David Lidsky's Blog, page 195

Angry Americans are hitting Trump where it hurts the most: Elon Musk

As the Tesla backlash grows, the president held an infomercial at the White House to shore up the fortunes of his biggest supporter.

Earlier this week, Donald Trump staged what historians believe to be a presidential first: a stilted, fumbling White House press conference convened to boost the fortunes of a valuable donor’s floundering car company.

How Duolingo, NBCUniversal, and Creators Corp. are taking branded entertainment to the next level

How brands reach consumers is always evolving. And a panel of executives at the Fast Company Grill at SXSW explained how they’re doing so by doubling down on branded entertainment.

How brands reach consumers is always evolving. And at the Fast Company Grill at SXSW this past weekend, executives from Duolingo, NBCUniversal, and Creators Corp. discussed how they’re not only holding their consumers’s attention, but finding ways to embed their brands into their daily lives, primarily through branded entertainment.

Can pickleball become the quintessential NYC sport? These founders are banking on it

Entrepreneurs and investors are opening new pickleball courts across the city, seeing big opportunity in the upstart sport.

Until recently, David Friedman and his friends braved New York City parks and playgrounds to get their pickleball fix. They brought their own nets and line tape, avoided the broken glass, and adjusted to the weird bounces the ball took on cracked concrete. “We were competing with kids on scooters,” he says. Pickleheads in other cities think nothing of setting up on tennis courts, but Friedman knew better than to try that in Brooklyn. “Tennis players here will murder you,” he says.

Housing market squeeze: Income needed to buy typical U.S. home up 79% in 5 years

The problem is that incomes haven’t kept up with housing costs.

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter.

Will egg prices top $10 per dozen in 2025?

The average price of eggs is 50¢ a pop. How do we adapt when the incredible, edible egg has become unaffordable?

When both my picky kids discovered they loved eggs, it was a blessed relief for meal planning. After years of trying to find dinners that everyone was happy to eat, my kids’ affinity for eggs added quiche, frittatas, and omelets to our cooking repertoire. We now go through two dozen eggs a week at chez Guy Birken. Which means I have personally been paying very close attention to spiking egg prices.

This free web-based image editor gives Photoshop a run for its money

A web-based Photoshop alternative with no accounts, payments, or downloads required? Yes, please.

AI image editing may be all the rage, but good old-fashioned image editors are still essential.

How St. Patrick’s Day celebrations originally featured the color blue

With nationalism ascendant and Catholics outnumbering Protestants, green was widely embraced, particularly since it had been worn by the United Irish.

St. Patrick’s Day usually conjures images of partying, Catholicism, Irish nationalism and, perhaps most famously, the color green: green clothes, green shamrocks, green beer and green rivers.

M4 MacBook Air 2025 review: The perfect laptop for most consumers

Apple’s new M4 MacBook Air has a lot going for it, starting with the M4 chip itself. A full look at the new release plus one thing I wish Apple had fixed.

Apple’s new MacBook Air laptops, which the company unveiled alongside a new iPad Air and a disappointing 11th-generation iPad earlier this month, are now on sale. They feature the M4 chip and some additional upgrades that remote workers and desk jockeys, in particular, may appreciate.

It’s time to hit the reset button on GMOs

GMO 2.0 is happening whether we want it or not—let’s make sure it’s a power for good.

With genetically modified organisms (GMOs), there’s no putting the genie back in the bottle. Since their commercial introduction in 1996, bioengineered crops have become a commercial juggernaut, utterly dominating the marketplace in the U.S. and around the world. Even the European Union—long a hotbed of anti-GMO sentiment and regulatory activity—is warming to biotech, and significantly expanding the number of GMO crops accepted for import.

How do brands really stand the test of time?

By not standing (still) at all, brands can keep pace with customers and their needs.

Futureproofing your business requires an ability to embrace change, not just to react to it.