Rick Armstrong's Blog, page 2

August 31, 2016

Graphics and Design Links

Have a couple links to share.  www.pixabay.com is loaded with FREE graphics.  Yes, truly FREE!  Many are even free for commercial use and don't even require an attribution. Then there is www.canva.com/, another great FREE resource.  It's perfect for creating book covers and more.

Give them both a try.  I did and was very pleased.  I already found cover art my next novel.  Watch for a preview of it coming soon.


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Published on August 31, 2016 17:58

August 28, 2016

Why I Write

I haven't done anything with this blog in over a year, mostly because I didn't feel I had anything worth blogging about.  My skill at promotion is sorely lacking,   I've sold a few copies of Soul Searching, but its nothing to, as they say, "write home about."  That begs the question, "Why do I write?

Yeah, there is the fantasy.  There is the dream of becoming popular, famous, and yes, rich.  In reality, I know that none of that is likely.  Yet I still want to continue writing.  I want to write to tell my stories.  If anyone WANTS to read them, great, if not, I'll continue writing for ME.

I've also noticed that my blogging ability is also lacking.  Perhaps not my skill, but rather my determination.  So many things preempt my blog.  I heard a country song awhile back, about people not chasing their dreams because "life happened."  Every day life, family, earning a living, and assorted obligations, tend to take priority. 
I attended a writing workshop at our community college last week.  It was hosted by a local author.  I was "the old guy in the room," surrounded by young college students.  When it was over, I chatted with one of these young people.  Jon was working on his first novel.  He felt "driven" to tell his story.  It was as if it was fighting its way out of his brain.  But he was struggling.
I began to think about this blog to not only tell the story of my Kindle adventures, but the resources I have found.  Perhaps they might be of some help to people like Jon.  Even my failures could be of value, helping other avoid the mistakes I have made.
I decided I need to write something on this blog at least once per week.  When it comes to writing about writing, there is no shortage of subject matter.  So lets see what happens.

Stay tuned for new about my second novel Apocalypse Road, coming soon to a Kindle near you.
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Published on August 28, 2016 20:48

August 27, 2015

Excitement Coming Soon?

Deviating from my usual topics here because we may be seeing a bit of excitement next week.  Hurricane Erika is on her way and the latest prediction showers the storm passing just off shore from our location.  Of course, that's still 4 days away and the predictions of storm plots can, and often do, change. 
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Published on August 27, 2015 12:13

August 23, 2015

The Results of My E-book Giveaway Promotion


Since I haven’t blogged in 3 weeks, this is long overdue.  All I can say is my “regular job,” as well as our volunteer work, has kept us busy.
So what happened with the e-book giveaway promotion?  That’s where we left off.  It was a bust for sales; did not sell a single copy from my promotional efforts.  The reason why was simple.  I didn’t promote my promotion, at least not well enough.  I posted to a handful of Facebook groups, as I had not yet even been accepted for membership to the list I found of places to promote.
However, I did improve my ranking by a fair amount.  It was not enough to bring about any sales.  As anal as I can be about details, I didn’t make note of my standings before I started, but I remember the numbers roughly. 
Amazon Best Sellers Rank: ~#360,000 Paid in Kindle Store     ~#13,000 in Kindle Store > Kindle eBooks > Romance > Paranormal    ~#38,000 in Kindle Store > Kindle eBooks > Literature & Fiction > Contemporary Fiction
At the height of my giveaway, my stats looked like this.Amazon Best Sellers Rank: #2,812 Free in Kindle Store (Note, this number is in the free category.)    #181 in Kindle Store > Kindle eBooks > Romance > Paranormal    #361 in Kindle Store > Kindle eBooks > Literature & Fiction > Contemporary Fiction
And this is where I currently stand.Amazon Best Sellers Rank: #198,020 Paid in Kindle Store     #8135 in Kindle Store > Kindle eBooks > Romance > Paranormal    #10218 in Books > Romance > Paranormal    #25481 in Kindle Store > Kindle eBooks > Literature & Fiction > Contemporary Fiction
I gave away 89 copies of Soul Searching, made no money, but raised my overall ranking by over 160,000 places.  Granted I’m still just shy of being in 200,000th place, but that’s better than 360,000th.  During the promotion, it was exciting to see my other numbers dip into the low three digits.  But that didn’t last long.  The morning after the promotion (which ended at midnight) the stats looked like this.Amazon Best Sellers Rank: #199,602 Paid in Kindle Store (See Top 100 Paid in Kindle Store)    #8257 in Kindle Store > Kindle eBooks > Romance > Paranormal    #10611 in Books > Romance > Paranormal    #25407 in Kindle Store > Kindle eBooks > Literature & Fiction > Contemporary Fiction.
Now keep in mind I didn’t sell any books from the promotion.  Since then, I have sold exactly 3, and have a couple of Kindle Unlimited users.  Even those 3 sales improved my stats.
What’s next?  I will be doing another giveaway, but only after I have done an organized promotion from a carefully crafted list.  The object is to rank high enough in popularity, that you will be as close as possible to the top of the list.  Then the effort becomes self replicating.  People who didn’t see the promos for the giveaway will see it when they go to “Free on Kindle” without scrolling too far.
The list.  Well, that’s coming.  But it has been a rather daunting task.  I’ll tell you why next time.

A quick addition.
When I wrote this just a few minutes ago, my stats were as I described them.  I just looked again and they had changed.  I lost ground.



