Simon Salt's Blog, page 3

Artkive: The App That Helps You Be A Better Parent

In my weekly newsletter last week I included Artkive as the Mobile app of the week (you can sign up for the newsletter on the home page – the banner at the top of the page or use the sign up at the bottom of this post). Why did this app impress me so much?

Firstly, take a moment to watch the video they produced that explains the concept, then I’ll tell you why I love this app so much.

http://www.youtube.com/watch?v=RFFz6PVD51c

As a parent I can immediately relate to this situation – what do you do with all that artwork that your children bring home? I was intrigued as to whether this app could be as good as it looked. Having included it in the newsletter one of my friends reached out to thank me for making them aware of the app. Jennifer Leet who is a digital mom and writes at The Dirty T Shirt let me know about her experience with the app. This is what she had to say:

I love it!! Set up was a breeze from the child set up to the group message set up. Now my family all over the place gets to see my kids artwork when it happens and not just if they happen to come to the house!!! LOVE this app. I already sent my youngest daughters 1st project she did last night to everyone. Thank you!!!! P.S. My dad who is in Albuquerque said he loved the artwork and was glad to get it sent to him

I’d say that was pretty good praise for the app. But as compelling as that review is, it’s not why the app made it as App of the Week for me. While I am a parent, both my daughters are grown and I no longer have to make those painful decisions about which art work to keep. However, as a Digital marketer with a strong focus on the mobile space I’m always looking for examples to share with fellow marketers of how I think apps should be built. Artkive is the perfect example of what I am referring to when I talk about user-centric design.

I asked Jedd Gold the creator of the app a few questions:

Where did the concept come from?

I have 2 daughters, 6 and 3, and we were getting bombarded with art they’d create.  A few times I got caught throwing their work away.  Have you ever seen the look on a disappointed 6 year old’s face?  Additionally, my wife would photograph a lot of their art and it seemed like such a tedious process with no real data about the images being stored and then a ton of time spent creating a book. I thought there has to be a better way to store these important memories, de-clutter the house, not feel guilty when throwing stuff away, and have it all easily turned into a book.  And so, Artkive was born.

Are you planning other versions of the app – say for art students/photographers etc.






Yes, we are looking at a number of other “kiving” concepts.  Some may be related to Artkive – allowing for specific functionality to improve the way it’s used by certain groups. We’ll closely watch how the app is being used and more importantly listen to the customer feedback we’re getting, then decide how to improve the app.  We’ve already gotten suggestions from people that we are integrating now.




Have you thought about how brands might connect with parents through the app – if so anything you can share?



Right now our focus is on creating the best possible user experience for parents.  We’re working on core functionality and making improvements to enhance the app’s utility.  We’ve had some brands reach out to us who are interested in exploring potential partnership opportunities. We haven’t explored anything specific at this time, but are open to conversations with brands that are aligned with our customer’s interests.


When will the Android version be available (Yeah I’m on Android)





Getting Android launched is one of the key initiatives we have on our plate (along with getting the print features integrated).  I am getting email requests around the clock from Android users asking to be notified as soon as we launch.  I would hope we’d be ready with Android in the next 60 days.

I particularly loved Jedd’s response to the question about working with brands – the fact that they are waiting to find a brand whose goals align with their own and those of their users is exactly the sentiment that makes this app so worthwhile.

So if you are an iPhone user and a parent I highly recommend downloading Artkive from the app store and saving your kids art!

Got questions you’d like to ask Jedd – (not app support questions please) then drop them in the comments and I’ll make sure he gets them.

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Fancy and The $15 Fakes

I’ve been using Fancy for sometime now and for the most part I really like it as a discover tool particularly for fashion. Essentially it is a Pinterest competitor. Fancy touted its integration with one click buying as being the major difference between it and Pinterest and other “Pin” board copies.

While that might be true or at least true to an extent (Pinterest is catching up fast), there is an intrinsic problem with this type of user generated content. Veracity. Without sufficient moderation, either from the community or from Fancy themselves the community will quickly deteriorate and I believe we are already seeing signs of this happening.

