R. Lawson Gamble's Blog: R Lawson Gamble Books, page 11

The Importance of Research in Fiction

I am an advocate of research for any book genre. Fiction is no exception. I can not think of a form of fiction where research is not desirable, even for works in which the entire content is a figment of the author’s imagination. Any story must be plausible. Most readers desire to connect the dots in some way from their current reality to the story they are reading. As a reader, the world I am invited to enter must make sense in some form or another. Whether the author’s research is into distant galaxies or the layers of the human mind, something can always be found to help connect those dots.

In my crime mystery series every novel involves hours of research. This is particularly so as each novel takes place in a different physical location in the American West. Particulars of these locations and the inhabitants and their culture must be accurate to best support the action. My last novel, CANAAN’S SECRET, is a good example.

CANAAN’S SECRET brings us to the Arizona Strip adjoining southernmost Utah, where giant red cliffs dwarfing human structures announce the gateway to the majesty that is Zion. Here dwell communities of Fundamentalist Latter Day Saints with their not quite buried history and current conflicts and the Kaibab Paiute Indian tribe and their history with the Mormons and the far longer history that is their own. Eclipsing both is the history of the physical landscape itself on dramatic display before one’s very eyes. When I drove through the area and a plot began to simmer in my mind, I sentenced myself to hour upon hour of research.

The Fundamentalist Latter Day Saints have a complicated background, and likely a future just as complicated. The FLDS community of Colorado City straddles the border of Utah and Arizona. The Utah portion is named Hildale but now the whole community on both sides of the border is called Colorado City and the police department and other services have that logo on their trucks and badges. But Arizona and Utah have different approaches in some particulars. One result is a Colorado City Sheriff’s Deputy who lost his law enforcement standing south of the border for misdemeanors not considered such north of the border, misdemeanors related to multiple wives and child brides.

An historic piece, the parts played by the early Mormons and the Southern Paiutes in the Fancher Wagon Train Massacre at Mountain Meadows in 1857 and the killing of three Powell Expedition members in 1869 required careful research, as the degree of participation of all parties is disputed even to this day. The participation of the Southern Paiute Indians in those events and their cultural ties to this place also required attention as they are hunter gatherers and traveled seasonally. Today there are five official bands of Southern Paiute in the area, but in the past there were many more traveling through. At the time of the Powell Expedition incident it was the Shivwit Band blamed. As for the Fancher Wagon Train massacre, it was claimed to be the Piedes Cedar Band of Southern Paiutes. Had I not researched the area and its people, I undoubtedly would have authored many egregious errors.

There is another benefit to research when writing fiction, the best one of all. It is that the things people do always suggest something people might do. In other words, one story begets another. The more one learns, the more the imagination is fired, and so the cycle of fiction and reality spins into another tale.

 

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Tolliver Tales August Edition

Tolliver Tales for June is now available. (Tolliver Tales August 2018)

Don’t miss:

Radio show appearances.

Over 650 copies of CANAAN’S SECRET Sold!

Release date for CANAAN’S SECRET the Paperback!

 

How To Find My Book

While the title of this post may seem self serving, it is so only by way of introducing a dilemma common to both readers and authors. It is the opposite ends of the same stick. Readers want to know how to find the kind of book that will particularly engage them, and authors want to find those readers particularly engaged by their books. With so many writers and readers in the world today, once we sort this out everyone should be happy. Right?

I am both author and reader and I am familiar with both ends of the aforementioned stick. Between its ends frustration lies. Amazon happily posts sales data for KDP authors––the numbers for books sold, books refunded, net books sold and, for KDP Select authors, the number of free pages read. Each number in the refunded column indicates someone who grabbed the stick by the middle. Whose fault is that? Did the author categorize the book incorrectly, or did the reader misinterpret the category? Or both?

The categorization process is more complicated than it may at first seem. Not just on Amazon, not just for on-line books, but anywhere a retailer shelves and sells. Classifying books, particularly fiction books, is akin to classifying brains. There is a wide breadth of focus, perspective, experience, and presumption brought to bear for each categorizing label. Therefore the retailer utilizing a category system must determine if a crime mystery is more a police procedural, or an amateur detective story, more of a thriller or horror story, more of a romance with murder or murder with a romance? Such categorizing is seldom precise.

Amazon provides the categories authors must use. While the selection seems limiting, I’m sure it was well researched. Regardless, and necessarily, the categories are too broad to truly define content. They can only narrow the field by indicating a direction. This leaves a lot of room for a wrong choice.

