Bill Franks's Blog: Analytics Matters, page 8

Ants, Padlocks, & Cyber Security

Make sure that your organization isn’t underestimating the nature of the battle going on with cyber security. At the same time, don’t assume that any organization with a data breach is guilty of being careless and sloppy. The fact is that a battle is continuously raging to defeat network security protocols.

If I Text You Tonight, Will Your Analytics Text Me Back In The Morning?

It’s a classic scenario. Two people meet at a party. They chat and then exchange information. However, they never speak or meet again. It is as though the contact information was never exchanged. So, what happened? Was there never intent to follow up? Or, did the information get lost, forgotten, or placed in a pile that never got acted upon?

CAO, CDO or Both? The Evolving Roles in Data and Analytics Leadership

As firms devote more and more resources to their data and analytics programs, IIA has been tracking the evolution of leadership roles that will be required – Chief Analytics Officer (CAO), Chief Data Officer (CDO), and other permutations of these positions. For this Research Brief, we interviewed 20 executives holding the title of CAO or CDO (or equivalent). Eleven were interviewed by phone, and eight completed a survey with the same set of interview questions. Our objective was to take a sna...

Discovery Analytics: It’s Not Hacking, It’s R&D

I spend a lot of time these days talking with companies about the need for a formal approach to enabling what is often called “discovery analytics” or “exploratory analytics.” What I find is that many people have a fundamental misunderstanding of what discovery analytics is all about.

What Angry Birds Can Teach Us About Analytics

As the complexity of your analytic ecosystem continues to grow, make sure that your organization is thinking ahead about how to simplify it for users. Personally, I like the Blockly concept and bet that your people will too.

All Is Not Lost: Finding Value In Marketing Attribution Data

Data and, therefore, information, is valuable. I assume that anyone reading this will agree with that assertion. At the same time, any given piece of information may not be relevant or helpful for any specific purpose. In other words, information has value when placed in the right context.

The Perils Of Marketing Attribution

One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task.

Winter Analytics Symposium Session 3B: Automating and Embedding Analytics into Business Processes

Make the case for automating and embedding analytic; take analytics out of the back room and get it in sync with the rest of the business. Successful firms are able to turn high-frequency actions into automated tasks, navigating culture shifts along the way.

Analytics and Exponential, Unpredictable Growth

If I gave you the choice of winning either $1,000,000 or one penny doubled every day for a month, which one would you pick? The million dollars sounds pretty good, doesn’t it? However, by the time day 30 comes along that penny doubling will be worth more than $5 million due to the power of exponential growth.

Is Your CEO Out of Touch or Being Misled?

As your organization continues down the path of being data-driven, consider a survey of how wide the gap is between your CEO, senior management, and the broader employee base when it comes to the use of data and analytics in the organization.