Heidi Anne Heiner's Blog, page 70

Fairy Tales in Advertising: Hispanic Against Drunk Driving: Multiple Tales

Hispanic Against Drunk Driving: Three Little PigsMonsters do exist. If you drink, don't drive.
Wow. I am fascinated by the level of serious messages that fairy tales have been used for in advertising in recent years. Please, someone, write a paper on that and share. I imagine words like "innocence," "juxtaposition," and others would make an appearance in such a paper. There are more to come in some future posts, too, but themes I have seen include drunk driving, child abuse, homelessness, AIDS, childhood illnesses, smoking, environmental protection, general car safety, and more.

We at SurLaLune know fairy tales aren't all fun and frivolity but I guess some ad agencies know it, too.

Campaign info from Ads of the World:

Advertising Agency: Concept Café, Miami, USA
Creative Director: Salvador Veloso
Associate Creative Director: Sebastian Moltedo
Art Director: Pablo Del Fabbro
Copywriter: Sebastian Moltedo
Illustrator: Bob Dob
Published: December 2012


Hispanic Against Drunk Driving: Little Red Riding HoodMonsters do exist. If you drink, don't drive.

Hispanic Against Drunk Driving: Peter and the WolfMonsters do exist. If you drink, don't drive.

Bargain Ebook: The School for Good and Evil by Soman Chainani for $1.99

The School for Good and Evil by Soman Chainani (Author), Iacopo Bruno (Illustrator) is on sale in ebook format for $1.99. It was on sale last December for $2.99 so this is the lowest price it has ever reached. The first book in a series, The School for Good and Evil #2: A World without Princes was released this year and The School for Good and Evil #3: The Last Ever After will be released in July 2015.

Book description:

At the School for Good and Evil, failing your fairy tale is not an option.

Welcome to the School for Good and Evil, where best friends Sophie and Agatha are about to embark on the adventure of a lifetime.

With her glass slippers and devotion to good deeds, Sophie knows she'll earn top marks at the School for Good and join the ranks of past students like Cinderella, Rapunzel, and Snow White. Meanwhile, Agatha, with her shapeless black frocks and wicked black cat, seems a natural fit for the villains in the School for Evil.

The two girls soon find their fortunes reversed—Sophie's dumped in the School for Evil to take Uglification, Death Curses, and Henchmen Training, while Agatha finds herself in the School for Good, thrust among handsome princes and fair maidens for classes in Princess Etiquette and Animal Communication.

But what if the mistake is actually the first clue to discovering who Sophie and Agatha really are . . . ?

The School for Good and Evil is an epic journey into a dazzling new world, where the only way out of a fairy tale is to live through one.

Bargain Ebook: Every Tongue Got to Confess: Negro Folk-tales from the Gulf States by Nora Zeale Hurston

Every Tongue Got to Confess: Negro Folk-tales from the Gulf States by Nora Zeale Hurston is today's bargain ebook, $1.99 instead of the usual $9.78. I didn't own this in ebook yet, so this is the first time to my knowledge it has been bargain priced. Hurston was a folklorist among other things and this is a strong collection from her.

Book description:

Every Tongue Got to Confess is an extensive volume of African American folklore that Zora Neale Hurston collected on her travels through the Gulf States in the late 1920s.

The bittersweet and often hilarious tales -- which range from longer narratives about God, the Devil, white folk, and mistaken identity to witty one-liners -- reveal attitudes about faith, love, family, slavery, race, and community. Together, this collection of nearly 500 folktales weaves a vibrant tapestry that celebrates African American life in the rural South and represents a major part of Zora Neale Hurston's literary legacy.

Giveaways and Lots of Wishlists: The Original Folk and Fairy Tales of the Brothers Grimm: The Complete First Edition by Jack Zipes

For all of you who are listing The Original Folk and Fairy Tales of the Brothers Grimm: The Complete First Edition by Jack Zipes as their top fairy tale wish list item in the SurLaLune Fairy Tales Giveaway--and there are several of you!--there is a giveaway for 10 copies of the book offered by the Princeton University Press blog on Goodreads.

