people laugh (in a good way)

I have an old friend who is going through a similar situation to me. And honestly, when we call or email each other to share the latest calamity, it cheers me immensely.

Maybe it’s the Aussie sense of dark humour, but I fucking LOVE when she says:

“Think that’s bad? Wait until I tell you THIS!”

Then I say:

“This will cheer you up! Let me tell you THIS CRAZINESS!”

And then we cackle with laughter and relief because we get it. We get the crazy and the hard and the pain and the tears. And we know we’re in the same muck.

3: I know it’s fucking trite, but ONE DAY AT A TIME REALLY HELPS

The older I get, the more I find that the old people sayings are pretty much smack bang on.

It’s like they were trying to tell us all along how to survive life, but we didn’t realise how true their words were.

Sayings like:

“One day at a time”

and

“Children grow up in the blink of an eye”

and

“Giving birth is like trying to shit a refrigerator.”

Well, that last one is from my mate Deb, but me and my vagina have discovered it to be gospel.

Anyways, in all the stress and crisis of the last month, I’ve discovered that: GASP! I really CAN only take one day at a time!

I’ve realised I can’t stress about the future. I can’t worry about what MIGHT happen.

I tried doing this, and I fell in a heap on the floor.

I knew it wasn’t a sustainable way to live. There’s still too much else to do: kids to raise, businesses to run, husband to love.

And I can’t do any of that when I’m bouncing off the ceiling with anxiety.

So I made a really logical decision: No thinking about the future until it is here. 99% of what I imagine won’t happen anyway. When anything DOES happen, I’ll deal with it then.

I can’t deal with Future Leonie’s problems for her by worrying about them. All I can do is be Today’s Leonie and do what is in my responsibility to do.

It’s helped immensely.

4: Self care self care self care

I usually take a bath about once a week. Currently, it’s every two days. Everyday if I need.

Recipe for splendid bath:

Epsom SaltsRoman Chamomile essential oilOlivia Newton-John’s “Grace and Gratitude” CD playingVast vat of herbal teaSnacksNovels

Then I stay in there until I am Full Prune.

+

I remember one evening, I messaged a dear friend about that day’s crisis.

She texted me back:

There’s not much we can do about that tonight. You sound like you are in shock. I know there will be things you need to do tomorrow, but may I suggest really upping your self care tonight?

It was such a simple reminder. Oh yes, time to down tools. Time to go gently, gently.

Everything will unravel from there.

And they do.

+

My husband is in the thick of it too, supporting me and dealing with his own feelings too.

Some days, when we are both worried and ungrounded, I ask him if I can give him a foot massage.

I massage his feet with Blue Tansy, Frankincense and Myrrh. I look up reflexology points on my phone. I hold his feet, and rub them, and we both breathe together.

I feel so much more grounded when I am in healing service.

5: Honestly, TV and novels are a damn elixir

I know some hippies aren’t into TV, but DAMMMMN I love it!

For the same reason I love Victorian romance novels – they are such a good brain holiday!

Sometimes you just need to get out of your own damn head and feel human for a while.

Current TV show medicine:

After LifeThe Marvellous Mrs MaiselFinding Joy



6: Buddhist teachings

When I was 18, I lived in Malaysia for a few months. I stayed in a Buddhist household, and the host mother would teach me about her faith and rituals. She taught me:

Buddhism isn’t a religion. It is an education for the mind. It can co-exist with other religions. It is about learning how to deal with the suffering of being a human.

Malaysia was a blooming magical experience and taught me so much. And her words held up for me over the years. As I’ve become more and more human, as more and more suffering arises, I turn back to Buddhist teachings again and again. To educate my mind.

Pema Chodron has been a balm for my soul for now. His Holiness the 14th Dalai Lama and Thich Nhat Hanh have also been a guide for me during difficult times.

7. Know that you are becoming a better human through this

Whenever I go through tricky shit, I think to myself:

I am becoming a better human.

I am going to understand other people who have gone through this so much more.

I am becoming more compassionate. More resilient. More stoic. Softer.

Like a river stone knocked about, we will become smoother. Knock off our old bumps. Become lovelier than before.

