Mimi Barbour's Blog: Believe!, page 19

Identical twins who never met until all hell broke loose! *5* SPECIAL AGENT MAXIMILIAN #USAToday

Special Agent Maximilian by Mimi Barbour Series: Undercover FBI, #3Genre: Romantic SuspenseRelease Date: August 25, 2015


Identical twins but different men – she loves both!

In this electrifying romantic suspense set in the steamy streets of New Orleans, Lieutenant Commander Nik Baudin, accidently meets up with an identical twin he never knew existed. When his brother Max goes missing, Nik assumes his identity as Special Agent Maximilian. This gives him access to FBI files making it easier to arrest the gangsters who attacked his brother and to stop their trafficking of underage girls. Being that Nik has specialized commando training, he’s the perfect man for the job - that’s if his PTSD doesn’t kick in and leave him cowering in a corner.

Special Agent Maya Barnes can’t believe it when she spots her partner, Max Foster, wandering along the French market without a care in the world. Since he’d been beaten and had gone missing weeks earlier, they all believed him dead. There’s only one problem… though this man might look exactly like the missing agent, she knows differently. In all the years they’ve worked together, she’s never wanted to have mind-blowing sex with her partner before.










Mimi Barbour is a New York Times and USA Today bestselling author who's sold over 500,000 copies of her books world-wide. Her five romance series: The Vicarage Bench/ time travel at it's best, Angels with Attitudes / angels love romance, Vegas / fast-paced plotting, Elvis / make a song a book and her newest, Undercover FBI / with sizzling conflicts and lots of humor.

Mimi's been heard to say: "I'm an author who loves to read uplifting stories about romance. Add in some time travel, or maybe an angel, or even a little romantic suspense and it makes the story more fascinating because of the incredible possibilities."




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#11 Release day hype - Blogs –blogs and more blogs!! @BPiCpromos

Hear Ye! Hear Ye!

#11 Release day hype – is something that needs to be well-planned and worked toward with a kind of frenzy to get the pre-order buyers excited for their new collection and the others willing to jump on the same band wagon of those who already bought. A lot of giveaways will be made around this time. (Original post on June 18, 2015)
Now the work gets interesting! You’d almost think most of it had been done. After all, you’ve worked hard for the last few weeks, even months, to get that damn book released.
Not so. This is when you really kick in. And one way to do that is through the blogosphere. Don’tcha just love that word? Understand one thing; there is a world full of bloggers out there who have the potential to reach virtually thousands of readers. So ignore the power in that group to your detriment.
For the Brides collections, we chose to buy a Release Day Blitz / Facebook Event  (Special - $100 - New Release Blitz + 3 Hour Facebook Release Party) with a wonderful group called Book Partners in Crimeand they took care of everything. Because they are popular and well-respected, they have a number of bloggers on their list, many of who are willing to give a review also.
It’s always been a positive experience with these girls (Margaret and Delene) and so we choose them over so many others. For an extra $10, they will also set you up with a Headtalker and Thunderclap promo to help get the word out even more. (Will cover these tomorrow)
Through the blitz, we normally get a list of 40 – 50 blogs and / or Facebook sites who will post our news. Since the post itself is set up by the BPiC ladies, it is professionally done and looks wonderful. I’ve added the page on my blog "Believe" of one of the posts they did for us on our last release Ten Brides for Ten Hot Guys.  You’ll see that they have a section about the book, plus each of the authors, and there is a place where reviews can be added for those who chose to write one. In my mind, those bloggers who do so are angels and well-loved by us authors. Unfortunately, many of us forget to go and tell them so.
Therefore, the brides make it a rule that a few of us must go to every one of the blogs, share their social media buttons to get the blogger more exposure for her posting about our book  and leave a comment to thank them. Every time I’ve done so, there’s already a comment left by one of the BPiC ladies who’ve already shown their appreciation. Now that’s class!
Also, each of the authors should write a generic blog post about her own book in the collection and put it in a file on your yahoo loop. That way, any one of the other authors can grab it at any time while promoting the set and post it on their personal blog. That’ll get the word out also. With twenty authors, the reach is phenomenal - but it takes time and effort... and everyone willing to do their part. The social media buttons are there for all to share making the chore easy and fast.
***Hint***If you feel that you’re not getting enough traffic on your blog to make this action worth your while, you might want to look into working with Triberr to increase your numbers.
***Facebook Events, Thunderclap, Headtalker, Giveaways and Rafflecopters –next post!!