From an authors point of view, it may seem advantageous to solve this problem by entering a category in which the work will have the most visibility, such as a category that contains fewer books, whether or not that category best defines the author’s book. How much choice is offered? I could legitimately list any book in my series under the following Amazon suggested categories: action & adventure, crime, legends and mythology, fantasy, paranormal, ghost, historical, horror, literary, mystery & detective, police procedural, romance, suspense, western, thrillers, occult & supernatural or non-Classifiable. Unfortunately for me, I may select only two of these per book. The problem is no two of these categories fully express the content of my book.

Visibility is the Holy Grail of the author, however it can be achieved. It is therefore very tempting to select one or two of those seventeen categories which is least utilized. The goal for the author is to be listed within the Top 100 in any category, and hitting #1 is like setting off the siren in a casino slot machine. Why? Those books are most visible on the Amazon book site. Books beyond the first 100 in any category are virtually invisible. 

However, such tactics do not aid the reader. In fact, how does a reader chose the next book? Smashword researchers recently posted poll results for this question (I am interpreting the poll results from the perspective of fiction). The following poll results are from Coker’s 2011 poll––since then poll questions and analytics have become far more complex and detailed (and less useful when drawn out of context). But the results listed below have generally remained the same. 

So…the poll results for how readers select books:

1. Recommendations from fellow readers (but not so much from personal friends/family??)

2. My favorite author

3. Random browsing: (i.e. book covers, reviews, free ebooks, browsing paperbacks in bookstore then looking for it on line, ebook sampling, etc.)

From my experience as a heavy reader tactics one and two are soon exhausted. When a favorite author writes a new book or a reader who knows my taste makes a new discovery, it is Christmas in July. But until then, I must try other methods. Tactic number three is a hodgepodge, uncertain at best, involving much trial and error.

This is when a universal category/keyword system designed and maintained by an independent source would be useful. To be most effective, the categories and keywords should be selected not by authors but by readers, sort of a Wiki-label kind of thing. But that system does not exist.As I think about it, if I crunched all the reviews for each of my books on Amazon, somehow processing them into a ticker tape of single word definitions, a Wiki category definition is probably what I would have.

Anyone out there want to launch that project? 

Reviewers: Part of the Team

At first the argument suggesting authors should not read their reviews was compelling. Justified from an emotional point of view, this sage advice was intended to protect authors from ultimately meaningless harshness and even cruelty – after all, there are a lot of nutcases out there – or so the reasoning went.

Indeed, a few early reviews on Amazon sent me reeling. What planet are these people from, I wondered? How could this person possibly think that? Or, is that person simply being vindictive?

While it is true a minuscule number of reviewers write with less than pure intent, their numbers are fading, particularly on Amazon where the giant company has taken strong measures to prevent them. In retrospect, I have been subjected to such “reviewer attacks” in the past, but none recently.

Every author comes to realize sooner or later just how varied and diverse the minds of readers can be. A growing author learns from this potpourri of viewpoints. This author has on occasion been swayed by a well stated review, even to the extent of making some changes. And when a well expressed review aligns perfectly with my intent, there is no better reward for my effort.

Some reviewers write so well they shame me. They are able in a few empathetic words to present the essence of my intent, something I have struggled to do when describing my books to others. They become tools for my marketing, spokespersons for my work.

Here is one: “…This book however was the best so far. Knowing the area, understanding the political implications of the sub plots added to my enjoyment of this story. R. L. Gamble has spent time in this place. The boots on the ground vibe helps tell an interesting and memorable story.” (Eva Belliston)

This review resonated with me particularly for the writer’s understanding of my intent to learn the topography of a location, explore its unique beauty, and understand to some degree the culture and history of its people.

Another: “I spent my elementary school years in Santa Maria and have gone back several times since. It was a very pleasant surprise to discover that the book was about happenings in the Santa Maria area. Brought back many wonderful memories of the area. The story was wonderful as well, with just enough of a different take on the “others” who live among us that I really enjoyed it.” (Paul Sobieski)

Speaking of the “others”, I appreciate those reviewers who recognize and appreciate my intent to suggest that the spiritual element of our lives may encompass more than we realize…for instance:

“Love books that go beyond what we know. This series of books allows one to imagine that there is more to this world than what can be proven. His respect for other cultures makes this series outstanding.” (Dianne)

Sometimes a reader is able to discover and articulate all aspects of the work and in so doing helps me remain true to my thematic intent in future projects.

