Margot Note's Blog, page 4

Archival Branding and PR Strategies

In archival management, the fusion of branding and public relations (PR) strategies has proven formidable.

Often seen as guardians of historical information, archivists can enhance their impact through engagement campaigns that capture attention and spark curiosity.

By incorporating branding and PR into archival management, archivists can preserve historical artifacts and cultivate a broader understanding and appreciation for their work. Fusing these strategies allows archivists to transcend their traditional role as custodians and position themselves as dynamic advocates for the stories embedded in the archives. Through well-crafted engagement campaigns, archivists can spark curiosity among colleagues. This heightened visibility adds value to the historical collections and fosters a sense of connection and relevance, reinforcing the importance of preserving and accessing the collective past. In doing so, archivists safeguard historical artifacts and contribute to a more informed and interconnected society.

Gateway to Curiosity

Archivists craft campaigns that transcend the traditional boundaries of their domain. Themed campaigns, such as those highlighting rare historical documents or showcasing the relevance of historical context in current projects, serve as magnets for attention. These initiatives are designed with engaging content, enticing colleagues to delve deeper into the wealth of archival resources. By weaving narratives that resonate with the present, archivists ignite a sense of curiosity that propels individuals to explore the invaluable treasures within their archives.

Effective PR involves building meaningful relationships with key stakeholders. Archivists, recognizing their symbiotic relationship with their colleagues, engage those who benefit most from their services. These partnerships exemplify the value of archival services and foster cross-functional cooperation and mutual understanding. Through thoughtful and targeted PR efforts, archivists solidify their position as indispensable collaborators within the organizational framework.

Harnessing Developments

Archivists are urged to stay attuned to developments within their field. Continuous awareness of developments is a source of celebration and sharing during positive times and becomes a compass for navigating challenges. Archivists embrace a forward-thinking mindset, considering setbacks as opportunities for growth and transformation. When positive news emerges, it becomes a catalyst for sharing. Archival professionals should ensure that these triumphs reach a broader audience, extending beyond the confines of organizational insiders.

Conversely, when faced with challenges, archivists view them not as setbacks but as opportunities for growth and transformation. In times of crisis, a proactive approach involves investigating root causes, identifying weaknesses, and pinpointing areas for improvement.

Circumstances as Tools

Both positive and negative circumstances serve as powerful advocacy tools for archivists. Positive news becomes a platform to showcase archival achievements, leveraging them to gain resources and recognition. On the flip side, adverse events prompt the need for advocacy in favor of change. By presenting challenges and crises as opportunities for growth and transformation, archivists construct compelling cases for the changes they seek. This duality becomes a strategic approach to navigating the complex landscape of archival management.

Branding and public relations emerge as potent promotional tools for archivists. Crafting an archival identity that accentuates expertise and benefits, amplifying impact through success stories and engagement campaigns, building collaborative partnerships, and maintaining consistent communication contribute to raising awareness within organizations. Through these efforts, archivists position themselves as strategic partners, contributing to preserving institutional knowledge and fostering curiosity.

Transforming Roles

As archivists embark on a branding and PR integration journey, they transcend their traditional roles. No longer confined to the shadows of history, they emerge as architects of organizational futures. By wielding the power of branding and PR, archivists preserve the past and shape the future’s trajectory. They become catalysts for a more enriched and informed organizational landscape through strategic initiatives, collaborative partnerships, and effective communication.

The amalgamation of branding and PR strategies propels archivists into a realm where they safeguard historical treasures and contribute to their organizations’ evolution. As they continue to harness the power of engagement campaigns, build meaningful relationships, and navigate the ebbs and flows of their domain, archivists position themselves as pivotal figures in shaping a future rooted in the wisdom of the past.

The blog was originally published on Lucidea's blog. 

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Establishing Archival Identity

In archiving, establishing a distinct identity includes both preserving historical records and defining the value archivists bring to their organizations.

The essential aspects of archives shape their brand through the four Vs: vision, voice, visibility, and vigilance.

This process involves organizing a collection of documents, photographs, and other materials to convey a cohesive narrative that reflects the organization’s purpose and mission. The vision encapsulates the overarching goals guiding the archival efforts, outlining the desired impact on future generations. Voice refers to how information is presented, ensuring clarity and resonance with the intended audience. Visibility emphasizes promoting archival content to enhance public awareness and engagement. Lastly, vigilance involves maintaining a watchful eye on the integrity and accessibility of the archives, ensuring their relevance and significance over time. By attending to the four Vs, archivists contribute not only to the preservation of historical records but also to the cultivation of a lasting, impactful institutional identity.

