K.C. Neal's Blog, page 4

How to "Work" Amazon's Systems to Increase Book Sales

From my totally unscientific observations, it seems like most authors sell a LOT more books on Amazon than on Barnes & Noble or other vendors. This mostly due to the Amazon site itself - it's simply set up to make products more discoverable. There are all kinds of bestseller categories, there's tagging, and customer guides and lists. Basically, there are multiple ways to link products together, for customers to recommend things they like, and for Amazon to suggest products based on your browsing and purchase history. Read on to see how using Amazon's systems the right ways can impact book visibility and sales (IF you understand how they work).....

The following is a repost from Aaron Patterson, Bestselling Author and CEO of StoneHouse Ink.

Learn How to "Work" Amazon

Vincent Zandri went from 30 eBooks a month to 80k in one month. Aaron Patterson sells around $15-20k a month with four titles. J.A. Konrath, CJ Lyons, Joshua Graham and many others. What do all these authors have in common? They all understand how to use Amazon and how to be "seen." It is all about exposure. One thing Amazon proves is that if you are in front of people you will sell and anyone can learn how to do this.

The next class is all about how to Work the systems that run Amazon. Most if not all bestselling indie authors know how to tag and what all the rankings mean. I will show you how to do it, how to get noticed on Amazon. This is key in selling well on Amazon.

If you follow J.A. Konrath he is very open about this. Go HERE to read about what he has to say about Amazon.

"Writers aren't buying my fiction. They aren't buying my non-fiction either–I have an eBook called "A Newbie's Guide to Publishing" and it is among my lowest-selling titles.
The people who buy me are readers, and the vast majority have never heard of me. Readers find me on Amazon, because Amazon has made it easy for my books to be discovered." 

 "The majority of my sales come from Amazon and my ability to use the tools they provide. So far I've played my cards right. I write fun books with good covers and sell them cheap, I have a lot of virtual shelf space, and readers like my writing."

"Study Amazon and how it sells eBooks. Experiment. Take chances. If one of Amazon's imprints offers to publish you, accept. Right now they are the only publisher who can increase your sales."

You can do a million things but it is all about being SEEN, and Amazon is the big monkey.
 
Convinced yet? Amazon is where it is at, one day that may not be the case but right now it is…so, on Feb. 8th I will drop it all, show you the truth and not hold back on how to game the game. It is one big game people, and if you know how to play you WILL win.

We only have 50 spots so first come first serve. Don't miss out on this if you care about selling your eBook or book on Amazon. Just to let you know, my sales are up every month, my book Sweet Dreams is 3 years old and sold more in December than it ever has…on a OLD book, this is like 45 in book years, but it is still moving. You can learn this stuff, it is easy, and fun…
That is all.

Here is the info: 
STONEHOUSE UNIVERSITY AMAZON CLASS (WEBINAR)
Learn how to use Amazon to increase sales and build a fan-base!
TIME: 10am-noon and 5pm-7pm *Mountain Time Zone
DATE: Feb. 8th 2012
LOCATION: Online (webinar)
AVAILABILITY: Limited
COST: $50.00
Register Here (scroll down to the Paypal buttons)
Amazon is the biggest bookstore in the world. They move more product and reach more people than any other bookstore. By understanding how they work and their systems such as tagging, customer recommendations, book lists and the ranking system you can sell more books and be "seen." We will teach you how to use Amazon and their systems and get them to work for you instead of getting lost in the millions of books and eBooks listed on their site. Stand out and be sold!

About Aaron Patterson:
Aaron is a bestselling author, speaker and founder of StoneHouse Ink. He is on the front of eBook technology and the publishing trends. Aaron speaks with Amazon and is part of ongoing research into new ideas and testing programs to better the author's experience and the readers enjoyment. He lives in Boise Idaho with his family and loves to drive fast.
Please visit http://kcneal.blogspot.com/ for more info and features. Thanks for reading!

Spread Love, Not Hate: Grown-Ups, Behave

When Katie and I started talking about this event, I wasn't sure what to expect. I still can hardly believe nearly 100 people signed up to participate in Spread <3, Not Hate. I've had so many amazing comments here on the blog and on Facebook, and so many people helped spread the word on Twitter... it's a little overwhelming, really!


