James Moore's Blog, page 119
March 29, 2013
Marla Mase featuring legendary guitarist Tomás Doncker to tour Europe in support of Mase’s new album SPEAK DELUXE
New York rock/punk/experimental artist Marla Mase has announced a European mini-tour where she’ll be accompanied by legendary guitarist Tomás Doncker, who worked with her on her 2013 full-length CD “SPEAK Deluxe”. The album, which dealt with topics ranging from anorexia to women’s rights, was released on February 28, 2013, on the heels of Marla’s Chinese tour and her honorary “Messenger of Peace” award by Friends of the UN for her work as a visionary artist/songwriter.
About the tour, Marla says “I’ve always known that my work was meant to be performed internationally. Somehow my ‘Mase head’ and my in your face performance style seems to make sense to people abroad and rather than shying away from it, they embrace it wholeheartedly. They are not afraid to go on the journey with me and to let it take them where it may. I like that about Europe, about South America…actually I like that about the rest of the world. They have a history and a belief in the mystical, in the archetypal, in mythology that is not only accepted and acknowledged but is well entrenched in the culture. It’s a given, not a debate. And this is the place from which I work.”
Current tour dates are below. For updated listings, please visit marlamase.com.
March 30: The Islington (London)
April 4: 02 Academy Islington (Islington, UK)
April 5: Cafe ‘t Vereinshoes (Vaals, Netherlands)
April 9 (afternoon): Interview/Live mini-set for Krystal Radio with Matt Barker
April 9 (evening): Water Rats (London, UK)
April 12: From Dusk to Dawn, (London, UK)
April 14: Farnhammaltings.com (Surrey, UK) live showcase
March 28, 2013
The Forgotten Art Of Saying Hello, Spam In Today’s Music Industry
Has the simple act of saying hello been forgotten in the frantic act of getting from here to there in the music industry? Often, it’s the musicians who get a bad rap for spamming…sending unsolicited mp3’s and so forth. But the problem is industry wide. Everyone wants something, but very few of us are actually communicating with one another….even to get what we want, which is ironic.
I’m a music promoter. When I find a new publication that I’d like to work with, I like to start off by sending them a “hello” message. I introduce myself. I tell them about what I do and how I think we could potentially work together. If applicable, I comment on their publication or company. Sometimes I tell a joke. Strangely enough, I’ve heard dozens of times now from blog/website editors that I’m the only person who has ever done this…and some of these music blogs have been around for years. What that tells me is that there’s a LOT of “email blasting” happening today.
Now, I’m also on the other side of the coin, too, because I run a music blog. In the past 6 months alone I’ve been added to countless mailing lists from bands, magazines, and PR companies alike. Not one of them said hello personally, and so, much of it gets deleted. After all, those messages weren’t for “me”. Psychologically, I have an out, and it’s an extremely easy decision to delete something of that nature. If there’s no effort to talk to me, they can’t possibly care about the product a great deal.
The purpose of this article is only to share this very simple tip that will humanize you and make your promotion efforts come to life, whether you’re a musician, a PR company, a label or any other music-related business. Your introduction email is something you can do very easily as you build your contact list. Evaluate the site, take note of the aspects or particular pieces you appreciate, and reach out to the editor then and there. Some will answer and some won’t. But you can bet on getting far better results than the “blast a press release” method that much of the industry is still stuck on.
Because those press releases just aren’t sticking to the wall, are they?
Guerrilla Marketing, Viral Marketing, and Behind-the-Scenes Marketing for Musicians
TYPES OF MARKETING (An excerpt from “Your Band Is A Virus”)
Guerrilla Marketing:
According to Wikipedia, “Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that’s being marketed memorable, generate buzz, and even spread virally.”
This is ideal and it’s also one of our main goals. Get creative with all the ideas and tactics described in this book. Talk to people individually. Different tactics will work for different publications and individuals.
Independent musicians must be relentless and innovative with their marketing in order to achieve any level of success. Don’t be afraid of doing things differently, so long as it works. There is no one rule, only what works.
Remember the examples rule: What works for a metal band may not work for a classical violinist. Each musician has their own niche, multiple niches in fact to exploit and use to their advantage. Chances are if you try to follow exactly what works for another band, it won’t work. You need something that is your own or people will sense it and see through you. If it’s not your own, then you have no business marketing it. If your biggest influence is Britney Spears, if you look like her, dress like her, and sound like her, then you are simply another copycat polluting the music world. The individual approach is essential for there to be any chance of deserved success. In an industry rife with imitation, those who let go of their programming and follow their hearts will naturally stand out.
