Kenneth Atchity's Blog, page 36
February 15, 2023
Dr. Ken Atchity discusses Why Picasso Will be Remembered With Patrick Will
Ken Atchity on WillCast Podcast Hosted by Patrick Will
Ken and Patrick discuss how to manage time better, what it means to be a real artist. Listen to the Full Episode
February 13, 2023
A Write Time Reviewed by The Screenwriting Struggle

I’ve reviewed many books about the writing process, from the broad and overarching to the highly specialized, focused on a singular step of the journey. I’ve read the greats’ musings on everything from formulating the idea, to plotting it out, to emphasizing the emotional element, to remedies for writer’s block. Each is great in its own right, but what if I want a mentor to really make it personal, get in my head, delve into the intricacies of my own unique process, troubleshoot my pet neuroses that seem to chronically hold me back from reaching what I know to be my true potential, and clue me in on how to harness and optimize the writer’s most precious resource; time. Simple request, right? Simple for Kenneth Atchity, author of Write Time: Guide to the Creative Process, from Vision through Revision – and Beyond.
This book reads like a writer’s counseling session (the constructive kind), in every sense of that term; from cold hard business prudence strategies to processing deep-seated self-defeating thoughts. It grabs you from the Author’s Note which, as with any great forward or introduction, does more than just preview what’s to come. Dr. Atchity‘s credibility is firmly established here. He lets us know that 1) he feels our pain, and understands what we’re going through as creative souls who want to be professional artists, and 2) he’s been around the block enough times to know how to get us to where we want to be.
Once we get rolling, Atchity dispenses with the BS right out of the gate and lets us know that, while writing might be based on intuition and creative passions, it’s a craft and a discipline that must be honed through a rigorous and deliberate regimen. But here’s the good news – he’s going to take you by the hand and lead you through the process of establishing a productive and rewarding routine, and he’s going to leverage your own psychology to do it, turning your debilitating issues and hangups to your advantage. The book takes a deep dive into the human mind, points out how its natural workings must be considered, accommodated, and manipulated to develop habits and tricks to make your mental apparatus work for you instead of against you in achieving your creative goals, and some of his strategies will really surprise you!
Atchity provides an intriguing illustration of the interplay between parts of the brain that activates the motive power of creation. Just as conflict is the foundation of story, so it’s also the spark that sets your creative will into motion – this is the conflict between your rational faculties (which he nicknames the Continent of Reason) and your free-wheeling intuition (dubbed the Islands of Consciousness). The original quirky ideas of the islands are translated into the comprehensible and relatable language of the Continent through the intermediary function he calls the Managing Editor. Getting a grasp on these dynamics allows us to work toward striking a balance between “tricking” our brains into action and riding the wave of their natural functioning to channel our mental energy into our writing. Sound intriguing? That’s just the beginning!
As the title indicates, Write Time charts a detailed path to writing success, leaving no stone unturned, from initial dream all the way to polished product. It’s a comprehensive guide to the creative, technical, business, and personal aspects of the craft. Sound too rigid and formulaic for your taste? What if I told you it entails A LOT of variation at the numerous stages, and more than a few mandated vacations? The aim isn’t that you match a prescribed workflow to the letter. It’s to show you a proven real-world model and leave you to dovetail what’s useful with your own strengths, fill in any gaps in your process, make adjustments, and replace what’s not working for you. This section is all about establishing a writing agenda that your mind is geared to stick to and thrive on, and how to not become a statistic who perpetually and eternally has a “work in progress.”
Of course, one of the main threads of the book is the teaching of time management. It’ll show that you don’t really lack the time to achieve your writing goals. The time is there, you’re just not coordinating your cognitive resources in such a way to generate the necessary output within that time. Maintaining a reasonable perspective on the work/ time relationship is paramount. There are methods of mindset, planning, strategy, prioritizing, and step-by-step exercises to optimize your available chunks of time (even if you have to steal them). This chapter alone is worth the price of the book.
