David Lidsky's Blog, page 2633
September 13, 2016
Adblock Plus Is Going To Start Brokering Online Ad Sales
Hypocrisy or evolution? A company that zaps annoying digital ads now wants to make money by brokering the sale of less annoying ads.
Hypocrisy or evolution? A company that zaps annoying digital ads now wants to make money by brokering the sale of less annoying ads.
The number one company that makes money from blocking online ads is now looking to make money by brokering ad sales. Whether that's hypocritical or evolved may depend on your feelings about internet advertising and your appetite for nuance. Germany's Adblock Plus (ABP), by far the most popular ad-zapping software maker, said today it is joining with ComboTag, an Israeli ad-tech startup, to broker the sale of certain advertisements that target Adblock Plus users.
The Science Behind Inspiring More Support For Refugees
How the same online voter targeting strategies used in U.S. elections are being deployed to build support for the refugee cause.
How the same online voter targeting strategies used in U.S. elections are being deployed to build support for the refugee cause.
The rainbow-themed ads began popping up on Facebook in early 2016. "Homosexuality Is a Crime in 77 Countries," read one with a rainbow-colored globe. "All Over the World LGBTI People Are Facing Prosecution," said another with a rainbow border above two men kissing as an angry mob approached. Another showed a rainbow being blocked from setting over the Kremlin and talked about the "ideological wall" of Russian politics. Yet another had one large rainbow-colored fist, raised in defiance. All featured the hash tag #RainbowRefugees.
Are Corporate Expense Policies Biased Against Women?
Some companies are starting to question their reimbursement policies for working mothers.
Some companies are starting to question their reimbursement policies for working mothers.
In most jobs, your everyday living expenses are your own responsibility. Commuting, lunch, and childcare are funded out of your salary for a normal workweek. But at a number of companies, if you stay late, or travel, you can submit some extra expenses for reimbursement. Which expenses are reimbursable, however, has traditionally been decided through the mind-set that someone should be at home looking after any dependents you have without money exchanging hands. Or as Dawn Bovasso wrote in a recent commentary for Fortune:
Your Complete Guide To Moving Abroad To Work For Yourself
From visas and business taxes to traveling with pets, these are the logistical issues you'll want to tackle before hitting the road.
From visas and business taxes to traveling with pets, these are the logistical issues you'll want to tackle before hitting the road.
I was seated on my bedroom floor last week, sorting clothes into two piles in preparation for my upcoming move to Asia. One was stuff to keep. The other was full of ugly sweaters from 2001, destined for Goodwill.
These Three Bad Habits Are Killing Your Meetings
It isn't that meetings themselves are necessarily time wasters. It's what we do during them that matters.
It isn't that meetings themselves are necessarily time wasters. It's what we do during them that matters.
Call it a product of busy schedules, increased tech connectivity, or fried attention spans, but for whatever reason, when you gather a group together for a meeting, almost everyone has a hard time ditching distractions and sticking to the task at hand. In fact, 47% of employees cite distracted coworkers as the biggest hurdle to having productive meetings.
Here's What It Takes For Your Company's Culture To Survive An Acquisition
Integrating two companies' cultures takes forethought, a solid plan, and time.
Integrating two companies' cultures takes forethought, a solid plan, and time.
Your company's culture is what defines it. Small startup or large corporation, it's the set of values and attitudes that bind your employees together. So what happens to that identity when another company buys you out? Mergers and acquisitions can cause fear and confusion, usually leaving questions about the impact on corporate culture low down on the list of priorities.
How YouTube Is Fixing Its Most Controversial Feature
When it launched in 2007, YouTube's copyright control system was far from perfect. But Content ID has grown smarter and more lucrative.
When it launched in 2007, YouTube's copyright control system was far from perfect. But Content ID has grown smarter and more lucrative.
When Google bought the world's biggest user-generated video site in 2006, the company knew it could also be be acquiring the world's biggest legal headache. So a year after YouTube became a Google subsidiary, it launched a copyright management tool that only a company with Google's scale and knack for innovative problem solving could muster: Content ID.
September 12, 2016
Jack Dorsey On The New Twitter: "We're Not A Social Network As People Think About It"
The company's CEO talks about focusing on news, ramping up video, incorporating AI, balancing safety with freedom of speech, and more.
The company's CEO talks about focusing on news, ramping up video, incorporating AI, balancing safety with freedom of speech, and more.
In a tech industry full of executives prone to loudly proclaiming their intention to transform the world in multiple ways all at once, Twitter cofounder and CEO Jack Dorsey stands out for his understated approach, which involves picking a few things that matter and then obsessing over them. Our October cover story chronicles the focus that he's chosen for Twitter: making it the best place to follow live news and events, including even NFL games and other sports playing right inside the app. That's how the company hopes to defy its skeptics—who, more than ever, are legion—and get the world thinking of it as something other than a social network that will never catch up with Facebook in terms of sheer scale.
Alphabet's Verily Is Getting Deeper Into Diabetes Management
A new venture aims to help people control their disease—and change behavior in ways that will help keep the disease from controlling them.
A new venture aims to help people control their disease—and change behavior in ways that will help keep the disease from controlling them.
Verily, Alphabet's life sciences group, is investing big in developing technologies for the millions of people worldwide with diabetes.
Why Google Changed The Most Recognizable Logo On The Web
Creative director Jonathan Lee explains what Google was thinking when it updated one of the world's most familiar visual signatures.
Creative director Jonathan Lee explains what Google was thinking when it updated one of the world's most familiar visual signatures.
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Perhaps you didn't notice when Google updated its logo last fall. The changes were relatively subtle, with a cleaner, sans-serif typography replacing the original's highly ornamental lettering. But the revamp was actually a big deal, and not just because the logo is viewed trillions of times a year on Google's search page. It reconceives the logo as an interactive visual device that adds functionality, using a clever animation of dots to communicate various responses to user actions. We spoke to Jonathan Lee, a Google creative director who helped spearhead the redesign, about how he approached the changes.
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