Much of Guerilla marketing is about capturing attention with your tactic – doing things radically differently from the mainstream, and potentially your competitors as well.
And keep in mind Guerilla marketing has nothing to do with spamming, which will hurt more than help. Guerilla marketing means aggressively reaching out to and covering your potential markets while leaving no stone unturned. Be thorough and believe in your work. Make sure your tentacles reach everywhere necessary!
Keep in mind that although books have been written about Guerilla marketing in the past, it is not a set, rigid thing. Guerilla marketing is absolutely as original and cutting edge as you can imagine. It’s only as creative as you are, so it may be time to channel your inner Sacha Baron Cohen and bring some attention to your music.
Sound good? Ok, now for the next tactic.
Behind-the-Scenes Marketing:
Behind-the-Scenes marketing is the tactic of manoeuvring behind the scenes to create a positive or powerful image for the buying public. Too many artists talk about themselves, whether it be on their Facebook walls or on countless message boards. It’s very rare that people care, unfortunately, because a real connection hasn’t been made.
The key to behind-the-scenes marketing is to get a high amount of other people talking about you rather than you talking about yourself.
UK pop/rock act Django Django made a major splash with their self-titled album. Do you think it was because of them entering contests and constantly posting on their social networks for their friends and fans to vote for them? Or perhaps sending out thousands of online invites to their shows? No. They generated a real, online buzz, as it was the bloggers, the radio hosts, the magazines, the podcasters, and then in turn the fans couldn’t stop talking about them. They went viral.
For example, and we will discuss this in further detail later, contacting and befriending an individual writer at a music magazine and convincing him to review your band. Sure, HE knows that you looked him up and that you are an independent band desperately in need of coverage, but all the public sees is a good review on the next big thing. And the more you do this, the bigger and better you look. This will become one of the most important parts of your strategy to create a “frontline” image for your band.
Essentially, Behind-the-Scenes marketing is a term I use to describe a shift from the very embarrassing state of the independent music industry that currently has indie bands talking about themselves all the time. They beg their fans to vote for them. They post on the Twitter and Facebook pages of prospective companies instead of contacting them properly, in the process making their pleas for coverage very public. They harass bloggers by posting their audio and video links in the comments sections of blogs that have nothing to do with music submissions, once again, making their amateur approach public.
In my view, bands should let other people talk about them and the way to achieve this is by putting in real work behind the scenes. Plant thousands of seeds. Get in touch with as many writers as possible with an undeniably amazing product. Invite writers to your shows. Provide premieres and giveaways to music blogs. Make sure everyone familiar with your genre hears your music. Once the trendsetting mouths start talking, others listen and become inspired to speak. The music media is very much like the telephone game most of us played as children.
Behind-the-Scenes marketing is all about making connections from nothing, making those connections work for you by being personal, and using the results to leverage yourself and gain new successes.
That’s the way it should be, right?
Viral Marketing:
What is viral marketing? According to Wikipedia, viral marketing refers to marketing techniques that use social networks to produce increases in brand awareness or to achieve other marketing objectives. It compares viral marketing to the spread of a computer virus.
The main idea is that, as a strategy, simply marketing with generic advertisements (“You need this” style of marketing) is on the extreme downswing, and is barely working in some markets.
Viral marketing is all about getting people to sell and advertise for you: Get your product talked about in the social networks, websites, forums, and blogs – and watch the magic happen. You no longer have anything to do with it. We’ll go over a host of viral ideas in another chapter.
March 12, 2013
Dead Can Dance Announce Brand New Live Album That You Definitely Want
I’ve talked about crossover music icons Dead Can Dance quite often on this site, reviewing their Vancouver appearance after the release of “Anastasis” and posting a “Best to Worst albums” feature, but this deserves a mention. Dead Can Dance are known are known for pristine quality live recordings, not to mention near flawless performances, so it should arrive as particularly exciting news that the band have just announced they will be releasing a full length live CD simply called “In Concert”. Buying options are the special edition triple vinyl box set (already sold out unfortunately) and the digital download, which is a solid deal for $11.99.
I’m excited for the band that they’ll be reaching new audiences through their upcoming Coachella appearance, and also for myself that I get to snag a new release from Dead Can Dance, when “Anastasis” was such a wonderful surprise in itself. The band is renewed and on fire, and my prediction is there will be much more music on the way.