The PUP blog is also offering daily for 12 days one fairy tale from the book. The "series will run for 12 days and each story is accompanied by original art from Andrea Dezsö."

Here are the blog entries so far:


“On the fifth day…” The Twelve Grimm Days of Christmas: The Golden Key


“On the fourth day…” The Twelve Grimm Days of Christmas: Okerlo


“On the third day…” The Twelve Grimm Days of Christmas: The Three Sisters


“On the second day…” The Twelve Grimm Days of Christmas: The Blue Light


“On the first day…” Presenting The Twelve Grimm Days of Christmas: The Elves

Take an Extra 25% Off Any Book Sold by Amazon

I'm reposting this because the expiration date was extended through tonight. If you have already used it, you can't use it again, but if you missed your chance earlier, here it is again! This will also work on the topselling fairy tale title this season, The Original Folk and Fairy Tales of the Brothers Grimm: The Complete First Edition, which is appearing in many entries in the SurLaLune Fairy Tales Giveaway.

Amazon has another coupon code good through Sunday Tuesday night on any book sold and shipped by Amazon, 25% off up to a $10 discount. I've copied all terms and conditions below. It's a great offer to use if you want to purchase one of the books in the SurLaLune Fairy Tales library, such as Cinderella Tales From Around the World or Beauty and the Beast Tales From Around the World.


Take an Extra 25% Off Any Book

Terms & Conditions

▪ To use this promotion, you must enter "BOOKDEAL25" at checkout under the "Gift cards & promotional codes" section to receive 25% off any ONE (1) book purchased in your order (up to $10 promotional credit).
▪ This offer is only valid on print books. Excludes Kindle eBooks and Audible Audiobooks.
▪ The promotion is valid for a limited time only, from December 11, 2014 at 5pm PST to December 16, 2014 at 11:59pm PST. Amazon reserves the right to modify or cancel this offer at any time.
▪ Offer only applies to products sold and shipped by Amazon.com.
▪ Limit one promotional code per customer and account.
▪ The maximum benefit you may receive from this offer is $10.
▪ Offer good while supplies last.
▪ Offer is non-transferable and may not be resold.
▪ The offer discount will be allocated to the highest priced book in your order.
▪ If any of the products or content related to this promotion are returned, the value of the offer will be subtracted from your return credit.
▪ This promotion may not be combined with other offers, including promotional certificates.
▪ Items must be purchased in a single order and shipped at the same speed to a single address.
▪ If you violate any of the Terms & Conditions, the promotion will be invalid.
▪ Void where prohibited.
▪ Shipping charges may apply to discounted and free promotional items.
▪ Offer does not apply to Amazon Gift Cards.

SurLaLune Fairy Tales Giveaway

It's that time of year everyone! I haven't offered a giveaway for the holiday season yet so here it is!

Register for the chance to win a set of 3 SurLaLune Library Titles: Bluebeard Tales From Around the World, Cinderella Tales From Around the World, and Beauty and the Beast Tales From Around the World. Go to the SurLaLune Fairy Tales Giveaway to enter for a chance to win.

To make it more interesting for us all, I am also asking "What fairy tale item is on your holiday wish list?" I will share the answers during this week and and next with the SurLaLune readers, so be sure to give me an "online name" to use when you enter for me to share on the blog.

Contest Rules:

Open to international entries.

Only one person will win a set of 3 SurLaLune Library Titles: Bluebeard Tales From Around the World, Cinderella Tales From Around the World, and Beauty and the Beast Tales From Around the World.

Contest ends 11:59 PM 12/21/14.

Winner will be selected on 12/22/14. I will announce the winner online on the SurLaLune blog and contact the winner by email. If I do not receive a mailing address for the winner by 11:59 PM 12/31/14, a new winner will be selected.

Void where prohibited by law.

You must be 13 or older to enter.

Your personal information will not be distributed except where described for sharing your "online name" and answer to the entry question, "What fairy tale item is on your holiday wish list?" with the SurLaLune readers.