Amazon Best Sellers Rank: #212,182 Paid in Kindle Store     #8511 in Kindle Store > Kindle eBooks > Romance > Paranormal    #10723 in Books > Romance > Paranormal    #26828 in Kindle Store > Kindle eBooks > Literature & Fiction > Contemporary Fiction
That one single sale last night affected the numbers THAT much, at least temporarily.  It would seem that small changes in sales can have a surprising effect.

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Published on August 23, 2015 16:17

July 29, 2015

What have I learned about promoting my novel on Kindle?



OK, so what am I learning about promotion.  I’ve learned that it’s not just about giving an e-book away for a couple of days.  Without promotion, the effort will likely fall flat.  It may only generate a few downloads and little or nothing in the way of sales.
I’ve also learned that a lot of people have made a lot of lists on where and how to promote your e-book online.  Some are paid advertisements, others are free.  Some will allow you only to promote when your e-book is free, others will allow you to post when it’s reduced, and others allow free posting of a full priced e-book.
Some web sites require varying lead times, as much as 30 days.  Others request a week, and still others are “day of” only.
I also found a list of “Twitter Influencers”.  Looks like I will have to revive my Twitter account.
Many are Facebook groups.  Virtually all memberships require approval.  After 24 hours, about 50% have been joined as members.  The rest are still “Pending.”  I’m focusing on Facebook first since it’s the social network with which I’m most familiar. 
I might add that I found a great group on Facebook.  Promotion is forbidden, but they have a great group of people.
I’ll work on Twitter next.  That should just be a matter of Following a bunch of users, and hoping that they will follow me back.
Part of my process involves worksheets.  I have consolidated the lists that I found online and I’m in the process of putting them into a table, complete with my own notes.  The goal is to separate the free from the paid, and which I can only use for my free giveaway and those that will let me do general promotion.  If I don’t, any efforts will be haphazard.
Another thing I learned is not to talk about free book giveaways in the Amazon Author forums.  It’s a subject that starts flame wars among users. 
My free giveaway has been set to start at midnight (but I think that’s Pacific time) and End Friday.  I should know how well it worked on Saturday.
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Published on July 29, 2015 21:06

July 26, 2015

Marketing and Promotion on Kindle

Having conquered all of the technical aspects of Kindle, I will now begin tackling the marketing and promotion of my novel.  I’ll also be thinking about my next book to be uploaded entitled The Damsel and the Hermit.  Yeah, not very creative but it’s the best I could come up with and my wife likes it, soooo…  But I digress.  Marketing and Promotion.

My first order of business was to set up my Author Page on Amazon.  It was quick, easy, and fairly painless.

The next order of business will be to help move my novel’s listing by giving it away.  That may seem counter intuitive, but it is said to work.  Amazon places ebooks on their list according to the number of downloads.  It doesn’t matter if those downloads are at full price, reduced price, or free.  The more downloads you have, the higher on the list you appear.  But because of my inherent procrastinatory tendencies, I will put that off for a couple of days just to see if anyone stumbles across my novel all on their own.

Once my curiosity is satisfied, I will be offering my novel Soul Searching for free, and posting it to my Facebook page.

BTW, my Author Page can be found at http://www.amazon.com/-/e/B012LA0TE8
Its a little long and unwieldy, but I can change it to something that makes more sense.  But first I have to figure out what that could be.  My name in all of its variations is taken.



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Published on July 26, 2015 11:24

It's Done

It’s done.  My novel is uploaded.  All 72,450 words, cover art, description, keywords… the whole shebang.    Distribution… set.  Royalty options… set.  Price… set.   I clicked “Save and Publish” at about 9:45 last evening.

The status was given as:  Now in Review and should be available within 72 hours.  

Within a few minutes the status changed to: Now Publishing. Again there was the promise of 72 hour availability.  I was loving that fact that at that time I still didn’t have a product link so there was nothing more I could do.  A procrastinator’s dream.

Some time around 11 pm it went live.  I had a link and I could see it as Kindle Shoppers see it.  I immediately saw that I would have to edit my html in the description.  I added a line break unbeknownst to me that Kindle would add one as well underneath my headline.  It really blows the flow.  But that’s not a problem, I needed to go back in and register for KDP Select as well, but I don’t want to do that until the ad looks just right.

It’s was also available to the Kindle search at that time.  I typed in Soul Searching and it comes in third with several more underneath it.  I’ll have to play with keywords later and see how it ranks.

At around 11:15 I noticed the status was: Live – Updates Publishing.  But I couldn’t get in to edit that pesky html error.

It was a little past midnight, and I still couldn’t edit anything.  That was probably a good thing as it might have inspired me to stay up later.

When I woke up this morning, it was all there and available for editing.  It only took a few moments to make my corrections to the html coding in the description and enroll in KDP Select, then a few minute for the changes to appear on the page.  I’m in business.

So here it is on Kindle; my first novel. Soul Searching.

http://www.amazon.com/gp/product/B012JO8E98?*Version*=1&*entries*=0

So I guess my next step will be promotion.  But I kind of want to see how many, if any, people stumble across it in the next day or so.  Maybe that is procrastination, but I'm curious to see if anyone  will see it among the millions of other ebooks on Kindle.

Today I will be studying the ins and outs of KDP Select. 
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Published on July 26, 2015 08:47