David Hooper's Blog: Build A Big Podcast, page 19
December 31, 2022
How to Maximize Podcast Advertising Revenue (Part 4 - The Manifesto)
Jay Clouse has been absolutely killing it with his podcast, Creative Elements. The podcast recently joined HubSpot's podcast network and I brought Jay on to talk about the behind-the-scenes aspects of how this happened.
You can listen to that conversation here and here.
In this episode, which is Part 4 of a four-part series, I'm back with some commentary on what Jay and I talked about regarding his podcast advertising and revenue.
Topics on this Episode: Podcasting Ads and Income Strategy The "pre-roll" trick to help podcast advertisers (and make you more money) A BIG problem with dynamic podcast ads ... Another BIG problem with podcast ads (and also podcast intros) Options to split the money podcast advertising revenue The "Hottest Band in the World" (and an uncomfortable conversation with my father) Three elements your podcast needs to make the most from advertising The YouTuber who bombed on cable television My "failed" book deal A bad review for my live event Getting my ego checked at BookExpo Owning your podcast (and everything else that you do) Links to Things I Talk About: Creative Elements HubSpot Podcast Network Big Podcast – the book This episode is brought to you by Riverside ...Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
December 29, 2022
Profitable Podcasting w/ Jay Clouse (Part 3 - Podcast Ad Revenue)
Jay Clouse helps people become professional creators and is the host of Creative Elements. The podcast recently joined HubSpot's podcast network and I brought Jay on to talk about the behind-the-scenes aspects of how this happened.
If you're interested in getting your podcast involved with a podcast network, listen up, because this multi-episode series breaks down the process, step-by-step. To make sure you don't miss additional episodes, subscribe to Build a Big Podcast here.
I talk with Jay about: Podcasting Ads and Income Strategy The "pre-roll" trick to help podcast advertisers (and make you more money) Dynamic Podcast Ads vs. Live Reads Advertising Revenue Splits CPM vs. Niche Buyout Podcasting Partnerships YouTuber vs. Podcaster vs. Something Else "Churn and Burn" Content Creation The Heiarchy of Content Creators Links to Things We Talk About: Creative Elements HubSpot Podcast Network This episode is brought to you by Riverside ...Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
December 27, 2022
How to Get Yourself Booked as a Podcast Guest (Big Podcast Insider Issue 108)
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
December 25, 2022
What Would Jesus Podcast?
It's Christmas Day ... and also "The Holiday Season."
Should you release new podcast episodes during this time? Take time off?
There are two ways of looking at a holiday schedule for your podcast.
Your listeners are busy with "holiday" things and won't have time to listen to your podcast. Your listeners have more downtime than normal and, because of this, are more likely to listen to your podcast.If you want to take a break from publishing your podcast during certain holidays, by all means do. But also keep in mind that, because a lot of podcasters are taking breaks from publishing, and many listeners have extra time around the holidays to listen to podcasts (such as during a commute to see family), you'll have an increased shot to your podcast being consumed.
Either option is a good one. Nobody would fault you for taking a break, especially at this time of year. Also, we live in a big world, with lots of holidays, many of which aren't celebrated everywhere, so there is opportunity there as well.
There is also a third reason you may want to think about. And I discuss that on this episode.
Topics on this Episode: Should you release new podcast episodes over Christmas and other holidays? Racist relatives Family secrets Long commutes Time off from work Links to Things I Talk About: Veterans Day Room
December 24, 2022
Podcast Network and Syndication Pitches (Part 2 - Pilot Episodes)
Jay Clouse helps people become professional creators and is the host of Creative Elements. The podcast recently joined HubSpot's podcast network and I brought Jay on to talk about the behind-the-scenes aspects of how this happened.
You can listen to that episode here. To make sure you don't miss additional episodes, including the next one with more from Jay, subscribe to Build a Big Podcast here.
In this episode, which is Part 2 of a four-part series, I'm back with some commentary on what Jay and I talked about regarding his podcast foundation, adding new perspective to the elements you need to have in place to get a podcast network or radio broadcast company interested in your podcast.
Topics on this Episode: "Non-Podcast" skills for podcasters Podcast mentorship Why Facebook sucks as far as getting feedback on your podcast Putting together a pilot episode for under $200 A hosting lesson from Rush Limbaugh The process of winning over people at podcast networks and radio broadcasting companies Links to Things I Talk About: Creative Elements HubSpot Podcast Network Dave Jackson Neil Hedley This episode is brought to you by Riverside ...Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
December 21, 2022
Podcast Networks w/ Jay Clouse (Part 1 - The Foundation)
Jay Clouse helps people become professional creators and is the host of Creative Elements. The podcast recently joined HubSpot's podcast network and I brought Jay on to talk about the behind-the-scenes aspects of how this happened.
If you're interested in getting your podcast involved with a podcast network, listen up, because this multi-episode series breaks down the process, step-by-step. To make sure you don't miss additional episodes, subscribe to Build a Big Podcast here.
I talk with Jay about: Quitting a podcast that no longer works for you Getting the attention of established podcast producers "Promoting a podcast" vs. "launching a podcast" Building a great podcast from the ground up Small podcast programming tweaks to assure you don't end up with "just another podcast" that gets ignored Podcasting-related lessons from pitching startups Podcasting-related skills developed from "half a journalism degree" Organizing your podcast episodes in a way that attracts listeners (and makes your podcast stand out) Links to Things We Talk About: Creative Elements HubSpot Podcast Network This episode is brought to you by Riverside ...Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
How Jay Clouse Built a Big Podcast (Part 1)
Jay Clouse helps people become professional creators and is the host of Creative Elements. The podcast recently joined HubSpot's podcast network and I brought Jay on to talk about the behind-the-scenes aspects of how this happened.
If you're interested in getting your podcast involved with a podcast network, listen up, because this multi-episode series breaks down the process, step-by-step. To make sure you don't miss additional episodes, subscribe to Build a Big Podcast here.
I talk with Jay about: Quitting a podcast that no longer works for you Getting the attention of established podcast producers "Promoting a podcast" vs. "launching a podcast" Building a great podcast from the ground up Small podcast programming tweaks to assure you don't end up with "just another podcast" that gets ignored Podcasting-related lessons from pitching startups Podcasting-related skills developed from "half a journalism degree" Organizing your podcast episodes in a way that attracts listeners (and makes your podcast stand out) Links to Things We Talk About: Creative Elements HubSpot Podcast Network This episode is brought to you by Riverside ...Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
December 18, 2022
$10,000 Podcasting Grants (Big Podcast Insider Issue 107)
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
December 13, 2022
Your Podcast Marketing Foundation (Big Podcast Insider Issue 106)
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
December 10, 2022
How I Almost Messed Up My First Podcast Sponsorship (and Never Started Podcasting)
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