Take an Extra 25% Off Any Book Sold by Amazon

Amazon has another coupon code good through Sunday night on any book sold and shipped by Amazon, 25% off up to a $10 discount. I've copied all terms and conditions below. It's a great offer to use if you want to purchase one of the books in the SurLaLune Fairy Tales library, such as Cinderella Tales From Around the World or Beauty and the Beast Tales From Around the World.


Take an Extra 25% Off Any Book

Terms & Conditions

▪ To use this promotion, you must enter "BOOKDEAL25" at checkout under the "Gift cards & promotional codes" section to receive 25% off any ONE (1) book purchased in your order (up to $10 promotional credit).

▪ This offer is only valid on print books. Excludes Kindle eBooks and Audible Audiobooks.

▪ The promotion is valid for a limited time only, from December 11, 2014 at 5pm PST to December 14, 2014 at 11:59pm PST. Amazon reserves the right to modify or cancel this offer at any time.

▪ Offer only applies to products sold and shipped by Amazon.com.

▪ Limit one promotional code per customer and account.

▪ The maximum benefit you may receive from this offer is $10.

▪ Offer good while supplies last.

▪ Offer is non-transferable and may not be resold.

▪ The offer discount will be allocated to the highest priced book in your order.

▪ If any of the products or content related to this promotion are returned, the value of the offer will be subtracted from your return credit.

▪ This promotion may not be combined with other offers, including promotional certificates.

▪ Items must be purchased in a single order and shipped at the same speed to a single address.

▪ If you violate any of the Terms & Conditions, the promotion will be invalid.

▪ Void where prohibited.

▪ Shipping charges may apply to discounted and free promotional items.

▪ Offer does not apply to Amazon Gift Cards.

Fairy Tales in Advertising: Só Ação Solidarity: Multiple Tales

Só Ação Solidarity movement / Book Biennial of Pernambuco: Book Donation, Little Red Riding HoodDon't throw out your books. Donate them.
This campaign for books donation--I'm curious as to the usage for the books--reselling for funds, literacy, other?--features homeless renditions of fairy tale characters. The homeless Three Pigs is the most interesting twist for me, not necessarily the ad itself, but it makes me think of all the retelling possibilities of homeless three pigs. A worthy cause and interesting campaign.

Campaign info from Ads of the World:

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Casa do Pixel
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
Published: February 2012

Guest Post: Author Jewel Kats on Hansel & Gretel: A Fairy Tale with a Down Syndrome Twist

Hansel and Gretel: A Fairy Tale with a Down Syndrome Twist by Jewel Kats (Author), Claudia Marie Lenart (Illustrator) was released this past October. Today I have two guest posts to share from the author and illustrator. This is part two, from the author. This new book is the fifth release in Kats's Fairy Ability Tales series.

From Jewel Kats:

When it comes to writing, I have to admit that I’ve been blessed by my lucky stars. I have yet to experience an idea drought. My inner dam is always wide open, and accepting to concepts anew and fresh.

Usually, the unfolding of a story – manuscript – book – whatever you want to call it, comes to me in the form of a well-plotted daydream. Everything and everyone makes an appearance. I’m talkin’ about memorable protagonists, cool settings, and every storyteller’s favorite – the coveted twists and turns of the story! Yay!

Before I pull out my party hat, I have another admission to make. I daydream A LOT. Maybe this is part and parcel of being a writer??? In any case, all this daydreaming means much cleaning and scrubbing is involved post-inner-hoopla events. However, I know I’m onto a biting idea when I’m hit by stubborn “guests” who come with stuffed, richly packed “baggage”. Before I know it, I’m playing hostess to new members in my playing field who have issues to confront. We form a bond of sorts.

This is exactly what happened with little Hansel, Gretel, their parents, the Witch, and the toad. I felt an immediate connection to this cast of characters. And, who—author or reader alike—doesn’t love a setting that includes a candy house? After being unable to leave the fictional world I inhabited via my daydream, I decided to write down what my mind’s eye saw under a tumble of jumbled notes. Next, I pulled out a large sketch book, and started connecting the story together through thought bubbles. Of course, I asked “what would happen if?...” questions with each thought bubble. Once all this occurred, it was time to wheel off to stage three.