Thank you to all who signed up to participate - many of you are telling very personal stories about being bullied, and I truly appreciate your willingness to be so open about painful experiences. I think there's an element of isolation that often comes with being bullied, but when you tell your story, others who have been bullied know they're not alone. When you talk about how you got through it, and even learned something from it, you give other people hope. Thank you for that.

Now, on to my post.....

Grown-Ups, Behave Yourselves Online

I'm guessing that when many people think of "bullying" they think "kids." But lately, I've heard about several incidents of bullying in the author community. And in all cases the bullies were people well beyond their high school years. Katie's experience is one, and you know how I feel about that. Just in the past few weeks, I've witnessed and heard about authors, and in some cases the authors' agents, bullying reviewers and book bloggers who posted negative reviews of the author's book. Saying nasty things on Twitter, waging private campaigns to devalue the blogger, and even publishing mean blog posts in response.

You know that saying that goes something like, It's not about what happens to you, but how you react to it that matters? Well, first authors need to remember that a poor review is something that happened to a BOOK, not to the author as a person. If you as an author can not separate yourself enough from the product you created to handle poor reviews, you shouldn't be in the authoring business. And second, an unprofessional reaction to a poor review will gain much, much more negative attention than the bad review ever would have.

You know what really bothers me more than the lack of professionalism? The way people are so comfortable being mean online. It always makes me think of road rage, how somehow the buffer of a car and some asphalt makes people comfortable behaving in ways they probably wouldn't if they came face-to-face with the person they're road-raging at. The buffer of the internet seems to give people that same sense of comfort, and perhaps entitlement.

I've seen a variety of ways people get bullied online.

Some are cleverly disguised. One author I know of presents herself as a kind-hearted advocate of others, but if someone contradicts her opinion, she uses her platform and influence to try to bully the person who disagrees with her.

Some are very blatant, like when authors publicly slam bloggers who give their books poor reviews. But one thing I love about book bloggers is their sense of community. I've seen how they stand up for and support a fellow blogger who's being attacked by a disgruntled author. This is the way it should be. There's power in numbers, and when you band together in support, you're sending the message that it's NOT okay to pick on someone.

Regardless of the situation, to me it comes down to two things: One, before speaking to and about people online, image you're face-to-face with that person. Would you speak differently? And two, don't use your online platform and connections for evil.

Golden rule, right? :)


Please visit http://kcneal.blogspot.com/ for more info and features. Thanks for reading!

Giving Away Paperback Copy of Descended by Blood by Angeline Kace!

 It's time for the YA Giveaway Hop, and I have up for grabs a paperback copy of DESCENDED BY BLOOD, the first book in the Vampire Born Series by Angeline Kace. This is a great YA paranormal read, one of my faves from 2011. Here's the description:

Brooke Keller's a high school junior who never spent much time living in one place. She's finally in a town long enough to almost snag the boy of her dreams, until her life is threatened by a fanged man in his attempt to kidnap her. Brooke begins a dangerous journey to find out who is after her and how to stop them. Thrown into a world with powerful and prejudiced vampires, Brooke must tap into the side of herself that she never knew existed, at the risk of losing her life in order to save it.

The entry form is below (you may need to click Read More). Note this giveaway is US only. After you enter, scroll down for links to more great giveaways.

Thank you, I Am a Reader Not a Writer and Down the Rabbit Hole, for hosting!



Please visit http://kcneal.blogspot.com/ for more info and features. Thanks for reading!

Speak Out Against Bullying On Feb 3 - Please Join Us

Not long ago, my friend Katie told me a story. She's an author (writing as K.M. Parr), but this was not a nice story, and unfortunately it wasn't fiction. Katie recently published her first novel. Awesome, right? YES... except someone she knows in real life decided to mock her accomplishment, and began bullying her online.

I'll be the first to admit I'm not into trying to persuade people to speak out or soapboxing or... whatever you want to call it. But I recently released my first novel, too. I couldn't stop thinking about how awful it would feel to have such an ugly stain on the experience.

And I couldn't let it go.

Katie and I talked about it, and we decided we wanted to counter the negativity. We wanted others to join in, too, 'cause power in numbers, right friends? :) That's how Spread <3, Not Hate was born (Katie came up with the name - I love it).

