Cyndi Tefft's Blog, page 17
April 7, 2011
Who Wouldn't Love a Free Book?
Our guest today is Tim Roux, the founder of the UK small press Night Publishing and purveyor of fun and frivolity in the online community of Night Reading. Check out the awesome possibilities he's checking into:
Because the Night…
There has been an extremely interesting development in the book world – the prestigious hotel group Radisson Edwardian have set up a book club whereby they give all their guests at their Radisson Edwardian Bloomsbury Street Hotel, London, a courtesy book of the month.
Why Bloomsbury? Well, based on the Bloomsbury literary group of the early 20th century, as you might suspect.
It a bit boggles the mind how the literary editor of the Radisson Edwardian Book Club, Chris Moss of trendy London guide Time Out, chooses a book to meet the tastes of all 14,000 guests who stay there each month, but it has to be a lovely idea for people like us who enjoy a good book and, it has to be said, a good hotel, starving authors that we are.
There you are, you arrive at the hotel tired and in need of instant relaxation, the TV doesn't appeal, you've seen all the movies, what you need is a good book – hey presto, here it is and, if those guests are exceptionally lucky, it will be a Night Publishing book too.
Oh come on, nobody gets that lucky.
Funnily enough, though, that is why Night Publishing is so-called. It was originally set up to supply fun business books to business travellers in hotels – not the stuff that you hang on your wall as a trophy in the unlikely pretence that you have actually read it – all ten pages that matter out of 500 anyway – but really entertaining business-related books like Matt Beaumont's 'Company' or Maxx Barry's 'Syrup'.
Well, that idea never took off – why would a hotel be interested in offering its guests books? – but it lingered on in the publisher's name and in its Relax at Night book showcase brand.
http://relaxatnight.weebly.com/
Full circle. Here is the Radisson Edwardian Book Club keen to indulge its guests in a good book like T.S. Elliot's poems (they really want you to have a good night's sleep, those guys) or 'A Room With A View' (geddit?), and here is Night eager once again to step up to the mark to supply them at least occasionally with just the sort of book that will make their guests happiest, a naturally talented and tasty treat from a much cherished free range author.
Happy ever after.
And what books are Night suggesting first to the Radisson Edwardian Book Club?
Well, there is Charlotte Castle's 'Simon's Choice', the broad appeal family drama which asks "Would you accompany your dying child to heaven?"
http://www.nightpublishing.com/charlotte-castle.html
Then there is Danny Bent's 'You've Gone Too Far This Time, Sir!' chronicling the everyday adventures and misadventures of Danny Bent as he cycled 10,000 miles from London to Chembakolli in Southern India with a very sore bum and chased across mountain tops by a masked robber on horseback (headline - 'Vicious bum chases aching bum').
http://www.nightpublishing.com/danny-bent.html
Third suggestion: 'The Bookie's Runner', Brendan Gisby's seminal portrait of a man of no importance - his father - who thought he had worked out how to get one big win on the horses before he died, and he was right, but …...
http://www.nightpublishing.com/brendan-gisby.html
And then the truly outrageously good, as-Jane-Austen-would-have-written-it-if-she-had-been-born-in-Atlanta-Georgia, 'The Wilful Daughter', where a successful middle-class blacksmith is absolutely determined to marry off his five eligible and beautiful daughters to the right suitors in the appropriate order, and his fifth, most attractive and wilful, daughter is equally set on having it, and the man she loves, her way.
http://www.nightpublishing.com/georgia-daniels.html
Finally a lyrical fable, a plea for friendship across races, however unlikely that might be, a book for all ages and all time, George Polley's 'The Old Man & The Monkey'.
http://www.nightpublishing.com/george-polley.html
Hell, I would stay in the Radisson Edwardian Bloomsbury Street just to read those books.
P.S. Actually I would like to add a personal story of my experience with the Radisson Edwardian hotel group. I used to live between France, Belgium and the UK, so travelled a lot into London Heathrow, London Luton, London Stansted and London Gatwick airports. One day I arrived at Heathrow desperate to get onto the Internet and to have some lunch. I had travelled past the Radisson Edwardian hotel at Heathrow many times and it looked really pretty, so on that basis alone I bowled in there and said "I don't suppose you will accept this from a non-resident, but I would love to get on the Internet and I would love to have lunch, will you help me?" They were charm itself, they offered me my own office and a not expensive lunch, and I did everything I had to do in 3-4 hours. They are still my favourite Heathrow airport hotel (and I do have experience of a few others).
Anyway, if you think that the Radisson Edwardian Bloomsbury Street Hotel might be worth a free book, here it is: http://www.radissonedwardian.com/london-hotel-gb-wc1b-3qd/gbmarlbo
Because the Night…
There has been an extremely interesting development in the book world – the prestigious hotel group Radisson Edwardian have set up a book club whereby they give all their guests at their Radisson Edwardian Bloomsbury Street Hotel, London, a courtesy book of the month.
Why Bloomsbury? Well, based on the Bloomsbury literary group of the early 20th century, as you might suspect.
It a bit boggles the mind how the literary editor of the Radisson Edwardian Book Club, Chris Moss of trendy London guide Time Out, chooses a book to meet the tastes of all 14,000 guests who stay there each month, but it has to be a lovely idea for people like us who enjoy a good book and, it has to be said, a good hotel, starving authors that we are.
There you are, you arrive at the hotel tired and in need of instant relaxation, the TV doesn't appeal, you've seen all the movies, what you need is a good book – hey presto, here it is and, if those guests are exceptionally lucky, it will be a Night Publishing book too.
Oh come on, nobody gets that lucky.
Funnily enough, though, that is why Night Publishing is so-called. It was originally set up to supply fun business books to business travellers in hotels – not the stuff that you hang on your wall as a trophy in the unlikely pretence that you have actually read it – all ten pages that matter out of 500 anyway – but really entertaining business-related books like Matt Beaumont's 'Company' or Maxx Barry's 'Syrup'.
Well, that idea never took off – why would a hotel be interested in offering its guests books? – but it lingered on in the publisher's name and in its Relax at Night book showcase brand.
http://relaxatnight.weebly.com/
Full circle. Here is the Radisson Edwardian Book Club keen to indulge its guests in a good book like T.S. Elliot's poems (they really want you to have a good night's sleep, those guys) or 'A Room With A View' (geddit?), and here is Night eager once again to step up to the mark to supply them at least occasionally with just the sort of book that will make their guests happiest, a naturally talented and tasty treat from a much cherished free range author.
Happy ever after.
And what books are Night suggesting first to the Radisson Edwardian Book Club?
Well, there is Charlotte Castle's 'Simon's Choice', the broad appeal family drama which asks "Would you accompany your dying child to heaven?"