The biggest sign that I have seen of this decline is the use of $15 price tags as a “default”. I reached out to Fancy for clarification about this but they didn’t respond. It could be that there is a bug in the system or it could simply be that people have realized that items with a price tag get more view. However, often the price of the item is not $15, it is either higher or even, bizarrely, lower. Take a look at the screenshots below:

the image on the left is a screenshot from the app, showing a Gold Medal bottle opener – timely with the Olympics starting in a few weeks. On the left is the site that you are taken to if you click “where to buy”. As you can see in Fancy the product is listed as $15 on the website it is listed as $9.95. Yes sure perhaps the merchant reduced the price since the product was added to Fancy or any number of other reasons why there is a price discrepancy. But for the user, especially when the price is much higher this can leave a feeling of bait and switch.

If users don’t trust Fancy then they will stop using it for anything other than picture aggregation, which reduces the ability for both marketers and Fancy to monetize from the platform. Afterall would you use a source you knew users didn’t trust to market your products?

Social aggregation and it’s potential for social commerce is still a relatively untapped area. Pinterest, Fancy, Gentlemint and others are all vying to be the first to really show that they can drive sales value from their platforms, but until they manage to tackle the veracity issue I think we are still some way off from seeing the change in consumer behavior that they promise.

Have you marketed any of your products through these platforms? Have you bought any products from them? Let me know in the comments.

 

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Kick Your Kids off KiK

KiK Messenger from KiK Interactive was a hot app last year having been released late in 2010. In March 2011 they received $8m in series A funding. The basic operation of the app is as an instant messenger, think Blackberry Messenger or iMessage and you have the general idea.

KiK Bad App or Bad Users?

I saw them at SXSWi and even tried their service out for a while, I decided it didn’t really serve any purpose for me, that wasn’t to say it wasn’t good, I just didn’t fit their user profile. However, it turns out that teens love the product and with good reason, it is a network and a communication tool in one and because it is on their phone can be used anytime, anywhere. Therein lies the issue, even the most digitally savvy parents might not think to check a free app that allows instant messaging for ulterior motives.

A brief check of the ratings section on the Appstore reveals exactly what they are using it for, yes you guessed, sexting. The problem is, like with so many social networks, there is no age verification, so while the people posting their usernames and saying they are a 15 year old girl there is no guarantee that it is not in fact a pedophile using the app to groom their next victim. Take a look at the screenshots below from the appstore where people are using the review section to connect with other users. These are just a couple but the first one thousand reviews I looked at were all very similar.

I reached out to KiK for a comment but they didn’t respond, I guess they aren’t too worried about how their app is used. I’m not suggesting that they designed the app to be used this way but I think that they have a duty of care to police the community they have created and to try and provide an environment that doesn’t allow for the exploitation of minors. If your son or daughter were listed in these reviews would you feel that this was a good app for them to be using?

What are your thoughts? An app gone bad or just some bad users and not something that parents should be worried about?

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Will Consumers Be Left With A Sour Taste If Blackberry Fails

If recent reports are anything to go by we may well soon see the demise of the Blackberry phone as we understand it. They have been losing market share, from a once dominant market position. While there are many opinions as to why RIM have lost the battle with Apple and Google there is no doubt that their lack of a user focus and their almost blind refusal to embrace the app market early on cost them dearly.

As Mobile Marketer and Author Aaron Strout of WCG puts it:

It’s always sad to see a company or technology go away after it has done so much to move an industry forward. Unfortunately for RIM, its lack of innovation and unwillingness to embrace the developer community like the Android and iOS platforms have means these latter two leaders in the mobile operating system space will gain more share as Blackberry fades to black. Microsoft may pick up some additional market share but I’m not convinced that they will ever dominate in mobile like Apple and Android.

I tend to agree with Aaron on the reasons why RIM has failed. I do have a slightly different take on the potential outcomes for the Blackberry market though. The one area that led to RIM’s original dominance was the Enterprise. With an increasing trend for Bring Your Own Device (BYOD) in the Enterprise and the leading device being the iPhone enterprise IT departments are having to cope with providing email, calendar and contact access on devices that they don’t officially control. The integration with enterprise systems was one of the attractive things to IT departments. This is where I see Windows and Android having an edge.

