Joseph Roach

“It" is the idea of him or her that resides in us--inspired by the "Something" in them, as Pope has it, "That gives us back the Image of our Mind." Although the perception of It must be excited by some extraordinary perturbation in the looks and personality of the adored, the aura that It broadcasts arises not merely from the singularity of an original, as Walter Benjamin supposed, but also from the fabulous success of its reproducibility in the imaginations of many others, charmed exponentially by the number of its copies. The one-of-kind item must become a type, a replicable role-icon of itself--from "a Charles Hart" or "a Nell Gwyn" to "a Mary Pickford" or "a Douglas Fairbanks"--in order to unleash the Pygmalion effect in the hearts and minds of the fans, making the idea of him or her theirs--as much or more than anything else they might call their own.”
― Joseph Roach, It