Wherever you are, however you are…

Please know, I hear you. I see you. You are not alone.

We will get through this. Step by step. Day by day.

One breath, one connection, one conversation at a time.

From my heart to yours,

How to deal with the fear of failure when wanting to write a book

Blossoms,

I’ve been answering questions about the writing process since announcing 40 Days To A Finished Book e-course.

Here’s some of the others I’ve written incase you missed them:



Why Successful Women Entrepreneurs Choose To Write Books7 Ways To Find Your Authentic Voice As A WriterHow I Have Sold Over $1 Million In Books



Today, let’s talk about how to deal with the fear of failure when creating.

When it comes to writing, you might find yourself spending a lot of time THINKING about writing, AVOIDING writing, TALKING about writing and feeling BLOCKED when finally sitting down to actually write.

See how time consuming it is already… and there’s STILL no writing being done?

After working with thousands of creatives over the last 15 years or so, I know that one of the biggest reasons for avoiding creativity is that we are being held hostage by fear.

The act of creating can bring up so many fears:



“Who am I to write this book?”“Can I REALLY do this?”“I don’t have anything original to say!”“What if it’s terrible? What if I try my hardest and it isn’t good enough?”“What will my parents/partner/children/friends/business colleagues think? What if they think I am untalented or ridiculous? What if they roll their eyes at my book?”“I’m not an expert! I’m an imposter and this book will be evidence of that!”“What if this hurts or negatively affects any of my family/friends?”“There are so many other things I should be doing instead of creating. I’m a terrible person/wife/mother if I spend my time writing instead of taking care of other people!”“I do NOT have time to write. There’s no way I can fit this in!”

And on and on and on…

The excuses seem endless. The fears seem insurmountable.

NO FREAKING WONDER IT TAKES SO LONG TO WRITE A BOOK!

But here’s the thing:

Writing a book actually doesn’t TAKE that long.

The actual writing process can be pretty fast when you’re not spending your time dicking about with fears. It’s why I’ve been able to write books in a month in a couple of hours a day.

So let’s talk about how to get rid of the fear so you can actually get to writing!

Here’s some practical ways to get your fears to shush it so you can become hugely more productive and actually get your book DONE.

#1: Give your fear another job to do.

Write it a letter.

“Possum, I get it. You are trying to keep me safe. I so appreciate how much you care about me. However, you’re not helping me in doing the thing I need and want to do right now. Instead, can you please help by doing this VERY IMPORTANT JOB i.e. guarding my writing time/using my subconscious powers to find the answer to world peace/whispering love songs to my cells as I work. Thank you so much darling. Let’s go make miracles together.”

#2: Give yourself a short, sharp deadline.

Ride that Wild Donkey!

For example, when I wrote the 40,000 word compendium that became my Double Your Biz e-course, I set myself a month to do it.

#3: Give yourself even smaller, sharper daily deadlines in a compressed writing period.

That deadline for my Double Your Biz compendium? My daily goal became very simple: write 3,000 words before sunset. I was sick with hyperemesis gravidarum, and had a short window in the afternoon where I could sit upright. By the time the sunset, I would be ill again. So I needed to write as much as I could in that short time window.

You don’t have to be ill to do the same however. If I was doing it again now, I would set aside 1-2 hours a day with a word limit to have reached.

#4: Fuck the distractions.

I use a Self Control app on my computer to stop me from me being able to access time wasting websites while I’m working. Facebook, Youtube, Buzzfeed, gossip websites are what I tend to find myself visiting when I am avoiding doing something. Using an external boundary to prevent me is a massive time saver. I also don’t keep my phone in my office to prevent the Instagram scroll from happening.

#5: Use the power of accountability.

Find a writing partner or group. Join a writing e-course.

Tell someone – or as many people as you can – that you are writing a book, you want to write # of words and that the deadline is _________. It’s incredibly motivating, and I always get that much more done when I know I’m being watched!

Example Time!