“A very interesting story blending tribal lore, behavioral science, adventure and a hint of romance. I found it hard to put down. I live in Arizona and have an interest in all things Native American, but my tv choices run to criminal investigations. This book was an extraordinary blend of the two. I do not think this book is for everyone, but fans of unusual detective stories will enjoy it. I sure did.” (Sadie McC.)

I have mentioned in previous posts the helpfulness of many reviewers who partner with the author to make the work better. The best of them:

“I have enjoyed reading the first three Tolliver novels, and look forward to reading the others. That being said, as a veteran of 30+ years in Santa Barbara County law enforcement it was confusing to me that Barnard changed from Police Chief to a member of the Sheriff’s Department as the story progressed. In addition the ‘State Police’ do not function in a criminal investigation role in California. The DOJ lab could well have been on the scene though. Obviously most readers of fiction would not have noticed this. I myself enjoyed the read and offer my kudos.” (Donald McCormick)

I owe a debt to my readers and reviewers. The best relationship between authors and readers is a partnership in which each stimulates the other to greater levels of creativity and higher standards. Thank you, readers.

Marketing On Radio

 

[image error]This past week has been busy. To gain visibility for my latest Zack Tolliver, FBI series novel Canaan’s Secret, I took a guest spot on two radio shows, one a blog talk radio show and the other an old fashioned over-the-airwaves local radio show live in a studio.

The effectiveness of both for my purposes remains to be seen.

The shows were a day apart at the same time of day, both live. My interview lasted an hour on the on-line blog radio program (the other guest never arrived) and about 25 minutes on the over-the-air talk show. Both hosts are seasoned interviewers.

Why radio? In a way, it is the forgotten social media, yet with a strong continuing following. Many programs today are pre-programmed and pre-recorded. Still, live over-the-airwaves talk shows maintain a following from commuters and traditional listeners. There are fewer such studios, but they are hanging in.

My chat on a live radio talk show, the Dave Congalton Show, took place in San Luis Obispo in a studio located in an industrial part of town. The studio itself is the one you see in movies with the ball-shaped tilting mic hanging down in its double-barred stanchion like a large ice cream cone. It had two guest stations at a slim desk, each with earphones and microphones. My host, Dave Congalton, sat across from me with his side consul of many buttons and monitors.

Live studio interviews present their own form of nervousness. The unfamiliar environment, headset and volume control, and rapidity of the interview (telephone interviews have natural pauses to prevent overlap). The posture, seated with lips close to the mike, forces one to roll eyes downward to see notes on the desk. Because of the tendency to “freeze” it is suggested to guests they write important names and numbers down on an index card. It doesn’t take long to adjust to all this, however. The big advantage? The resulting sound, in the hands of the sound engineer, is always perfect.

Not so with on-line call-in radio. Here, the sound quality is dependent upon a number of factors, such as the phone the guest uses, the equipment the host uses, the quality of internet at either end, and so on. I have been on shows with echoes like those in a stadium, volume difficulties, crackling noises, and fellow guests with their phone volume too low. There is one clear advantage, however. When calling in from home, all reference materials are at hand.

But again, how effective is radio for my marketing purposes. Of course it is difficult to measure. My words disappear off into space. Unlike a large marketing firm, I can’t send around poll questions, nor is there data to analyze such as Amazon provides. There is a certain element of hope. If I were to see a wave of sales within in a relative time following the show, I’d consider that a statement. So far, I have not.

Regardless, radio shows are a unique and (yes) fun way to talk about the product. It is good practice for tuning an “elevator speech”. And who knows, one of those far flung seeds might take root.

I have included a link to both radio shows. Enjoy.

Blog Talk Radio/Red River Radio: Host Barbara Hodges

http://www.blogtalkradio.com/rrradio/2018/06/19/red-river-radios-no-limits-with-barbara-m-hodges

Hometown Radio with Dave Congalton Show: Host Dave Congalton

http://storage.googleapis.com/americangeneralmedia/2018/06/20/DCS_06202018%20seg1%20Author%20R%20Lawson%20Gamble.mp3

My Readers – My Heroes

What will you be reading tonight? Readers navigate a maze of possibilities in order to find just the right, comfortable read. It’s rather like selecting a TV show for the evening – the search can take longer than the show.

Some readers when settling down with a book for the evening have no such choice to make. These are beta readers. Every author must have beta readers. Each must serve a specific purpose, whether it is to read for proof, for consistency, for accuracy, or whatever they do best. Remember, one reader can not do it all; humans are not built that way. We all have different perspectives and skills.