This platform involves research, research, research! I personally like reading articles, journals, medical studies, and general interactive posts made by the public on the same health issue faced by the protagonist at hand. I also like to pour over existing fairy tales on the same board – including adaptations – to ensure my ideas are unique and in no way reflect what’s already out there in the publishing industry. I wanted this fairy tale to be fractured on my own terms. Last, but not least, I get my hands on children’s literature that explains the nature of the disability highlighted. In this case, books about Down Syndrome.


Before going on this whole journey, I knew I wanted the next hero of “Fairy Ability Tales” to be a boy. I’d heard a telecasted news report about Down Syndrome on TV, and the report must have stayed somewhere deep in my spirit. I was also drawn to a few fairy tales upon pre-writing this book. So, I think all of these factors led to “Hansel & Gretel: A Fairy Tale with a Down Syndrome Twist”. Now, it’s one of my favorite books in the “Fairy Ability Tales” series. As an added personalized touch, at the end of this adaptation, we learn that the Witch’s real name is, Mirella. The beautiful maiden she turns into is actually named after my lovely mother-in-law who has passed away now. She even looks like her, too!

I knew I wanted the illustrations to be extra special and different. I spent many hours on the internet looking at portfolios of artists. I finally landed upon Claudia Marie Lenart’s work through her Etsy online store. I was immediately attracted to her beautiful work. So, I contacted her, and a connection was made. Her medium is definitely special, and the rich details only enhance the story by bringing it to life.

I’m honestly very proud to have written this book, and those encapsulated in the “Fairy Ability Tales” series. Kids with disabilities are at the core of my heart. My advocacy for people with disabilities comes through the swish and swash of my pen. I let the world know that anyone – regardless of ability – can be a prince or princess of their own right. This book is no different. Hansel is our everyday hero. I personally wouldn’t have it any other way!

–Jewel Kats

Guest Post: Illustrator Claudia Marie Lenart on Hansel & Gretel: A Fairy Tale with a Down Syndrome Twist

Hansel and Gretel: A Fairy Tale with a Down Syndrome Twist by Jewel Kats (Author), Claudia Marie Lenart (Illustrator) was released this past October. Today I have two guest posts to share from the author and illustrator. This is part one, from the illustrator.

From Claudia Marie Lenart:

I was thrilled when Jewel Kats asked me to illustrate her version of a Grimm fairy tale. As the mother of a Waldorf school child, I spent many hours reading Grimm brothers’ fairy tales to my boy. I was especially eager to create the forest scenes.

As a needle felt artist, I create animals, dolls and paintings in wool. The illustrations were created almost entirely with wool, which I custom dye.


I immediately had an idea of how I wanted the forest to look—deep, green, ancient. I was inspired by my memories of time spent in the Pacific Northwest. The forest scenes were created with wool sheets needle felted with layers of brown and green hues to resemble trees. I also used some real tree bark, which I covered in a thin layer of wool as well as some curly green wool for moss.


The story also required two candy houses. To create the candy houses, I spent a lot of time searching through illustrations of Hansel & Gretel candy houses and images of gingerbread houses and old English cottages.

Creating the candy houses was more difficult creatively than the forest. Actually, the idea of a house made of candy didn’t really appeal to me. The only candy I like is chocolate. The witch’s house has chocolate siding, but the window boxes are full of strawberries and cherries covered in icing. The welcome mat is made of s’mores. The house is trimmed with chocolate chip cookies.

I wanted the second candy house to look totally different. It is pastel and dreamy, like a mini fairy castle. The siding in this house is fluffy, like cake, and it is decorated with pastel candy. The turret is made of wool marshmallows and there are peeps on the lawn.

The illustration process was quite an adventure. This is the first book ever illustrated in this manner and I am grateful for the opportunity.

–Claudia Marie Lenart
www.claudiamariefelt.com