David Antrobus's Blog: The Migrant Type, page 32

Alicia

At first, we are voyeurs here on the street, chilled, reluctant.

Inside, Alicia is tapping polyrhythms with her broken nails on the display case, her eyes oscillating wildly, like those of a malfunctioning robot. The beaded change purse she pulls from the pocket of her torn flannel shirt is open like a bodysnatcher’s mouth. Someone asks her if she’s being helped. She glowers, says nothing, takes out a matchbook from the same breast pocket and reads the scrawl inside its fold, her other hand tu...

On The Bench

Late autumn afternoon, Paris. A low bench – its blockiness a predictable facsimile of the architectural backdrop – seats two people who gaze intently at a notebook in the man’s hands.

Janice:

Why’s he sitting so I have to perch right at the edge of this damn bench? It’s uncomfortable enough, this low to the ground, with no back to rest on. Who designs this shit? What the hell is wrong with this city? I need to speak:

“So that was the name he was using?”

“Uh-huh.”

“We probably shouldn’t say it out...

Ten Minutes

A ten minute writing exercise we did on BlergPop.

5:10 pm

The light outside is pale and delicate but the sky is oddly dark. There is nobody in the street. I hate the sight of that yellow house with the stupid giant Monarch butterflies on the side. But the branches have light green frosting, the instrument of nature tuning itself for the spring crescendo.

There are sounds above my head, footsteps on hardwood floors, happy married sounds. I can’t resent it. I just can’t bring myself to.

My keyboard...

Catharsis or Carnival?

As anyone connected to the horror genre can tell you, we get more than our fair share of questions that boil down to “why do you read/write that stuff?” along with the accompanying nervous sidelong looks and wrinkled nose gestures. And, put on the spot, I’ve always found it difficult to give a reasoned answer, settling for either the glib (“because I’m more twisted than a yoga mom wrestling with a Slinky in a pretzel machine”) or the cop-out (a bewildered shrug). So when Sue Palmer from Book...

The Seed That Breaks

The Seed

It begins as something negligible. A seed. A flash of matter. A tiny dynamine. Iceblink Luck. But beware, and be aware; they are coming, and they’re utterly devoid of mercy. In fact, they’re already here.

Who could ever have guessed that a relatively obscure (yet tellingly influential) Scottish indie rock band from the ’80s and ’90s would accidentally encode future dispatches from an invading species? In spite of all that potential, we are such dull apes, sometimes; so lacking in nous;...

I Have No Idea

So you got this deadline for your latest blog post/writing assignment and all you can hear in your head is a sound resembling the distant whine of an overclocked laptop crossed with Mariah Carey conducting elaborate experiments involving helium and canary embryos. Essentially, a combination of blind panic and a sheer lack of anything resembling an idea. You briefly consider opening your carotid artery while gargling with paint thinner before saying to yourself “way too dramatic”, so you dial...

I Love You

Here, in reverse order, are ten things I like that are related to writing. Sort of. This is a completely random list and may possibly be an early sign of my eventual and catastrophic disintegration. Actually, I’ve reread it and it makes a very abstract kind of sense, after all. If you’re a surrealist. Or a nutbar. Or a strange gelatinous creature from the Aldebaran system.

10. I like hats. Not to wear. Very rarely, in fact, do I wear hats. I am far too proud of my flowing golden locks to hide...

Flash Fiction Contest

Should have blogged about this a lot sooner, but I won the Indies Unlimited Flash Fiction Contest for a second time last week. The premise was a comic one, involving a caveman named Og and a deer or two, and it was an opportunity to write something very different. So I grasped the deer by both antlers and went for the funny bone. Apparently it was just funny enough to win. The thing is, aside from the feeling of pride you get from winning a fiction contest—itself reward enough—the winning sto...

The Method, Man

Dan Mader’s recent post on Indies Unlimited is pertinent here. In it, he goes all Wu Tang on our collective be-hinds, extolling the benefits of “the crew”, of having a cadre of peers with which to bounce ideas off of, collaborate with, borrow from, represent to, and party alongside till you’re hoarse and vacant. He has a point. Writers are horribly misanthropic for the most part, and that solitary nature can be toxic when left to its own unhealthy and addictive devices. I call it the writer’s...

The Power at Our Fingertips

In this week's post, I want to demonstrate the power of what Mark Coker calls the "rise of the indie author collective" (The Secrets to Ebook Publishing Success). Indies Unlimited is every bit a part of that rise, that revolution really, one that has eroded the power of traditional publishing and significantly democratized the entire process.