The US government has shown an increasing tendency to pick android as an operating system as they can build versions of it to suit their needs including increased security and the ability to lock down devices – this is not true for Apple based devices. Windows has the potential to offer the same integration that RIM originally offered, though it remains to be seen if they will target the enterprise in the same way as RIM did and of course with the shadow of RIM looming they may decide that the consumer market, or their small share of it is a better bet.

The one group that may well lose out in all of this is the consumer. At least those consumers who work in a corporate environment. While BYOD works for those in companies that are more flexible, those that don’t will either be left with no access outside of work or be stuck with an increasingly unsupported environment. IT departments are going to have to decide which platform to buy into or at least whether they will embrace the BYOD trend. There is of course the potential we will see an app for that. There are already some available that will “partition” a users cell phone – even to the point of allowing for two numbers (with the appropriate hardware) and certainly allow IT departments to lock down one part of the phone to prevent important data etc being compromised.

All in all the corporate user of mobile devices faces some interesting changes to their device use if RIM does stop the production of Blackberry devices and the software.

Are you a Blackberry user – which device would you switch to or are you a able to bring your own device to work .

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If you enjoyed it I'm sure you'll enjoy my once a week newsletter - Did You See..? - I'll send you a few stories from around the web that cover Social, Digital and Mobile Marketing that I found useful. It's a quick but informative read

 

 

Google Plus:Not for Social Gamers

Google Plus the year old social platform that has struggled to define itself since its inception is discovering another audience component that it doesn’t appeal to – social gamers. Both EA games and Wooga (the third and fourth largest social game producers on Facebook) are pulling their games from the platform citing lack of engagement as the reason.

Not Google’s Fault

While the tech press has been quick to seize this and use it as another nail in the platforms coffin, I’m not convinced. While I am not a huge fan of G+, I personally think it was yet another poorly executed social concept from Google and should instead have been Youtube plus – a social layer for video, I’m not convinced that EA, Wooga or other game producers leaving the platform is a sign of the platform not working. Zynga is losing players at an alarming rate on Facebook, their number one game Draw Something lost more than 5 million players during the month of May (according to appdata).

My interpretation of this is that it is less about Google + not attracting social gamers (which it was very unlikely to do in the first place) and more about the end of the first wave of social gamers moving on. Typically social gamers have been women – as purely anecdotal evidence, my girlfriends grandmother was an avid Farmville player, spending hours a day on it as a form of staying in touch with her family. While these games are still popular among these groups the lustre is wearing off and now they are looking for something more or at least something different. Zynga is pushing new items into its games in the hopes of appeasing players, but the response has been less than enthusiastic. Simply creating more “villes” or adding items to the existing games isn’t what the players want.

Games People Play

What they want is the puzzle that both game producers like Zynga, EA, Wooga and others along with Facebook and Google have to figure out and quickly given that social games are a huge source of revenue for Facebook at the very least. Certainly the need for the social connection that these games provided hasn’t diminished but the amount of work that they required to keep the players entertained increased beyond reason. Equally making them too simple – like draw something hasn’t proven to be a long lasting formula.

Pin It On Other Sites

Of course other platforms have arisen recently that may well have captured the hearts and minds of the once avid farmville population. Given that many of them were women and that we are entering the school vacation period there might be a seasonal fluctuation. In addition sites like Pinterest may well be stealing market share from the social gamers by providing the social element without the need to beg for items or recruit friends to the game.Time will tell whether this is a seasonal change in habits or whether this is an ongoing migration away from the social games on networks like Facebook and Google Plus.

Have you given up games on Facebook or G+, if you have why?

 

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If you enjoyed it I'm sure you'll enjoy my once a week newsletter - Did You See..? - I'll send you a few stories from around the web that cover Social, Digital and Mobile Marketing that I found useful. It's a quick but informative read

 

 

SEO is Irrelevant

Ok calm down, stop screaming at the screen, I can’t actually hear you when you do that you know? Yes I mean it SEO is irrelevant. Social Content Optimization (SCO) is the future. Want proof of this, look no further than Google’s own efforts at social – Google Plus. They are trying to make it a social layer to search, they aren’t succeeding and in my opinion they won’t but its the threat they are using. Be present on our network or you won’t show up in search results, because social matters more than search.

