Carson V. Heady's Blog, page 30

April 5, 2024

The Art of Building Credibility in Sales, featuring Mark Hunter on Mastering Modern Selling

Mastering Modern Selling: The Art of Building Credibility in Sales

“Sales isn’t just about closing deals; it’s about creating a foundation of trust that withstands the test of time.”

In the dynamic world of sales, credibility emerges as the cornerstone of success, overshadowing mere numbers and quotas. It serves as the currency of trust, essential for nurturing lasting client relationships and driving business growth.

We had a real treat on the latest Mastering Modern Selling, episode 80, as “The Sales Hunter,” renowned author, speaker and coach Mark Hunter joined Brandon Lee of Fist Bump, Tom Burton of LeadSmart Technologies and Microsoft‘s Salesman on Fire and #1 social seller Carson V. Heady to discuss the art of building credibility in sales.

The journey from novice to seasoned sales professional often entails a profound shift in perspective. Initially, sales may be perceived through the lens of skepticism, laden with stereotypes of pushy tactics and insincerity. However, with experience comes enlightenment—the realization that sales is fundamentally about serving others, helping them achieve their objectives.

This transformation is not unique but shared among those who have walked the sales path. The transition from reluctance to enthusiasm is marked by a deep-seated belief in the value of providing solutions rather than merely closing deals. It’s about understanding the buyer’s journey and aligning one’s approach to support it, rather than imposing agendas.

In today’s digital age, the quest for credibility extends beyond face-to-face interactions to the realm of online presence. Consistency and authenticity become paramount as sales professionals seek to engage with their audience genuinely, shaping perceptions and fostering trust.

At its core, mastering modern selling transcends transactional exchanges. It hinges on building relationships, earning trust, and making a positive impact. Credibility, therefore, emerges as the linchpin of every successful sales endeavor.

As sales professionals navigate the ever-evolving landscape of business, they are tasked with embracing the art of building credibility. It’s a journey that requires dedication, authenticity, and a genuine commitment to serving others. And in this pursuit lies the true essence of modern selling.

#SalesSuccess #CredibilityMatters #ModernSelling #SalesTips #BusinessGrowth #RelationshipBuilding #Authenticity #DigitalSales #SalesLeadership

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Published on April 05, 2024 06:35

April 3, 2024

Be an Improbable Hero

What improbable heroes do you know? Sports Illustrated named the 1983 North Carolina State University Wolfpack’s win over #1 University of Houston as the greatest sports moment of the 20th century.

I became aware of Jim Valvano in 1993 for his Espy’s speech…
I had seen clips of the 30 foot Dereck Whittenburg airball that turned into a Lorenzo Charles dunk and Jimmy V running around looking for somebody to hug many, many times.
But until I watched the 30 for 30 deep dive into their run on Netflix, I had no idea the absolute absurdity and improbability of their win and what they truly accomplished leading up to beating #1 Houston led by Hakeem Olajuwon and Clyde Drexler.

The ACC tournament – they are up against guys like Michael Jordan at North Carolina who won the year before, and Ralph Sampson at Virginia… and somehow manage to win both games in come from behind victories to win the ACC tournament – which is the reason they made it into the NCAA tournament.

They won 9 of their last 13 games by 4 points or fewer.

Even into the NCAA tournament, they had multiple games where they trailed in double digits only to manage to turn it around, sometimes with seemingly ludicrous fouls in the final minutes to force players to the line to take stressful foul shots.

Jimmy V loved and believed in his players. They had incredible team chemistry.

Some of my favorite Jimmy V quotes:

“Don’t give up. Don’t ever give up.”
“The most important thing in life is to dare. The most complicated thing in life is to be afraid. The smartest thing in the world is to try to be a moral person.”
“Cancer can take away all of my physical abilities. It cannot touch my mind, it cannot touch my heart, and it cannot touch my soul.”
“My father gave me the greatest gift anyone could give another person: He believed in me.”
“There are 86,400 seconds in a day. It’s up to you to decide what to do with them.”