I have a friend who wants to write more poetry. She asked me to be her writing accountability partner. I agreed, and asked her to define what success looked like. Writing more poetry is a really vague goal, and you won’t know if you are being successful at it or not. She had a think and decided her goal was to write poetry for 45 minutes a day, 5 days a week. Which was awesome – it was something I could hold her accountable to, and it was a very real, concrete action she could take and know she was completing her intention.

#6: Remember it is NOT your job to second guess yourself. Your job is to create.

I deeply believe that our stories need to be heard. That the things that are inside us – our journey, our experience, our wisdom, our gold – are great gifts that are needed in the world. Our stories can heal us as we write them, and they can heal others when they read them.

I believe that when you have an idea for a book, it is a divinely ordained request from the angels. They know that this creation is needed in order to help and heal the world. And so they plant the seed with you, in the hope you will birth it into the world.

With this kind of divine ordinance at play, who are we NOT to create? When the world needs the soul gold that lives inside us, who are we to ignore that mission?

Example Time: This is not about a book. But this is about a divine writing mission.

A few months ago, I had a strange feeling. I knew I was supposed to be writing a letter to someone I barely knew. I knew this person was going through a very difficult time. And I kept having this feeling that if I just opened up a page, and wrote to him, there would be things to say.

I had fears of course: What is this person going to think? Is it going to be the right message? Will I offend their religious beliefs by sharing the message I could hear? And who am I to do this?

But I knew I needed to nonetheless. The angels have blessed me again and again. They have given me so truth and wisdom and creative ideas that have healed me time and time again. Who am I to ignore them on this?

I should say here: I am NOT someone who hears the angels constantly. I only hear them clearly when I am writing. I can take dictation from them. I can occasionally hear them outside of writing – like in a sacred women’s circle, in dreams or in nature. They also came with my daughters’ spirits when both of them wished to be conceived. But that’s by the by. I just wanted to say – I wouldn’t regard myself as being super intuitive, or someone who talks to angels everyday. Reading back over this though, I definitely sound like a MASSIVE HIPPY however. Bahahahaha!

Anyways, the angels had given me a mission. And EVEN THOUGH I was scared, EVEN THOUGH I was not sure how it would be received… I knew I needed to do my job, and turn up, and respond to that divine calling.

I did. I wrote it, sent it, and gave it up to the world. I’d done my job. That was all that was needed.

I got a long email today, months after my mission missive message. It was a beautiful thing, coming full circle. He wrote to tell me what a bad place he had been when he’d received my email, and how my writing him had felt like God was speaking to him, reminding him that he was loved. That it was a touchstone for his healing.

And it was such a blessing, of course, to know that the mission I’d been given had worked as intended. But even if I hadn’t heard from him and hadn’t known the effect it would have, I still would have done the right thing.

The right thing is to create. The right thing is to heed the call of your creative soul and the call of the angels. The feeling you receive from doing it is indescribable. It is the closest to transcendence I have ever come.

The World Needs Us.

It’s time to get out of our own way, and get on with our all important mission.

We need to write our way to our own healing… and let those words free into the world to heal others too.

Fuck the fears. There is too much beauty waiting for us out the other side.

Further writing resources to help:



40 Days To A Finished Book e-courseRight To Write – Julia CameronThe Artist’s Way – Julia Cameron

And most of all… WRITE. Just do the freaking thing already. WRITE like your life depends on it. And being healed by that process.

As I always say:

Let’s go make miracles happen!

Write on,

Podcast Interview: Sell Less, Mean More

Treasures,

Delighted to share that I’ve been interviewed on the Sell Less, Mean More podcast.

In it, we talk about:

why I don’t believe in the artistic muse or writer’s blockhow I view my customershow I combine soft, creative intuition with hard business smarts and relentless accountability.

I’m really enjoying doing podcast interviews lately, so if you’ve got one, and want to interview me, let me know here!

Broken Hearted + Lovelier Than Ever

Blossoms,

I started off this post to you just to share about a work thing I did lately which I’m delighted with.

But I need to be honest with you, as that’s the kind of friendship we have always had. I write and I tell you about all of this: the good stuff. The hard stuff. The life stuff. The business stuff.

And the truth of it is, I am going through an excruciatingly painful personal experience.