My group, Authors' Billboard, 
is running a grand August Giveaway!!!
Lots of prizes and free books...

#10 Paid Promotions - Put your money where your dreams are!! #NYTimes #USAToday

#10 Paid promotions – will make or break your chances of hitting the lists. It’s the area I consider that is the most important to benefit the collection. There are a huge number of places willing to take your money but they need to be set up in such a way as to keep the traction high on the final week. If you have someone who knows the owners of these promotional places and can set up your anthology before it’s even released on pre-order, then you have a shot at the number of sales it will take you to make it big. You cannot wait until you have the live links for the different venues (unless you put the book out on pre-order months in advance and then you may jeopardize the reader making the decision for not wanting to wait so long. Once she/he says no to it once, it’s easier for them to do so again.) This is where ‘who’ the authors are comes into play. Well-known names have a lot of fans willing to wait to get a hold of their next book – of course that’s only if it’s brand new.)
(Original post on June 18, 2015)


This area will take the most effort for your box collection (and for that matter - any single book you want to push to the lists too.) It has to be started a couple of months before the release day and whoever is in charge of setting up these promotions needs to be on top of them.
For instance, unless you’ve decided to go for a long pre-order, and to tell the truth, I’m not sure if all the venues are allowing that now – they didn’t at one time but things may have changed recently - then the person organizing this marketing campaign will have to write to these venues and ask to reserve certain days on the first week of the book’s release. Without live links, filling in the regular submission forms can be impossible.

I’ve made it a point of being on good terms with the owners of these advertising sites and I write to each one of them with a request to give us a spot on the day I’ve set up on my chart. They will do so knowing the links will have to be sent on later. These folks are wonderful and try to be as helpful as possible. After all, it’s their business and they like knowing they will be advertising a new collection that has the potential to hit one of the lists… or God willing….both.
I usually send them a copy of the cover; explaining that the authors are mostly New York Times or USA Today Best-sellers and that we will have our street teams and beta readers posting reviews on the day the book is released. They know that the book will be popular, a great deal at 99cents for a bundle and since our covers are always done professionally, they have no problem agreeing to my request.
I always offer to fill in their forms with a bogus Amazon link (usually my author page) so they will get payment at that time. It actually makes me feel better knowing I’ve done the submission since I then have the paperwork to fall back on in case of a problem. And, it’s one more job I don’t have to follow up on. As you can imagine, this procedure can be a bit mind-blowing, trying to keep everything organized. I admit to using colors on my spreadsheet so I know exactly which ones I’ve written to and if they’ve reserved the spot and who has or hasn’t been paid, etc.
Since these venues get the best results, it stands to reason, that they’re the ones that need to be booked well in advance because they’re filled up for months. I try and have these sites promote the book on the first few days after it’s released to keep the numbers up after the pre-order sales boost.
In fact, I space them each day with some of the lesser ones. An example of day one would look like this:
Kindle Nation Daily (Option A FB Triple play) with Book Gorillae-Reader café - book aheadBook Sends - filled in form for Reader IQ also – needs to be on Day 1 as he won’t promo something that’s been advertised within 90 days Kindle Books & Tips Digital Book Today (Deal of the Day)Book Goodies Book Deals Daily
The first couple show in red to remind me that I need to book them well ahead.
As the release week proceeds, I sign up the sites who don’t have the best reach. They costs less and aren’t a guaranteed result. But, the more places that send out your book, the better chance you have of getting those sales. Also, these cheaper venues are the ones I book just a few weeks before the release and can be done once the links are available. That makes them a lot less hassle.
You’ll find some places that refuse your submission unless the book has a certain number of reviews… which of course is impossible if the book hasn’t yet been released. Most will waive that rule if you write and explain. Still others have a place on their forms where you can show that’s it’s a new release. If they still won’t take you, it’s their loss.


Another thing I've noticed is just how much the costs have gone up from one collection to another - we're talking a matter of months. Since I've always kept track of what each promotion costs, it shows up pretty darn fast when I copy the last spreadsheet to use again. It's a bit scary...!!
Okay - as you can imagine, this job is a huge undertaking and can boggle your mind. Sharing it with another might work best but then you'll have to split the budgeted money so it goes to two places. As long as whoever's in charge is methodical and follows through, it works just fine.