Then there is Danny Bent's 'You've Gone Too Far This Time, Sir!' chronicling the everyday adventures and misadventures of Danny Bent as he cycled 10,000 miles from London to Chembakolli in Southern India with a very sore bum and chased across mountain tops by a masked robber on horseback (headline - 'Vicious bum chases aching bum').

Third suggestion: 'The Bookie's Runner', Brendan Gisby's seminal portrait of a man of no importance - his father - who thought he had worked out how to get one big win on the horses before he died, and he was right, but …...

And then the truly outrageously good, as-Jane-Austen-would-have-written-it-if-she-had-been-born-in-Atlanta-Georgia, 'The Wilful Daughter', where a successful middle-class blacksmith is absolutely determined to marry off his five eligible and beautiful daughters to the right suitors in the appropriate order, and his fifth, most attractive and wilful, daughter is equally set on having it, and the man she loves, her way.

Finally a lyrical fable, a plea for friendship across races, however unlikely that might be, a book for all ages and all time, George Polley's 'The Old Man & The Monkey'.

Hell, I would stay in the Radisson Edwardian Bloomsbury Street just to read those books.
P.S. Actually I would like to add a personal story of my experience with the Radisson Edwardian hotel group. I used to live between France, Belgium and the UK, so travelled a lot into London Heathrow, London Luton, London Stansted and London Gatwick airports. One day I arrived at Heathrow desperate to get onto the Internet and to have some lunch. I had travelled past the Radisson Edwardian hotel at Heathrow many times and it looked really pretty, so on that basis alone I bowled in there and said "I don't suppose you will accept this from a non-resident, but I would love to get on the Internet and I would love to have lunch, will you help me?" They were charm itself, they offered me my own office and a not expensive lunch, and I did everything I had to do in 3-4 hours. They are still my favourite Heathrow airport hotel (and I do have experience of a few others).

Anyway, if you think that the Radisson Edwardian Bloomsbury Street Hotel might be worth a free book, here it is: http://www.radissonedwardian.com/london-hotel-gb-wc1b-3qd/gbmarlbo
Published on April 07, 2011 12:35
April 3, 2011
What Are You Doing With Your Talents?