Think about your favorite heroes…
I’ve seen some of mine at their peaks and at their valleys. They are human.
I’ve watched my parents age but their greatness doesn’t diminish.
I’ve seen mentors struggle – which makes them more real.
I’ve seen my favorite athletes grow old.

I am blessed to get a lot of fan mail, mentor a lot of folks, get to lead an amazing team, get asked to do a lot of shows and have interacted with amazing people around the world – but it didn’t start like that – it has taken decades of loss, being humbled and becoming selfless.

If you can harness what you’re great at – or even just good at – and use it to solve problems for others and make everyone around you better in some way, you can literally do anything.

#Inspiration #TeamChemistry #Resilience #NeverGiveUp #LeadershipLessons #TeamworkMakesTheDreamWork #BelieveInYourself #OvercomeAdversity #Motivation

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Published on April 03, 2024 08:12

April 2, 2024

Embracing the Future of Sales: Leveraging Technology and Building Meaningful Relationships – Mitch Howell & Carson Heady on Salesman on Fire

Embracing the Future of Sales: Leveraging Technology and Building Meaningful Relationships, featuring Mitchel Howell of Coretek and Microsoft‘s Carson V. Heady on Salesman on Fire.

Navigating complexities of technological advancements while maintaining genuine connections with clients is paramount in sales. As the digital age continues to redefine the way we conduct business, sales professionals find themselves at the forefront of innovation and adaptation.

Adapting to Technological Evolution

Gone are the days of traditional sales approaches being the sole driver of success. Today, embracing technology is not just an option but a necessity. With the rise of artificial intelligence (AI) and automation, sales professionals have an array of tools at their disposal to enhance efficiency and effectiveness.

AI, in particular, has revolutionized the sales process, empowering professionals to analyze data, predict trends, and personalize interactions with clients. From automated outreach to predictive analytics, AI enables sales teams to work smarter, not harder.

The Power of Personalization

However, amidst the influx of technology, the essence of sales remains rooted in human connection. While AI can streamline processes and provide valuable insights, it cannot replace the authenticity of personal interaction.

Understanding the needs and preferences of clients on a personal level is crucial for building lasting relationships. Whether it’s face-to-face meetings or virtual consultations, the ability to empathize and communicate effectively sets exceptional sales professionals apart.

Striking a Balance

Finding the equilibrium between leveraging technology and nurturing relationships is the key to success in modern sales. Rather than viewing technology as a threat to traditional sales methods, it should be embraced as a complementary tool to enhance engagement and drive results.

By harnessing the power of AI for research, outreach, and data analysis, sales professionals can optimize their efforts and focus on delivering value to clients. However, it’s essential to remember that technology should serve as a facilitator, not a substitute, for genuine human connection.

Cultivating a Culture of Ownership

In a competitive landscape, cultivating a culture of ownership and accountability is essential for sales teams to thrive. Encouraging transparency, honesty, and resilience empowers professionals to take ownership of their roles and responsibilities.

Leadership plays a pivotal role in fostering a culture of ownership within sales organizations. By providing guidance, support, and opportunities for growth, leaders can empower their teams to embrace challenges and seize opportunities with confidence.

In an era defined by rapid technological advancements, the future of sales lies at the intersection of innovation and human connection. By embracing technology while prioritizing genuine relationships, sales professionals can navigate the evolving landscape with agility and adaptability.

As the digital revolution continues to unfold, one thing remains certain: the art of sales will always be grounded in the timeless principles of empathy, trust, and authenticity. By embracing these principles and leveraging technology to amplify their impact, sales professionals can unlock new possibilities and drive success in the ever-changing world of business.

#SalesSuccess #DigitalTransformation #TechInnovation #RelationshipBuilding #SalesTips #FutureofSales #BusinessDevelopment #ProfessionalGrowth #LeadershipSkills

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Published on April 02, 2024 08:03

March 31, 2024

Everybody Loves a Comeback

Today, we celebrate the greatest comeback in the history of the world: Jesus Christ overcoming the cross and grave in a resurrection that has inspired us for millennia as we know he will return again and grant us all everlasting life.