***I’ll be happy to send a copy of the full week’s spreadsheet with all the links, etc to anyone who leaves a comment with their e-mail address. All I ask is for you to add your name to my newsletter list (see right side panel). Just so you know - I’m so dang busy, my newsletters only go out when I have such good news, I can’t help but share. 

#9 Social Media Campaigns - Now this is where you COULD rule. Dammit - I said could!

#9 Social media campaigns – are hugely important and it’s where the bulk of the work comes in for the rest of the authors rather than just the chief. She needs to be able to rely on everyone kicking in at this point. That compelling cover needs to be seen by as many people as possible and multiple times so they finally make the decision to push the buy button. Needless to say, you need worker bees.
Okay! I can’t ram this home strongly enough.
Think about it. If you have 20 authors who have an average of between 2 – 4K followers each (for the benefit of this post we’ll say 3K) which adds up to 60,000 followers, the number is overwhelming. We’re not even discussing retweets. For Summer Fire, we had a hashtag #SummerFire which most of us added to each tweet and the possibilities for retweets were endless.
And let’s say they all have 600 - 800 likes on their Facebook pages and 500 friends on their home pages, which - in reality - is probably a very small amount. Think about the reach those numbers could have. We all know FB doesn’t allow every one of your likes or friends to see each post but it still has enormous potential… right?
But… that’s only if every single one of those authors actually puts out those posts and tweets and then shares and retweets and keeps up that social media thrust for the length of the time they need to in order to get the numbers of sales to hit the list.
Unfortunately, though it sounds fantastic, it’s really a dream.
Many of the people in the group don’t bother much with Facebook or twitter. They’re busy with their daytime jobs, their families and trying to get a few words written every day while at the same time cleaning off their multitude of e-mails.
Others, might put out one or two tweets periodically, and might even schedule a list of tweets if someone else writes them up and sends it to their inboxes.
Still others will set up a few Facebook posts, maybe even put them on the various groups like Titan Author Book Promotions (14,779  members),  Books (19,946 members)  or  Creative Designers (340,348 members) where they have a huge number of members to get more eyes on the advertisements but certainly not all twenty authors will be doing this equally. It would be phenomenal. Sadly, it didn’t happen.
We had organized events like a Facebook party, a twitter bash, release blitz where more of an effort was made but nowhere near the amount that could have been done. In fact, I doubt a lot of writers even go to these lengths for their own books.   
If you can get a group of authors together who are dedicated to doing these social media tasks throughout the whole time, the sky’s the limit! And...I only mentioned two places out of a possible....heck I don't even know all the numbers.




When I think of the potential…it makes me tingle!!!!

#8 Pre-orders – What a wonderful device for every author! Or is it? #amwriting

#8 Pre-orders – are now a big deal whereas not too long ago, they didn’t exist for the lowly Indie authors. But because it makes a difference to sales and that’s really what this whole effort is about, it’s best to decide when the book should go out on pre-order, (keeping in mind that Amazon requires you to have the final submission published 10 days before its release). (Original post on June 18, 2015)
Actually, we did the pre-order in Summer Fire for a number of weeks (can’t remember exactly how many???) but we worked hard during that time to get as many sales as we could.
It’s not easy keeping 20 authors motivated to pushing a book before it’s released and so there had to be a conscious effort made to keep us all active. I can’t imagine being able to do this for much longer than the time we had. Other work gets in the way – we authors are always busy and have a number of balls in the air at one time. Trust me, not everyone worked hard for the collection allthe time. But I know we all had our moments….
Some said we weren’t on pre-order for long enough. We’d seen others who had put their books out for much longer. In my way of thinking, there’s two parts to this question…
Do you put it out months in advance, hope you can keep the momentum happening and the readers buying that long before they know the book will get to them? I mean – this is when social media comes into play, trying to reach as many readers as possible. Are you taking the chance of losing those readers who think it’s too long to wait and they can always get the book once it’s out…and then forget? I know myself, if I don’t buy a book that appeals to me when I first see it fresh and new, it’s much easier for me to ignore it the second time when it’s become familiar.
Also, when the collection hits their e-reading devices, will they actually bother to read it once the hype is lost its appeal? For us authors who work so hard to get that set out, we are trying to hit the lists, sure, because it means we’ve made those sales which is always a good thing. But more important, we want new readers. It’s one of the biggest reasons why we go together in the multi-authors sets. The idea is - when fans buy this bundle and read their favorite author’s book, hopefully they’ll read the others and find another writer they fall in love with. Hopefully mine...
Now that’s pure gold!!
When we did the Brides collections, we had a shorter pre-order time. And looking back, we decided it was maybe not long enough - May 12th to June 9th. We were disappointed at the number of pre-order sales. Again that could have been because there was a lot of competition at the same time or just maybe the fans had finally gotten caught up in the warm weather  and weren’t that interested in reading so much…?? Did everyone not work hard enough to gain interest? There’s lots of reasons and most likely the answer would have been a little of everything.

