Matthew Wayne Selznick's Blog, page 13

Toilet Impossible

You won’t need to hold it; don’t worry. There’s another toilet for able, young, virginal adults right next door.

Also… doesn’t this sign make you wonder what they sell there?

Snapped by Cliff Pickover, found on the web at Boing Boing, and presented here for your enjoyment and dismay.

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Taking On The Million Word Challenge

A few days before the close of 2012, I discovered a project begun by author Colin F. Barnes: a challenge for authors to write one million words in calendar 2013.

I’m not much of a joiner, but something about it struck my fancy. I reached out to Colin and became one of the dozen writers “officially” involved.

Will I Really Write A Million Words?

Now, one million words is, on average, about four thousand manuscript pages. Put another way, it’s roughly equivalent to ten big novels.

I’m under no illusion that I’ll be writing ten novels in a year. In fact, I have most of 2013′s output planned, and it’s nowhere near a million words’ worth of material. Also, I fully consider editing and pre-writing to be a big part of the writing process, so there will be days when I might not write anything that could actually count toward the daily quota of 2,740 words.

So. Why officially put my name on the leaderboard?

Incentive and Support

Here are two things I know about myself:

I need to write a whole lot of stuff in the coming year.
I need help building endurance.

By the end of 2013, I want to have a new novel, four to five new non-fiction works, a revised and expanded new edition of an old novel, and many installments of a serial fiction project on the market, plus be a good way into a new novel. It’s a heavy workload for me, especially since writing is not my primary income source.

Thing is, I’ve discovered that I can write about a thousand words in an hour, and that I can write for a sustained period of maybe two hours. Also, it seems that my “writing energy” takes a day or so to build back up.

It should take me, on average, about three hours to hit 2,740 words. Every day. Day in, day out. No breaks. I’m going to need a support group to help me get stronger and have more writing stamina just to get done with the work I have planned, let alone come anywhere close to the million words.

It’s my hope that simply committing to putting my word count into the public eye will keep me going. This is not too different from my decision to periodically write in public via my Writercam streaming webcam sessions. Joining the Million Word Challenge is, basically, a way to keep shoveling soul coal into the creative engine.

Does Word Count Matter?

I understand that one of the inspirations behind the Million Word Challenge is the oft-quoted adage that a writer needs to produce a million words before they’re out of apprenticeship phase.

I think that’s kind of bullshit, honestly. I think you’re out of your apprenticeship phase when you have works on the market and people are willing to give you money in exchange for those works.

Also, as I mentioned, I think most of the real work of writing does not actually involve typing words in a manuscript. Yes, you’ll log hours and hours stacking manuscript pages, but there’s an awful lot of effort and time invested in preliminary work (plotting, planning, outlining, research, and so on) and post-draft work (editing.) You can’t measure that kind of work by word count, only by time elapsed.

For me, the Million World Challenge isn’t necessarily about hitting that word count quota every single day of 2013. Word count doesn’t truly matter.

What does matter for me?

Every day in 2013, I must be doing something that gets me closer to producing content and putting that content into the marketplace and the public eye. Whether or not I hit 2,740 words of output every one of those days doesn’t matter as much as if I do work, period.

I think my participation in the Million World Challenge will provide powerful incentive and encouragement in that regard. And I look forward to providing reciprocal encouragement and incentive to my fellow participants!

Visit The One Million Words In A Year Challenge website for more information, and to see how I get along with this as the year progresses!

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A New Website and Social Strategy For 2013

Hey, look! It’s a new mattselznick.com website!

I’ve been tinkering with this in those moments when client work is thin and my brain is a little too wrung out to write. As is my wont, I’ve pulled the tarp off before the paint is dry and all the screws are tight: some links might be temporarily broken, some content is still hidden, and for the moment, the shop is shuttered (but you can still buy my books, stories, and music elsewhere!)

I’ll get all that stuff squared away in the days to come, but I wanted to go live for the new year as, you know, one of those invented, arbitrary calendar-related symbolic gesture-thingies.

The site includes some fun “under the hood” stuff I’ve been meaning to play with in a substantive way — conditional tags for changing headlines and other small details based on the kind of page or content presented, and my first exploration of custom post types to create and display content that doesn’t quite fit the “blog” or “page” definition. This site was a great place to do a dry run on some of that stuff… I’m looking forward to using the same techniques on client sites and on a few personal projects I have in the works.