When you hear the word “comeback,” what images does it conjure up for you?

For many years, as a kid of the 80’s and 90’s, it was often associated with the greatest basketball player of all time, Michael Jordan, who left and returned not once, but twice, to win 3 more championships with the Chicago Bulls and then to play 2 more seasons into his 40’s with the Washington Wizards. I’m currently reading When Nothing Else Matters by Michael Leahy which thoroughly chronicles the final comeback – which is fascinating because MJ returns to play for love of the game, past his prime and unable to do what he once did but pushing himself to the limit despite the toll it takes on his knees, body and, for some, his reputation.

Many athletes have made comebacks over the years. One of my favorites is former St. Louis Cardinals pitching ace Rick Ankiel, who infamously lost his ability to throw strikes in the playoffs after an incredible rookie campaign only to toil for years to try to get it back. Rather than give up when he failed to recapture his original magic, he went back to the minors as an outfielder only to return years later and (with me in the audience!) hit a home run in his return game and have multiple successful years as a hitter and fielder with a cannon as an arm. If you haven’t read it, read his autobiography, The Phenomenon.

Comebacks aren’t always pretty. They certainly don’t come easy. For someone to have a comeback, it obviously implies that there has been a significant fall.

What comebacks have you had in your life, or are you looking to have? Wherever you are, no matter how down and out you feel, there is a way back.

I inexplicably lost a job where I thought I’d retire – it devastated me. People who I thought were close friends abandoned me and it took me years to get over it and even to surpass where I had been financially and from a status perspective. However, I used the year off trying to find my next gig writing a book that changed my life. I realized I had no network whatsoever, and this experience taught me a valuable lesson – relationships and reputation are everything.

The next job I landed was rather grueling – tasked with leading a struggling market with very limited resources making a fraction of what I made before. I made the most of it, but had no choice but to operate in a way that was best for the people and did not always please the powers that be. The business was bought and I was eliminated. It once again left me defeated and deflated – like all that work and effort taking them to the top was for naught.

But it wasn’t. I made a relationship there that led me to my next gig, where I took a last place market to the top. And I made a relationship there that led me to my next gig – a new role where I was able to spread my wings despite lots and lots of roadblocks and setbacks and claim a top spot.

There are so many obstacles, roadblocks and losses in life. The only difference between those who succeed and those who don’t is persistence. The determination to get up off the mat after you’ve been knocked down and stay in the fight is all that’s required. I have lost far more than I’ve won, but am considered successful because I never accept defeat as the end.

I would never compare any of our personal comebacks to that of our Lord, but it is powerful to know the mission and sacrifices He embodied and made.

Trust me, I know what it feels like to have the fight taken out of you, to feel demotivated or unvalued, completely alone, worthless and hopeless. I’ve made that hard walk to the unemployment office to file and re-up time and time and time again with no end in sight, being rejected for hundreds upon hundreds of jobs. I’ve lost people who I thought I was close to, had a lot of unfair things happen to me, and had multiple people put the screws to me, try to tear me down, bully me and change the rules on me to defeat me.

But it didn’t work. As long as I have a breath in my being, this world is ALWAYS going to get my best. My all.

Faith and family have carried me through. Hindsight is 20/20, and looking back, I am so very grateful for every crushing defeat because it led to coming back better.

Whether you’ve written it, or are writing it now, what’s your comeback story?

#OvercomingAdversity #ComebackJourney #PerseverancePaysOff #FindingStrength #RisingFromDefeat #NeverGiveUpHope #RebuildingDreams #TriumphOverSetbacks #EmpoweringComebacks

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Published on March 31, 2024 12:00

March 26, 2024

Elevating Sales Performance: Integrating AI and Digital Channels with Science-Based Selling, featuring Moeed Amin

Sales professionals are continuously challenged to blend advanced technology with fundamental selling skills. The integration of a science-based approach with AI and digital channels offers unparalleled opportunities for success in modern selling.

