Joe Flood's Blog, page 49

Guest Blog on Digital Book Today: Reading Novels is Good for You

I have a guest post on Digital Book Today on how reading novels is good for you. Novels teach essential skills, such as concentration, careful reading (not skimming web pages) and the ability to frame and express a story. Novels are more than just entertainment. Immersing yourself in words on a regular basis will improve your writing ability, something that is vital for business success. You’d be surprised at the number of college grads I’ve met that can’t write a sentence. Being able to craft blog posts, articles, reports and other kinds of communication is a way to differentiate yourself from your ADD-afflicted peers.

Digital Book Today was founded by a book industry veteran. Its mission is to help readers find new authors in the digital world. It focuses on e-books and provides a great list of free new e-books every week.

The post Guest Blog on Digital Book Today: Reading Novels is Good for You appeared first on Joe Flood.

Friday Photo: Gentrification Edition

Ted’s Bulletin at 14th and Swann, NW, Washington, DC.

The pace of change in this city is breathtaking. The above photo is a brand-new Ted’s Bulletin, a local chain featuring “adult milkshakes” and reinvented comfort food. It’s part of a slew of new development along 14th Street – condos, bars and coffee shops that offer a virtually uninterrupted hipster paradise in the center of the city.

It’s unbelievable for anyone who remembers what this neighborhood was like in the 90s. I lived at 15th and Swann and avoided 14th St – it was nothing but urban blight. You hurried through the neighborhood lest you be accosted by drug addicts and homeless people. And you certainly didn’t go to the other side of 14th – god knows what was happening over there.

14th and Swann was home to a laundromat. On the same block was a methadone clinic. Across the street was a used-car lot and a second-hand store. The neighborhood was gritty and half-abandoned. It had been that way since the 1968 riots and seemed like it would never change. But it did.

For better? Worse? A lot of my novel Murder in Ocean Hall takes place in this neighborhood and the book reflects my ambivalence about the change. It’s undeniably for the better but I also hate that 14th Street has become a playground for conspicuous consumption, a place to buy skinny jeans, eat crepes and go to brunch.

I liked the grit, and miss it now that it’s gone.

The post Friday Photo: Gentrification Edition appeared first on Joe Flood.

You Do Not Need an Expensive SEO Consultant

SEO Consultant. $2k a month minimum.

This advertisement popped up on top of my Gmail. I saw this and thought: I am in the wrong line of work. Apparently, search engine optimization is so much in demand that you don’t need to state your qualifications or the benefits of your service – you just tell customers what they’re going to pay.

As someone who has worked on web sites for more than 15 years, I’m going to tell you a secret:

You do not need an expensive SEO consultant.

The practice of search engine optimization is based upon the belief that you can optimize web site content so that it shows up higher in Google’s search engine rankings. This is correct. There are simple things that you can do to improve your rankings, such as clear writing, good page titles and being consistent in how you describe your content. Most of the SEO practices that work revolve around words – the content of your site. Why is that?

You cannot outsmart Google.

Over the years, a variety of discredited practices have been employed by unscrupulous SEO consultants and shady web site operators to improve their site rankings. In the beginning (the 90s), this meant hidden text, where you hid a bunch of text in your site, visible only to search engines. Later on, it was the manipulation of meta-information, the descriptors of your site. Then, most maddeningly of all, it was keyword stuffing – where you repeated the same keyword over and over again in attempt to convince Google that your site was the authority on that keyword. For example, “The Acme Hotel is the best hotel in South Beach among all South Beach hotels, all South Beach hotel experts agree.”

A whole industry grew up around this practice called content farms – they produced low-quality, repetitive content that succeeded (for a time) in garnering top search engine spots on almost every topic.

But then Google changed their algorithm, killing off this industry.  Their mission is provide searchers with the best content. They don’t want to send people to crap. They employ some of the smartest techies on the planet, much smarter than a content farm owner or a slick SEO consultant. There is only one way to beat them:

Write content that people want to read.

This is a simple idea that’s rarely practiced. Instead of investing in good writing, organizations post dry reports, self-serving press releases and jargon-choked product descriptions. They end up with a web site no human would want to read and then wonder: how come we’re not #1 in Google? It’s an outrage! We need an SEO consultant!

You don’t need a consultant. You need a writer. You need someone who knows your customer, someone who can look at your organization from the outside and determine what it is that people want. This information can be found in your site’s analytics - what are web site visitors searching for? It’s probably not your annual report but is instead something simple, like a price list or store locator or if a widget comes in blue.

Start there, with this unsatisfied need that visitors have expressed. Write pages that answer these questions. Skip the SEO consultant and, instead, write content that people want to read.

 

What Jeff Bezos Should Do Now

The winter of the Washington Post’s discontent.

Congratulations, Jeff Bezos, you just bought yourself a newspaper.

Even the most stalwart defenders of The Washington Post would agree that the current business model is untenable. It was high-minded journalism made possible thanks to the generous support of low-brow classifieds. Garage sale ads paid for Woodward and Bernstein.