Why A New Site Now?

Frankly, I’ve been dissatisfied with my previous design for some time. The old site was meant to represent both my content creator and service provider sides and, I think, did so to the detriment of both. Now, my creative services company, MWS Media, has a site of its very own, and mattselznick.com is entirely dedicated to the things I make, think, and do as a creator. This is in keeping with my goal of eventually becoming more of a content creator and less of a services provider in the year to come.

The fact that the old site design tried to serve two sides of my creative and professional life also meant that it sent a bit of a mixed message, and did so in a way that was less than clear. I hope this new site proves cleaner and easier for folks to use… and that more people use it!

New Website and Social Strategy

I built this new site to coincide with a new approach to how I intend to curate and share content, not just how I present content I’ve created. This ties in with my new social media strategy.

I’ve been thinking a lot about all the wonderful, interesting, funny, thought-provoking, or just plain strange content I discover on the Web almost every day… and how often I use Facebook, Twitter, or, less often, Google Plus to share that content with my friends and fans. This is pretty much exactly the opposite of what I recommend to my clients: that social networks should be used as much as possible to funnel people back to one’s real hub and home on the Internet: one’s own personal website.

So, effective pretty much immediately, when I find something funny or cool, I’m going to share it here on this site… sometimes with comment, sometimes not. I’ll leave a little note on Facebook and Twitter about it, but that will be to bring people here to see whatever it is and, hopefully, to talk about it here, too.

As a secondary benefit, adopting this practice will mean that all that nifty stuff is linked from my own site, readily available to reference later if I need to, rather than digging around Facebook or Google Plus or what have you to find it.

Social Media Policy

I’d like you to take a look at my newly defined social media policy. It’s part of the new site, and something I don’t think I’ve ever bothered to publicly codify before. If you’re at all interested in connecting with me on one of the social networks, I hope you’ll give it a read.

Kick The Tires!

Even though I mentioned that there are still a few kinks to work out of this new website, I hope you’ll poke around and, if you find something not working the way you think it should, please contact me and let me know. And if you want to stay abreast of things in my creative and professional life, including new additions to this site, I do hope you’ll subscribe to my free e-mail newsletter if you haven’t already done so.

Thanks! Happy new year!

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Content On Deck for 2013

[image error]As I stride bravely / slouch roughly into my second year of life as a funemployed / freelance service provider and independent content creator, I’ve assessed the various things on my personal creative to-do list(s). I’m sharing my plans with you, both as a way to keep me accountable and, let’s face it, because I hope you’re interested in purchasing the things I’ll be making in 2013.

January, 2013 Content Plans
Semi-Secret Indie Author Marketing Info Non-Fiction E-book

The first book in my Indie Author Marketing Info series (presented by Indie Author Marketing.Info, naturally) will be available in e-book formats by January 15, 2013, with discounted pre-ordering open January 3, 2013.

February, 2013 Content Plans
“Brave Men Run — A Novel of the Sovereign Era” Revised and Expanded Edition

This new edition, which was made possible when the patrons of my “Pilgrimage” crowdfunding campaign pushed $1,200.00 past the campaign goal, will feature a new cover by Neal Von Flue to thematically match “Pilgrimage — A Novel of the Sovereign Era.” Also, I’ll revise the manuscript to correct any canonical inconsistencies with “Pilgrimage” and the rest of the Sovereign Era canon. Finally, additional content will flesh out the story, including the integration of “Brenhurst’s Tale” into the manuscript.

Release dates are projected as:

E-book editions: February 12, 2013
Print edition: March 5, 2013

Pre-orders for print and e-book editions should be open by the end of January, 2013.

March, 2013 Content Plans
Second Semi-Secret Indie Author Marketing Info Non-Fiction E-book

Another instructional e-book in the Indie Author Marketing Info series. Discounted pre-orders will open March 4, 2013, with the e-book available to the general public on March 12, 2013.

Serial Fiction Project

The first of 52 weekly installments in a new serial fiction project will be released to subscribers on March 18, 2013, after invitation-only beta testers receive their first taste on March 6, 2013. The series will be written from February to June of 2013.