There’s SO MUCH that is glorious and good in my world – my marriage, my kids, my health, my business… and then there is a part that feels like it has had a bomb explode in it. I can’t share the details because it involves other family members and is not my story to tell. But it’s been a devastating crisis to navigate and manage and I wonder at my capacity to still be standing.

Yesterday I found myself on the bathroom floor, on a critically important phone call, bent over in a panic attack. It’s been a long time since I’ve lost my ability to breathe like that. My husband came to find me, took the phone to calmly tell them that I was having a panic attack and would be ok in a few minutes, rubbed my back, then handed me back the phone when I could breathe and speak again. So I could carry on, doing what needed to be done.

He said later:

It was hard to know what to do. At one end of the house, there is Beth asking me to help her build a cubby fort. And then there is you, and you are going through something so painful, and 
there isn’t anything I can do to stop that experience.

Throughout this searing experience though… I am cognisant of just how much good there is.

Even though this fire will be life-changing for myself and other family members, I dearly hope it will result in something even better. That the Phoenix will rise from the ashes and bestow us with her blessings of new adventures and deepening connections.

Glennon Doyle knows the shiz

I’ve been afforded some extraordinary grace, compassion and kindness. My husband, my brother and my friends have been a saving grace.

And perhaps, most of all, I told my husband this:

I feel like I am going to come out the other side of this as a different person. I feel like I am being sculpted into something more. That I am being ushered along the path that crafts me into someone with more stoicism, more resilience, more compassion. And that the pressure will turn my coal into diamonds, will bolster my spirit towards strength. I won’t be the same person as I was coming into this experience.

I will be more human. More touched by life.

My heart will be broken. The cracks will be filled up with even more of life. By god, it will be lovelier. It will be more tender and more courageous all at once.

Here I am. Broken hearted, and lovelier for it.

How I Have Sold Over $1 Million In Books

Blossoms,

Since I’ve launched 40 Days To A Finished Book, I’ve had a bundle of questions and conversations about the why + hows of book writing and publishing.

So I thought I’d take some time and write some posts for you to answer them.

I’ve already written about Why Successful Women Entrepreneurs Choose To Write Books and 7 Ways To Find Your Authentic Voice As A Writer.

Today, I thought I’d let you in behind the scenes on how I’ve sold well over $1 million in books.

I’ll share with you both the history and the how-to’s.

History Time!

I’ve ALWAYS wanted to write a book. If you had asked me when I was four what I wanted to do when I grew up, I would have said the same thing I was already doing: writing books and making art.

The first book I remember creating was a book called Cyclone Charlie. It was the true story of our cattle farm being hit by a cyclone. I dictated it to my Mum, and illustrated each page. I still remember the page where I described how the rain made small waterfalls down the mountains.

That’s me at about that age, baby sister on hip.

Writing and illustrating books was my destiny, the thing that was sure in my bones. It was just a matter of time before that would be my job.

I started blogging when I was 21, and wrote my first book when I was 22.

That book was like a graphic memoir – I just didn’t realise that was the name for it! I just did it intuitively, combining art and words as I have always done in my journals.

To get that book written, I set myself a really short, sharp deadline: write it and have it available for sale within one month. I was working full time in the public service, so the book was written in lunch hours, on the bus, at night and on weekends.

I think that’s the thing: everybody assumes that to write a book, you need vast swathes of time. You don’t. You just need to apply your energy to the thing and get it donesville.

I know that if I set a more “realistic” deadline of say, six months, I would NEVER get the book done. Too much would come up in the meantime, and the months would go by, and it still wouldn’t be done.

By using the Wild Donkey method, I devote my focus to being immersed in getting one project done and finished as soon as possible.

A month or so later, it was written, and here’s where I announced its release back in 2005.

Here’s a little bit of what it looked like on the inside:

Doing the short, sharp deadline mode of creating doesn’t just work for graphic memoirs either.

I’ve also done a 40,000 word business book in that time as well. (That book was then turned into my Double Your Biz e-course. I’ve retired that now, but will release a new updated business course this year.)