From there the writing process begins, and we’re off to the races. Here’s what’s in store as you make your way through Write Time:
Approaching drafting and revisionStyle – how it comes about, and its rightful place in the writer’s hierarchy of values (pretty low, but valuable)A sample step by step process of creating a nonfiction book, explaining the reasons for the order, actions, and method at each waypoint; with an accompanying comparison to fiction writingThe most important elements of fiction, and how to pack your story with maximum drama by tapping into your intuition to find its natural shape and structure (which has nothing to do with chronology)What your main priority should be to succeed in writing (Hint: It’s not using big words and feeling clever)A lengthy chapter on getting your book published. Don’t make the mistake of dismissing and skipping this one as irrelevant to the plight of a screenwriter. There’s a wealth of information here about…Dealing with gatekeepers with respect and professionalism (in person and through correspondence such as query letters and emails)Legal forms and contracts for deal-makingHandling rejection, and the higher pressure situation of handling acceptanceSeeking representation, consulting attorneysCustomizing your workspace.The importance of understanding mythology for shaping and clarifying your story, with a striking illustration of how a film can go astray due to the inconsistent retelling of a myth.Methods and tricks for getting in touch with your subconscious through dreamwork and other avenues, along with some brilliant case studies of psychological techniques employed by writers having story problems, that’ll leave you inspired and cracking up.Overcoming psychological traumas of the past by channeling them into our writing and bridging the gap between conscious and unconscious.Some nice practical nitty-gritty stuff on screenwriting – character development, structure, twists, layers of effective storytelling; all through the prism of the key questions on the minds of the producers/ executives evaluating and vetting your work for production and/ or broadcast.The card system revisited, with workflow tips distinguishing the processes of novels vs. screenplays.Insights about revising (keep a particular eye out for the “conflict or cut” rule), and how many revisions are enough.The crucial golden Hollywood skill of pitching and how it must not be overlooked in one’s pursuit of a screenwriting career, with a really fun illustration of the pitch-to-production process (it involves a relay race).A baker’s dozen of straightforward rules for breaking into Hollywood; covering the personal, psychological, mindset, business, and more.A critical therapeutic chapter on Recapturing Creativity – what to do when your motivation to create (inevitably) wanes. A veritable troubleshooting manual for the writer’s perspective. Something to be revisited any time you feel you’ve lost your way.He closes with an amazing collection of his favorite quotes from great figures to leave the reader feeling inspired, encouraged, and motivated to carry on with the struggle.Overall, Write Time amounts to a rather economical mentoring session with a writing sage who’s been there, done that, and wants us to get there too. It’s a premium blend of tough love, advice, encouragement, clarification, and delusion-busting. It approaches the needs of the writer from every angle and gives us what we’re yearning for, whatever that may be. For the writer at any stage of the game looking for guidance, this one is not to be missed.
See MoreFebruary 10, 2023
Matt Atchity Joins SoCal Approach to Head Up New Media and Entertainment Division
Boutique agency adds industry veteran to spearhead relationships with studios, filmmakers, industry powerbrokers and multi-media outlets.

Atchity’s background includes being the long-time Editor-in-Chief of Rotten Tomatoes, GM of Moviefone and Head of Programming at TYT Network (the largest online news network in the world for millennials). He will lead the team applying SoCal Approach’s suite of solutions to help the entertainment industry understand the environment through consumer measurement and insights, audience targeting, marketing strategy, segmentation, content marketing, branding, and new program development.
“Matt was at the helm in establishing Rotten Tomatoes as the industry standard for film and TV reaction and the quality of entertainment content,” said George Owens, President of SoCal Approach. “Our clients desperately need those insights as they attempt to harness the complicated matrix of modern media, and Matt’s experience will greatly benefit producers, filmmakers, studios, streaming services, and content creators seeking to understand their audiences and set content direction.”
Atchity has hosted and produced videos, radio shows, and podcasts related to various aspects of the entertainment industry, and brings decades of experience inside the entertainment industry, helping define the way we use insights and measurement into the world we know today. His experience across media channels will create value at a time where content creation has been revolutionized and the definition of entertainment and how we consume it continues to evolve.
“The entertainment industry landscape is evolving faster than ever, as both audiences and creatives discover new platforms while simultaneously reevaluating their relationships with traditional entities,” said Atchity. “I’m very excited to join the SoCal Approach team and work with creators to find the best ways to reach their audiences.”