“Pilgrimage — A Novel of the Sovereign Era”

I’m on track to finish the rough draft of my second Sovereign Era novel by the end of 2012. After taking an editing pass at it myself, I will turn it over to my content editor by mid-January, 2012. After I review and implement (many of, I presume) the content editor’s suggestions, it’s off to the copy editor in mid February.

I aim to have the abridged podcast edition delivered to Podiobooks.com in mid March, 2013.

The planned soft public release dates for the book editions are:

E-book editions: March 19, 2013
Print edition: March 26, 2013

April, 2013 Content Plans
Reading The Amazing Spider-Man Volume One

The e-book edition of my blog series critiquing the first twelve issues (and the first Annual) of The Amazing Spider-Man will be available for pre-order at a discount on April 10, 2013 and released to the general public on April 23, 2013. Ahead of that, installments of the blog series will return to this site at the end of January, 2013.

May, 2013 Content Plans
Secret Book and Video Project

Discounted pre-orders of this non-fiction book will be open May 7, 2013. The e-book edition will ship on May 21, 2013; the print edition will be available June 11, 2013. An accompanying video series will debut on May 21.

Work Begins On Untitled Novel Project

I’ll start working on another novel in the month of May. Not sure which storyworld I’ll be tackling yet… the Sovereign Era, the Shaper’s World, or Daikaiju Universe… no matter what, though, the book itself won’t be available until January of 2014.

August, 2013 Content Plans
Worldbuilding For Writers, Gamers and Other Creators Volume Two: Geography

The follow-up to Worldbuilding For Writers, Gamers and Other Creators Volume One: Star, Planet, Moon will bring us down to earth, as it were, and detail the realistic depiction of a created fictional world in a concise, easy to understand fashion.

The estimated release date for this e-book is August 27, 2013.

A Transition From Service Provider To Content Provider

That’s a lot of content, especially in the first quarter… eight titles! This run-down doesn’t even include potential short stories (I can think of at least one I’d like to write in 2013 that’s been on the back burner since 2007!) and possible music stuff, too.

Ultimately, content I make represents personal control over opportunities for self-sufficiency, control that is woefully lacking in my life as a freelance creative services provider… heck, it would be lacking and unreliable if I were employed at a regular job, too.

In 2013, I’m going to double down. Sure, I’ll continue to hustle for new clients and work on projects with the clients I’m privileged to be currently helping. At the same time, I’ll be pushing hard on these eight new content products. Maybe by the end of 2013, the balance will have shifted some.

Maybe 2014 will see my complete transition from service provider to content provider. I don’t know. But that’s what I’m shooting for. That’s what this content plan for 2013 is about.

As I mentioned, I’m sharing it with you because I want you to get excited about some of this stuff. I want you to be curious. I want you to look forward to these things. I want you to have me tell you when you trade your money for these things I’m making.

I want you on my back, too. I’ve spelled out lots of release dates in this post. In the months ahead, I’ll spend more time blogging about these projects. Let me know you’re watching!

This is a post from Matthew Wayne Selznick. Thanks for reading Content On Deck for 2013 -- please click through and comment! If you like what you've read, I hope you will subscribe to Matthew Wayne Selznick's free e-mail newsletter for exclusive content and deals on Matt's products and services.

My First Podcasts Are Available Again

[image error] In late September / early October, 2004, I heard Adam Curry interviewed by Leo Laporte on AM talk radio about a new thing called podcasting. Sounded pretty good to me. A couple of weeks later, I released the first episode of the MWS Media Radio Show Podcast (later renamed the DIY Endeavors Podcast). For more than five dozen episodes, I tried to spotlight DIY, independent music, spoken word and other creative endeavors from all over the world.

I recorded using a very inexpensive lapel mic, twenty dollar mixing software, and rolled my own RSS feed.

It was early days, my friends. Very early days indeed. This was before Liberated Syndication, before Podcast Alley, before the Association of Music Podcasters, and before “podsafe” music. Indeed, for my first episode, I didn’t *have* any indie, unsigned music to play… so I played what we used to call “college rock” bands that had been an influence on my own musical tastes. Unthinkable today, in late 2004 podcasters weren’t so concerned by the specter of the RIAA and played pretty much whatever they wanted.