Again – I wrote that 40,000+ word business book when I had a LOT of other things on my plate as well. I was in the final stages of my second pregnancy, and horrifically ill with hyperemesis gravidarum. At that point, I spent most of my day bedridden, and got a small reprieve from the debilitating nausea by late afternoon. It was enough to be able to sit upright and be able to think somewhat.

I would set myself a deadline of writing 3,000 words before the sun set over the rainforest. I’d take frequent vomit breaks to run out to my office balcony and vomit over the lawn for the forest animals to eat. I’d keep writing as much as I could before the illness swallowed me whole again and sent me back to bed.

I would like to clarify here:

I am really big on sane, healthy working practices, good self care and great work/life balance. I don’t want to share this story to be a martyr of “Too bad if you’re sick! I was sick too!”

There’s all different kinds of life circumstances. In the earlier stages of my pregnancy illness, I was chronically debilitated and in hospital often, so this kind of project wasn’t going to work for me.

By the time I did take the project on, I was six months into the pregnancy and still fucked up but not AS fucked up. I also desperately needed SOMETHING to think about apart from the misery of my illness. So even though it was still challenging to pull off, it was what I needed.

I’m definitely taking the same Wild Donkey approach with my 40 Days To A Finished Book e-course… but it definitely still can be done whether you are working full-time, parenting or having “life stuff” going on.

Okay, that’s slightly off track.

Now where were we?

Ahh yes! My first book! I released it, and I sold a few hundred copies. At the time I was totally delighted. For me, it was less about profit and more about OMG! I actually DID THE THING! I WROTE THE BOOK!

Sometimes the reward of completing a creative thing is not the revenue or recognition, it’s about the pride and joy of accomplishment. As I always say:

Momentum breeds Momentum.

Completing a project like a book can help you become even more productive and feel even more fulfilled.

Honestly though, I was pretty shithouse when it comes to marketing the book. That was in the early days of my business. Now when I release books, I know the marketing of it is going to be the driving factor for its success.

I kept blogging, and started running retreats, doing coaching and running e-courses.

Come December 2009, I was working part-time at my government job and pregnant with my first child. I knew the coming year would be intense, and that the initiation into motherhood. By that point, I’d also started setting goals and discovering just how powerful that was. So I decided to give myself the gift of setting goals for 2010 to keep me sane and inspired during my first year of motherhood.

I looked around to see if there was any books out there that I could fill out to help me set goals. But everything I found had two major issues:



they weren’t comprehensive – I wanted to go deeper than just “set three goals!”they were black and white and corporate and felt really masculine.

I wanted something that was inspiring to fill out and rainbowy AND also helped guide me through setting goals for every area of my life and business.

So I decided to create something FOR ME to use. I spent three days around Christmas time creating my goals workbook, and I loved it so much I thought it would be fun to pop online and sell as a PDF and see if anyone else wanted to use it. I thought it would be super cool if like 10 people bought it.

I went on to sell over 1000 workbook PDFs that year which was SO groovy.

Here’s me and my darling Charlie doggy. Sitting in our backyard, filling out my very first goals workbook.

Since 2010, the workbooks have gone on to:



be used by over 350,000 people worldwide (!!!!!!)become international bestsellershit #1 and #3 bestseller SIMULTANEOUSLY on Amazon AU for ALL FREAKING BOOKS (!!!!)generated well over $1m in revenue (probably over $2m – I need to go back to count all the years!)







In that time, I’ve also gone through different types of publishing:



I started out selling as a PDF onlyA couple of years later, I started selling it as print on demand through Amazon’s self-publishing serviceA few years after that, I decided to try printing in China instead and using distribution houses in three countries. I hired a lot of staff to try and cope with the increased workload, and realised just how much I hated managing staff and logistics. I wrote about my decision to stop doing that here.I went back to using Amazon’s print-on-demand service while I scouted for a publishing deal for the workbooks.I signed a multi-book publishing deal with BenBella publishing . They now do all the printing and publishing logistics, and I focus on what I’m great at: writing books and marketing them.

Me, stoked at no longer having to manage shipping logistics anymore.