On the latest episode of Mastering Modern Selling, Proverbial Door Founder Moeed Amin joins Brandon Lee and me as we explore how leveraging these tools enhances sales performance and drives sustainable growth in today’s competitive market.

The Foundation of Effective Selling

Before diving into the role of AI and digital tools, it’s essential to understand the core principles of effective selling. Sales professionals are not just individuals pushing a product or service but strategic partners who understand the intricacies of their customers’ needs and preferences. Here are some foundational elements:

Data-Driven Decision Making: While AI processes vast amounts of data, a science-based approach guides sales professionals on which data points are crucial. Understanding the buyer’s journey and decision-making process allows for the effective use of AI-generated insights.Personalization at Scale: Digital channels enable hyper-personalization, but it’s crucial to resonate deeply with the buyer’s psychology. A science-based approach ensures that personalization goes beyond surface-level customization, establishing genuine connections with prospects.Efficient Prospecting: Platforms like LinkedIn provide unparalleled access to potential prospects. By applying a science-based approach, sales professionals can identify the right targets based on behavioral cues and psychological triggers, optimizing their outreach efforts.Building Trust and Credibility: In a digital world, building trust is paramount. Authenticity and empathy in communication are emphasized in a science-based approach, establishing stronger relationships with customers.Continuous Learning and Adaptation: While AI algorithms evolve based on data inputs, sales professionals must adopt a growth mindset. Staying attuned to market dynamics and emerging trends allows for effective adaptation of sales strategies.Embracing an Integrated Approach

The integration of AI and digital tools with a science-based selling approach marks the future of sales. These tools serve as extensions of core sales principles, enhancing communication and efficiency. Let’s delve into how AI and digital channels complement the sales process:

LinkedIn as a Communication Tool: LinkedIn serves as a powerful platform for extending brand communication and thought leadership. However, understanding the microculture within each social media platform is crucial. LinkedIn, for example, requires a different communication approach than Facebook or Instagram due to its professional nature.The Importance of AI: AI is not just a tool; it’s a necessity for modern sales professionals. It offers numerous benefits, including time-saving capabilities, role-playing simulations, buyer persona analysis, and market trend identification. By harnessing AI effectively, sales professionals can stay ahead of the curve and deliver exceptional results.Adapting to Technological Advancements: The days of relying solely on charisma and relationships are gone. Sales professionals must become tech-powered to remain competitive. AI provides a competitive edge by streamlining processes, enhancing customer understanding, and facilitating personalized interactions.Navigating the Future of Sales

As technology continues to advance at an exponential rate, sales professionals must adapt quickly to stay relevant. AI, in particular, presents immense opportunities for those willing to embrace it. Here’s how sales professionals can leverage AI effectively:

Focus on Research and Buyer Understanding: Utilize AI for in-depth research on prospects and to understand buyer behavior at each stage of the sales process.Utilize AI for Sales Coaching: Leverage AI for role-playing simulations and scenario planning to enhance sales skills and strategies.Enhance Communication with Personalization: AI can assist in crafting personalized messages and proposals tailored to each prospect, strengthening communication and building trust.

The integration of a science-based approach with AI and digital channels revolutionizes modern selling. By blending advanced technology with fundamental sales principles, professionals can elevate their performance, build stronger relationships with customers, and drive sustainable business growth. Embracing AI is no longer an option but a necessity for sales professionals looking to thrive in today’s competitive market.

#SalesTips #AIinSales #DigitalSelling #ModernSales #BusinessIntelligence #Personalization #TechSales #SalesTraining #SalesLeadership

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Published on March 26, 2024 07:28

March 22, 2024

Strategies for Attracting and Retaining Attention in Sales and Marketing, featuring Erik Huberman

Capturing and retaining attention is critical for sales and marketing success, but it’s easier said than done.

Erik Huberman, Founder and CEO of Hawke Media joins Brandon Lee, Tom Burton and me on episode 77 of Mastering Modern Selling as he shares invaluable insights into navigating today’s attention-deficit landscape.