With very rare, very special exceptions, future episodes featured nothing but DIY, independent artists whose work was approved for podcast use and, in most cases, unaffiliated with any label. My show was one of the first to hold to that standard, and I’m pretty proud of that.

I released the last episode of the DIY Endeavors Podcast on June third, 2007. There were sixty six episodes (plus the lost episode 43!) in all.

Restoring A Bit of Podcasting History: The MWS Media Radio Show Returns

For a long time, the MWS Media Radio Show / DIY Endeavors Podcast hasn’t been available anywhere on the web. From now on, though, thanks to the wonderful mission of the Internet Archive, the entire series is preserved for posterity and available for listening, downloading, and your pleasure.

Get the entire archive of the MWS Media Radio Show / DIY Endeavors Podcast at the Internet Archive, and while you’re there, please consider donating to ensure this resource survives for decades to come.

Dip into the MWS Media Radio Show / DIY Endeavors Podcast, and please share your memories of the show, the early days of podcasting, and those early “podsafe” artists in the comments!

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Personal Franchises, Storyworlds, George Lucas, and the Lucasfilm Sale

[image error] The news broke a few hours ago: Disney will purchase LucasFilm for four point zero five billion in stock and cash. I could be wrong, but this could be the most ever paid for a privately held set of entertainment properties… and it’s fifty million more than Disney paid for Marvel.

Disney will release a new Star Wars film in 2015 (George Lucas will be a creative consultant), and has plans to schedule additional films every two to three years thereafter. Other Star Wars and Indiana Jones projects could be in the works as well.

The Nerdosphere Explodes

The outcry started bleeding out of my social media feeds immediately, as if this was some final, parting “fuck you” from George Lucas to presumptuous fans. Words and phrases like “disdain,” “all about the money,” “horrible thing,” and the usual bit about raping their childhood are flying around even as I write this.

People, for fuck’s sake: Shut up, and be happy for George Lucas for once.

“It’s now time for me to pass ‘Star Wars’ on to a new generation of filmmakers. I’ve always believed that ‘Star Wars’ could live beyond me, and I thought it was important to set up the transition during my lifetime. I’m confident that… ‘Star Wars’ will certainly live on and flourish for many generations to come.” — George Lucas

George Lucas Deserves It And Is Doing Fans A Favor

George Lucas built a personal creative franchise company — largely with the Star Wars storyworld, but also through his “Indiana Jones” and “Willow” storyworlds — from the ground up. Across forty one years, he took the long view for his works and made sure he had control of “supplemental” licensing apart from the tentpole films he made.

Along the way, George Lucas invented transmedia.

Now, at the age of 68, George Lucas can be proud of the storytelling empire he started to build when he was in his late twenties. Now, he can officially pass the stewardship of his storyworlds to an entity that, say whatever else can be said about them, knows how to preserve a creative franchise.

What George Lucas has achieved should be the ultimate goal of every creator: to build storyworlds that are personally enriching to the creator and their heirs, culturally influential, and evergreen.

Bully for him.

As for the fans who behave as if there were some hallowed mythology called “Star Wars,” who act as if it is more their own personal associative-memory security blanket than a carefully crafted, brilliantly executed creative franchise?

The fans should be no less than overjoyed. Their children and grandchildren will know Star Wars — a Star Wars that will be different from what the parents treasure, but no less precious.

Indeed, the Lucasfilm sale might just see to it that some of those children and grandchildren have a chance to contribute to the continued growth and success of Star Wars.

What more could any fan want?

A Goal For All Creators

I have writer friends who want to be the next Stephen King, the next Joss Whedon, the next Connie Willis, and so on.

Screw that. That’s small time.

We should all be building our storyworlds, and crafting them with plenty of sockets for plugging in new stories in any and all media. We should be holding tight to our creative control, and keeping a steady eye on the long view. We should be making our own stuff more often than we’re payed to make stuff for someone else.

Creators, we should all want to be the next George Lucas.

Tell me what you’re doing to work on that… in the comments!