Tracklisting for the digital download is below:
1. “Children of the Sun”
2. “Anabasis”
3. “Rakim”
4. “Kiko”
5. “Lamma Badda”
6. “Agape”
7. “Amnesia”
8. “Sanvean”
9. “Nierika”
10. “Opium”
11. “The Host of Seraphim”
12. “All in Good Time”
13. “Ubiquitous Mr Lovegrove”
14. “Dreams Made Flesh”
15. “Song to the Siren”
16. “Return of the She King”
As featured on Indie-music.com, Examiner.com, I Am Entertainment Magazine, Antimusic.com, and recommended by countless music publications, “Your Band Is A Virus! Expanded Edition” is the ultimate music marketing guide for serious independent musicians and bands. Get your copy now.
The Dillinger Escape Plan Drop The Very Mean “Prancer”
You knew it was going to be mean and heavy, but it’s nice to have it confirmed. The Dillinger Escape Plan‘s new single “Prancer” carries on with the metal band’s career trajectory, with ample servings of both hardcore and punk, and when I say punk, I mean the meanest of Black Flag’s material. It’s relentless, but of course, you knew it was going to be. Though there’s nothing surprising here, that’s not a slight to the band. Their experimental/avant-garde side will rear it’s head again, possibly in full album expression, but for now, it appears that “One Of Us Is The Killer”, due May 14 through Sumerian Records, will be an exercise in aggression. Welcome back, boys.
As featured on Indie-music.com, Examiner.com, I Am Entertainment Magazine, Antimusic.com, and recommended by countless music publications, “Your Band Is A Virus! Expanded Edition” is the ultimate music marketing guide for serious independent musicians and bands. Get your copy now.
March 10, 2013
17 Ways To Self-Promote And Distribute Your Music Video (If You Must)
[image error] The following article is an excerpt from “Your Band Is A Virus – Expanded Edition”, and it covers 17 ways to self-promote and distribute your music video…if you must. I add in the “if you must” because if you’ve put in the time, energy, and funds usually required to create a professional music video, you should put the same care into promoting it, and that means outsourcing, unless you plan to do all the work yourself. Of course, if you work hard, anything is possible (or is it ‘everything’?…).
For more information on music video promotion and distribution, check out my exclusive interview with HIP Video Promo CEO Andy Gesner.
Music video promotion is a topic that mystifies most independent artists, and it’s for this reason that I decided to intensify my focus on this subject for this edition of “Your Band Is a Virus”. It’s easy to get caught up in the excitement of making a music video, which is something akin to an experience of show business for first-timers. Making a music video is something you should be excited about, but don’t let it detract from the work that’s ahead. Simply posting your video and hoping for support from your friends and fans is inexcusable, unless you just did it for fun.
There are professional music video distribution and promotion companies such as Hip Video Promo (www.hipvideopromo.com), Rive Video (www.rivevideo.com), and Trendsetter (www.trendsettermarketing.net). All of these companies have major artists as well as indies on their rosters. They basically prepare and format your video for television’s sometimes stringent requirements, promote the final product to the MTV network, Fuse, BET, MuchMusic, Pitchfork TV, California Music Channel and a host of others, not to mention retail pools, clubs, video-on-demand and popular music video websites that tend to be somewhat inaccessible from the outside. Each company has different capabilities and it’s important to do your own investigation. Pricing is typically similar to what you’d pay for a music promotion company to promote your album; often not as high as artists imagine.
I highly recommend that you put aside $3000 or more to promote your music video in various ways if possible. Don’t solely rely on a music promotion company. However, for those who cannot afford to invest much money into their video, there are manual things you can do to maximize your exposure.
1) Get on YouTube
This should always be in the form of a professional video (It’s not as difficult as you think. Hire a film student to shoot your video for you. It will cost a fraction of the price of a professional director and should produce some good results) or simply well-done footage of one of your live performances. Make sure it’s of a high enough quality or it can actually work against you. Content is key, but good content is everything. These days there is no excuse for poor quality. Even iPhones have amazing video features that should allow you to put together an impressive HD live video.
