David Lidsky's Blog, page 181

Why Canadian brands are going all-in on ‘Elbows Up’

The wave of U.S. tariffs and President Trump’s 51st state threats have dramatically shifted marketing priorities for brands in Canada.

There’s a Kraft Heinz commercial running in Canada right now that is a perfect embodiment of the geopolitical moment between the U.S. and its northern neighbor. In it, the brand is celebrating its Canadian workers, and highlighting all the Canadian ingredients in its products like peanut butter, cheese, and Kraft Dinner. 

Homebuilder inventory hits 2009 levels: These are the housing markets where you can find deals

In February 2025, the number of unsold completed new single-family homes in the U.S. hit the highest level since summer 2009.

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter.

How you might be sabotaging yourself when you negotiate

Whether you’re hammering out a job offer or discussing a potential partnership, here’s what you should keep in mind while preparing for a negotiation.

It can be difficult to assert yourself during a negotiation. You may feel emotional about the process, especially if you are countering a lower offer than you expected or are nervous about being up against a seasoned negotiator. Or perhaps you’re uncomfortable with the idea of selling yourself to a potential employer or partner.

Paul Weiss’s capitulation to Trump was shocking—but the law firm has been doing Exxon’s bidding for years

Once a darling of the Democratic Party, Paul Weiss has always done what’s best for its corporate clients.

A powerful law firm’s acquiescence to President Donald Trump has sent shockwaves through the legal community, prompted prominent lawyers and former associates to deride the firm, and astounded even its harshest critics.

Why law school applications are skyrocketing right now

More people often apply to law school during times of economic insecurity, but some other critical factors are at play this year, too, say experts.

Law school applications typically spike in times of financial and labor market distress, but a significant recent surge may be more driven by other factors. 

How to bring Apple’s ‘Hide My Email’ privacy to Android and Windows

Keep your email address private and keep the spam away.

Have you ever wanted to sign up for an online service but you didn’t want to provide your real email address as part of the process?

3 lessons in allyship from Lady Gaga

Lady Gaga shows that true allyship is not performative but an ongoing, active commitment to justice. 

A few years ago, DEI pledges and conversations about allyship were everywhere. But with the second Trump administration, many companies have either explicitly cut these programs or let them fade away quietly.  

3 great, free Word alternatives in the wake of the Microsoft 365 price hike

Maintain productivity without straining your budget.

Did everyone get the Microsoft 365 rate-hike notice? The personal plan is going from $70 a year to $100 a year.

How Disney creates a ‘Disney Bubble’ around its theme parks

The ‘Disney Bubble’ makes theme park visitors forget about their everyday lives. And everyone at Disney World is working hard to maintain it.

Disney might tout its rides and character IP when it looks to lure people to its theme parks around the world, but once visitors get there, the draw is an escape from reality. Fans call it the “Disney Bubble”: The day-to-day world melts away and you’re immersed in an environment that is carefully crafted (and controlled) by Disney. 

How Dr. Becky created a pocket-sized parenting coach

The Good Inside parenting expert trained AI on her advice to create an app that helps parents deal with their biggest dilemmas on the go.

Dr. Becky Kennedy, a New York City-based clinical psychologist who coaches parents through difficult moments with their kids, has created a booming business centered on the notion that kids are, essentially, good people. The idea sounds simple, but to Kennedy, it’s profound—the key to unlocking healthy parent-child relationships. And that insight, which Kennedy has developed into the Good Inside method, has turned “Dr. Becky” from prominent psychologist into a celebrity-status parenting guru.