There are pros and cons for all publishing routes, and what’s right for you will change over your business career. I’ll go through the behind-the-scenes details of the pros and cons of all of them in 40 Days To A Finished Book. I’ll talk about what’s more profitable, what’s easiest and what gives you the most credibility, and how to maximise all of these.

Now, let’s talk about what made the difference between selling fuck all books and selling a fuck tonne of books!

When I look back at where I started with book writing and the results I got then to the results I got now, there are some really big things I did differently.

Let me tell you the key pieces of creating book success.

#1: Writing the book is 10% of the job. Marketing is 90%.

That may make you groan, but it’s true. You need to spend WAY LONGER marketing the book than you think you need to.

If you think “if it’s a great book, it will speak for itself! I won’t have to market it at all!”… you’re wrong. Sorry mate, it just doesn’t work like that.

“Just putting it out there” isn’t enough. It’s lazy. And it is not of service to the world.

If you’ve spent all that time in creating something, you need to invest time in making sure that the people who would care about it and find it useful actually HEAR about it in the first place.

I’ll talk more about the how-to’s of book marketing in the course.

#2: The three most important parts of selling: Testimonials. Testimonials. Testimonials.

I once asked a very well-known copywriter what the three most important parts of a sales page were. Her answer? Testimonials, testimonials, testimonials.

The same is true for books.

Have testimonials for the book in the first few pages of the book – the more the better!Give advance copies away in exchange for a review on Amazon or Goodreads. Consider giving away books to peeps with a profile who have similar interests as your target market. You can even get a bit polished with it and do it up as a cute package. I’ve sent my books to bloggers with chocolate, tea and pens in wrapping paper – all the supplies they needed to have a gorgeous time with my book!Ask people at the end of your book to leave a review on Amazon or Goodreads if they love it.Collate all your testimonials and reviews on your sales page.

Speaking of which…

#3: It’s not enough just to give fucking links to Amazon. You need a sales page!

A sales page is a long, comprehensive page giving people EVERYTHING they need to know about in order to BUY!

There’s some REALLY important parts to a sales page including:

a sales videowho the book is forhow the book helpswhy you are the best person to learn fromtestimonialsbenefits and resultsinfographicsand a big call to action.

I’ll go into all these in detail in the course, but I really want to reiterate: STOP JUST SENDING PEOPLE TO AMAZON TO BUY. YOU NEED TO SELL THE FUCK OUT OF THE BOOK FIRST SO THEY WILL ACTUALLY BUY IT!

#4: Stay connected with your readers. They’ve got bonza ideas!

It’s part of the reason why I have a 17,000-person-strong Facebook group for goals workbook users!

That way, I get to hear when people are confused by something, LOVE something and want more of it, ask about a certain feature or want another companion product in the future.

Your readers have great ideas. They love your thing, and they can help come up with ways to make it better and write even more books!

#5: Offer it both digital and printed

It’s SO much easier than it was 10 years ago to self-publish books both digitally and in print. I’ve tried a few services, but keep coming back to Amazon Kindle Direct Publishing. They formerly were called Createspace, but it’s all merged into one platform now.

#6: This one tip will make you WAY more money!

This one is SUCH a simple tip, but can hugely increase your $$$ income.

Get your pen and paper out, and write it down!

When you do point to Amazon for people to buy your book, MAKE SURE you are using your own Amazon affiliate link.

You can sign up as an Amazon affiliate here.

This way you get paid TWICE.

Firstly, you get the royalties from when your book is bought.

Secondly, you get the affiliate fees (up to 10%!) for referring people to buy from Amazon. You’ll also get affiliate fees for anything else they buy in that order as well!

Twice the # of checks… JUST for using one link!

#7: Get your bundling smarts on!

You want to motivate peeps to BUY NOW and BUY MORE!

Consider having:

pre-order sale/offerearly bird discount/offerpackage discount.

You might offer your book at a discounted rate for either pre-orders or those who order in the first week of launch.

You could also offer BONUSES instead. Here’s some great ideas for bonuses:

webinarbook club Facebook groupcompanion workbookcompanion e-coursetickets to an event you are runninglarge free bundle offer with other authors and teachers in your space.