You can show a slideshow of your band photos and post a song from your latest CD. It can be invaluable to become familiar with YouTube as an independent artist. Use stock footage, footage of political figures or current events, something artistic or eye-catching – anything that represents the mood of your music or will potentially get people talking, and more importantly, spreading your virus. You can use relevant keywords to attract people to your video. Many bands have gained thousands of new fans by simply posting a slideshow or video on YouTube. Is there a new movie coming out that has gained a lot of buzz? Post clips of the movie set to one of your best songs. As the recent Alice in Wonderland movie approached, many bands took this opportunity and set their own music to clips of the upcoming film. This resulted in thousands upon thousands of listens, and many new fans. Make sure to build those relationships as well. Comment other similar sounding bands and music outlets. Sign up for their channels and favorite their videos. Build your network.
2) Get Creative
If it’s controversial or current in some way, that is even better. For example, there is a live video on YouTube of a performance by the Dillinger Escape Plan where the singer runs into the crowd frantically, stepping on their shoulders, screaming his head off, the whole bit. People started spreading this video virally and it helped spread the word about the band.
The point is, if people like your video and your music they will tell their friends about it. In lieu of having a professionally done music video, there are plenty of things you can do to gain thousands of new fans online.
To create your music videos from slideshows and video clips combined you can use free software programs like Windows Movie Maker, for example. If you want something more professional and you are ok with spending some money you can always try:
Adobe Premiere Elements 4.0
Power Director 6
Vegas Movie Studio 8
3) Set Up Your Own Channel On Youtube
Having your own channel is a great way of attracting people to your music, and for creating a thriving community. Within your YouTube channel you can add your favorite videos by others. When those videos are viewed, your channel is visible which means that YouTube users are able to click through and find out what else your channel has to offer. This is a perfect reason to expand your content.
Think about the kinds of things your fans love to watch and save them to your YouTube channel. It’s a great way to bring people into contact with your music. In order to create more magnetism for your channel, try using a custom photo background. This emulates Youtube artist pages and gives you your own professional stamp.
4) Distribute Within YouTube
There are plenty of music curators who have YouTube channels, one of the most popular being www.Blanktv.com, a website that caters to rock, punk, alternative and metal music videos. They re-upload the artist’s music videos to their own YouTube account, resulting in many more views for the artist as a result. The amount of channels on YouTube is quite extensive, and it would take some digging to find them, but a good start is searching terms such as “independent music”, “Music videos”, “unsigned”, and also genre terms like “metal”, “alternative”, and “hip hop” while using the channel filter. The more you show up within YouTube, the more potential for your music to be bounced around and show up in search results.
5) Tag It Up And Optimize
Properly labeling and tagging your YouTube video is important. Since YouTube’s search function is impartial, accuracy is more important than hype. Ideally, the video title, description, and tags should contain repeat words, with the band name appearing in all 3. YouTube allows for quite a few comments, so be sure to include everything relevant to your video that people may search for, even similar bands that appear in your bio, for example. Also, make sure to include full website, sales page, and contact information in the info section, on top of including your full bio and band information.
Most bands skip this step, but a detailed description of your YouTube video is a big part of how people find you (not just on YouTube, but on Google as well), and how your video goes viral. Being thorough with your title, video information and tagging is called optimizing your meta-data.
6) Advertise
One idea that bands often disregard on YouTube is advertising partnerships. You can allow YouTube to show advertising at the beginning of your music videos and make money in the process.
In fact, YouTube recently launched a partner program specifically for indie bands. Bands who are accepted will get to add tour dates and “buy” links for music and merchandise and exert further control over the design of their pages. On top of this, their music will be much easier for new fans to find thanks to their new partnership with the ones controlling the search. See how that works? Start thinking like a business and outsource! Advertise! You can apply for consideration at the following link: http://www.youtube.com/musicianswanted
6) Annotations
Annotations are also a great way to further promote your band/brand, generate more emails for your mailing list, more merchandise sales and more downloads of your latest album. They are small sections of text layered over the vide itself that allow you to input additional information such as download links, other videos or your channel subscription box. Think of this as free advertising.
7) Start Strong No Matter What
It’s critical that you start strong when releasing a new music video on YouTube. Since it’s much trickier competing for valuable tags later in the game, it’s important that your video gets extensively viewed and rated. This is why many bands will use Fiverr gigs and other social media companies to boost their YouTube views. Be careful with these and do your research if you hire anyone. Make sure your promotions are always organic and not automated. This ensures that real people see your video, and also that you don’t get unnecessarily banned.