We invite you to join us and speak out against bullying on your blog on February 3rd. Here's how:

1. Scroll down this post to where it says "You are next... Click here to enter" and click the link. Enter your blog name, URL, email, and name. (I'm asking for your email so I can send out a reminder for the event the day before.)

2. Schedule or plan to put up your post first thing on February 3rd (you can publish it the night before if that's easier). Be sure to grab the button code for the event (see below) so you can include the button in your post. You're more than welcome to display the button or badges (top of this post and in my sidebar) on your blog prior to the event.

Your post can be about anything related to bullying - tell a story about something you experienced (online or in real life), something you witnessed, a time when you stood up for someone who was bullied (or wish you would have), or just write a short message of support.

3. Please help us spread the word. I'd love to see at least 50 people sign up for this event. Katie will be telling her story on February 3rd, and I'll be blogging, too, of course. I really want us to look back on this, and instead of thinking of some jerk who tried to bring someone down, remember all the people who spoke out against bullying and in support of a new author. Thank you!! <3
 
Copy the code below and paste it in HTML view to display the button:
<div align="center"><a href="http://kcneal.blogspot.com/" target="_blank"><img alt="Spread <3, Not Hate" src="http://i1263.photobucket.com/albums/i...
Thank you, Livia of Butterfly-O-Meter Designs, for creating and donatingthe beautiful badges and button for this event! (You can't see me, Livia, but I'm blowing kisses at you!)

Please visit http://kcneal.blogspot.com/ for more info and features. Thanks for reading!

Interview: Lisa Cordileone, Voice of the Pyxis Audiobook

Pyxis recently released in audiobook format, and I was lucky enough to get to choose the voice actor to do the recording (my publisher, StoneHouse Ink, is awesome like that). Lisa Cordileone was my top pick, and I was thrilled when she agreed to take the project.

This is the first half my interview with Lisa, and it starts with an absolutely AWESOME behind-the-scenes video about the making of the Pyxis audio book. If you've read Pyxis, this is essential viewing - Lisa talks about how she developed the different characters, and it's a lot of fun to hear her take on Corinne, Mason, Angeline, Andy, Grandma Doris, Great Aunt Dorothy, and Mr. Sykes. Take a look!





And here's Part 1 of the interview.....

K.C.: I'm really curious about your background and what led you to work as a voice actor. Do tell!

Lisa: I'm an actor based in Chicago, studied here at Second City after graduating with a BFA in Acting, and have performed in Theatre, Improv, Commercials and a few Film projects. I'm turning my focus towards independent Film projects, and interestingly, this offbeat category of voice over..audio books. When I first moved here I was on an open call for an agent and someone sitting in the room said, 'hey you have a great voice!' I was hesitant at first, but it eventually led to a Commercial VO Demo, and now I'm with a great agent in Chicago auditioning primarily for commercials, and then on my own for audio books.

K.C.: What was the first book you narrated professionally, and what was the experience like?

Lisa: It was called 86400 by Lavaille Lavette. It's a non-fiction spiritual self help book, distributed by Gildan Media. This was a very interesting experience, mostly because I recorded this book from my home studio without a director-- and learned very quickly about self editing and trusting myself in this work.

K.C.: What are some other audio books you've performed since?

Lisa: I've narrated a couple other non-fiction books, Giving 2.0 by Laura Arrillaga-Andreessen and Erotic Capital by Catherine Hakim. This is my first year diving into the Audio Book scene, so my first experiences were with non-fiction, which I think is the perfect way of going about getting into this new area of voice over. Pyxis, which has been the most fun and rewarding as an actor, was my first fiction book.

K.C.: What do you think makes someone suited for voice work, and specifically audio book work?

Lisa: I'm still learning, but in my experience, I think you need to be aware of the best qualities of your voice and how best to use them. Knowing whether your voice is more resonant, nasal, what your vocal range is, how articulate or even off the cuff you can be. The commercial world has it's own standards and challenges, but once you get use to reading commercial copy you start to get a feel for the rhythms, how to break a script down and ultimately make it your own. Audio books are like the cross country of voice over. I think what makes someone well suited for the challenges, are the longer hours in the studio and having the patience and discipline to take care of your voice. I think if you are able to read a book and identify with what the author is trying to say, and convey the voice of the narrator, the characters just fall into place. Actors are part of telling a story, audio book actors are telling every part of the story.

