David Lidsky's Blog, page 3333
February 14, 2014
McDonald's New Campaign Distracts Londoners With A Giant Big Mac
To be fair, all British people do kind of look alike.
We've all seen the video/mind trick where viewers count the number of times people pass a basketball around, while--unbeknownst to the viewers, because their attention is so occupied by counting basketball passes--a gorilla walks slowly across the screen. This new campaign from McDonald's in the U.K. is kind of like that, except without the gorilla, the basketballs, or the counting.
The NBA's Development League Straps A Sensor Disc To Every Player
A small disc weighing in at a whopping one ounce--attached either to players' chests or between their shoulder blades and worn underneath their uniforms--measures vital biological statistics.
Your favorite basketball player is about to get one step closer to being a cyborg.
See Sony's Amazing POV Of The World's Largest Model Railroad
Photographer Matt Albanese explores the 52,000-square foot-miniature wonder of Northlandz.
Northlandz in Flemington, New Jersey, is a 52,000-square-foot world unto itself. Mountains, canyons, villages, cities, and, of course, trains. Lots of trains. It's the world's largest model railroad, made with enough lumber and drywall to build 40 houses, 200,000 pounds of plaster, and eight miles of train track.
A Gold-Worthy Rebranding Of The Olympic Museum
After closing for renovations in 2007, Switzerland's Olympic Museum is open again. Here's how Base Design created its new graphic identity.
Between the lazy use of Microsoft Word fonts, the botched numbers, and the "is it or isn't it Lisa Simpson?" debate, the Olympics have been caught up in some strange branding efforts.
All of this makes the newly renovated look of the Olympic Museum, in Lausanne, Switzerland, something of a palate cleanser. The work of Base Design, which beat out other design firms in a competition to handle the branding, the museum's logo and signage, is a clean nod to the one Olympics design element that's stayed the same all these years: "We had to acknowledge the fact that we were dealing with one of the most powerful brands in the world: the five Olympic rings," says Thierry Brunfaut, the partner at Base Design who led the project. "This symbol is so strong, you have no other option than to let it live in the mind of the audience. The second step was to understand that the museum was not about sports! It's a museum about the Olympic idea, the culture and the wonderful stories."
Let An MIT Hurricane Expert Explain What All This Extreme Weather Means For The Planet
Climate change is perhaps the single most important challenge we'll deal with in the coming centuries. Kerry Emanuel breaks down what's happening now and how science can help us cope.
Kerry Emanuel is one of the world's foremost experts on hurricanes. As a respected scientist at the Massachusetts Institute of Technology, he's published a spate of important, widely cited papers linking climate change to increasingly dangerous weather. But for doing his job, Emanuel's also received emails threatening his family. He continues to do it anyway.
This Company Wants To Makeover Your Sock Drawer
Introducing Nice Laundry, a new purveyor of buy-in-bulk colorful socks.
Funky socks are like the pocket squares of the digital era: a subtle, but important, sartorial detail that signals membership to a certain culture. So, it would only make sense for start-up guys to buy said socks from a start up intent on disrupting the sock-shopping space.
Finally: Taco Bell Plans To Let You Order With An App
The widely beloved taco chain plans on rolling out a new mobile ordering system nationwide this year.
We have some good news to report for Taco Bell fans. The purveyors of thoughtful late-night fourth meals for the, er, "college" crowd, plan on introducing a new mobile ordering system to expedite the process of shuttling Doritos Locos Tacos into your mouth.
4 Ways To Create Meaningful Content
With so much content grabbing for eyeballs, how can companies connect with consumers in meaningful ways? A guide to the meaningful content movement.
Axe body spray, once the embodiment of inane advertising,recently made a tectonic shift in its branding when it launched its "Make Love, Not War" Super bowl spot with a surprisingly poignant message and conspicuous lack of sleaziness.
5 (Relatively Simple) Steps To B2B Social Media Marketing Success
The business to business world has been a bit slow to buy into social media marketing, but that's changing quickly. Invest in your online presence with these five tips for B2B marketing success.
There are plenty of well-documented social media stories in the business to consumer world, such as JCPenney's recent Super Bowl "Mitten" tweets.
Why You Should Never Put Your Address On Your Resume
Recruiters are looking for every reason to put your resume in the "no" pile. Surprisingly, where you live is one of them.
Of all of the mistakes you could make when putting together your resume, you likely wouldn't consider including your home address as one of them.
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