Their newest evolution is to add G+ posts to Google places on Google Maps. A sort of Yelp from your Circles. That’s all good and well and a definite recognition that niche search trumps mass search every time but, without critical mass on either platform it is nothing more than another “feature”. Therein lies the problem for Google, they produce features from a product perspective not from a human perspective. Niche networks like Path, Instagram, Pinterest, Fancy and so many others are where people are discovering rather than searching.

Which leads to Social Content Optimization. Whether you are a brand, a business or an individual looking to be found you are going to have to do more than simply enter the right keywords and tags on your content in the future. You will need a content strategy that is multifaceted, that provides not only a strategy for outlets for your own content but ways to provide opportunities for your community to create and share content about you. This is the way that your business, brand, organization or individual content will be found in the future.

Find the niche networks where your audience resides and then create conversations. Is this more work than SEO? Yes, without doubt. This is not about keywords, backlinks or any of the previous efforts you have put in. This is about actually connecting, it will take longer, more effort and be harder work than SEO but and here is the real kicker, it will reap more benefits. Social Content is shareable, it is conversation worthy and it is more than just a blog post. Video, audio and pictures are increasingly more important than just words alone (which might sound like a strange statement coming from a writer).

I am not suggesting you abandon your SEO efforts immediately, but I am strongly suggesting you stop thinking it will be the way you drive traffic in the future and start putting together that content strategy that actually optimizes your social content.

 

I'm glad you took the time to read this post.


If you enjoyed it I'm sure you'll enjoy my once a week newsletter - Did You See..? - I'll send you a few stories from around the web that cover Social, Digital and Mobile Marketing that I found useful. It's a quick but informative read

 

 

Why It’s Ok That You Don’t Like Google Plus

Its been about 9 months since I joined Google Plus – I got early entry the week it launched, before the initial rush of excitement was over. I really thought it had potential. There was this great thing called Hangouts and a group texting service called Huddles (later renamed as Messenger) and the threaded conversations were easy to manage and the quality of content seemed higher than Twitter or Facebook – it was almost as though people were trying harder.

Google Plus: Lack of Quality

Unfortunately it didn’t last. The quality of content has declined, the newness has worn off and to be honest the innovations promised by Google have failed to appear. Hangouts on Air, the ability to record and then save a Hangout to Youtube was rolled out to a select few users and it has been indicated that this feature will be eventually rolled out to all users but that hasn’t happened yet – instead Google added animal masks – as a sop to those who wanted something new to happen in the video hangouts.

Google Plus: The Mobile Version that isn’t

The mobile version of Google Plus is at best a hindrance, forcing users back to the web based version because of its lack of features.

While I accept that the common rule is that you are in control of your own stream and therefore if you find your stream boring you must be circling the wrong people – with approx 5,000 people in my circles you would expect to find a higher signal to noise ratio but that isn’t the case. The quality has dropped off, a lot of the content is cross-posted from other sites and to be honest, while I might have originally circled someone because of their content, when that degrades I can’t be bothered to move them to another circle.

I stopped using Google Plus a week ago and I have to say I haven’t missed it. It never did that much for me to be honest in terms of traffic generation, Twitter, Facebook and Pinterest send more visitors to my blog than Google Plus ever did and while I did find some interesting people there, they are also on other networks I use.

I’m now using Chime.in, which I wrote about months ago as my alternative to Facebook and Twitter though my use of both of those platforms has increased and subsequently my engagement on them has increased.

Google Plus:Meh

So it’s ok if you say “meh” when people mention Google Plus, you aren’t missing the point, you aren’t missing out on some wonderful collaboration network that will change how you think about social media, in fact I would have preferred to see Google develop Youtube Plus and bring the benefits of Hangouts etc to Youtube directly and just get rid of the rest of their attempt at Social Networks. Honestly the guys at Mountain View need to understand that Mathlethes aren’t best placed to run the prom. While it is cool to currently believe that the Nerds are taking over the world, at the end of the day they are still nerds and the only world they are taking over is Silicon Valley – to which they are most definitely welcome.