Vision

Archivists are the custodians of history, and to establish a robust brand, they must have a clear vision of their role within the organization. This vision goes beyond storing documents; it involves understanding the broader impact their work can have. Archivists set the foundation for their brand identity by articulating their core mission. This vision is a guiding light, influencing the archival’s decisions, initiatives, and collaborations.

Voice

A strong voice characterizes a distinctive brand. Archivists need to communicate their expertise and emphasize the tangible benefits that colleagues derive from their services. The narrative should focus on how archival resources contribute to informed decision-making, problem resolution, and organizational success. This articulation of value becomes the cornerstone of a resonant brand voice.

Visibility

Public relations (PR) is a potent tool for shaping perception. Archivists can amplify their impact by utilizing PR strategies. Success stories become crucial in this context—stories that showcase how archival resources are pivotal in informing decisions, overcoming challenges, and contributing to the organization’s success. Archivists can create a ripple effect through various communication channels, spreading awareness among colleagues.

Vigilance

Being vigilant in seeking PR possibilities within program administration is a strategic move for archivists. Doing so involves adjusting priorities to emphasize public outreach and creating positive press whenever opportunities arise. As archivists analyze how a brand’s messaging aligns with perceptions, messaging and perception strategies come into play. Archivists can adapt them to understand their brand positioning and bridge communication and user perception gaps.

Messaging and Perception

In departments with strong messaging and perception, upholding and aligning messaging with established high standards is challenging. Consistent communication is pivotal in maintaining positive perception, requiring ongoing efforts to enhance messaging strategies and reinforce the department’s value.

In departments with strong archival messaging but a weak perception by colleagues, the focus is on communicating value to foster positive public perception. Tailored messaging emphasizing strengths bridges the gap between the message and actual perception, showcasing contributions and capabilities.

The goal for departments with weak messaging but a strong perception is to bridge the gap between actual value and public understanding. Crafting accurate messaging reflecting strengths is crucial, demanding a strategic approach to educate colleagues about the department’s true potential.

Understanding the gaps between communication and perception is critical to enhancing brand impact. Archivists should work towards aligning their messaging with the actual value they provide. This might involve refining communication strategies, emphasizing certain aspects of their work, or seeking opportunities to showcase success stories.

A Resilient Archival Brand

Archivists are crucial in preserving history and shaping their brand within the organizational landscape. Archivists can establish a resilient identity by focusing on the four Vs: vision, voice, visibility, and vigilance. Integrating messaging and perception further empowers archivists to navigate the complex terrain of branding, ensuring that their contributions are recognized and celebrated within and beyond their organizations. As archivists continue to evolve in the digital age, a strong brand becomes a beacon, guiding their efforts toward a future where preserving the past aligns with the needs of the present.

1 Adapted from Christie Kaaland, “Creating a Districtwide Advocacy Plan, Part 1: Vision and Voice,” School Library Monthly 24, no 3, (2011) and Christie Kaaland, “Creating a Districtwide Advocacy Plan, Part 2: Visibility and Vigilance,” School Library Monthly 24, no. 4, (2012).

The blog was originally published on Lucidea's blog. 

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Strategic Archival Collaborators

The importance of branding and public relations in archives cannot be overstated.

Archivists are challenged by misconceptions that may paint them as individuals dwelling in dusty spaces, hidden like forgotten relics. Archivists must embrace branding and public relations strategies to counteract these stereotypes and enhance their professional standing. The transformative power of these strategies can reshape archivists’ identities, amplify their impact, and foster effective communication.

Reshaping Perception

Misconceptions about archives have a tangible economic impact on archivists and the profession. Media portrayals often confine archivists to a cloistered existence, disconnected from the dynamic realities of organizational success. These misconceptions hinder understanding archives, limiting their perceived value and relevance.

To break from these stereotypes, archivists must reshape their perception within and outside their organizations. This involves a fundamental shift from being perceived as behind-the-scenes recordkeepers to becoming vital collaborators who empower colleagues and drive organizational success. The key to achieving this transformation lies in effective branding and public relations.

Crafting an archival identity involves a multifaceted exploration of the archives’ core functions and purpose. The archives excel in preserving and providing access to historical records, thereby contributing to a community’s collective memory—the archival identity is rooted in a founding history that shapes its mission and values. The archives exist to serve diverse stakeholders, including internal users, by offering valuable resources that facilitate the exploration of the past.