8) Share Your Album
YouTube seems like an unlikely place to share your album, but in fact it’s one of the best. It’s a great idea to upload each track on your album along with the album cover as the image to YouTube. Many people use YouTube as their sole music discovery platform, and won’t think you’re relevant if you don’t have much content available. This also gives you more chances to share your “Buy the album here” links.
9) Vimeo
Vimeo describes itself as “a respectful community of creative people who are passionate about sharing the videos they make. We provide the best tools and highest quality video in the universe.” It’s true – Vimeo has long been a hub for artists and video directors, and it’s generally free of much of the low quality distractions that pollute YouTube’s search results. Also, their moderators actively watch the comments for anything abusive or over-the-line, so the community remains generally free of excessive buffoonery.
Vimeo’s channels and groups are quite easy to search for, and communicating with the users in charge is easy too. On top of this, Vimeo has member forums where you can get involved and cross-promote with others. Basic accounts allow up to 500MB of storage.
10) Metacafe
Metacafe.com is a video sharing website that surpasses 40 million visitors a month. That’s some heavy traffic. This community is moderated, and all new videos are checked out by volunteers. They also have a focus on short videos clocking in at less than 10 minutes – perfect for the music video format.
11) Blip.TV
Blip.tv focus on original content and their audience is well worth reaching out to. They also offer a distribution service which will promote your video to YouTube, Flickr, Myspace, and AOL Video among others. They offer both free and pro accounts, but you need a pro account to use their special features.
12) Daily Motion
Dailymotion.com is similar to YouTube in the sense that it’s not moderated and as such, allows just about everything.
13) Muzu.tv
Muzu.tv is an Irish website that features music videos from artists worldwide. This is a site where people actively seek out independent music videos. They have quite an active following and also pay artists 50% of ad revenue on their content. That’s a novel idea.
14) Other Online Video Distribution Options
Sound daunting? Don’t want to do all of that yourself? Luckily there are many options available for video distribution to online channels. Sites like www.videowildfire.com, www.tubemogul.com, www.veoh.com, and www.heyspread.com offer different options for distributing your music video to popular websites. Some have free options, but it’s best to go with some sort of paid option in order to take advantage of the extra features. Heyspread.com allows you to purchase credits specifically for the sites you wish to reach. For example, if you only wanted to distribute to Vimeo, Facebook, Google, Yahoo and Daily Motion, that’s all you would pay for.
15) Music Video Promotion Through Blogs
This is an obvious point, but…music blogs don’t just review albums. In fact, they rarely review albums in comparison with other things. Whenever you visit just about any music blog, chances are you see more music videos than anything else. In fact, it would be a challenge to find a blog that didn’t post music videos. For this reason, saying you don’t know where to promote your music video is kind of like saying you can’t find the internet.
People are more visually focused now than ever before. It’s for this reason that a music video is not only critical to have, but it should be the leading part of your promotional strategy. Posting your music video embed code is much easier for a blogger than spending 2 hours writing an in-depth review of your album. Give bloggers the option. Most video views happen from blog exposure, not on YouTube.
16) The Channel Search
It’s not as difficult as you might think to submit your own music video to popular online and television channels. Some require strange formats, and in those cases it’s best to enlist the help of the pros, but some accept a simple Quicktime file on DVD and a signed contract, or even better, a .mov file. One of these examples is the hugely popular California Music Channel, which is open to independent artists of all genres and can be found at http://www.cmc-tv.com/submissions.htm. Aux.tv also accepts Quicktime files on DVD. Be sure to check their website for specific instructions. IndiMusic TV also allows independent music video submissions at
http://www.indimusictv.com/submitvideo.cfm.
Google search the proper terms and you’ll be surprised at the amount of channels you’ll find.
ABC’s RAGE accepts independent artists. Details are available here: http://www.abc.net.au/rage/submissions/
http://videos.antville.org/ and www.iheartmusicvideos.com allow you to post links to music videos after setting up an account, and its well worth it considering their built in audience. I’ve had great results using both websites. Baeblemusic.com and BlankTV.com both accept music video submissions online. They only accept high quality; Baeblemusic accepts all genres and BlankTV sticks to rock of all kinds.
Here are some more websites that accept music video submissions. There are literally thousands of others, but I hope this will get a positive, frenzied thought process started for you.
http://trendymusicvideos.com/submit
Want a bigger list? Check out:
http://www.ovguide.com/browse_sites?c=music&ci=407 for a listing of major and independent music video websites. You will need to do your own research to find more that suit your music, however.