Lisa Cordileone's website
Twitter: @lisacordileone

Watch for Part 2 of the Interview later this week!

Pyxis: The Discovery Audio Book on Amazon/Audible - Now 10% Off


Please visit http://kcneal.blogspot.com/ for more info and features. Thanks for reading!

Airel-Arson-Pyxis Tour - Giving Away a Kindle, Books, Swag!

The Airel-Arson-Pyxis Swag and Kindle Giveaway Tour starts Friday the 13th. (Umm... good thing I'm not superstitious.) We have an awesome lineup of bloggers hosting stops on the tour, and there will be a different swag or book giveaway at every stop. Take a look at the prizes below. Aaaand, because I can't wait til tomorrow, the Kindle giveaway is open now! Scroll down (you may have to click Read More) for the entry form - lots of chances to win. :)

Tour Schedule
INT = international giveaway; US = U.S.-only giveaway
January 13 - YA-aholic.com - Interview; Airel, Arson, Pyxis 3-Book Giveaway (INT)
January 14 - The Romance Bookie - Guest Post by K.C. Neal; Signed Pyxis Bookmark and Magnet Giveaway (INT)
January 16 - Book Loving Mom -Interview; Arson Book Giveaway (INT)
January 17 - Cupcake and a Latte - Interview; Review of Airel; Airel Poster Giveaway (US)
January 18 - Krazy Book Lady - Review of Pyxis; Signed Pyxis Paperback Giveaway (US)
January 19 - Bookworm Lisa - Guest Post by Chris White; Signed Airel Paperback Giveaway (US)
January 20 - K-Books - Guest Post by Aaron Patterson; Airel Book Giveaway (INT)
January 21 - Into the Hall of Books - Review of Arson; Arson T-Shirt Giveaway (US)
January 23 - I Am a Reader, Not a Writer - Guest Post by K.C. Neal; Airel, Arson, Pyxis 3-Book Giveaway (INT)
January 24 - Books to Remember - Review of Pyxis; Pyxis Tote, Bookmark, Magnet Giveaway (US)
January 25 - Laura's Magic Day - Review of Pyxis; Pyxis Book Giveaway (INT)
January 26 - Taking It One Book at a Time - Guest Post by Estevan Vega; Signed The Sacred Sin Paperback Giveaway (US)
January 27 - The Busy Bibliophile - Guest Post by K.C. Neal; Signed Pyxis Paperback Giveaway (US)
January 28 - Books & Needlepoint - Review of Pyxis; Pyxis Notebook, Pen, Bookmark Giveaway (US)
January 30 - Spades High Reads - Interview; Airel, Arson, Pyxis 3-Book Giveaway (INT)
January 31 - Book Briefs - Review of Airel; Signed Airel Paperback Giveaway (US)
February 1 - Love of Books - Guest Post by Estevan Vega; Signed Arson Paperback Giveaway (US)
February 2 - The Book Mystress - Guest Post by Chris White; Airel Poster Giveaway (US)
February 3 - Reading Away the Days - Review of Airel; Airel Book Giveaway (INT)
February 4 - Justin's Book Blog - Interview; Pyxis eBook Giveaway (INT)
February 5 - Kindle and Me - Guest Post by Estevan Vega; Arson Book Giveaway (INT)
February 6 - Xpresso Reads - Review of Airel; Signed Airel Paperback Giveaway (US)
February 8 - The Book Bag - Review of Pyxis; Pyxis Tote, Bookmark, Magnet Giveaway (US)
February 9 - I'm a Book Shark - Guest Post by K.C. Neal: Pyxis Paperback Giveaway (US)
February 10 - Bookish Brunette - Review; Guest Post by Estevan Vega; Airel, Arson, Pyxis 3-Book Giveaway (INT)
February 11 - Read Between the Lines - Review of Pyxis; Pyxis Book Giveaway (INT)
February 12 - Sleep Eat Read - Review of Pyxis; Pyxis Tote, Bookmark, Magnet Giveaway (INT)
February 13 - Creative Reads - Review of Pyxis; Signed Pyxis Paperback Giveaway (US)
February 14 - Reading in the Corner -Interview; Airel, Arson, Pyxis 3-Book Giveaway (INT)
February 15 - Sarah's Book Life - Review of Arson; Signed Arson Paperback Giveaway (US)
February 16 - The Violet Hour- Guest Post by Aaron Patterson; Signed Airel Paperback Giveaway (US)
February 17 - Books, Biscuits, and Tea - Guest Post by K.C. Neal; Pyxis Book Giveaway (INT)
February 18 - The Reader's Antidote -  Review of Arson; Arson T-Shirt Giveaway (US)
February 19 - Dreaming Dreams No Mortal Ever Dared - Review of Airel; Airel Book Giveaway (INT)
Author K.C. Neal :: Pyxis Series :: YA ParanormalPlease visit http://kcneal.blogspot.com/ for more info and features. Thanks for reading!

