Mike Veseth's Blog, page 8

Roots to Resilience and Success for Ontario’s Wine Industry

There has been a lot of troubling wine business news recently and I am watching closely to see if, when, and how the industry can pull together to address the many problems. As I wrote a few weeks ago, Lewis Perdue’s 1999 book “The Wrath of Grapes” criticized wine industry groups for putting individual interests above broader industry needs. Can we do better this time around?

So far this year I have been able to take the industry’s pulse through my participation at the Unified Wine & Grape Sympo...

Kind of Malbec: Mendoza Wine + Business Collaboration

“Kind of Blue” is one of my favorite jazz albums and, although we usually think of it as a Miles Davis work, it is really a collaboration of talented artists at the height of their powers.  Recorded in 1959, it features John Coltrane, Cannonball Adderly, and Bill Evans among others (who can forget Paul Chambers’ bass on the title track?). A timeless classic.

Wine is like jazz in many ways, including the power of ensemble work. Although we often give credit for a wine to the head winemaker, there...

What’s Ahead for Wine and Artificial Intelligence?

About half the hands in the room shot skywards and I was surprised.

I was at the License to Steal national wine marketing workshop that took place alongside the Eastern Winery Expo in Syracuse, New York, last month and the topic was artificial intelligence (AI). We had just seen a presentation about the role of AI in the wine business and Donniella Winchell was leading the follow-up discussion.

How many people were already using AI to help them create content for marketing, social media, and oth...

Wine Books Revisited: Lewis Perdue’s “The Wrath of Grapes”

A look back at The Wrath of Grapes by Lewis Perdue (Spike Books / Avon, 1999).

Over long, hard decades, American winemakers have won the respect of connoisseurs everywhere. Many of the world’s most cherished, and expensive, wines come from the United States. But today, the unique and eccentric wine industry faces a grim set of challenges that could transform it forever: oversupply in the face of flat consumption, devastating vineyard diseases, an antiquated distribution system, fierce competitio...

The Tax Man, Carl Lewis, and the Paradox of South African Wine

It was an unlikely pairing. Thirty years ago the legendary Olympic champion Carl Lewis became the face of Pirelli, the Italian tire maker. “Power is nothing without control,” the advertisements proclaimed.

This photo of sprinter Lewis in high heels made the point very well (as did a spectacular television commercial). Power without a strong foundation isn’t very useful. It is important to assess situations from the ground up (where the “rubber meets the road”) rather than simply top-down.

The Ta...

What’s Your Wine’s Story? From 19 Crimes to 1000 Stories

“What Young Wine Drinkers Want” is the title of a recent Financial Times article by Hannah Crosbie, one of several recent reports probing the priorities and buying habits of younger consumers. Taken together, they give anyone concerned about the future of the wine industry a lot to think about. Compared to the baby boomers who drove the wine industry for many years, younger consumers differ greatly in terms of their economic situation, communications preferences, relationship to alcohol, and muc...

License to Steal 2024: Forging Best Practices in Wine Marketing

I will be in Syracuse, New York, next week to speak at License to Steal, a national wine marketing conference that is being held in conjunction with the Eastern Winery Exposition.

License to Steal? Well, it is all about wine industry people gathering to talk about their marketing experiences, encouraging each other to “steal” strategies that have worked as a way to grow the total market pie. This would be called “sharing best practices” in consultant-speak. It is a great idea whatever you call i...

From Yellow Jersey to Blue Bin: Wine Bottle Innovation Steps Up

Last week’s Wine Economist stressed the need to adapt to changing wine market conditions and to embrace innovations as part of that process. However, innovations are not always readily accepted (often rightly so). There is often the fear that change will simply ruin whatever good or service is being considered.

Curse of the Paperback Novel

The economist Paul Krugman likes to point to an innovation in the publishing industry that was initially met with fear and alarm. It will be the end of publis...

Got Bacon? What Can the Wine Industry Learn from Pork’s Problems?

The outline of the Wall Street Journal story was very familiar to anyone who has followed wine industry trends in recent years. The product had a long history and was well-loved in America and around the world. But the industry itself was in crisis. Demand was down. Part of the problem was health concerns and part of it was price (its retail price was higher than the most popular substitute). Worse of all, younger consumers were turning away.

Production costs kept rising and rising, but retail p...

Stalin, Machiavelli, and Nutritional Labels for Wine

If you want to start an argument among wine industry people, bring up the issue of nutritional labeling. Should wine labels provide consumers with the same kind of nutritional information and ingredient lists as found on most other food and drink items? Stand back!

The Soviet System

There is an old joke that everything in Stalin’s Soviet Union was either mandatory or forbidden and sometimes it seems like that’s the logic behind wine label regulations.

All wines in the U.S. market already have so...