Understanding the archives’ strengths requires examining how stakeholders perceive its capabilities. Stakeholders may recognize the archives’ expertise in archival practices, preservation techniques, and efficient access to information. The archives can leverage these strengths to capitalize on current opportunities, such as embracing digital technologies for broader accessibility and engagement. However, there are areas for improvement, including the need to enhance outreach efforts and address gaps in inclusivity. The archives should collaborate with diverse departments within their institutions to add value, fostering a more participatory archival experience. To improve and overcome weaknesses, the archives require resources for technological upgrades, staff training, and community engagement initiatives. Potential threats, such as budget constraints or natural disasters, must be addressed through strategic planning and risk mitigation efforts.

In shaping its identity, the archives draw inspiration from peer institutions, learning from their successes and innovations. Understanding who excels in similar roles provides benchmarks for continuous improvement. Five defining words for the archives might include preservation, accessibility, knowledge, community, and history. On the other hand, stakeholders may use descriptors like reliable, informative, accessible, essential, and enriching to characterize the archives. Crafting a robust archival identity involves self-reflection, adaptation, and collaboration to ensure the archives remain vital for current and future generations.

Leveraging Branding

Branding is not just for products; it is a powerful tool for communicating organizational values, purpose, and identity. Archivists can harness branding to articulate their role within the organization, bringing clarity to the essence of their services. This process involves defining the expertise, value, and benefits archives offer. By establishing a clear archival brand, archivists communicate a departmental identity that positions them as strategic partners.

Public relations go hand in hand with branding, serving as a dynamic force to build awareness, credibility, and engagement. Archivists need to engage with stakeholders, breaking down the walls of misconception and showcasing the relevance of their work. They can highlight the symbiotic relationship between their services and organizational success through strategic communication.

Communication is the linchpin of successful branding and public relations. Archivists must hone their communication skills to convey the value they bring to the table. Doing so involves translating the technicalities of archival work into compelling narratives that resonate with their audience. By communicating their contributions, archivists can bridge the gap between their work’s perceived and actual impact.

Fulfilling the Mission

The mission of archives—to preserve and provide access to historical records—can only be fully realized when there is widespread awareness and understanding of their value. Branding and public relations efforts serve as catalysts in achieving this awareness, ensuring that archives are recognized as vital components of organizational success.

Archivists stand at a pivotal moment where they can redefine their roles and contributions. By embracing branding and public relations strategies, they can shatter misconceptions, elevate their organizational profiles, and position themselves as indispensable collaborators in driving success. Leveraging the synergy between branding, public relations, and archival mission is not only a strategic choice; it is an imperative step toward securing the future of archives.

The blog was originally published on Lucidea's blog. 

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Archival Marketing Strategies

Archivists play a crucial role in preserving and providing access to valuable records.

They employ effective marketing strategies to ensure their services remain relevant and they thrive in their dynamic field.

Feedback and Credibility

Willingness to seek and embrace feedback is central to any successful marketing strategy. Archivists understand the importance of staying attuned to the needs of their users. Archivists foster open communication channels by seeking feedback on the utility of their services. This approach demonstrates a commitment to improvement and enables archivists to tailor their offerings to meet evolving needs.

In addition to the crucial role of feedback in shaping successful marketing strategies, archivists also acknowledge the significance of credibility in their professional relationships. Credibility is the currency that fosters trust among colleagues, a fundamental element for the success of archival endeavors. Archivists, understanding this dynamic, prioritize building trust through responsiveness to feedback. Doing so not only showcases their adaptability but also contributes to establishing credibility within their community. As archivists engage with input from colleagues, a collaborative environment emerges where trust becomes the cornerstone of effective professional relationships. This dual commitment to feedback and credibility ensures that archivists meet evolving needs and foster strong and trusting connections within their professional sphere.

Creating Community

Effective marketing promotes services and creates a sense of community. Archivists understand the power of unity among their colleagues. They initiate conversations by posing marketing questions as a roadmap to increase awareness and resource utilization. These well-crafted questions delve into identifying the archives’ audience, outlining its unique value proposition, and detailing tactics to reach users. This collaborative approach strengthens the bonds within the organization.

Archivists go beyond the traditional confines of their roles by fostering appreciation within their institutions. Celebrating achievements, milestones, and anniversaries related to the archives is not just about recognizing the past; it is about building a vibrant communal identity. Archivists involve colleagues in events and surveys that highlight the relevance of the archives.