The One Thing Book Bloggers Hate Most

As I mentioned in another post, when I decided to coordinate my own blog tours I first spent some time thinking about what book bloggers might value, understanding what they do and the effort involved, and how to create great relationships with them.

I strive to make sure the bloggers I work with feel valued, and that idea is at the root of my blog touring process. At some point I realized, what better way to understand what they value than to ask? So I put out a survey, and 70 bloggers responded.

I asked bloggers to list some things authors or publishers have done that really turned them off and made them NOT want to work with those authors/publishers.

The overwhelming common thread in the answers, repeated over and over in various ways, was this:
Disregarding the blogger's review policy.
Here are some quotes from the survey:

"Authors who don't read my review policy and send review requests anyway."
"Spam me with requests to review books that clearly go against my guidelines…."
"My policy says I don't review ebooks, and yet I get a ton of offers for them."
"Asking me to review without looking at what type of books I accept."

You get the idea.

Yes, it takes time to read each review policy and tailor each query. But you know what takes a lot MORE time? Reading your book (10-15 hours), writing up and formatting a review post (30 min? 1 hour? 2 hours?), promoting the post, and cross-posting the review on AmazonB&NGoodreads. Respect the review policy, and you help ALL authors stay in good standing with the bloggers who do so much for us.

Want To Put Together a Kick-A$& Blog Tour, But Not Sure How?
You're in luck - I'm co-teaching a webinar, 10 Steps to a Successful Blog Tour, on Feb 1. I'll be sharing more of what I've learned from the survey, plus my process for planning and conducting blog tours. A blog tour company may charge $100-$1000 to do your tour. This webinar is 50 bucks, and you'll learn all the essentials for creating your own successful blog tour, plus tips for building relationships with book bloggers and making your tour stand out from all the rest.

Space is limited - register for the StoneHouse University webinar 10 Steps to a Successful Blog Tour.

More On Blog Tours
This is the third post in my series about blog tours and working with book bloggers. Read the other posts:
Why Do a Book Blog Tour?
How I Went from DREADING Marketing to Loving It

Author K.C. Neal :: Pyxis Series :: YA ParanormalPlease visit http://kcneal.blogspot.com/ for more info and features. Thanks for reading!

How I Went From DREADING Marketing to Loving It

When I started on this publishing journey, I assumed I would hate the promotional side of being an author. Marketing, business-y stuff? Eeeewww, right?


Then I set up my first blog tour. It was just a little 4-day tour, a precursor to a larger tour for my book launch. And I fell in love with book bloggers and the whole process of book blog tours. I've since set up 5 blog tours and nearly 200 blog appearances.

Let me start at the beginning....

Prior to publishing a book, I had zero business/marketing experience and really, no desire for any. My background is in science. I'm a Medical Writer and fiction author. I don't like approaching strangers. I HATE trying to persuade people to do something and the thought of having to "sell" anything kinda just fills me with dread.

When it came time to start promoting my book, I knew I wanted to do a blog tour. Not to mention that my publisher practically insisted on it. I was wavering between doing it myself or paying someone else to do it. But I figured, hey, I might as well give it a shot before I pay someone else my hard-earned money.

I am so, SO glad I set up and ran my tours myself. By doing my own tours, I established relationships with lots of book bloggers, many of whom have become great friends and some of my most loyal supporters. I'm not sure that could have happened if I'd hired a "middle man" to manage my tours.