What does this have to do with writing?
Not all three men were gifted with the same abilities. The master only gave them what he knew they could handle. Yet, he was just as happy with Sam whose investments produced two talents as with Bob, whose had produced five. It wasn't about the amount of talents. It was about taking the risk and working with what you've been given.
I will be the first to say that God gave some people extraodinary writing talent. Mine is either a level one or two, but definitely not a five. Does that mean that I shouldn't go forward and do my best with what I have? I know agents and editors are looking for the "5" talented writer (hmm... 5 stars...), so they are passing on people who provide level one and level two manuscripts.
I could let fear eat me up and decide to bury my gift of writing, like Joe did. After a year of rejection from agents and editors, that's exactly what I wanted to do. And to be honest, I am petrified to think about the negative reviews that my book will receive once it is published. Burying the talent in a hole is the easy way out. But it doesn't please the master and in the end, it won't please me either.
The world will tell you that you're not good enough, that if you have a level one or level two talent, to pack it up and go home. You shouldn't even consider playing in the big leagues with the truly talented people.
I say, if God gave me this one little talent, He wants me to use it to the best of my ability. And so I will. When Between comes out on June 1, there will be negative reviews. There will also be positive reviews. At the end of the day, I'll know I've been a good and faithful servant with the small gift He entrusted me with.
What about you? How do you conquer your fear and keep from burying your talent?
Published on April 03, 2011 14:47
March 31, 2011
Under the Covers

Behold the beautiful new cover for BETWEEN, courtesy of Clare and David at Woulds & Shoulds Editing and Design (http://www.editinganddesign.com/). This is the thumbnail for ebooks. Get a load of the print cover!

It's breathtaking, isn't it? I would totally understand if you need a minute to admire their handiwork. Whenever I'm feeling down, I pull up the file and just stare it. Works every time.
I have to give a shout out to Clare and David because working with them was a joy. I showed them the cover I'd mocked up myself and they were able to stay with my original concept, but crank it up a notch (or three) to make it look more professional. I wanted it simple, bold and attention-grabbing. Check, check and oh yes, check!
If you are in need of editing and design services, I wholeheartedly recommend Woulds & Shoulds. Tell them I sent you!
Have you connected with great freelance artists, editors, etc on the path to publication? If so, share your great finds!
Published on March 31, 2011 12:21
March 26, 2011
Self-publishing is Exhausting!

When I read that Indie Princess Amanda Hocking had sold a 4-book series to St. Martin's for over $2 million, I'll admit that my first thought was "She sold out!" But she explained to readers that she did it because she wants to spend her time writing, not doing all the other things that self-published authors have to do.
Now that I am knee-deep in the self-pub process, I completely understand what she means. It's downright exhausting (hence the picture of our kitty Sam when he was little- isn't he cute??).
My book will be "released" on June 1 and in order to kick off a book blog tour on that date, I need to have ARCs to bloggers by the first of May. That means that the book has to be polished and ready to go by the first part of April so I have time to get a proof, check it, and do another if needed.
Formatting the book for print and ebook is an undertaking (I am currently stuck in header/footer hell), not to mention the work that goes into making an attractive cover (I will spill more news on that in the coming days). But that's not the whole of it.
The truly exhausting part of self-publishing is the marketing.
Besides blogging and Twitter, I created a Facebook author page and spent hours trying to figure out how to add "like" buttons and widgets to the blog. You can see that I have been unsuccessful in that endeavor. :(
Here are some other items on my to-do list:
Create a book page on GoodreadsCreate an author page on GoodreadsCreate an author page on AmazonCreate an author profile on MySeattleNightOut.comRecord a reading of the intro chapters of my book for the radio spotCreate my own website since I now have the domain http://www.cynditefft.com/Finish creating my YA author and blogger list on TwitterSolicit more reviewers to participate in the book blog tour/review ARCsSet up an "event" on Facebook regarding the book releaseSet up giveaways on GoodreadsPost details about the release on group forums in Goodreads and LinkedInSet up a reading with my local bookstoreReach out to reviewers who liked it on Authonomy, Wattpad and InkpopAll of this is while doing the editing and production prep for the book. Don't even get me started on the fact that what I really want to do is to get the sequel whipped into shape!
Yep, I think if I were Amanda Hocking, I'd take the $2 million, too.
What about you? Are there marketing pieces on your list that I have missed on mine?
Published on March 26, 2011 11:18
March 20, 2011
DoReMi... A Contest in Voice