This inclusive methodology enhances collective identity and gives colleagues a voice in shaping archival priorities. The archivists’ commitment to community building extends to leveraging digital platforms and social media to connect with a broader audience. By curating engaging content, sharing stories, and participating in online discussions, archivists create a virtual space where enthusiasts, researchers, and the public can come together. The power of social media in fostering a sense of community cannot be overstated, as it enables archivists to reach diverse audiences and spark interest in the historical treasures housed within the archives. Through these modern communication channels, archivists preserve the past and ensure its accessibility to a broader community, transcending geographical boundaries and bringing people closer to the rich tapestry of history.

Elevating the Role

Archivists recognize the need to elevate their role through strategic communication to amplify their impact. Doing so involves not only disseminating information but also participating in shaping a culture that values responsible information management. Applying marketing principles enhances the visibility of archival services, ensuring that preserving historical records is not overlooked in a world inundated with information.

As archivists embrace marketing techniques, they empower themselves to navigate the complexities of their field. Strategic communication, content creation, and continuous improvement become tools in their arsenal. This empowerment is about promoting services and creating a culture that values and prioritizes responsible information management. Through their marketing endeavors, archivists contribute to a broader understanding of the significance of their work.

Adaptation is the cornerstone of marketing strategies in archives. By seeking feedback, building credibility, creating a community, fostering appreciation, and employing strategic communication, archivists ensure their services stay relevant and contribute to preserving collective history. In embracing marketing techniques, archivists empower themselves to navigate the ever-changing landscape of information management, amplifying their impact on their colleagues and the community they serve.

The blog was originally published on Lucidea's blog. 

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The Power of Archival Stories

Engaging audiences through stories creates a connection that resonates with their interests and experiences.

Archivists harness the dynamic impact of stories and employ various communication tools to foster connections and showcase the value of their services.

Archivists are storytellers. Sharing archival records involves presenting facts and weaving narratives. Archivists draw people into the rich tapestry of history by crafting stories that serve as touchstones to the audience’s interests and experiences. Whether through blog posts, videos, or infographics, the diverse forms of content serve as vehicles for these captivating stories.

Peer Engagement

Communication is a two-way street, and archivists understand the importance of fostering peer engagement. Workshops, lunch-and-learns, and webinars create spaces for colleagues to receive information and participate. These interactive sessions enable questions, shared experiences, and a deeper understanding of archival services. 

Archivists select the most suitable tools based on audience size, recipient, time/priority, and content. Understanding different audience sizes’ distinct needs and preferences is crucial in optimizing communication strategies. Whether engaging with a large group or an individual, tailoring the communication tool to the internal or external nature of the message ensures alignment with recipients’ preferences and expectations.

The assessment of urgency and importance is another consideration. Archivists should reflect on whether information should be communicated urgently or if it can wait for a scheduled communication. Aligning the chosen communication tool with the type of content being shared enhances effectiveness. For instance, memos for policy-related matters, letters for informational purposes, and videos for conveying important information ensure a strategic fit. Additionally, leveraging appropriate channels for engagement and feedback encourages meaningful interaction and dialogue.

Maintaining consistency in messaging across different communication tools is a critical aspect of communication. Doing so involves ensuring that the content and tone align with the organization’s goals and values, especially when addressing internal and external audiences. By addressing these considerations, individuals can enhance their communication skills, fostering more effective and purposeful interactions within organizational contexts.

Tailored Communication

Not all communication methods are one-size-fits-all. Archivists utilize various tools based on their audience’s needs. Memos and letters convey important policies to large groups. At the same time, phone calls and face-to-face interactions address urgent matters for individuals and larger groups. Emails, blogs, videos, and social media cater to various audiences, providing a streamlined approach that maximizes communication impact.

Archivists curate history as they contribute to shaping the present and future. By addressing challenges, providing historical context, and sharing best practices, archivists position themselves as thought leaders within their organizations. Their communication becomes a guiding force, offering insights from preserving records to influencing decision-making processes.

Marketing Impact

Marketing principles are not foreign to archivists. To showcase the value of their services, archivists emphasize tangible outcomes. Case studies highlight successful projects, demonstrate cost savings through historical data, and instances where archival resources informed strategic decisions become potent tools. Quantifying these achievements demonstrates the practical impact of archival work. It makes a compelling case for the ongoing relevance of archivists in today’s fast-paced world.

Archivists adept at marketing principles also leverage social media platforms to engage with diverse audiences, sharing snippets of intriguing historical finds and behind-the-scenes glimpses into their archival processes. Collaborating with educational institutions and partnering with community organizations further extends the reach of archival services, fostering a sense of shared cultural heritage. By implementing user-friendly digital interfaces, archivists enhance accessibility, enabling researchers and the general public to explore archival collections.