Also? I discovered I'm very good at creating, recruiting for, and executing book blog tours. SURPRISE! I don't hate book promotion! :D

I've Figured Out A System

So how did I, a soon-to-be-published newb author no one had ever heard of do things like
Get over 130 reviewer requests for an ARC of my yet-unpublished, debut bookRecruit so many tour hosts I ended up tripling the size of my tourGet bloggers to commit to reviewing my bookBefore I contacted a single blogger, I spent some time thinking about my approach, trying to understand what book bloggers value, and figuring out how to create a tour that felt rewarding for the bloggers and for me. This has paid off HUGE for me and it made recruiting for tour hosts extremely easy.

Now, when I put out a call for tour hosts, I get more responses than I know what to do with. I have tons of book blogger friends on Twitter and FB who are are always ready to help me. And to be perfectly candid, I adore them. They work their butts off, all for the love of books. Most of them get nothing in return except free books to read and review, yet running a good book blog requires massive amounts of time and stellar organization.

I get many questions from author friends about blog tours, everything from how to recruit blog tour hosts to how to get bloggers to review books to how to structure giveaways.

I'm always happy to answer questions and talk about blog tours - I LOVE talking about them - and I'm excited to have the opportunity to share everything I know about blog tours in a webinar hosted by StoneHouse University: 10 Steps to a Successful Blog Tour. It's $50 for 2 hours, with plenty of time to ask questions. If you're thinking about a blog tour but don't know how to begin or how to do it, you'll get everything you need in this course. You'll learn the essential steps to planning and executing your own successful blog tour, plus tips for building relationships with book bloggers and creating a tour that stands out from the rest.

StoneHouse University Webinar: 10 Steps to a Successful Blog Tour

Also in my series on blog tours:
Why Do a Book Blog Tour? 4 Reasons

Author K.C. Neal :: Pyxis Series :: YA ParanormalPlease visit http://kcneal.blogspot.com/ for more info and features. Thanks for reading!

Why Do a Book Blog Tour?

I've gained a bit of a reputation about book blog tours - I've coordinated five of them (the fifth starts in a week) and well over 200 blog appearances, just in the past 4 months - and I hear this a lot: "You're always touring!"

I get a ton of questions from author friends about all aspects of book blog tours - what they are, how to find bloggers, how to approach bloggers, how to get bloggers to review a book, how to structure giveaways, how to manage all of the details of a book blog tour. Book blog tours are kind of my thing. :) And for reals, I LOVE talking about this stuff!

So... Why Do a Book Blog Tour?

Targeting: Reach your target reader audience by getting featured on genre-specific blogs

Exposure: Many blogs have hundreds or thousands of followers

Reviews: Book bloggers review books; reviews are important for buyer confidence

Efficiency: You'll reach many more people than you could with a bookstore signing tour… without even leaving your home.

Who Should Do a Book Blog Tour?

Anyone who's trying to sell a book. It doesn't matter whether your book will be released soon or has been out for years, whether it's fiction or non-fiction. There are blogs out there for all topics and genres.

Learn How To Do Your Own Blog Tour
  I'm co-teaching a webinar on February 1st, 10 Steps to a Successful Blog Tour. If you want to do a blog tour and you're not sure about where to start or how to do it, this is the course for you. You'll learn the essential steps to planning and executing your own successful blog tour, plus tips for building relationships with book bloggers and creating a tour that stands out from the rest. The webinar is $50, 2 hours long. I have a system that's worked extremely well for me, and I will teach you everything I know in this course, and in Part 2: Advanced Tips and Techniques for Blog Tours (in March).

StoneHouse University Webinar: 10 Steps to a Successful Blog Tour
Author K.C. Neal :: Pyxis Series :: YA ParanormalPlease visit http://kcneal.blogspot.com/ for more info and features. Thanks for reading!

Want to Read a Teaser from Alight (Pyxis Book 2)?

I'm starting a newsletter this year, and in a few days I'll be sending out the first message. In each newsletter there's a chance for a subscriber-only prize, aaaaand... I decided to include a rough-draft teaser from Alight for subscriber eyes only. I plan to send out a newsletter no more frequently than once a month, so no worries about inbox overload. :)

Don't forget to confirm your subscription via the message that will show up in your inbox after you sign up on the form.

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Author K.C. Neal :: Pyxis Series :: YA ParanormalPlease visit http://kcneal.blogspot.com/ for more info and features. Thanks for reading!