This is a post from Matthew Wayne Selznick. Thanks for reading Personal Franchises, Storyworlds, George Lucas, and the Lucasfilm Sale -- please click through and comment! If you like what you've read, I hope you will subscribe to Matthew Wayne Selznick's free e-mail newsletter for exclusive content and deals on Matt's products and services.

MWS Media And The Return Of Variant Frequencies

[image error]At the end of July, Rick Stringer announced that his groundbreaking, award-winning speculative fiction podcast Variant Frequencies, which had been dormant for some time, would be fading from the web. I thought that was a shame — there’s a lot of great speculative, horror, and otherwise weird fiction presented in “full color audio” on that site. I wanted to make sure the archive remained available for all to hear.

And so it shall. MWS Media is now the honored host of Variant Frequencies on the web. The site officially re-launched recently with an announcement from Rick.

Now everyone can listen to over a hundred episodes of audio fiction, including a little piece by Matt Wallace and DM Moehrle called “Old Tricks” wherein yours truly lends his voice talents.

Can MWS Media Help You Like We Helped Variant Frequencies?

You may or may not know about my creative services company, MWS Media. Through MWS Media, I help independent creators, small businesses, non-profits and the entertainment industry bring creative endeavors to fruition, to market, and to an audience. One of the ways MWS Media does that is by offering inexpensive web hosting.

Can MWS Media help you..? Let me know!

Meanwhile… are you a Variant Frequencies fan? What’s your favorite episode..? Let’s talk about it in the comments!

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Presenting A New Community For Indie Author Marketing Info

[image error]Indie Author Marketing Info is a brand new community site from MWS Media where independent authors and creative service providers share ethical marketing best practices and other tips and techniques to help one another build successful careers.

I launched it Tuesday night!

Today, I start putting the word out in earnest. If you’re an author, soon to be an author, or provide creative services to authors, I hope you’ll visit, join for free, and introduce yourself!

Why Start A Community Website?

Don’t I have a lot of stuff going on right now? A book to write? Work to solicit? Why start a website — a community website, at that?

Here’s why:

I belong to a number of indie / self-publishing communities. All of them are run by well meaning, dedicated individuals doing the best they can with the tools available to them.

Unfortunately, some of these sites are hosted on Facebook, LinkedIn, and other proprietary platforms where community forums are an afterthought, wedged in to the existing infrastructure and crippled by ineffective moderation and organization tools. Indie Author Marketing Info is built in WordPress and employs the BuddyPress and bbPress tools — it’s designed to build and manage a community.
Almost twelve million Google search results for the keyword “indie author marketing” (without the quotes), and no site obviously dedicated to that subject anywhere near the top results. Maybe that’s because the marketing side of the equation is dealt with as distinct from writing, or because such sites are part of siloed platforms, like I mentioned?

Regardless, I believe marketing is an integral, essential part of being a writer… and I think I can build a site that will own the keyword.
Related to that: I’ve recently become very interested in niche authority affiliate marketing. I think a community-driven website dedicated to indie author marketing information, advice and resources would be an excellent platform to establish authority in that particular niche.

I’ve been at this a while and so might be forgetting something, but I’m pretty sure Indie Author Marketing Info is the first entirely for-profit services and resources website I’ve ever created. If it grows appropriately, it will be a money maker.
I’m passionate about ethical brand building — the person to person, relationship-centered approach to growing an audience and developing a personal brand. It’s been my own lighthouse for most of my adult life — especially since the late nineties and the dawn of the Internet. I’m excited by the chance to build a community where those ideals are the focus.

Drop By! Watch Out For Exposed Wiring!

Indie Author Marketing Info is in a public beta test right now, but the site is absolutely open for business! If you’re an author, a service provider to authors, or just want to check out the discussions, please visit, register for free, and introduce yourself!

You may find some strangeness, and maybe a bug or two… please report anything unusual! Even as I iron out the wrinkles, the basic functionality — a community discussion forum for indie author marketing — is all set. Dig in!

See you there!

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My First Crowdfunding Campaign Is Done!

Wow. It’s hard to believe it was just thirty days ago that I launched my first crowdfunding campaign through Kickstarter. The big idea was to fund the cover art, professional editing and other costs of producing “Pilgrimage — A Novel of the Sovereign Era.” The goal was to raise $5,000.00 in pledges before August 27, 2012.