As for me I’m going back to my old haunts of Facebook, Twitter, Chime.In and Pinterest as well as looking for newer, smaller, interest based networks that provide me the ability to really fine tune my information stream.

What about you – do you Like G+?

image from Spreadshirt


I'm glad you took the time to read this post.


If you enjoyed it I'm sure you'll enjoy my once a week newsletter - Did You See..? - I'll send you a few stories from around the web that cover Social, Digital and Mobile Marketing that I found useful. It's a quick but informative read

 

 

Why It's Ok That You Don't Like Google Plus

Its been about 9 months since I joined Google Plus – I got early entry the week it launched, before the initial rush of excitement was over. I really thought it had potential. There was this great thing called Hangouts and a group texting service called Huddles (later renamed as Messenger) and the threaded conversations were easy to manage and the quality of content seemed higher than Twitter or Facebook – it was almost as though people were trying harder.

Google Plus: Lack of Quality

Unfortunately it didn't last. The quality of content has declined, the newness has worn off and to be honest the innovations promised by Google have failed to appear. Hangouts on Air, the ability to record and then save a Hangout to Youtube was rolled out to a select few users and it has been indicated that this feature will be eventually rolled out to all users but that hasn't happened yet – instead Google added animal masks – as a sop to those who wanted something new to happen in the video hangouts.

Google Plus: The Mobile Version that isn't

The mobile version of Google Plus is at best a hindrance, forcing users back to the web based version because of its lack of features.

While I accept that the common rule is that you are in control of your own stream and therefore if you find your stream boring you must be circling the wrong people – with approx 5,000 people in my circles you would expect to find a higher signal to noise ratio but that isn't the case. The quality has dropped off, a lot of the content is cross-posted from other sites and to be honest, while I might have originally circled someone because of their content, when that degrades I can't be bothered to move them to another circle.

I stopped using Google Plus a week ago and I have to say I haven't missed it. It never did that much for me to be honest in terms of traffic generation, Twitter, Facebook and Pinterest send more visitors to my blog than Google Plus ever did and while I did find some interesting people there, they are also on other networks I use.

I'm now using Chime.in, which I wrote about months ago as my alternative to Facebook and Twitter though my use of both of those platforms has increased and subsequently my engagement on them has increased.

Google Plus:Meh

So it's ok if you say "meh" when people mention Google Plus, you aren't missing the point, you aren't missing out on some wonderful collaboration network that will change how you think about social media, in fact I would have preferred to see Google develop Youtube Plus and bring the benefits of Hangouts etc to Youtube directly and just get rid of the rest of their attempt at Social Networks. Honestly the guys at Mountain View need to understand that Mathlethes aren't best placed to run the prom. While it is cool to currently believe that the Nerds are taking over the world, at the end of the day they are still nerds and the only world they are taking over is Silicon Valley – to which they are most definitely welcome.

As for me I'm going back to my old haunts of Facebook, Twitter, Chime.In and Pinterest as well as looking for newer, smaller, interest based networks that provide me the ability to really fine tune my information stream.

What about you – do you Like G+?

image from Spreadshirt


I'm glad you took the time to read this post.


If you enjoyed it I'm sure you'll enjoy my once a week newsletter - Did You See..? - I'll send you a few stories from around the web that cover Social, Digital and Mobile Marketing that I found useful. It's a quick but informative read

 

 

Being More Creative

Being a "creative" isn't an easy thing to describe. When asked what I do for a living I often find myself stumbling over words to describe it. Often I will take the easy way out and instead describe IncSlingers as an entity – a digital marketing agency. But that isn't really what I do for a living, that is where I work. Sure it's my agency but where you work doesn't define what you do necessarily.

Being Creative

My friend, mentor and inspiration Chris Brogan describes himself as a "typist" – which I have always thought as a wonderfully humorous way of describing what he does. I can only imagine the looks he has received over the years from people who aren't familiar with his work.  I have referred to myself as a speaker who types fast, a digital strategist, a writer, an author, and various combinations of them all. What it really comes down to is that I am a creative.