If you have a stunning music video, why not enter it in some significant competitions such as the Independent Music Awards (www.independentmusicawards.com) or the International BBC Music Video Festival (http://bbcmusicvideofestival.tumblr.com/).
17) Go To Work
This seems to be not worth mentioning, but my friends….it is. In fact, most artists think their job is done once they go through the effort of making a music video and get it posted on YouTube. But that’s only where the work begins. Take Drunksouls, for example, who are currently sitting at over 1.3 million views for their viral music video ”Human Race”. They didn’t rest on their laurels. You can bet they were spending time EVERY DAY emailing any relevant individuals who may have been able to help their cause, or possibly just spread/enjoy the video. It’s all done in units of one, after all. Reach out to people. Be personal, and do it every day. Ask for advice and resources. You’ll get them, provided the product is good and you’re professional.
As featured on Indie-music.com, Examiner.com, I Am Entertainment Magazine, Antimusic.com, and recommended by countless music publications, “Your Band Is A Virus! Expanded Edition” is the ultimate music marketing guide for serious independent musicians and bands. Get your copy now.
March 6, 2013
Iggy And The Stooges Return With The Menacing “Burn” from “Ready To Die”
First David Bowie announces a new album, and now Iggy and the Stooges? It’s shaping up to be a great year for music, and certainly for rock n’ roll. The Stooges recently released the first single, “Burn” from their upcoming full-length CD release “Ready to Die”(due April 30), which you can bet will be as refreshingly unapologetic as it sounds. Iggy does everything head-on, playing with his muse much like a Shaman with no regard for social/cultural norms, and such is his brilliance.
Listen to the menacing and fiery single below and get pumped.
As featured on Indie-music.com, Examiner.com, I Am Entertainment Magazine, Antimusic.com, and recommended by countless music publications, “Your Band Is A Virus! Expanded Edition” is the ultimate music marketing guide for serious independent musicians and bands. Get your copy now.
Tom Dyer Covers Captain Beefheart’s “Smithsonian Institute Blues”
The strange and wonderful Seattle rock/blues/crossover artist Tom Dyer has shot a video for one of my favorite cuts off his latest album “I Ain’t Blue Anymore” – his gritty and groovy cover of Captain Beefheart’s classic “Smithsonian Institute Blues”. The track suites Dyer just fine….it’s always good to see artists in their element. Check it out below:
As featured on Indie-music.com, Examiner.com, I Am Entertainment Magazine, Antimusic.com, and recommended by countless music publications, “Your Band Is A Virus! Expanded Edition” is the ultimate music marketing guide for serious independent musicians and bands. Get your copy now.
Ill Funk Ensemble Perform A Stunning Cover Of “Ho Hey” By The Lumineers
I.M.P artist and New York City’s finest soul/funk/r&b group, Ill Funk Ensemble recently started a covers series on Youtube, and their brilliant take of the reggae classic “Ho Hey” by the Lumineers is sure to win over new fans. Keep an ear open for new performances from the band, and be sure to check out their latest original release “The Duality”. Enjoy the video performance below:
As featured on Indie-music.com, Examiner.com, I Am Entertainment Magazine, Antimusic.com, and recommended by countless music publications, “Your Band Is A Virus! Expanded Edition” is the ultimate music marketing guide for serious independent musicians and bands. Get your copy now.
Electronic Dance Music Fans Will Love Fukker Mikey’s Enigma Pop Release “Northern Lights”
While I’m fussy with electronic music (as with all genres, you have to mine for gold), I was contacted recently by an artist named Fukker Mikey, a Turkish/Greek producer/songwriter who has made quite a name for himself amongst EDM, electro and hip hop crowds. His upcoming album is entitled “Hologram of Enigma”, and he’s coined the phrase ‘enigma pop’ to describe his innovative mixture of Pop/EDM and Musical Songs.
The latest single and music video is for “Northern Lights” featuring Abby Holden, an absorbing, addictive groove that shows plenty of promise. The vocals are strong, and the atmosphere is dark enough to have crossover appeal. Check it out below:
As featured on Indie-music.com, Examiner.com, I Am Entertainment Magazine, Antimusic.com, and recommended by countless music publications, “Your Band Is A Virus! Expanded Edition” is the ultimate music marketing guide for serious independent musicians and bands. Get your copy now.