But Craigslist stole that income stream years ago. Newspapers thought they were better than that. They were wrong.

For a while, the paper made do with support from its test-preparation service and other dubious schemes while it flailed about for a winning strategy.

It never found it. Print subscribers deserted the paper and digital ads never amounted to much. The Post used to be the paper of record, augustly informing the imperial capital what was news and what wasn’t.

Those days are over, and thank god. Instead, readers have the power. We decide what’s important.

Still, a city needs a newspaper, right? Wrong – we need journalism. It doesn’t matter whether it’s paper or electrons, tweeted or printed, we need the old-fashioned work of writers, editors and photographers.

Bezos buying WaPo is an endorsement of that view. He bought journalism, with an eye for reinventing it like he reinvented online shopping and book publishing.

What should he do? As a DC resident, long-time reader of the Post and freelance writer, I’ve got some ideas:

How brilliant is this?

1. Create a weekend edition of the Express

Reading the Washington Post Express is a daily routine for tens of thousands of Washington commuters. We get up, pick up a copy of this free paper, and then read it while we’re stuck in the Metro. We’re literally a captive audience, stuck underground, as we endure the latest Metro calamity.

But it’s a Monday-Friday paper and underutilized asset. I suggest creating a weekend edition, targeted to a different audience – tourists and people coming into the city for the weekend. Make it a fun guide to the weekend’s events, something that people can take with them.

And include a map in each issue, to help people navigate Washington’s yuppie delights.

2. Double the pay of Express distributors

Rain or shine, you can find a friendly face handing out copies of the Express every weekday morning at Metro stations. With a stack of papers and a hearty hello, they are Washington Post brand ambassadors – and deserve to be paid accordingly.

Double their pay as a goodwill gesture. Reward the face of your brand. Doing so will address the accusation that Amazon is anti-worker. Also, these brand ambassadors might just solve the last-mile problem. If they can hand out papers, they can hand out other things as well.

3. Fire Ezra Klein

No one embodies the mediocre state of the news like Ezra Klein. A reliable stenographer for Washington’s elite class, he is a journolist who got caught trying to fix news coverage. He and his cohorts sought to deny the rest of us the truth.

Straddling the line between reportage and advocacy, he exists in the chummy East Coast world of liberal groupthink, where Washington insiders pass seamlessly between politics, media and government.

Let him pursue his inevitable destiny, as a lead-in for hoaxer Al Sharpton or as a particularly mendacious Obama press secretary.

4. Hire Glenn Greenwald

With his NSA exposes, Greenwald is a true muckraker who lives up to the crusading ideals that the Washington Post was once known for (where was the paper, BTW?). Greenwald risks Gitmo to get the story. He believes in something and is willing to put his life on the line to cover it – how many DC reporters  would do the same?

He’s prickly, and an asshole, but isn’t that what you want a journalist to be?

5. Kill the paywall… forever

The paywall is twenty years too late. News has escaped its bounds and can now be found everywhere. Why pay for something I can get for free?

And like many of the Post’s digital initiatives, the paywall is a sloppy, second-best effort full of holes and loopholes. Work in government – no paywall for you! There are so many exceptions that I wonder who the fool is who actually pays for the paper online.

Kill it. And swear that it will never return. Like Facebook, promise that the Washington Post will always be free online.

-

The Washington Post has been a part of my whole adult life. I read it in college between classes. Coming home late at night, I used to see the trucks lined up outside the building on 15th St, ready to deliver papers to the Washington region. Seeing my first article published in the paper was a special thrill.

I’m also an Amazon fan and a supporter of the Internet revolution. I’ve self-published two novels with Amazon. I own (and love) a Kindle Paperwhite. I work on web sites for a living.

Jeff Bezos, I wish you luck. With your customer-centric philosophy and history of innovation, you’re just the man to figure out how to make the news survive as a business. Newspapers may no longer be printed on dead trees but journalism must endure.

Volunteer with DC Shorts!

Great events like the DC Shorts Film Festival require great volunteers. Photographers, ushers, party crew, ticket-sellers and guerrilla marketers are all needed for the East Coast’s largest short film festival, now in its tenth year.

Volunteers hard at work.

I’ve volunteered with DC Shorts for years, in a variety of roles. Last year, I was the photography coordinator and had the opportunity to work with some amazingly talented photogs.

Trust me, the volunteers have fun (see above). Volunteers receive one film ticket per shift worked, and a volunteers-only thank you party.

Volunteer today!

Chromecast: The Unboxing

The best things in life come in small packages, like the Google Chromecast. This tiny bit of technology allows you to stream video from your iPad or iPhone to your TV.

And it was only $35. Here it is:

Smaller than a paperback, a white box arrived in the mail.

The box arrived ahead of schedule. Google said I’d get it in 5-10 business days; it was closer to five. I ordered a Chromecast the day it came out and got a 3-month Netflix credit to boot.

The packaging would make Steve Jobs proud – it was small and minimalist.  Not quite the bento box simplicity of an Apple product but pretty close. You open the box and get this:

Chromecast unboxed.