You could also offer your book and one of your other paid offerings together at a special rate to drive sales and interest.

So many possibilities!

There are SO many ways you can drive sales for your book… bringing you more income, clients and expert status.

I’ll be going into more details on all of these things + much more in my e-course starting 1 April, so if you’re ready to get your book out in the world making miracles, make sure you jump in.

I’m so happy to help with everything I know and have learned… and want to help make your path easier, more joyful and abundant because of it!

I so hope this has been useful.

And I can’t wait to see your book babies out in the world, making their magic as they are supposed to do!

Big love,

Learn the book-writing and book-marketing secrets
of an internationally best-selling author.
Get your book DONE and out in the world in 40 days!
Enrolments close March 31!

ENROL NOW!

7 Ways To Find Your Authentic Voice As A Writer

Dearests,

We all want to write unique, delicious literary works of art that both help and touch people AND grow our business.

It doesn’t matter whether those words are wrapped in a book, blog or social media post – we want to stand out in a sea of sameness, of voices barking for attention.

We want to steer away from being a carbon copy or sounding too much like a writer we adore.

We want to be memorable and thoughtful. We want to develop our authentic voice as a writer. And most of all, we want to be truly OURSELVES as we write.

I’ve been thinking about this lately as I welcome enrolments for my new 40 Days To A Finished Book e-course.

And I wanted to share my thoughts with you on developing your authentic voice as a writer.

7 Ways To Develop Your Authentic Voice As A Writer



1. If you were meant to be somebody else, you would have been born as them.

Fuck imposter syndrome. Fuck believing you need to be anything but what you are.

Don’t try and sound like anybody but who you are.

You were born for a very special reason. Your voice is perfect for sharing that story. It’s time to trust in that.

2. Write to amuse, heal or touch YOURSELF first and foremost.

Want to know how I KNOW I’ve written something REALLY good?

It makes me gigglesnort. Or it brings sweet release.

It makes my heart swell. Or it amuses me greatly.

It make me heal that part of myself that needs to have this story told.

My own writing should make me either laugh or cry.

If it’s not doing that, I think to myself:

How can I be MORE truthful? MORE honest? MORE straight-to-the-heart-of-what-it-is?

Or how can I write this in a way that tickles MY funny bone?

Don’t think about other people and what THEY like. Start with YOU first. And your right people will find you.

3. Read widely.

Especially books. Not just the endless, mindnumb scroll.

Or if you’re going to read the internet, read places with decent, thoughtful writing like The New Yorker, The Atlantic or Medium.

Anything that’s written thoughtfully, eloquently or with a unique voice is great fodder for the writer brain.

It’s why I’ve read The Weekend Australian Magazine for 20 years: because the articles of Ruth Ostrow, Phillip Adams, Trent Dalton and Nikki Gemmell have nourished my writer roots.

On the book front, look for writers with a unique voice that attracts you. It doesn’t matter the genre – instead you are on the hunt for other authentic voices. Something in you knows when you’ve found one – it feels like the author is speaking directly to you. They carve language in a new way. The words are so thoughtfully crafted you hold your breath.

Places I’ve found that over my life: SARK. Douglas Coupland. David Walsh. Julia Cameron. Italo Calvino. Nan Witcomb. Krishna Murti. Clarissa Pinkola Estes. It doesn’t matter the genre. What matters is the human.

You might find it in different places from me. That’s PERFECT. Just find the voices that do speak to you. And let them be a soul lighthouse for your authentic voice.

They are proof that it is doable and possible. And that when you do, it will move great mountains.

4. Copy the EFFECT, not the STYLE.

When you DO find writers that inspire you, don’t just be a copy and paste of them. The world doesn’t need another JK Rowling… it already has one!

Instead, notice what it is you love in your favourites, and think how you can create the same. Dive a little deeper than just the surface into WHY they are great writers. Break it down to its scrumptious essence.

So, for example: I love Nikki Gemmell’s writing. Especially her non-fiction books.

What do I love about Nikki?

I love her searing honesty, even when it’s uncomfortable and unmentionable.I love how she plays with words, makes them up, uses them in an innovative way.I love how bare-hearted she is in her words.

