Rachna Jain's Blog, page 11

April 4, 2018

Increase Engagement Through News and Controversy

While I'm not a very controversial marketer, there are certain reasons to use trends, news and controversy when you want to build your business audience.

The post Increase Engagement Through News and Controversy appeared first on Profitable Popularity.

View more on Rachna Jain's website »

Like • 0 comments • flag

Published on April 04, 2018 12:00

March 28, 2018

How to Build Your Audience Using Online Events

This article shares some tips on hosting online events for audience building. While it focuses primarily on real time events, the tips are applicable to automated events, too.

The post How to Build Your Audience Using Online Events appeared first on Profitable Popularity.

View more on Rachna Jain's website »

Like • 0 comments • flag

Published on March 28, 2018 12:00

March 21, 2018

How Split Testing Tools Work

There are many options for split testing tools you can use. This article covers use of the free Google Analytics and Google Experiments for your testing.

The post How Split Testing Tools Work appeared first on Profitable Popularity.

View more on Rachna Jain's website »

Like • 0 comments • flag

Published on March 21, 2018 08:00

March 14, 2018

What is Split Testing

Split testing (A/B testing) is a method of testing marketing elements on a page. It is a valuable tool in every marketer's toolkit and this article explains the basics.

The post What is Split Testing appeared first on Profitable Popularity.

View more on Rachna Jain's website »

Like • 0 comments • flag

Published on March 14, 2018 08:00