During this episode, we delved into the strategies and tactics that can help sales professionals and marketers thrive in this dynamic environment.

Key Takeaways:

🎯 Prioritize simplicity and specificity in outreach efforts.

🤝 Leverage existing connections and networking opportunities.

🔍 Stay top-of-mind with prospects through consistent follow-up and engagement.

📝 Create valuable content that supports the sales process and addresses common questions and objections.

🤝 Foster collaboration between sales and marketing teams to drive alignment and success.

Mastering modern selling requires a strategic approach to attracting and retaining attention.

By focusing on simplicity, authenticity, and collaboration, sales professionals and marketers can navigate the challenges of the attention economy and drive meaningful results for their organizations.

#SalesStrategies #MarketingTips #AttentionEconomy #NetworkingSuccess #ModernSelling #SalesAndMarketing #BusinessInsights #ProfessionalDevelopment #CollaborativeSuccess

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Published on March 22, 2024 11:17

March 18, 2024

From Setbacks to Success: Navigating Career Challenges with Resilience and Growth – Salesman on Fire

How do you overcome major challenges in your career? I’ve faced significant setbacks throughout my career, and they’ve all taught me invaluable lessons and led to enriching experiences that paid off for the rest of my career.

Over the years, I’ve experienced being laid off, having my role eliminated right after winning a major award, and missing goals. Each setback was a blow, but I learned to accept the situation, make peace with it, and move forward better.

One of the toughest times was when I found myself jobless with no network to rely on. I realized the importance of relationships and reputation in my career journey. So, I actively started building a new network, reaching out to people, and applying for numerous jobs.

It wasn’t easy. I had to accept roles that paid less and weren’t exactly what I wanted. But I kept pushing forward, leveraging every opportunity to improve my skills and expand my network. Writing a book during my time off turned out to be a game-changer, making my resume stand out and opening doors for me.

Networking became crucial. I learned to reach out to people for advice rather than just asking for a job. Building relationships and seeking guidance from senior leaders helped me navigate through tough times and land better opportunities.

Throughout these setbacks, I remained positive, knowing my worth and staying open to new possibilities. I explored different options, even when I had multiple offers on the table. Eventually, I found myself in a place where I’m valued, comfortable, and confident in my career path.

🌟 Embrace the Journey: Setbacks are not roadblocks but rather detours leading to unexpected destinations. They test our resolve and illuminate paths we may have never dared to tread. Embrace each twist and turn, for they hold the promise of growth and self-discovery.

🤝 Cultivate Relationships: Relationships are the guiding stars that illuminate the way. Build connections, nurture networks, and seek guidance from mentors and peers. Remember, success is seldom a solo journey; it thrives in the fertile soil of collaboration and support.

💪 Persist in Positivity: Amidst the storm clouds of setbacks, let positivity be your beacon. Acknowledge the pain, but don’t let it overshadow your resilience. Every setback is a stepping stone to a brighter tomorrow, a testament to your strength and tenacity.

🌱 Plant Seeds of Growth: From setbacks, new opportunities sprout like resilient saplings. Use these moments of adversity to sow the seeds of personal and professional growth. Learn from setbacks, adapt, and emerge stronger, wiser, and more prepared for the journey ahead.

How do you perceive setbacks—as stumbling blocks or stepping stones?

Do you embrace the journey, cultivate relationships, persist in positivity, and plant seeds of growth?

What positive experiences and growth have come from your setbacks?

#CareerChallenges #OvercomingSetbacks #ProfessionalGrowth #ResilienceInCareer #NetworkingSuccess #CareerJourney #PositiveMindset #PersonalDevelopment #CareerSuccess

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Published on March 18, 2024 15:06

March 15, 2024

The Art of Negotiation: Strategies for Success – Salesman on Fire

Negotiation, often regarded as an art form in the realm of business and interpersonal interactions, is a skill that requires finesse, strategy, and a deep understanding of human psychology. In my personal journey toward mastering negotiation, I embarked on a quest to navigate the intricate dynamics of deal-making, seeking to uncover the secrets of effective negotiation tactics while honing my abilities to forge mutually beneficial agreements.