Now, there are as many tips and tricks out there for helping independent authors "maximize their brand" or "utilize the tools of the internet" as there are slightly dodgy-looking punters at a female mud wrestling contest, and the debate continues to rage over the effectiveness of reciprocal Facebook "liking" or Amazon "tagging" every bit as fiercely as it does over that of Mona's standing moonsault and tilt-a-whirl crossbody press on Dolores back in the Fifth Round.

And I have no more answers to those questions than your average… well, dodgy-looking punter at a female mud… But enough of that; in the tradition of great pitchmen everywhere… I wanna tell ya about what works, folks!

On March 17, our colleague here at Indies Unlimited, the redoubtable Jim Devitt, showed us a neat if at-first-glance confusing trick. Well, confusing if, like me, you're more than a little dense when it comes to the arcane ways of the mighty Amazon dot com. In his post, Jim explained a method by which you change what is known as the "category path" of your book on its Amazon page and effectively reduce its number of competitors by fine-tuning that path, or string. Now, I'm not going to completely humiliate myself by outlining each and every wrong turn I took after my initial wild misinterpretations of Jim's instructions. Suffice it to say that, after a number of emails between Amazon and my heartbreakingly clueless self, I did manage to end up with two slightly more customized category paths. Read Jim's post—including the comments section in which I also humiliate myself publicly (okay, sensing a theme here)—for a much better nuts-and-bolts explanation than I could honestly provide (I can do nuts, no problem, just not bolts).

But the point is that I did finally arrive at these two new paths, and noticed that in one of them in particular (Kindle Store > Kindle eBooks > Nonfiction > Travel > United States > States > New York > New York City), I was already ranked at #4. It so happened that someone bought my book that day and I noticed it move up to #2. Which is when it dawned on me that if I asked enough people to buy it over one short, frenzied period of time, there was a chance it could make the #1 slot, however temporarily, thus giving me a bone fide Amazon #1 Bestseller! The only question: how far ahead in Amazon's mysterious ranking algorithms was the current #1 seller in that particular category path, and was it catchable? I didn't know. But I wanted to find out.

So I called in all my favours from the boys downtown… well okay, from my slightly bemused and mainly bespectacled writing cohorts and colleagues from within various Facebook groups. Essentially begging them to buy my book, I even lowered the price, which is the equivalent of leaning into the passenger side window and flashing acres of cleavage while making kissy faces. Not a good look, in other words. And perhaps my lowest point to date as an independent writer was when I found myself with my finger poised over the Buy Now With 1-Click button… and clicked. Yes, I admit it here for the world to mock me with: I bought my own book. For which I later did penance by dragging razor wire through my spleen and driving carpet nails into my perineum.

But also, some very kind people, most of them my colleagues right here at Indies Unlimited, felt sufficient excruciating embarrassment sympathy for my plight that they dug deep and shelled out for my lonely little book. Cue a couple of tense hours refreshing the Amazon page and watching the ranking (what on earth did we do for fun before the internet? Torture the kids with crocodile clips and car batteries? Prank the neighbours with elaborate setups involving loud hailers, flamethrowers and wolverine feces? Oh wait, yeah, we read books), until… well, it worked. Just like that (if you doubt me, click on the embedded photo above).

I was gobsmacked. #1 in an admittedly gerrymandered category, but no matter. It was a real bestseller. Which is especially ironic, since it has never sold well, being both short and nonfiction; pretty much guaranteed niche market material. In fact, I don't mind admitting that its usual overall ranking fluctuates somewhere between 200,000 and 400,000. And that brings me to another point: the book's overall Amazon Kindle Store ranking peaked at around 22,000, which prompts me to ask: if a small number of near-simultaneous purchases is enough to lift one eBook hundreds of thousands of places in the Amazon lists, are the vast majority of eBooks really selling as well as we've been led to believe? Is this an example of the so-called long tail, and did I just witness my own book advance from its usual place partway down the tail to somewhere nearer the front… yet still essentially a part of the tail? Okay, we're getting into areas outside my expertise, which is admittedly not difficult, but it's nutrition for cogitation, don't you think?

What I take from this, however, is that the power of social media and our potential for collective action gave me a bestseller, as it could give you a bestseller, and as much as an observer might accuse us of gaming the system, we still put in the effort and discovered it was possible. And that surely stands for something in a world in which the little guy often feels excluded by the arcane rules of gargantuan corporations; rules that appear only to benefit those already at the top. Hey, Coker's right. We're not so little after all, not when we're many.

*     *     *     *     *

A version of this post appeared on Indies Unlimited on March 30, 2010.