One thing to keep in mind – during the pre-order is when you’ll be setting up those incredibly important promotions. Because I was the promotion’s person for the Brides collections, I needed those venue links early. We also used them for the Facebook event and the Book Release Blitz. To have any chance at all of hitting the lists, the sales on that first week are the most important. That’s not to say, others haven’t hit the lists from sales well after a book has been published, but in the case of these types of collections and keeping the momentum from multi authors, this is the week you’ll be aiming for.  

#7 Publishing Plan – Ya gotta have a plan! It just doesn’t happen like magic! #USAToday

#7 Publishing plans – need to be decided on – the release date and whether the book will be self-published by someone in the group, say on a multi-venue such as Draft 2 Digital, or will you go with an organizer like Indie Writes who looks after all the formatting and does the publishing for you, and... takes 15% off the top. There’s a lot of work involved in the formatting area so you want to make an informed decision.(Original post on June 18, 2015)

First the release date is important. We found out early on that USA Today sales ranking is counted from the previous Monday to the Sunday. Therefore if you release the book on Tuesday, Amazon will send out all the books from the pre-sale the day before the release day and they will be counted into your sales for that week.
For the NY Times - say your book went on sale Tuesday, April 15th, the first list you could hit would be the one for Sunday, May 4th.   The New York Times counts books sold from Saturday to Saturday as a full week, so that first week is slightly more challenging because you have two fewer days of sales to include.
Now on to whether you release the book on your own or go through an outside company.

I can tell you that I’ve been involved with both types of collections—those with a formal publisher like Indie Writes and those we released on our own. My preference, of course, is to do it without any outside influence. Which means that you get to keep all the money and that is a huge plus.
But it also means that someone in the group has to be responsible for formatting the set. This isn’t as difficult as it seems - as long as each author makes sure that her file is done according to set rules.
With a template system like Pressbook, it’s a matter of copy and pasting which takes time but isn’t too difficult. Some people use Caliber to format to mobi and epubs and others use writing programs that allow you to pull off different formats. There’s many ways but none of them happen without some effort.
Another job that will have to be taken on by one of the girls is the bookkeeping. The royalties have to be made accessible to everyone, which means new accounts must be open for the book and the login and password available to all the authors. It also means that someone has to be in charge of the royalties that get paid into those accounts and divvy it up when the time comes. I know that there are all kinds of tax implications for those of you who live in the US, but because I’m Canadian, I can’t go into these - I just don’t understand them. What I do know is that the girl who did this for the Brides collections placed it with her accountant and we all split his bill.
And then, of course, the book has to be released on all the venues. Setting up the pre-orders and then making sure the final file is there in good time (I’m talking about Amazon) is something that needs to be looked after.
With Summer Fire, our organizer published it through her own company and did all the bookkeeping. For the rest of us, it was simple and went smoothly. We will recover our costs and probably make a few dollars but when you have a 20-way split, don’t expect to make a bundle. It ain’t going to happen unless your collection manages to get into the very high numbers on Amazon - say #1- #100 and... stay there. And that’s one hell of a huge task… or just blasted good luck!
I have been in collections where we did go with Indie Writes. Many busy authors opt for this choice because they like having the one-stop shop. One of the girls took on the responsibility of collecting all our files and making sure they were formatted to his instructions. In the end, it was less work for the group but I think having to rely on an outsider and split the money had disadvantages also.