Stories that Echo Through Time

In the realm of archives, the power of stories is unparalleled. Archivists create connections that transcend time by harnessing the emotive impact of narratives. From interactive workshops to impactful case studies, their communication tools serve as conduits for these stories. As archivists continue to evolve in their roles, their ability to communicate becomes a tool and a testament to the enduring relevance of history in shaping the present and future.

The blog was originally published on Lucidea's blog. 

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Archivists as Modern Marketers

In the ever-evolving information management landscape, archivists are breaking free from traditional stereotypes to embrace modern marketing strategies.

Marketing is not exclusive to profit-driven enterprises; archivists can harness marketing concepts to promote their services, position themselves as valuable partners, and emphasize their significance within organizations.

Rethinking Marketing

An outdated view of marketing is that it is solely tied to commercial concerns. A broader definition recognizes marketing as a force supporting customer-focused service delivery. Doing so connects producers (archivists) and consumers (colleagues and stakeholders) in archives. The key lies in understanding and addressing the needs of these consumers.

Stories inform users; many can be found in an organization’s archives. The origin story of archival holdings is a fascinating journey through time, shaped by the passion and dedication of individuals who recognized the importance of preserving historical records. It began with a vision to safeguard cultural heritage, influenced by the rich tapestry of the organization’s history. The key accomplishment that stands out is a groundbreaking project that solved a complex archival challenge and impacted the accessibility and understanding of historical materials. This project showcased the problem-solving skills of archivists and their commitment to making the archives a valuable resource. Despite numerous obstacles, the archives demonstrated resilience and a commitment to continuous improvement. The leadership and teamwork exhibited by archivists played a crucial role in overcoming challenges and fostering a collaborative environment. A setback or failure became an opportunity for growth and learning as the archives adapted and strengthened their processes. Innovation and change are ingrained in archival practices, with a notable instance of introducing cutting-edge technologies to enhance preservation and accessibility. The department may have ambitious future aspirations, including expanding outreach, digitization efforts, and community engagement. The steps towards these goals reflect the commitment to evolving while staying true to the core mission of preserving and sharing collective history.

Modern marketing in archives is a departure from the conventional profit-driven model. Archivists focus on user-centric services, ensuring that historical information remains not only accessible but also relevant. This shift is a testament to the evolving role of archivists in fostering meaningful connections within organizations.

Crafting Narratives

Strategic communication emerges as a foundational pillar of archival marketing. Archivists take on the role of storytellers, crafting compelling narratives that communicate the relevance of their services. Archivists create excitement and engagement by sharing stories of how archival resources have informed decisions, resolved challenges, and contributed to organizational success.

Delving into the Archives

Content creation is a cornerstone of marketing strategy, and archivists are leveraging this approach to showcase their organization’s rich history. Drawing inspiration from marketing leaders, archivists are encouraged to dive into their archives. This journey becomes an eye-opening experience for established organizations, unveiling the historical making and marketing of products and services and the reasons behind these decisions. It provides insights into how expressions were influenced by the times and, above all, how products or services evolved through history.

Embracing the Deeper Heritage

Archivists are encouraged to embrace the depth of their heritage. For companies with a long-established history, mining the archives becomes a journey to understanding the roots of their existence. Organizations often find this immersion invaluable. It is not just about the products or services; it is about understanding why they were made and marketed in a particular way and how they have evolved.

Archivists are evolving into architects of organizational memory, utilizing marketing strategies to amplify their impact. The shift towards user-centric services, strategic communication, and content creation demonstrates a departure from the traditional role of archivists. By embracing marketing concepts, archivists preserve the past and shape their organization’s future narrative. Archivists are guardians in this digital age, where information is abundant, ensuring that historical information remains a vibrant and integral part of organizational identity.

The blog was originally published on Lucidea's blog. 

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Sharpen Your Archival Skills

I've compiled some of my best post posts on archival management. I love being a consultant who can help organizations fund, set up, or expand their archives programs.

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The Ultimate Holiday Gift Guide for Memory Makers

A gift that celebrates memories is so much more than a present. An occasion for gift giving--the holidays, a birthday, an anniversary--is all about the experience. Everything's better when you enjoy it together. 

Here's a list of distinctive presents for everyone on your nice list. They are suitable for people of any age. They are affordable as well; most gifts are $10-$20, with many under $10. When you purchase items through these links, I receive a small percentage of the cost through the Amazon Associates program. You can buy curated, high-quality items at the same that you support my work. The ties that bind these gifts together is that they cherish the past or create the future.