The uber fabulous Brenda Drake is hosting another blogfest, this time one that focuses on voice. She has invited us to post the first 250 words of our book so readers can offer their thoughts.
What do you think? Does this little snippet make you want to read on to find out what happens?
Name: Cyndi Tefft
Title: Between
Genre: YA paranormal romance
Ravi's lips were soft and familiar against mine, but my mind was elsewhere, obsessing about my upcoming finals. "Lindsey, you're so beautiful," he said, pressing me against the seat of the car. His mouth trailed over my jaw to my neck, his breath warm in my ear.
"I love you," he whispered.
That snapped me back to reality.
Damn. I liked Ravi, I really did, but not as much as he liked me. The kissing was nice, but I didn't feel IT, the connection, the zing. The L word? Damn, damn, damn! I didn't want to lose him as a friend and I did love him, in a way. Just not that way.
"Ravi…" I began and he stiffened.
"You know what, never mind. Just forget I said anything, okay?" He jerked away, his voice tight with embarrassment. He turned the key and the engine roared to life.
"No, really, it's just…"
He flicked on the high beams. "Let's just go."
Fat droplets of rain splattered on the windshield and built into a steady drumming on the roof. The swish of the wipers and the hum of the heater echoed in the chasm between us and I struggled to think of a way to alleviate the tension. He flipped on the radio and the sound of screeching guitars raked my nerves.
The highway was deserted and we hadn't seen another car pass by us for miles. As he started around a corner, I touched him on the arm.
"Ravi, I'm sorry."
Published on March 20, 2011 20:57
March 19, 2011
Who's reading young adult anyway?
I have long wondered what the young adult readership demographic looks like, whether YA books are read more by teens or adults. Apparently, I am not alone in musing about that topic! Goodreads has put together an awesome analysis (with charts!) showing the ages of their members who have marked certain YA books as "read."
http://bit.ly/aHDnKl
You might be surprised!
http://bit.ly/aHDnKl
You might be surprised!

Published on March 19, 2011 10:36
March 16, 2011
A day to throw back and it hasn't even started yet

This is how my morning has gone:
4am- Son wakes me up to tell me he doesn't have his pajamas on. This, of course, I already knew since I put him to bed in his street clothes last night after he had a humongous meltdown at the dinner table.
5am- After tossing and turning for an hour, I fall asleep.
5:15am- I'm awakened by the screeching yowl of cats having sex outside the window.
6:00am- The alarm goes off an hour earlier than usual, since I have a breakfast seminar downtown. I hit the snooze twice then drag my weary carcass into the shower.
6:30am- I get dressed in nice clothes (instead of the normal jeans and tennies that I wear to work each day), only to discover that I have no dress shoes. I gave hubby the ok to pack them for our move in two weeks. Get undressed. Put nice clothes away. Put on jeans and tennies.
6:45am- Grab my book and head to the car. Remember on the way there that I still need to look up directions to the high rise where the seminar is being held. Sit at desk, scribble notes from the computer.
7:10am- Get off the freeway into downtown. Can't find the building. Every high rise looks exactly the same and none are marked with the address. Spied the building once as I passed by, but was unable to slow down due to the crush of traffic. Can't find the parking garage. Circle around downtown for half an hour. Scream and swear at my windshield. Finally give up.
7:40am- Drive to work, park in the garage and realize that I left my book on the desk so I have nothing to read at lunch. Have meltdown of my own and consider going to bed in my street clothes.
7:45am- Type up blog post for therapy so you can all feel my pain.
Published on March 16, 2011 07:58
March 15, 2011
I totally forgot to tell you!

I was on vacation at the end of February when the first round of the Amazon Breakthrough Novel Award finalists were announced.
I made it! Woohoo!
http://bit.ly/ffmpOU
Five thousand writers entered the YA category and the first cut took it down to 1000. Scroll to Tefft to see my name listed. The next cut takes it down to 250 and will be announced on March 22.
*fingers crossed*
Yay, me!
Published on March 15, 2011 20:27
March 9, 2011
Covers on my bed and in my head
If you follow me on Facebook, you already know I have been sick for the last several days. Bleugh... That's unfun in a big, fat, lousy, whiny, Oh-God-when-is-it-going-to-end kind of way. So I won't bore you with the details, other than to say I have been in bed for much of the last few days (hence the covers on my bed).
Meanwhile, I have been thinking about a new cover for Between and was able to do a little research online today. I can't afford to have a pro do the cover, so I have to rely on my own piece-it-together skills (until the cash starts rolling in- ha!). I found a great site I wanted to share with you, in case you were in the same boat.
You can get royalty-free images that can be used for book covers at www.sxc.hu . Some beautiful stuff there (700 pages in the "playing with light" section alone!).
If you made your own book cover, share tips and tricks on how you did it. If you do graphic design and feel the need to help out poor pitiful me, all the better (said through a cloud of antihistamines, so I may have to strike that pitiful plea later).
I raise my hot toddy to you and hope you stay clear of the fug!
Meanwhile, I have been thinking about a new cover for Between and was able to do a little research online today. I can't afford to have a pro do the cover, so I have to rely on my own piece-it-together skills (until the cash starts rolling in- ha!). I found a great site I wanted to share with you, in case you were in the same boat.
You can get royalty-free images that can be used for book covers at www.sxc.hu . Some beautiful stuff there (700 pages in the "playing with light" section alone!).
If you made your own book cover, share tips and tricks on how you did it. If you do graphic design and feel the need to help out poor pitiful me, all the better (said through a cloud of antihistamines, so I may have to strike that pitiful plea later).
I raise my hot toddy to you and hope you stay clear of the fug!
Published on March 09, 2011 19:03