David Hooper's Blog: Build A Big Podcast, page 29

November 30, 2021

How to Collect Bitcoin Donations for Your Podcast

There's a trend in podcasting right now — it's podcasters doing this, not necessarily listeners. Buf it you've got a "podcast on podcasting," it may work well for you. And even if you don't, it's something to be aware of.

Topics: How taking "donations" for your podcast can hurt you Bitcoin vs. Dollars Hooker vs. Wife What podcast listeners need more than anything Can you buy your way out of bad behavior? Links To Things I Talk About: Podcast Index Big Podcast Book Big Podcast Blueprint
         
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Published on November 30, 2021 21:50

November 27, 2021

Big Podcast Insider - Issue 54

This is the audio companion to Issue 54 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: Black Friday for podcasters The best mic to grow with? A great option to get royalty-free music Two "mastering" options for your podcast audio – one with a lifetime deal A free tool to make social media videos from your podcast episode notes Links To Things I Talk About: Big Podcast Insider - Podcasting Newsletter
         
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Published on November 27, 2021 21:23

November 22, 2021

Big Podcast Insider - Issue 53

This is the audio companion to Issue 53 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: Bitcoin and Podcasting A very "unsexy" podcast genre that will make you money The death of local newspapers and what it means for podcasters Cancel Culture and podcasting (HINT: It doesn't exist.) A free (and virtual) event for podcasters Why you should connect with "podcasting" fans (not just fans of your podcast) How to make more money with podcast advertising The last ad pitch I received (and why I ignored it) Where to find advertisers for your podcast...maybe Links To Things I Talk About: Big Podcast Insider - Podcasting Newsletter
         
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Published on November 22, 2021 06:13

November 20, 2021

My "Radio Race" Experience (and Lessons)

Last week, I was in middle of KCRW's Radio Race, a 24-hour audio production content very similar to The 48 Hour Film Project.   The task: Make a non-fiction radio story of 4-minutes or less within 24 hours.   This week, I'm sharing my experience with you.   I hope this episode is helpful to those who are curious about getting into narrative non-fiction podcasting as well as podcasters interested in getting better guests and telling better stories on their current podcasts. Topics: KCRW's Radio Race (and why I decided to enter...) Working from a production brief Jumping into podcast production How to find a great story for your podcast Podcast editing tricks from a standup comic Why so many NPR-style shows have narration What many NPR-style shows get wrong (in my opinion – don't hate me!) Lessons from hosting hundreds of radio interviews A 5'7" fashion model who is "Big in Japan" – REALLY! How I used my dog to build guest rapport (twice) Black man in a white neighborhood White kid in a black neighborhood The "just a DJ" curse (and how to break it) Helpful podcast production advice from my "NPR Friend" How I'd spend $1000 on a mobile recording rig 32-bit Float – WTF?! What Back to the Future has to do with recording great podcast audio Counterfeit microphones (and how to make sure you don't get stuck with one) Links To Things I Talk About: KCRW's Radio Race Izotope Audacity Zoom F6 Field Recorder Shure SM58 Microphone How to spot a fake SM58

         
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Published on November 20, 2021 22:39

November 15, 2021

Big Podcast Insider - Issue 52

This is the audio companion to Issue 52 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: Podcasting Isn't Easy – We Just Make It Look Easy The next big thing in podcasting... How to grow your podcast using influencers The beer company that wants to advertise on your podcast...sort of. A $50 broadcast microphone $100,000 podcasting advice Links To Things I Talk About: Big Podcast Insider - Podcasting Newsletter Electro-Voice RE20 Microphone Audio-Technica BP40 Microphone Zoom ZDM-1 Dynamic Microphone

         
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Published on November 15, 2021 21:49

November 10, 2021

How to Double Podcast Ad Revenue (Without Increasing Download Numbers)

Want more podcast ad revenue? Get more podcast listeners.   That makes sense. And it works if you charge per listener.    The problem is that the relationship listeners have with you and your podcast is completely different from the relationship they have with something that isn't personality driven, such as Facebook, or Google, or Spotify.   This is why I reject CPM deals for advertising.   On this episode, I talk about a different want to look at advertising on your podcast and the value you provide to those who want to advertise with you. You can use this as a "pitch" to get more money from the people who approach you about advertising on your podcast. Topics: Why "CPM deals" suck The top-rated business author who screwed up advertising on his podcast (and later fixed it) The problem with radio clusters The minimum amount you should charge for a podcast ad, even if you only have 100 listeners per episode What podcast advertisers are really paying for (and how to deliver it)   Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

         
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Published on November 10, 2021 04:55

November 5, 2021

Big Podcast Insider - Issue 51

This is the audio companion to Issue 51 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: Is your podcast hosting actually hurting your podcasting career? The podcasting job I lost (due to hosting) A new podcast in just 24 hours? "Less = More" with this new social media app How to make better podcast episodes with a single sentence Try this if you need new podcast episode ideas One of the top podcast (and radio) mics is now on sale – this almost never happens Links To Things I Talk About: Big Podcast Insider - Podcasting Newsletter Shure SM7b Microphone Electro-Voice RE20 Microphone Audio-Technica BP40 Microphone

         
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Published on November 05, 2021 07:18

November 3, 2021

Gender Identity and Pronouns in Podcasting

Something interesting happens when you become known for something – people ask you about non-related things. For example, you're known for money or career advice, but people start to ask you about relationships.   Why? Because people think if you have one thing together, you have everything together.   This isn't like that, but it's close. It's a question I received about podcast introductions (which I know about), but specifically about using pronouns during an introduction (which I've never had to do myself).   I've got an answer on how to handle this, which I'm confident will work for your situation, regardless of your gender identity or the pronouns you use. Still, I don't know everything about this topic and, because "pronouns" are a non-issue for me and I've never had to deal with this situation directly, I may be missing something here.   Take a listen and, if you have thoughts, feel free to reach out to me.  Topics: Podcast introductions How you want to be known in the world Podcast pre-interviews The world we live in and the world we share via the media we create Links To Things I Talk About: Big Podcast Book   Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

         
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Published on November 03, 2021 05:40

November 1, 2021

Big Podcast Insider - Issue 50

This is the audio companion to Issue 50 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: Cats on steroids 5 YouTube Trends Podcasters Shouldn't Ignore "Theater of the mind" TikTok stats podcasters should be aware of Best Brands on TikTok: 12 Examples To Inspire Your Content Strategy 17 Types of Video Content That People Actually Watch Get More Money for Your Podcast Ads with this "Instagram Trick" 5 Ways to Copy a Successful Podcast (and Still Be Original) Links To Things I Talk About: Big Podcast Insider - Podcasting Newsletter

         
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Published on November 01, 2021 22:40

October 28, 2021

Audacity 3.1 – Three New Features for Podcasters

Audacity 3.1 has been released and it includes three brand new features that will help you to edit your podcast. Topics: Why podcasters should consider Audacity for recording and editing Why I prefer Audacity to other popular DAWs, including Pro Tools, Adobe Audition, and Hindenburg Looping content in Audacity "Smart Clips" and non-destructive editing in Audacity Two recommended "add-on" programs I use to create my podcasts Links To Things I Talk About: Audacity   Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

         
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Published on October 28, 2021 20:52

Build A Big Podcast

David     Hooper
The Marketing Podcast for Podcasters
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