Creating Family Archives: A Step-by-Step Guide to Saving Your Memories for Future Generations By Margot Note Buy on Amazon

For Family Archivists

I would be remiss for not mentioning my book, Creating Family Archives: A Step-by-Step Guide for Saving Your Memories for Future Generations, as a thoughtful gift. It's an easy, quick, and affordable guide to protecting your treasures. I've also selected a collection of my favorite Gaylord Archival items for beginners, including family history kits, enclosures, and folders, that I advise my clients to use and that I use myself. I've also created the ultimate archival supply shopping list that goes into more detail about what beginning archivists need to get started.  

For Memory Makers

Lea Redmond's Letters to... series provides prompts for letters to loved ones. Letters to My Friend: Write Now. Read Later. Treasure Forever. offers 12 letters to celebrate a cherished friendship. 

A gift of a recipe box with 100 recipe cards (and a potential to hold twice as much) allows family members to record their favorite recipes. I like this box because of its clean, modern design; a groove on the top of the box allows you to view your recipe easily. 

The Memories line of Homesick candles are the best. The Books scent smells like an older leatherbound book mixed with a woody desk character of cedar and sandalwood. Hints of balsamic and vanilla finish the complex scent. Doesn't that sound wonderful? This hand-poured soy wax candle burns for 60 to 80 hours. 

Drop a note to friends and family with letterpress printed cards. My favorite is a set individually printed on a 1930's letterpress with a vintage typewriter motif with "just a note" in black on the front. They're blank inside. The cards measure 3.5" x 5" and come neatly packaged with a variety color of envelopes. If these aren't your style, I suggest seeking another set of letterpress stationery; they have a luxe, handmade touch that stands out among slick and impersonal commercial cards. 

An archival-quality photo album kit includes everything you need to safely present precious family photos in an elegant black album. The kit includes a buckram cover, mounting pages, protectors, photo corners, and envelopes that are acid-free to safely store photos, negatives, newspaper clippings, and other memorabilia. I've written a post about purchasing and using the album to recreate a damaged magnetic album. 

For Kids

In Home, artist Carson Ellis makes her solo picture-book debut with a whimsical tribute to the many possibilities of home. I spotted this book at The Strand and was immediately drawn to it. The book has a beautiful tone that invites many return visits. It also introduces the important concept of how the places we live shape our lives.

These forest friends bookplates are so cute. The 80 bookplates were illustrated by Quill & Fox. They feature colorful owls, worms, squirrels, foxes, beavers, ladybugs, rabbits, and hedgehogs. It makes a fun gift for the little bookworm in your life.

Let's Make Some Great Art is such an inspiring book; it’s full of activities and lessons on artists, and is a great tool to get kids’ creative juices flowing.

Nothing beats the ease of taking photos on your cellphone, but there’s something retro about the Instagram-like wallet-sized photos produced from a Fuji Instax. All kids should experience the tangible aspects of photography, especially instant photography. Archivists and conservators are unsure about how long digital images will last. Physical images (when preserved properly) will survive hundreds of years. 

The classic My Book About Me, By ME, Myself encourages children to write and draw their own biographies. It's an ideal gift for elementary school children and one that will become a cherished keepsake. (I loved filling in my copy as a child!)

For Readers

Paper Love: Searching for the Girl My Grandfather Left Behind by Sarah Wildman documents her journey to find the lost love her grandfather left behind when he fled pre-World War II Europe. The book begins when she finds a cache of letters in his old files, then ends in an exploration into family identity, myth, and memory.

In Sidonia's Thread: The Secrets of a Mother and Daughter Sewing a New Life in America, Hanna Perlstein Marcus writes about her journey with her mother, Sidonia, who came to Massachusetts from a displaced persons camp after World War II. Sidonia supports herself as a talented seamstress, yet hides many secrets. As an adult, Hanna searches through her mother's old letters and photographs to find clues about her heritage. 

The House in Prague: How a Stolen House Helped an Immigrant Girl Find Her Way Home follows Anna Nessy Perlberg's life from witnessing the Nazis invade Prague in 1939 to after the Velvet Revolution in 1989. The book is illustrated with pictures from the author’s family archives. 

97 Orchard: An Edible History of Five Immigrant Families in One New York Tenement by Jane Ziegelman investigates the culinary habits of five ethnic families living at the turn of the twentieth century in one tenement on the Lower East Side of Manhattan. It includes 40 recipes.

