Andy Paul's Blog, page 62

Best Social Marketing Practices for SMBs. With Jeff Korhan. #275

I’m excited to talk to my guest on this episode. Joining me is Jeff Korhan, host of This Old New Business podcast, speaker, trainer, and author of a great book, Built•in Social: Essential Social Marketing Practices for Every Small Business. In this episode, Jeff shares some of his best practices on social marketing, including how to take that first step to define and implement your social media strategy, what it means to own and design your own market in this digital age, and how to build your business around your audience.

 

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How to Align Your Value with Your Ideal Client. With Wendy Y Bailey. #274

Wendy Y Bailey is a sales speaker, business coach, and President & CEO of Business Beyond Limits. Join us on this episode as we discuss the importance of personal branding, why Wendy believes Neuro-Linguistic Programming (NLP) enables you to better communicate with prospects, why upgrading your ideal client profile is essential to amping up your sales, and the critical role of value alignment in sales.

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How Sales Leadership Begins with YOU! With Bridget Gleason. #273

Welcome to another Front Line Friday with my very special guest, Bridget Gleason. This week’s topic of discussion is on a specific aspect of sales leadership. When we hear terms such as ‘sales leader’, ‘sales leadership’ or ‘leadership’ in general, we tend to associate them with people having some type of a management role. However, I believe that sales leadership really begins at the individual level. And, in this episode, Bridget and I explore what it means to be an individual sales leader. Our conversation eventually morphs into a mini book club so make sure to join us now!

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Amp Up Your Social Selling with The Right Sales Tools. With Kevin O’Nell. #272

My guest on this episode is Kevin O’Nell, CEO of PeopleLinx, a system that activates social selling to drive more quality leads, create faster sales cycles, and increase conversion rates. In this episode, Kevin and I discuss the role of social selling in the early stages of the buyer’s journey, and dig into the effective (or ineffective) use of sales technologies that managers and teams are implementing.

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How to be a Great Sales Coach. With David A. Brock. #271

I am amped up to be bringing back my guest on this episode, David A. Brock, founder of Partners In Excellence. David is a fantastic blogger, sales coach, consultant, speaker, and author of a stellar new book, The Sales Manager Survival Guide – Lessons From Sales’ Frontlines. David and I engage on topics ranging from the evolving role of sales leaders in modern organizations to the qualities that make great sales coaches. And good sales managers. David brings to the table a wealth of hands-on experience and I’m happy to welcome him back to Accelerate!

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How to Be a Disruptor. With Jay Samit. #270

I am beyond excited to talk to my guest, Jay Samit, an accomplished disruptor, serial entrepreneur, digital media innovator, and pioneer in the music, video distribution, social media, and eCommerce space. Jay is the author of the bestselling book, Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation, and is an adjunct professor at the USC Turbie School of Engineering.

Join us for an insightful and entertaining conversation on a range of topics, including what it means to be a disruptor, what self-disruption is really about and how it can transform your career and life, how by solving for others you end up solving for yourself, and how a sales professional can take their problem and use it as a solution to solve for somebody else.     

 

 

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The Science of Marketing and Sales Alignment. With Peter Mollins. #269

I’m excited to talk to my guest, Peter Mollins, CMO at KnowledgeTree. On this episode, Peter and I talk in depth about the alignment and communication between sales and marketing departments. And, how better collaboration at every stage in the sales funnel will lead to generating more revenue.

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How to Build an Extraordinary Brand. With Sunny Bonnell. #268

My guest on Accelerate is Sunny Bonnell, the co-founder of Motto, a comprehensive branding agency based in Dallas, Texas. Motto works with bold and ambitious companies and big thinkers with an audacious vision, to help them build inspiring and magnetic brands. Join our conversation as we dive into what it means for entrepreneurs and sales reps to go beyond product and service to build a brand, or personal brand, that is authentic and extraordinary.

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Is the B2B Salesperson An Endangered Species? With Bridget Gleason. #267

Welcome to another edition of Front Line Friday with my regular special guest, Bridget Gleason. On this episode, we focus our conversation on the changing role of the B2B salesperson in the face of rapidly evolving sales tools, automation, and systems. We talk about the sales behaviors and skills in the sales cycle that are “uniquely human”, and nearly impossible to replace with technology. Listen in as Bridget and I discuss how salespeople can develop the habits and behaviors that not only improve their current performance, but also secure their role in future.   

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Understanding The ‘Math Of Sales.’ With Bill Johnson. #266

Joining me on Accelerate! is Bill Johnson, Founder and CEO of Salesvue, a sales enablement platform that accelerates those critical activities that create and support revenue. Among the many topics Bill and I discuss in this episode Bill are: ‘The Math of Sales,’ optimum cadence timing, the dangers of “vanity metrics” and much much more.

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