But then again, I guess nothing is perfect and whatever hitches arise have to be dealt with in the most professional way possible. 
So are you still wanting to set up your own multi-author collection???


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#6 The Title - So what's such a big deal? One title's as good as another! Sure... #NYTimes #USAToday

Amazon  
#6 The tittle – again you need to get everyone offering suggestions and then take the best five and do a poll. Otherwise, this discussion can go on for far too long and create a deluge of unnecessary e-mails – and trust me on this – the authors start zoning out if they get overloaded in this way. They neither have the time nor the patience. (Original post on June 18, 2015)
What comes first the cover or the title? We did the cover first and then the title (I think?) Nah…it must have been the other way around….maybe. For Summer Fire, It had all been organized by the time I’d come on board.
Personally, I’ve always come up with titles for my books while I was writing them. – many times before I’d even start. But when it comes to a collection for a group of authors, I guess it can go either way. All I know is that you must get it resolved quickly.
And… it can be one of the hardest arguments to settle. Since it’s important, I guess it should be. After all, everyone will be wearing it for as long as the book is for sale.In Summer Fire, I think they made a good choice…especially the added on bit of 'Love When it’s Hot!' That was a direct jab at what the readers could expect in the collection and the authors didn’t disappoint.
The organizers were also going after those that had summer plans and might take along one book as their holiday read. With twenty new novellas to choose from, this was the perfect summer-time treat. And remember, there was a lot of competition. We needed to stand out.
Planning those small details are important and can give you that extra boost in sales. Therefore the title definitely can make a difference to what catches the buyers’ attention.
For example, if it’s a Christmas set you maybe don’t want to just depend on the cover to get that across. If you have some kind of hint in the title that it’s a seasonal special, it can only make the title stronger. If the holiday is secondary to the novel like my last Christmas book called Special Agent Finnegan, then having a festive suggestion on the cover should be enough.
So, take your time, get it right and then please go for a strong font when it’s in the finished product. It matters. Big Time!!!

Have you seen books where you had to strain to figure out what the title was? I think we’ve all been through that scenario…









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#5 The Cover – This is the face of the book. Is it important? You bet your sweet… ahem… it is! #USAToday

#5 The cover - was important. It needed to show the readers what they could expect on the inside – the flavor of the books – and Summer Fire’s cover did just that. Most of the stories are explicitly sexual and it was certainly obvious when one looked at the naked chest of the male body on the front and the words “Love when it’s Hot!” printed on the side. If a few of the people in the group can make/organize a couple of covers – it’s best to hold a poll and get it decided quickly. Covers can be a huge argument if it isn’t nipped in the bud with majority rules. Original post June 18, 2015. 
I’ll only say this once. The cover is HUGE! It catches the eye of a potential buyer and it should tell them something of what to expect when they begin reading.  I’ve personally bought a book just on the cover and the title alone – didn’t check inside. Sometimes, I’ve kicked myself but many times it delivered. When it does, I go back and buy another from the same author.
As you all know the Summer Fire cover was explicitly sexual. Which should have twigged for me- that the books in the collection were also of an erotic nature. But I knew some of the others in the set and I also knew they didn’t normally write sexy and so I blithely went along with my sweet little novella Big Girls Don’t Cry, and submitted it.
Whoaa!!
When the set was finally delivered to my Kindle after it was released and I got to read the first few books, I was stunned. They were fabulous – don’t get me wrong – those girls can write! But they were not sweet little stories. On the contrary! I think some of the readers will be disappointed in mine but then again, it is a lovely romance and just maybe a few of them will enjoy a “heat” break!
I was in a group a while back where the cover became a huge argument. All Indie authors have had the control over their covers and most know exactly what they like and want and can visualize the end product (of course with their own story in mind). When it doesn’t come up to their expectations, then they will have something to say. This type of an argument can be a breakdown in goodwill and can start the whole process off on a bad foot. People can’t help but take sides. Everyone has an opinion and it can get nasty. In our case, thankfully, it didn’t. We worked through it and came up with the cover we all liked. Needless to say, not only did it have the authors upset, the process of choosing took a fair amount of time.