About SoCal Approach Marketing and Consulting Group
SoCal Approach Marketing and Consulting Group is a full-service marketing and research agency founded to measure and deliver data-driven market insights businesses can use to understand and reach their target audiences. For additional information on SoCal Approach, visit www.socalapproach.com.
February 8, 2023
Dr. Ken Atchity discusses the Artist's Control With Patrick Will
Ken Atchity on WillCast Podcast Hosted by Patrick Will
Ken and Patrick discuss how to manage time better, what it means to be a real artist. Listen to the Full Episode
February 6, 2023
'CAPESTERS: A Hero Bureau Thriller' Releases From Story Merchant Books and Author Peter G. Bielagus
A new, grounded spin on the increasingly popular superhero genre.
LOS ANGELES, CALIFORNIA, UNITED STATES, February 2, 2023 /EINPresswire.com/ -- From Story Merchant Books and author Peter G. Bielagus, comes an innovative take on the vigilante-superhero craze, 'CAPESTERS: A Hero Bureau Thriller'. The page-turning novel explores a world where alternative policing has become commonplace and for-profit crime fighters patrol the streets.For anyone who ever wondered what the world would be like if Batman was legally allowed to exist, 'Capesters' is the book for you.
It's 2025 and the United States Federal Government has passed The Vigilante Act, allowing private citizens to operate as for-profit crime fighters. Within weeks, America is under "Cape Craze."
The Hero Registration Bureau never had to worry about unlicensed heroes—Rogues—and neither did disgraced NYPD detective Stan Magreen. But when a seven-and-a-half-foot armored Rogue—Lahmi—begins a nationwide killing spree, Magreen is coaxed into the case; not just because he's a good detective, but because he was the first Rogue.
As the FBI and the HRB scour the country in search of Lahmi, others join in, including the brilliant criminologist turned vigilante journalist, Maria Gomez. Magreen and Gomez meet in Boston for the final showdown with Lahmi, where Magreen wonders if his past has finally caught up with him.

A Note From The Author:
"I had been kicking around the idea for 'Capesters' for years. (And I mean years.) I’ve always been a huge fan of the superhero genre and I asked myself, if the government actually passed some sort of Vigilante Act; how would society react? After all, we have for-profit colleges. We have for-profit prisons. What if we had for-profit crimefighters?"
After years of rewrites, 'Capesters' was born.
Peter’s first novel, ‘CAPESTERS: A Hero Bureau Thriller’ is available now on Amazon.
To request a review copy or inquire for an interview with author, please email atchity@storymerchant.com
Ken Atchity
Story Merchant Books
atchity@storymerchant.com
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January 25, 2023
Dr. Ken Atchity discusses Does Pain Create Great Artists? With Patrick Will
Ken Atchity on WillCast Podcast Hosted by Patrick Will
Ken and Patrick discuss how to manage time better, what it means to be a real artist. Listen to the Full Episode
January 23, 2023
Fran Lewis: Just Reviews On Kenneth Atchity's "Heartfelt Autobiography" My Obit: Daddy Holding Me
Just Reviews
A HEARTFELT AUTOBIOGRAPHY
A child is born, and he should be loved and embraced. A child is born and should be welcomed into his family. A child is born and instead is shunned, cast aside and made to feel he does not exist. A child fears crowds and hides under his bed when company comes. Even his name was not truly the first thought on their mind as the proper namesake for him. A father who called him an entity and pushed him away.

Throughout the memoir the author shares his emotional upheavals dealing with his father, his impatience and his critiques of his friendships, his orientations and even educational goals. Meeting a Jesuit Priest and learning from him calling him Ziggy helped to define him in many ways. Sharing defining moments that most of us would not exactly want to remember, different issues with different instructors in many schools and then looking beyond that having to find his own way in the world, finding self-worth and his own way to look in the mirror and see himself for who he really is, took courage. Some stories are more powerful than others and some create an autobiography of a life that was filled with many hurdles, many unfortunate incidents, pleasures and a life that in the present has taken much from his past.