I burden a very small but special core of beta readers. Each has a particular strength. One reader specializes in geography and topography and lives by the map. When my protagonist goes south but should be going north, this reader will notice. He is also good at spotting inconsistencies. If a car is black at the beginning of the novel but turns blue somewhere along the line, he’ll make sure it gets painted its original color.

You need a reader with the ability to visualize the whole of the novel, to sustain an overview. This person literally senses more than sees subtleties that can jar the reader. More often than not these disturbances have an underlying layer that can be remedied. Regardless, the story needs to have a natural flow, a coherence, believable transferences,  yet you want to hold the attention of the reader. It should flow like a molasses flood: smooth but sticky.

Of special value is the reader who notices repetition, whether of words, phrasing, or thoughts. This takes a particular kind of brain. Did I employ the same introductory clause two paragraphs before? Strike it out! Are there sixteen “that”s in one page? Strike them out! Did my protagonist had the exact same thought in the previous chapter? Change his mind.

I do not ask a reader to proof. No one can scour the book for correct comma placement and still enjoy it. I farm out proofing. Any one who spends their evening doing that should be paid.

Finally, you must have a reader who appreciates your work and will praise it, regardless of merit. Writing a novel is a long and painstaking task. Whatever may be right or wrong with the project, you need someone who will always appreciate it––and you.

 

June Edition of Tolliver Tales

Tolliver Tales June 2018

For Friends, Fans & Followers

Now is the final push in my effort to maximize sales of CANAAN’S SECRET, my newest Zack Tolliver tale on Pre-order at Amazon. It will be released tomorrow!

Successful sales on Pre-order will lend increased visibility to the book on Amazon.com and visibility is the lifeblood of book sales. If the readers can’t see it, they won’t buy it.

Canaan’s Secret can be purchased now at a reduced price, but the price will increase after release day. To those of you who have purchased the book, thank you. To those of you who have not yet purchased it (but want to) please do so now HERE.

Your response has been heartening. So long as the books sell, there will be many more Zack Tolliver (and Eagle Feather) adventures.

Pushing Paperbacks

Up to now, e-books have been my Nirvana, or at least my focus. But, as mentioned in previous posts, categories on Amazon (really the only place to sell e-books) have become very crowded. In my chosen category books that had resided comfortably in the middle of the top one hundred now struggle to climb higher (lower?) than two hundred.

Hoping for a change back to what I considered normal, I have waited and pushed books with advertising. There have been peaks and valleys, but no permanent residence in the coveted territory. I see a couple of reasons for this.

First, as I mentioned in other columns, publishers have engaged in large scale “dumping” into this category (Native American) of best known authors (Craig Johnson, both Hillermans, Hager, Erdrich, Cole, Westbrook, etc.) leaving little room for lesser known authors. This genre (Native American Mystery) is hot. Which is great, if you can tap in.

Second, there are so many new authors entering the category with well hyped books, inaugaral authors entering with a cloud of newly enlisted fans. Amazon favors numbers of sales above all else, and these titles wax before they wain and other  waxing authors take their place. Even authors with a steadily growing and base and a solid series cannot match the swirl of opening sales.

So, what to do?

I have decided it is time to push paperbacks. An author needs exposure. If it can’t be obtained on virtual shelves, it is time to go out among the people. That is how I developed my local fan base in the first place. Spark interest here and there, touch off interest in the series, start scattered fires in different locations. Yes, it is a return to the old ways in the old days, except publishers are not doing it for us any more. Authors are on their own.

Is that bad? Maybe not. With publishers and established authors exerting their power and influence toward e-books, maybe there will be more room in the paperback market out in the streets. It will require travel, it will require creative thinking, it will require a lot of preparation and paperwork.

So––it’s time to put “boots on the ground” and see what can be done. I’ll keep you posted (literally).

Dear Friends & Followers

As many of you realize, my latest Zack Tolliver book, Canaan’s Secret, is on Pre-Order at Amazon. I set the price at the lowest Amazon will allow until after the book is released. It will then go up in price to match the others in the series. This is an e-book. Some of you have asked about the paperback. There will be one, but not until later in the summer. I hope to manage paperback sales in a more coordinated way, which means collecting as many reviews on Amazon as possible and making other good preparation before the launch. It will certainly be available before Old Days (end of September for non-Alamosans), if not sooner. You will be the first to know.

In the meanwhile, do take advantage of the sale price for Canaan’s Secret in e-book format if you read digitally at all. The release day is Tuesday, May 29.

Thank you,

R Lawson Gamble

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