So… if I was to be in charge of a box collection, one of the first things I’d do is get two or three covers ready, do a poll and let the majority win the vote. 
In case you haven't noticed - the cover above is really different from the one we originally went with. I love the new one :-)

The Budget #4 - Is it all about the money? Or not? #Promotions #Royalties #ROI

***Here's how Summer Fire made it to #13 on #NYTimes. It’s complicatingly simple. We worked our fannies off!! Maybe not everyone—all of the time—but we all kicked in some of the time. And with 20 authors making the effort, it worked . See original post. June 18th

#4 The budget – whoever is in charge needs to have a realistic budget prepared in advance according to their marketing plan. Make a list of all the free and paid promos, marketing and costly ads (Facebook, Twitter, Google?) you want to put into play and then make sure the others are willing to spend their share – both as a payment into the promo pot and the individual expenses expected from them for giveaways, Facebook ads etc.
For Summer Fire, our organizer had a detailed marketing plan that she shared with us right from the start. As you can imagine, with 20 people, the costs were considerably less than I usually paid as my portion of the 10 brides collections.
I knew I’d get my money back in royalties months down the road and was glad to pay up front so whoever was looking after buying the promotions would have a healthy budget to work with. Since that was normally my job, I had no doubt that what was asked of us would all be gone by the time the book was released and I was right. At the end, we all had to ante up a few bucks more so our organizer wasn’t left holding the bill.
Truthfully, I was glad we’d overspent. The more promotions you buy for a book, the better chance one has of making enough sales to hit the list. After all, no matter what anyone else tells you, it’s all based on the numbers. Not just from Amazon, don’t make the mistake of thinking you’ll be successful if you have incredible sales there. They want the numbers from all the major venues. I’m not saying they have to be equal, and I’m not even sure the exact percentages they use. But I do know that if the numbers on Apple and the rest hadn’t come through for us, we never would have been #13 on the New York Times.
So therefore, how much you set up your budget for is crucial. And don’t think that the more expensive ads are the best. It happens in some cases - but not always. Do your homework and find out from others which places have been more successful in getting them sales. I have my favorites and I support them, not only because they’re doing a good job now but because they have the potential to be really good one day. So spending my money now might not produce everything I hoped it would, but the people who run these venues remember who helped them get started. Down the road, it’ll pay off. It certainly has for me. Whenever I approach these friends with a new release and request a spot on a certain day, I get it.
When you organize your budget, take into consideration not just the paid ads you need to use but also things like a Facebook event and the prizes, Facebook ads or boosts, a release day blitz, maybe a Read & Review program and the books you might have to gift, Rafflecopter prizes on the blitz, and the money for a Thunderclap campaign. Of course, if you have to pay for a cover, you’ll need to add that too. Just try and figure out every expense you can think of and add it in from the start. It’s best to be prepared at the beginning rather than scrambling later. 




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Fair exchange – You promote us and we’ll promote you! I like it! @TheBooksMachine

Today, while I was filling in the form to promote with a site called The Books Machine , I was astounded by the offer I found at the end of this procedure.

The promoter's deal is this. If I was to mention their site on my blog and then send out their website to any of my followers on Social Media, which is just pushing the buttons at the bottom of my page, they would give me a post on their blog in return.


I decided to go a step further and show you their exact words...

This is what it said:

Free blog post:We offer you:
·         1 blog post about a book of your choice with a button to buy that title on Amazon
+ 1 Tweet referring to the post about your book on our blog
In exchange for:
·         1 mention by you of our site with a direct link to http://www.thebooksmachine.com
The mention should be made on your website or blog, and on a social network
Lower down on this page, you can see an example of how your book will appear on our blog
Book featured on our blog

Free exchange with clients

FREE! [image error]How to do it


·         Mention The Books Machine on your website or blog, adding the following link: http://www.thebooksmachine.com
You may either write your own short text, or copy it directly from the samples below.·         Mention our site on social networks including the link: http://www.thebooksmachine.com·         Once the previous two points have been completed, send an email to contact@thebooksmachine.com with a link to the website or blog where you have mentioned and linked The Books Machine. ·         Send us the Amazon link to the book you wish to publish on our blog. Let us know if you would like us to include the Amazon description, or attach a brief text of your choice about the book. Include the price of the book. ·         After checking your text and the information about your book, we will notify you of the date we will publish it on the blog, according to availability.

***So, Meryl Wright, here is your post – I hope you like it, my friend. Have a lovely day and may you get lots of traffic from this exposure.

Mimi



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