Some journeys are never ending and dealing with his family, their attitudes, his parents and how his father treated him and self-imposed restrictions in the end was quite courageous. Hoping the learn in his own heart his father’s true feelings for him, did he really love you and he shares his life, opens his heart, and of course his family recipes that he is able to duplicate and more. The past/present/future all in one.
The author tells the story in his own voice and the one about Tata’s Beans is inspirational and the one about double entry brings back memories. The story about his aunt’s grape leaves and the one about double entry proved how enterprising he can be. Dad gave him silver dollars, his uncle's extra money and he bought himself another ledger like his father's and kept it under his mattress to keep track of the actual expenditures and incomes. As he stated two different stories told with numbers. Uncle Jimmy and Uncle Tony provided two heartwarming and interesting stories. Jimmy was his intellectual role model and Tony different. Always trying to please his dad he includes a letter talking about his job working at Junior’s store and how much he earned. Always wanting him to be proud of him. The second section is my favorite focusing on his career choices, major in college and writing and editing as his direction. Losing his grandfather took a toll on him and the family and the picture on 179 highlights it all. His family seemed very diversified in the dishes they made, and Tata’s squash sounds great, and it’s followed by the corporate waiting room. So many facets of his life, so many people that impacted his choices and yet you can tell there is a certain darkness hanging over him when he thinks about his father. He just wants him to be proud of him.
As the stories continue the author delves into the many careers he decided upon, from writer and editor to movie producer and owner of a corporation and more. Each endeavor with its own pluses and drawbacks plus the emotional upheavals and changes. But throughout you can feel the tension within himself and his family dynamics plus the stories he relates about himself and his father. Each of his accomplishments are summarized at the end and yet does he ever realize that his father accepted him in his own way. The interesting interviews, imagine being interviewed by Dr. Joyce Brothers, meeting Dominick Dunne and Bruno from Dancing with the stars. Allowing us to attend his father’s funeral and hearing his voice and that of his family. Proud of his children and finding the photo that is on the cover and its meaning. Along the way he changes jobs, gets scholarships and is teaching but that was not to be permanent. Added in he shares special moments in time and the epilogue sums it up plus the poems that help express his emotions. Then he sees something that might bring it all into perspective a telegram that says: We are all immensely proud of your election as new editor of the Hoya: Congratulations. Imagine thinking his father is proud and then there are many other Kenny Letters that he finds. From Yale to Occidental College to pursuing this as a second career, editing producing and publishing and teaching through the years there are so many changes within himself and his life. The filing of the corporation and the Certificate of Incorporation just one surprise that he finds but there are more as he delves into the corporate binder before the first recorded minutes were two documents.
The author shares that on page 283. The many celebrities and their photos plus the final revelation about his father’s feelings and realizing that he is truly a success within himself and to others. An inspirational autobiography taken within his own timelines and flashbacks to help readers understand his relationships with family and friends. I loved the cooking recipes and the fact that his aunts were so special to him. Author Kenneth Atchity: your words are profound, your story hits home in many respects and your successes will always be there and your father’s photo will remind you that your Dad is always going to HOLD YOU UP!
On Amazon
Fran Lewis: Just reviews
January 20, 2023
Ken Atchity Discusses Author James Pierre's Gambino: The Rise on David Meltzer's Office Hours
Story Merchant Author's Gangbuster's Crime Novel To Be Produced in New Deal That Sees Director George Gallo and "Green Book" Co-Writer Nick Vallelonga Attached.
January 18, 2023
Dr. Ken Atchity: Artists are Communicators
Have a listen: Ken Atchity on WillCast Podcast Hosted by Patrick Will
Ken and Patrick discuss how to manage time better, what it means to be a real artist, and why The Meg took 22 years to make. Listen to the Full Episode
January 16, 2023
FREE January 16 - January 19!! The Bronx Stagger by Daniel Moskowitz

Available On Amazon
Sex, Drugs, & Rock ‘n Roll are on the docket of Bronx Family Court, the busiest court in NYC. Schwartz the Lawyer fights for justice for families while struggling with personal demons that place his own family at risk.