Those are the things I hope to replicate and respond to, but in my very own Leonie way.

Another example: Trent Dalton:

I love how I can read an article and know within the first paragraph that it is his.I love that he is unabashedly emotional, how he looks into the heart of people and shares his response to them.I love how he loves people with his words. He is kind about almost everyone, no matter how odd they may be. He loves humanity.

Again: marvellous essences to tap into and aspire to, without becoming a carbon copy.

Copy the EFFECT of their words, not the STYLE.

5. Falling too much into the comparison trap? Go Full Hermit.

On the other hand, sometimes it can be unhelpful and even painful to read writers you love. You may find yourself comparing yourself viciously or wondering why you should even bother writing when there’s so many other great writers out there. Sometimes there’s so many voices in your head it’s hard to hear your own.

That’s when you know it’s time to go Full Hermit.

Unplug, unfollow and ignore all the writers that trigger you into comparison-itis, indecision and creative inertia.

Plug into YOU instead: journal. Write. Look back through anything you’ve written over your life – note what you love about it.

Do the inner work and self care so you’ve got enough quiet and confidence to share the birdsong that only lives in you.

6. Fuck the masses. Go full weird.

Don’t try and appeal to the masses.

If you try to appeal to EVERYONE, you end up appealing to NO ONE.

Instead, go hard with your own definitive way of writing. It will resonate more deeply with your right audience. It will amuse or touch you more. It will have its own special joie de vivre in its wily weirdness.

Some people, I am sure, think that my writing style is OTT and overly contrived and too sweary/blunt/what the fuck ever.

Even at school, I had some English teachers who would tell me my writing was too “flowery” or “emotional.” And I just remember thinking: NO DERRRR. AND THAT IS WHAT MAKES IT GREAT. YOU ARE WRONG AND I WILL CARRY ON MY MAGICAL WRITING WAY.

And that’s exactly what I did. With great and glorious gusto. Ha!

Here’s the thing: if someone doesn’t resonate with my writing, it means they aren’t the right personality fit for my business. The ones that DO like my writing like it a LOT. They LOVE that I swear, they LOVE that I make up words, they LOVE that I get deeply personal and emotional. If I tried to cull the weird out of my writing, it would have taken out the best bits.

And the people who DO love my writing? They are just the right kind of person for me: funny, compassionate, big-hearted creatives.

Being your own style of weird pays off in attracting people who ADORE your work, and who are just right for YOU.

7. The only way to write well… is to write.

I saw a friend recently. She is brilliant and wise and just a gorgeous person to know. She has SO MUCH to share in her fields of expertise, and has been wanting to start teaching online for years. She already has all her content written… it’s just that fear of actually getting out there and doing the thing.

“The thing is,” she says. “I don’t feel like I’ve got a great speaking voice yet. So I think I should go do Toastmasters or something before I can do anything.”

I looked at her and laughed.

“Fuck off, mate. The only way to learn the thing and get great at the thing is by DOING THE THING. Just start teaching, fuck ya! Start putting courses out already! People needs your work! You’ll learn as you go, and grow as you go. If I’d waited around until I was perfect at everything, I still wouldn’t have done anything! My speaking voice is still shithouse – it shits itself regularly, it’s raspy and I’m a throat speaker. But it is better than what it used to be, and that’s just from sheer practice! JUST DO THE THING ALREADY!”

Have I told you I am a very bossy blunt encouraging friend?

The same is true as well when it comes to writing. There’s no way to all of a sudden snap your fingers and become a great writer… without writing.

The only way to learn and grow and find your authentic voice is by PRACTICING. Write every day. Blog every day. Journal every day. Whatever form you want to take… the only way out is THROUGH.

No more waiting for perfect.

No more wanting to be anything but who you are. It’s time to use that voice of yours that only lives in you, and start sharing its gifts in the world.

We need you, and we need your story.

It’s the only way this world of ours will heal.

Let’s go make writing magic happen!

Big love,

Just 15 days left to enrol in my brand new e-course: 40 Days To A Finished Book! Join me on the writing adventure of your life!

ENROL NOW!