The $5,000.00 goal was surpassed on Wednesday, August 22, 2012. After that, it was all about achieving “stretch goal” milestones — specifically $6,000.00, in which case I would create a podcast edition of “Pilgrimage,” and $6,200.00, wherein I would produce a revised, expanded edition of “Brave Men Run — A Novel of the Sovereign Era” with a new cover. There were other, higher stretch goals, but an extra $1,200.00 in five days seemed achievable.

It was a near thing, but yes, I got to $6,200.00 by the end!

File Under: Couldn’t Have Done It Without

I was surprised and grateful last week when Scott Roche, Justin Macumber, Dave Robison, Steve Saus and Terry Mixon independently came forward with “side rewards” — free e-books and other perks that would be provided to patrons of the campaign when certain amounts were pledged. Likewise when P.G. Holyfield offered to write a whole new Sovereign Era short story for patrons at the $50.00 level, resulting in a whole new official pledge reward.

I haven’t done an official tally just yet, but it’s safe to say that these incentives — and the contributors’ promotion and evangelism on behalf of those incentives — brought the campaign around the bend and well into stretch reward territory. Thanks to those fine creative folks!

What’s Next?

The six days after the campaign allow Kickstarter and Amazon a chance to collect all the pledged funds. As I write this a few hours after the close of the campaign, attempts to collect about $400.00 (about six percent of the total pledged) from nine patrons have failed. I’m sure those patrons fully intend to make good on their pledges, but I understand mistakes and miscalculations happen and it might take some time.

Once everyone has had a chance to pay their pledge, Amazon will hold the funds for two weeks, at which time I’ll transfer the funds to my account, put aside 15% for taxes, and then I’ll know exactly how much of a war chest is available for “Pilgrimage — A Novel of the Sovereign Era.”

Meanwhile… I’ll be writing!

Also, I intend to provide the patrons of this project with a complete accounting of funds they’ve contributed… I think letting the sponsors know how their money is being spent is only right. Patrons will also get “scoops” on progress with the book before I talk about things anywhere else, as well as some extras here and there. I’m excited to be able to give back in various ways.

How Do I Feel?

A little worn out, to be honest, but happy. If August had only been about this Kickstarter campaign, that would have kept me busy enough. I also dealt with the death of my dog, and responsibilities associated with creating and launching websites for two different clients. I’m tired.

But I’m excited to move on to the next step… making a new book; creating a new installment in the Sovereign Era storyworld. That’s gonna be fun… and thanks to 170 or so people, I get to do it!

Thank you to everyone who supported this campaign and became a patron of my work!

This is a post from Matthew Wayne Selznick. Thanks for reading My First Crowdfunding Campaign Is Done! -- please click through and comment! If you like what you've read, I hope you will subscribe to Matthew Wayne Selznick's free e-mail newsletter for exclusive content and deals on Matt's products and services.

More Pilgrimage Promotional Appearances

I’ve been a busy guy in the last week or so, running around, talking about and writing about the crowdfunding campaign to finance “Pilgrimage — A Novel of the Sovereign Era” at Kickstarter. Here’s what I’ve been up to:

[image error]SuperPowerCast Episode Two — a podcast from Super Powered Fiction.com
The Nutty Bites Podcast — Nutty Debate — Lame Super Powers at NIMLAS Studios
[image error]The Secret Lair Podcast Episode 53: On Pilgrimage With Matthew Wayne Selznick — a special treat for me to be back as a guest of my friend Chris Miller!
[image error]SF Signal: Matthew Wayne Selznick on Neo-Patronage, Crowdfunding and Kickstarter: One Author’s In-Progress Case Study — This guest blog post on the Hugo Award-nominated SF Signal gave me the space to go deep and long on the subject of crowdfunding from one author’s perspective in the middle of the campaign.

Please check out each of these venues, give a listen, give a read, and leave comments where you will! All of these sites deserve your support and attention. Thanks!

This is a post from Matthew Wayne Selznick. Thanks for reading More Pilgrimage Promotional Appearances -- please click through and comment! If you like what you've read, I hope you will subscribe to Matthew Wayne Selznick's free e-mail newsletter for exclusive content and deals on Matt's products and services.