The dongle is the centerpiece, a phrase I never thought I’d one day write. The dongle is a little bit bigger than a compact flash stick and plugs into the HDMI port of your TV. It lights up when it does so:

Excuse the crappy picture – it’s dark back there.

Chromecast needs power – one thing that’s not really clear in the Google ads. A cord is attached to the dongle. You can plug it into a USB port or an old-fashioned electrical outlet (recommended).

Once it’s plugged-in, the real fun begins. I switched my TV to the HDMI channel and this screen appeared:

Set me up, set me up…

I picked up my iPad 2, my excitement building.

Setup screen on iPad.

From here, it’s really simple. You just follow the instructions on the screen as it does its Google magic, connecting the Chromecast to your iPad. Takes about a minute. You need wifi, obviously. And you need to remember your wifi password (my only delay).

Then you’re done! I fired up the Netflix app and started watching Orange is the New Black, controlling the action from my iPad.

Orange is the New Black, streaming from my iPad.

Conclusion

Should you get this? YES. Only $35 to stream videos from your i-device to your big screen TV? Why wouldn’t you get this?

I wanted the Chromecast so that I could get rid of my Nintendo Wii. I only use it for Netflix streaming. That’s one less thing cluttering up my living room.

This definitely has the feel of 1.o device. It works perfectly but lacks the polish of an Apple product. And you get the sense that future versions will offer more features. For example, there’s no Chromecast app for iPad which would bring together your viewing options. Instead, you have to know what you can stream. For the moment, it’s Netflix and YouTube. More options are coming, including Red Box, Vimeo and Pandora.

Spurred by the competition, I’m sure Apple will come up with something better and slicker and twice as expensive a year from now.

But, in the meantime, if you want to watch YouTube on your TV, or need something to stream Netflix, then get the Chromecast. It’s cheap, easy to use and works perfectly.

The Son by Philipp Meyer

The best book I’ve read all year – The Son by Philipp Meyer. It’s a long read but it flies by as fast as a Comanche warrior on the Great Plains. The novel starts out strong with the memories of … Continue reading →

The Son by Philipp Meyer

The best book I’ve read all year – The Son by Philipp Meyer.

It’s a long read but it flies by as fast as a Comanche warrior on the Great Plains. The novel starts out strong with the memories of 100-year-old Eli in 1936. The book is divided up between his story and the stories of two of his descendents. Their tales give us the history of Texas, from the 1800s to the present day. And what a history it is, filled with violent Indian raids, rich oil barons, horse thieves and a long decline – or is it progress – into contemporary America.

It’s a brutal book. The Comanches are not the gentle savages of Dances with Wolves. They kill, rape and enslave everyone they can. There’s brutality on all sides and the Colonel, the lead of the novel, is the most matter-factedly brutal of them all. He does so to survive. And maybe because he enjoys it, a fact that later generations struggle with.

Real history isn’t pretty. It’s not politically correct. It’s brutal, uncompromising and fascinating, like The Son itself.

Instagram Does Video!

I’ve never been much of a YouTube user. I never saw the point in Vine. I was impressed with the video capability of the iPhone 5, but didn’t use it much, without the ability to share the clips. Until now. … Continue reading →

Instagram Does Video!

I’ve never been much of a YouTube user. I never saw the point in Vine. I was impressed with the video capability of the iPhone 5, but didn’t use it much, without the ability to share the clips.

Until now. Instagram does video!

The little square photos that Instagram produces are cheesy and amateurish, like Polaroids sitting in an old shoebox. That’s the point – Instagram is a fun way to share pictures of daily life.

And now you can create short video clips in Instagram. It works the same as taking a picture except you the hold down the video camera button in the app. You can take 15 seconds worth of video, in one long clip or several smaller clips. Video stabilization is on automatically. Once you’re done, you can apply filters to give it that Super-8 look or just use it as is.

You can’t edit your clip. It’s pretty much point, shoot, share.

For photos, I shoot with the iPhone Camera app first and then import the ones I like into Instagram. You can’t do that with videos. You can only shoot clips using Instagram.

Without the ability to edit, and having to use the Instagram app, you have to plan out your video shoots. You only have one take to get it right.

I shot this at Gravelly Point, near Reagan National Airport in Washington, DC. I wanted to get a video of a plane of going over the bike trail as it came in to land.

In my first take, I ran out of film. I hit the video button when the jet turned toward National but it didn’t reach me before my 15 seconds were up. For the next shot, I waited until the airplane got closer and panned up as it went over my head – the video stabilization was impressive!

Instagram Video is not quite dummy-proof (it took me a couple tries to figure out) but it’s pretty damn close. While it has some major limitations (no way to edit), it’s the easiest way to share short video clips.

You can save your clips to Facebook, Twitter, Tumblr and even FourSquare but not Flickr or YouTube.

Mind-boggling to think how far iPhone video has come in just the last couple of years. In the old days – 2010 – you needed a video camera, a Mac and Final Cut Pro to make a movie. Your iPhone has replaced all those tools.

Oh, and I used Embed Instragram to embed this video.