Scott Fox's Blog, page 13

Content is Currency - New Book Review Video

Content is Currency is the new content strategy book by Jon Wuebben.

Content IS your business today – like it or not.  We're all in the publishing game now - publishing our little hearts out trying to attract precious attention from our audiences.

But you'll get better results (meaning more traffic, more social media shares, better SEO rankings, and more sales) if you develop a good strategy for your content first.

That's what Jon's new book is all about.

I was lucky enough to get a pre-release c...

Remember Big Brother in 1984? Say Hello.

This is a guest post by Ken Evoy, Founder and
Chairman of the Board of SiteSell.com.

 When does 2 + 2 = 1984?

Short answer? Watch this thumbnail video (1+ min) and then come back for the full details...

http://www.youtube.com/sitesell

There is a clear and present danger on the Internet, based on two inarguable facts...

1) Google owns more private information on each of us than any other public or private entity (ex., all the regular, image and YouTube searches that we make, the content in all ...

The Game-Changer your Website Needs

Doing more of the same is not going to get you where you want to go. You need a game-changing upgrade to improve the sales from your website.

It's time to have an expert look at it.  And, until this Friday, February 3, I will do that personally for you for only $99.

I started ExpertWebsiteReviews.com to help entrepreneurs like you get affordable, plain English, expert advice on how to improve your websites. 

A personalized video review of your site can be the game changer your site needs to...

5 Pricing Mistakes that Keep You Poor

This is a guest post by Dina Eisenberg.  It includes some valuable info, a free offer, and a short survey request.  Thanks to Dina for sharing this.

Hands down - pricing is the most puzzling of the 4 P marketing mix. (That's product, price, place, and promotion.) 

In fact, finding that right price is like searching for the holy grail.  You believe it's out there, you search and search but it's always elusive, just out of reach.

The Pricing Puzzle

Pricing is a veritable see-saw. 

Charge too much...

How to Improve Your Website (and Sales)

Improving sales from your website isn't that hard, but only IF you know what to do.

IF you know what's missing it's easy enough to change the design a bit, add some calls to action, upgrade your copywriting, or optimize your SEO.  These are all small changes that you can make to your site yourself, but only if you know where to start...

But you're probably too close to your site, or maybe you don't have the training in design and usability and SEO that can help you upgrade your site to...

Google Plus for Business by Chris Brogan - Video Book Review

Google+ for Business Video Book Review: Google's new social network is a growing opportunity for you if you're looking to brand yourself online.

For help getting started on G+, Chris Brogan has a new book about how to use Google+ for your business that I review and recommend in this video.

[click here if you can't see the video or watch it on YouTube here]

Google+ for Business – My Review of Chris Brogan's new book

Google+ is the latest social network to threaten to change the world.  I...

8 Ways to Invest Your Time for Maximum Return this Holiday Week

It's going to be a quiet week.  Maybe you even have the week off from work. So what are you going to do?

You won't be surprised if my suggestion is to invest some of that holiday free time in your online business, will you?

The quiet time of the holidays is a great time to move your business forward.  You can take advantage of other people slowing down to accelerate your plans!  (Thanks to Chris Brogan for posting about this a couple of years ago to clue me in.)

8 Ways to Invest Your Time for ...

Exclusive ClickBank Interview: Making Money from Information Product Downloads (Free Podcast & Transcript)

Even with small niches you can make money by solving problems.

The most profitable niches are often those that you would not find in the Yellow Pages.

You make money by packaging up the story behind an obstacle you've overcome, that little technique you worked out to make your own life or office run better, that problem you helped your family fix - those sorts of solutions are what other people are looking for online. 

And with the connectivity of the web, Google can deliver all...

Is the Internet BROKEN? E-commerce Website Redesign Video Advice

Broken. That's what many new e-commerce website owners think when their sites don't make them as much money as they hoped.

But often the problem is not the Internet but the design of their websites. 

For example, it's hard to make money online when your e-commerce store doesn't use an e-commerce website design.  Especially if your site is "too pretty" and doesn't use a typical e-commerce shop layout, customers may be distracted from buying anything at all!

E-commerce Website Review Video - ...

Online Community Management for Dummies - Video Book Review

Managing communities online is a big business opportunity but it's also a challenging job.

Deb Ng's new book can help you with that.   

Online Community Management for Dummies is a thorough guide to membership recruiting, community moderation, growth tactics, and management strategies.

Deb's book can help you attract and retain members, better moderate disputes, and position your forum for growth online. 

It's based on her years of experience online managing the community for...