In search of a place to call home, thousands of Hmong families made the journey from the war-torn jungles of Laos to the overcrowded refugee camps of Thailand and onward to America. Lacking a written language of their own, the Hmong experience has been primarily recorded by others. Driven to tell her family’s story after her grandmother’s death, The Latehomecomer is Kao Kalia Yang’s tribute to the remarkable woman whose spirit held them all together.

For Writers

The Blackwing pencil was introduced in the 1930's by Eberhard Faber and was the pencil of choice for Oscar, Grammy, and Pulitzer Prize winners throughout the 20th century. Pencil aficionados from John Steinbeck to Thomas Wolfe to E.B. White have sung the praises of the Palomino Blackwing pencil. After it was discontinued in the 1990's, fans began paying as much as $40 per pencil to seize unused stock. These are perfect for writing in your journal, scribbling down notes as you interview family members, or crafting letters to loved ones. 

The Fisher space pen is one of the most popular pens of the twentieth century. The original Fisher Space Pen was used on the Apollo 7 space mission in 1968 after two years of testing by NASA and has been used on all manned space flights since then. The design and construction of the pen hasn't changed; it's exactly the same as the one taken to the moon. The pen writes at any angle, even in Zero Gravity, and in extreme temperatures. 

Writers can jot ideas down quickly with a set of three Moleskine Cahiers. These flexible, singer-bound journals have indigo blue covers and visible stitching on the spine. The ruled pages are acid-free, so they are easy to preserve. 

For a more substantial notebook, choose Leuchtturm. These notebooks helps you get organized with numbered pages, a blank table of contents, and a set of stickers for the cover and spine that allow for clear labeling and archiving. I've chosen a notebook with plain paper; you can also choose lined or dots (for bullet journals). 

The Miracle Time Cube is perfect for overcoming procrastination. You can set it to 5, 15, 30 and 60 minutes and research, write, or edit until it beeps. 

What gifts are you looking forward to giving and receiving? 

To learn the preservation secrets used by libraries, archives, and museums to protect their priceless materials (that you can also use for your family heritage items), read my book, Creating Family Archives: A Step-by-Step Guide for Saving Your Memories for Future Generations.

Creating Family Archives: A Step-by-Step Guide to Saving Your Memories for Future Generations By Margot Note Buy on Amazon

Archivists as Champions of Social Responsibility

At the core of an archivist’s social responsibility is recognizing that the archival record is a cornerstone of cultural heritage.

The archival record is not an exclusive domain; it is a shared cultural heritage, and archivists embrace their social responsibilities by establishing equitable, clearly defined policies and procedures for selecting, preserving, accessing, and using this invaluable resource.

The archival record is a tangible connection to the past, a repository of stories, knowledge, and experiences that define our societies, institutions, and individuals. Archivists understand that they are the stewards of this heritage, entrusted with preserving it for current and future generations.

Individuals and communities depend on archivists to ensure their memories are not lost. Archivists engage with diverse constituencies, each with its unique history and cultural identity. They work with community organizations, institutions, and individuals to collect, organize, and protect the materials that represent their collective memory.

Community Archives

Community archives play a vital role in preserving the memory of marginalized and underrepresented groups. These archives reflect the diversity of human experiences, offering a space for the voices and stories of those whose histories that dominant narratives have overshadowed. Archivists collaborate with these communities, acknowledging the importance of inclusivity and equitable representation.

Beyond custodians of historical documents, archivists are also interpreters and facilitators of access. They understand that the archival record is a living resource that has the power to transform society. It is through the careful curation and accessibility of materials that archivists contribute to increased social awareness and understanding of past events.

The archival record contains the raw materials of history, allowing individuals to explore and analyze the past from multiple perspectives. It provides insights into the complexities of social, political, and cultural changes, shedding light on the motivations and consequences of historical events.

Accessible Records

Archivists work to make the archival record accessible to users. They develop policies and procedures that ensure equitable access, removing barriers to entry and promoting inclusivity. Archivists seek to support researchers, students, educators, and the broader public, understanding that these diverse user communities have varying needs and expectations.

One of the key components of an archivist’s social responsibility is the establishment of policies and procedures. These guidelines serve as a framework for selecting, preserving, accessing, and using archival materials. They ensure that the archival record is treated with the respect and care it deserves while upholding the principles of transparency, equity, and inclusivity.

The Role of Policies 

Selection policies guide archivists in making decisions about what materials to preserve. These policies consider the historical, cultural, and social significance of materials, aligning the collection’s scope with the mission and goals of the archival organization. Selection is a critical aspect of social responsibility, as it reflects the commitment to representing a wide range of voices and experiences.