The foundation of successful negotiation lies in thorough preparation. Recognizing this, I devoted considerable time and effort to research the subject matter at hand, meticulously analyzing the nuances of the situation and outlining my objectives with precision. Anticipating the perspectives and interests of the other party proved to be invaluable, allowing me to enter the negotiation room armed with insights and strategies tailored to achieve my goals.

As I engaged in negotiations, I embraced the principle of active listening as a cornerstone of effective communication. With unwavering focus and attentiveness, I absorbed the concerns, needs, and aspirations articulated by the opposing party, recognizing the importance of empathy and understanding in building rapport and fostering trust.

Establishing a positive relationship with the other party emerged as a pivotal aspect of the negotiation process. By finding common ground and cultivating a sense of camaraderie, I endeavored to transcend the adversarial dynamics often associated with negotiations, opting instead for a collaborative approach grounded in mutual respect and cooperation.

Central to my negotiation strategy was the art of clarifying goals and priorities. Through transparent communication and empathetic inquiry, I sought to unravel the underlying motivations and aspirations driving the other party, while simultaneously articulating my own objectives with clarity and conviction. Emphasizing shared interests and exploring avenues for value creation emerged as guiding principles, steering the negotiation toward mutually beneficial outcomes.

In the delicate dance of concessions, I approached the negotiation table with a strategic mindset. Recognizing the inevitability of compromise, I prioritized my must-have items while remaining flexible on peripheral issues, leveraging concessions as bargaining chips to elicit reciprocal gestures from the other party.

Moreover, I recognized the power of alternatives in shaping the negotiation landscape. By presenting viable alternatives and fostering an environment of choice, I imbued the negotiation process with a sense of dynamism and possibility, empowering both parties to explore creative solutions and transcend impasses.

Time, I discovered, is a formidable ally in the realm of negotiation. Harnessing the temporal dimension to my advantage, I strategically employed deadlines and created a sense of urgency to catalyze decision-making and incentivize concessions, thereby imbuing the negotiation process with momentum and direction.

Emotional intelligence emerged as a linchpin of negotiation prowess. Navigating the ebb and flow of emotions with poise and composure, I maintained a steadfast focus on the issues at hand, eschewing defensiveness and confrontation in favor of reasoned discourse and collaboration.

In the pursuit of win-win solutions, I endeavored to transcend the zero-sum mindset that often pervades negotiation dynamics. By embracing a mindset of abundance and creativity, I sought to craft agreements that not only advanced my own interests but also conferred tangible benefits upon the other party, thereby fostering enduring relationships grounded in reciprocity and goodwill.

Upon reaching an agreement, my journey was far from complete. Clear documentation and mutual understanding of the terms were paramount, ensuring that both parties were aligned and committed to honoring the agreement. Diligent follow-up and ongoing communication were essential, serving to address any concerns or discrepancies that might arise and reaffirming the integrity of the negotiated settlement.

In the crucible of negotiation, I discovered that mastery is not merely a destination but an ongoing process of growth and refinement. With each negotiation encounter, I gleaned new insights, refined my tactics, and deepened my understanding of the intricate dynamics that underpin effective deal-making. In the end, I emerged not only as a proficient negotiator but also as a steward of collaborative relationships, committed to forging alliances and advancing shared interests in the ever-evolving landscape of negotiation.

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Published on March 15, 2024 12:17

March 14, 2024

Triumph in Adversity: A Salesman’s Journey to Redemption – Salesman on Fire

When I reflect on my sales successes over the years, I often recall a pivotal moment when I missed my goal for the only time in my life. It was a tough situation, and while I could have dwelled on the unfairness of it all, I made a decision. I decided to turn things around.

I delved deep into analyzing what had worked and what hadn’t that year. I studied every aspect of my approach, from what brought in revenue to what didn’t quite hit the mark. I listened intently to the advice of leaders, particularly their emphasis on expanding into other lines of business and nurturing better relationships. So, I kicked my prospecting efforts into overdrive.