Recently I started two new projects that are not connected with what I do on a daily basis. I'm writing my first novel called Past Life and created a Kickstarter project to help get it off the ground as I intend to self-publish it. I've also opened an Etsy store with my girlfriend to showcase clothing accessories that we are making. So why would I do this? Why take on things that apparently divert my attention and energy from the daily tasks of running an agency, writing business books and pitching for new speaking gigs?

Creativity Needs Release

Being creative isn't something you can turn on and off like a light switch and like any other ability it is something that needs training and use. If you were to do the same exercise every day you would maintain a level of fitness but you would most likely hit a plateau, you would stop seeing improvements. Doing the same things, even in a creative way you are likely to maintain your creativity but you won't see improvements. That is something I wasn't prepared to accept.

Writing a novel is a different way of thinking than writing a business book, switching between the two makes me shift gears and think differently, use different voices and different sources of inspiration. Making things with my hands also demands a different way of thinking (I refinish furniture, paint in watercolor and build models as well). Instead of using a computer as a tool, using hand tools makes my body and my brain work differently together.

Being More Creative

In addition to these reasons, building a Kickstarter project and an Etsy store allows me to see platforms from the inside. To get a better understanding of how they work. Etsy allows me create, sell and market something different, but it also allows me to see how a platform like Pinterest fits into the process. Kickstarter allows me to see how simple workflows can aid non-technical people in creating projects as well as how crowdfunding really operates.

These lessons are then things that I can feed back into what I do on a daily basis. Lessons I can share with clients, audiences and readers. So the whole process becomes cyclic. I get smarter, I get to express my creativity in other ways and I get to educate those who care to learn from my experiences.

So what do I call myself – I'm a creative.

What do you call yourself?

image used under CC License by Lorises


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3 Things That Wowed Me at SXSW

There was a lot to be wowed by at SXSW Interactive this year, here are the three things that wowed me the most.

Lytro

I've been following the Lytro story for quite some time. Finally I got hands on with one of their cameras and I can definitely say it was not a disappointment. Lytro is a light-field camera and it was explained to me that this means it captures not just the usual information that a regular camera captures but also the direction of the light. Which means you can adjust the focus of the image after you have taken the picture, yes that's right after the picture is taken. Which makes for a whole new creative experience. Play around by clicking on different parts of the image below of me holding one of the Lytro cameras.

ISIS

Mobile payment systems are here and they are going to be one of the biggest changes that mobile brings to our world. Google has its Wallet, but as we saw last year when the Galaxy Nexus was launched, the carriers decide whether or not you can access that feature. The reason for that is the carriers have created their own mobile payment system – ISIS. Expect it to be on your phone very soon. ISIS, like other NFC based systems doesn't just focus on payments though and provides merchants with the ability to embed marketing collateral and offers into their existing communication pieces. For example see the picture below of an example of how it can be used in Out Of Home advertising.

Vidit

Of all the things I saw at SXSW this was not only the one that wowed me the most it was also the most serendipitous of meetings. I was actually meeting the team from Blue – I'm a user and fan of their mics, when the guys from Vidit happened by to demo their product.

This is the future of crowdsourced video. Quite simply their dashboard allows you to grab multiple videos from Youtube and using the familiar timeline functionality of quality video editing software piece together a new video. The possibilities for this are endless. I'll be doing an interview with the guys from Vidit later this week which I will post next week.

Bonus item that wowed me at SXSW – Google's bad marketing.

Yes the guys from the big G totally blew their opportunity to make an impression at SXSW this year. They shut down a street in Austin, and in their infinite wisdom made access to it only available to people with a SXSW badge – this included the residents of the street! A friend of mine actually had to produce ID to get into his own street because he didn't have a SXSW badge.

I am sure that they paid a fortune to the City of Austin to be allowed to shut down a residential street, but and here is the point, just because you can do something doesn't mean you should. Google could have made a much better impact on the city and the attendees of SXSW if they had used some of that innovation that they are supposed to be famous for.

What wowed you at SXSW?

image used under CC license by Tetsumo


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If you enjoyed it I'm sure you'll enjoy my once a week newsletter - Did You See..? - I'll send you a few stories from around the web that cover Social, Digital and Mobile Marketing that I found useful. It's a quick but informative read