Preservation policies and procedures safeguard materials for future generations. Archivists employ techniques to mitigate deterioration, from climate control to proper storage methods. These practices are essential for upholding the social responsibility of archivists, as they guarantee the long-term accessibility and availability of the archival record.

Access and use policies provide equitable opportunities for individuals and communities to engage with the archival record. Archivists work to strike a balance between openness and ethical considerations, respecting issues of privacy, confidentiality, and sensitivity. Access policies are founded on principles of inclusivity, ensuring that the record is accessible to all, regardless of background or affiliation.

Connected to History

Archivists are the champions of social responsibility, dedicated to preserving the memory of individuals and communities for the greater public good. They embrace their role as stewards of cultural heritage, working tirelessly to provide equitable policies and procedures for selecting, preserving, accessing, and using the archival record. By doing so, they contribute to the increased social awareness and understanding of past events, fostering a society connected to its history and committed to inclusivity and respect for diverse voices.

The blog was originally published on Lucidea's blog. 

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Unlocking the Power of Service in Archival Practice

Service is at the heart of archival practice, underpinning the archivist’s commitment to facilitating access to primary sources.

Archivists understand that their collections are more than repositories of historical materials; they are dynamic resources that link directly to the past. These materials contain individuals’, communities’, and institutions’ voices, experiences, and stories. They shed light on the evolution of society, the impact of historical events, and the rich tapestry of human endeavors.

Archivists recognize that their role extends far beyond the confines of their repositories. They serve as intermediaries, connecting diverse users to the archival record. These users may include scholars, researchers, students, genealogists, historians, journalists, artists, policymakers, and the public. Archivists facilitate access, and offer guidance and support, exploring primary sources to meet each user’s unique needs and interests.

In the digital age, archivists also play a crucial role in making primary sources accessible online. They digitize collections, create finding aids, and develop digital repositories, ensuring users can explore archival materials remotely. These actions broaden the reach of archival resources and break down geographical barriers, enabling users worldwide to benefit from the archival record.

Commitment to Inclusivity

The identity of the user does not limit service in archival practice. Archivists commit to inclusivity and the democratization of access to primary sources. They understand that users come from diverse backgrounds, cultures, and levels of expertise. As a result, they provide resources and support to accommodate a wide range of users, regardless of their familiarity with archival research.

For scholars and researchers, archivists offer specialized guidance and access to rare or unique materials essential for their work. They assist in navigating collections, locating relevant materials, and interpreting historical context. Researchers benefit from the expertise and knowledge of archivists, who are well-versed in the intricacies of their collections and the broader historical landscape.

Students also find valuable resources in archival collections. Archivists work closely with educators to integrate primary sources into the curriculum, fostering an understanding of history beyond textbooks. Students engage directly with historical materials, gaining a deeper appreciation for the complexities of the past.

Genealogists turn to archivists to trace their family histories and uncover ancestral stories. Archivists assist them in locating vital records, letters, photographs, and other documents illuminating their genealogical research.

Whether professional or amateur, historians rely on the vast resources of archival collections to piece together narratives, investigate historical events, and explore the motivations and experiences of individuals and groups throughout history. Archivists facilitate the historian’s quest for knowledge by providing access to the necessary source materials.

Journalists and writers find inspiration and factual support within archival collections. These materials enrich storytelling, inform investigative journalism, and provide the foundation for historical nonfiction.

Artists and creative minds draw inspiration from archival materials’ visual and emotional depth. Photographs, letters, diaries, and other documents are windows into the past, inspiring artistic interpretations and contributing to the cultural landscape.

Policymakers and government officials benefit from archival research, using historical documents to inform their decisions, understand the context of current issues, and shape the future with insights from the past.

The public, including community members and interested individuals, also gain from the service provided by archivists. Archival collections are not exclusive to academics or researchers; they are open to anyone who seeks to explore the historical record.

Making Connections

The power of service in archival practice extends beyond providing access to materials. Archivists engage with users, offering expertise, guidance, and support. They help users decipher the nuances of historical materials, navigate the intricacies of research, and make connections between primary sources and broader historical narratives.

Archivists also play a crucial role in outreach and education, working to raise awareness about the value of archival materials and the importance of preserving our collective memory. They organize exhibitions, lectures, workshops, and other public programs to foster a deeper understanding of history and connect communities with their past.

Service in archival practice is founded on accessibility, inclusivity, and a commitment to connecting people with the past. Through their dedication to service, archivists ensure that the archival record remains a vibrant resource for all, enabling users to unlock the treasures of history and benefit from the wisdom of the past.

The blog was originally published on Lucidea's blog. 

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