Utilizing tools like LinkedIn and various marketing platforms, I gathered actionable data to reach out to potential customers in unique ways. I meticulously studied, created a customer conversation survey, and developed a demand generation engine. I cast a wide net, messaging every person I thought could make an impact, rather than solely focusing on a select few relationships.

One standout success from that period involved a customer who had been “demoted” from Enterprise to midsize commercial. Despite previous failed attempts by the Enterprise team, I made it my mission to secure a deal with them. I forged the right relationships, both internally and externally, and ensured everyone was aligned with our goals.

As the year progressed, I learned to capitalize on scheduled milestones and align my team proactively. I became adept at demystifying resources for clients and advocating for their needs. Yet, the true test came towards the end of the fiscal year.

With the deal hanging in the balance and time running out, I faced unexpected hurdles. Negotiations hit a snag, and I found myself scrambling for solutions. In a last-ditch effort, I reached out to every contact I could find, organizing an emergency call to secure additional funding.

In a nail-biting finish, we clinched the deal just hours before the deadline. It was a defining moment of triumph, especially considering the setbacks I had faced earlier in the year. Winning that deal not only salvaged my reputation but also propelled me to greater success in the future.

Looking back, this experience taught me the value of resilience and perseverance in sales. It’s not just about closing deals; it’s about mounting a comeback when the odds are stacked against you.

So, what’s my greatest sales success? It’s this story of turning adversity into triumph and setting the stage for even greater achievements ahead.

What’s yours?

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Published on March 14, 2024 08:39

February 15, 2024

Navigating the Hiring Landscape – Jeff Kirchick and Carson Heady

In a competitive job market, understanding the needs of hiring managers and implementing strategic approaches can make all the difference.

Jeff Kirchick, author and VP Sales at allwhere joins Salesman on Fire author and Microsoft leader Carson V. Heady to dive into the current state of hiring, shedding light on the perspectives of both hiring managers and job applicants.

With the job market becoming increasingly competitive, these insights offer valuable guidance on standing out in the hiring process.

Understanding the Hiring Manager’s Perspective

🎯 Derisking Decision-Making: Derisk the decision-making process. The challenge for hiring managers involves sifting through numerous applicants to find the ideal candidate.

🔍 Relevant Experience: Hiring managers prioritize candidates with relevant experiences that can be applied immediately. This minimizes the learning curve and ensures a smoother onboarding process.

🌈 Unique Contributions: Diversity within a team is key. Hiring managers value candidates who bring something unique, complementing the existing team’s skill set.

Strategies for Job Applicants

🌟 Building a Personal Brand: The power of personal branding for job applicants is immense. Using mediums like video, podcasts, or a career walking deck helps showcase passions, strengths, and unique skills, standing out in a sea of resumes.

🤝 Networking and Sponsorship: Sponsorship is important. Finding people who will stand up and vouch for you as a candidate can make a world of difference. Building relationships with mentors, sponsors, or potential hiring managers significantly derisks the decision for the hiring manager.

💬 Authenticity and Honesty: Be honest and authentic in interviews. Being transparent about personal motivations creates trust, showing genuine interest in the role.

Proactive Steps for Applicants

🎤 Informational Interviews: Engage in informational interviews, even when no specific roles are available. This helps get on the radar of potential hiring managers. You can also shadow people who are already doing the job you want to do, so they can sponsor you and you can deeply understand the role.

🚀 Skill Development: Taking proactive steps to develop skills and stay informed about the industry positions applicants as valuable assets, ready to contribute from day one.

As the job landscape continues to evolve, adopting these strategies can contribute to long-term career success.

#CareerSuccessTips #JobSearchStrategies #HiringInsights #StandOutInInterviews #CareerAdvice #PersonalBranding #ProfessionalDevelopment #NetworkingSuccess #InterviewTips

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Published on February 15, 2024 12:13