Hank Quense's Blog: Hank Quense's Blog, page 4

Using Scrintal to examine and understand a complex subject

Writing about a complex subject is difficult using words only. It���s difficult for the writer to explain the subject and it���s difficult for the reader to comprehend what the writer said. One solution to the complexity problem is to use a graphic of some sort to clarify the issues.

This article is about such a complex subject. In it, I explain my journey to develop an alternative marketing solution for my books and other stuff.

To explain, my efforts to sell my books haven���t been very successful over time. Rather than continue to do the same type of marketing campaigns, I decided to stop and rethink what I was doing.

When faced with an issue like this I always open a mind-mapping program and start dropping ideas into it. My go-to app for these cases is Scrintal. It allows me to add thoughts, ideas and possibilities and to organize them in a meaningful way.

Over a period of time, my thinking evolved into recognizing that I needed an ecosystem for my content. This content includes books, articles, checklists, video classes, email courses and other material. A further complication is that this content is spread all over the internet.

My first attempt to establish the ecosystem resulted in an expensive failure. Learning from the failure, I tried again with similar results. I���ve always felt that failure is a learning experience, so I updated the Scrintal mind-map with the latest information and started rethinking my approach. This time the mind-map led to a Eureka moment.

I needed a way to organize all this material in an easy-to-read catalog with links to the various internet sites. Ultimately, the catalog became a small ebook called My Stuff. You can download a copy here.

Now I faced the issue of how to explain what I did to others so they could emulate the process. Once again, Scrintal came to the rescue. Starting with the same mind-map, I cleaned it up and deleted out-of-date content. After that, I rearranged the map into columns so it could tell my story in a graphical and easy-to-follow way. That final mind-map is what the beginning of this article referred to. Rather than write a long-winded explanation of my ecosystem solution, I���m relying on the Scrintal mind-map to save me the legendary thousand words. A screen shot is shown at the beginning of this article.

My Ecosystem board can be found here:

https://beta.scrintal.com/b/ecosystem-lecture–r5dds

Visit here to learn more about Scrintal.

What you can use Scrintal for is only limited by your creativity and imagination.

Book Marketing Webinar

On March 15 at 7:00PM (NYC time) I’ll host a free webinar to talk about the book’s landing page and why this is the most important marketing content your book has. The webinar will discuss the four essential elements for a landing page: *Cover *Price *Blurb *Description This is the first webinar in a series that will attempt to explain key book marketing concepts. Others in the series include...

Source

Padlet: Creativity at its best

I’ve been using the Padlet app for years and I continue to be amazed at how flexible it is and how it can easily handle any amount of creativity I can come up with. The concept behind Padlet is simple; build a webpage with anything on it. Literally anything. It has a half-dozen basic formats to use. After you pick one, you simply start adding text boxes. you can drag the text box any place on the...

Source

Coaching Initiatives

I’ve been involved with self-publishing and book marketing for over a dozen years. Most of this activity has been with my own projects, but on occasion, I’ve helped out other authors with both self-publishing and marketing projects. I’ve decided to do these types of ventures on a more formal basis. To that end, I started two coaching programs: one for self-publishing and the second for book...

Source

Have you written a book?�� You���re a CEO!

If you’re an author, you own a business whether you know it or not. And whether you like it or not. I believe a major reason that authors fail to sell books is because they don’t think like a business owner. Businesses use highly developed marketing plans to introduce a new product to the public. These businesses do that because it has been proven to work. Many inexperienced authors use a shotgun...

Source

Another Tunnel Vision Review

I found this review on the Amazon Canada site. 5.0 out of 5 stars A Delightful Reading Experience. Reviewed in Canada on December 21, 2022 “Are you looking for a break from the harshness of reality?” An excellent way to set off Tunnel Vision’s synopsis. Mr. Hank Quense’s anthology will do exactly that: make you laugh and forget the craziness of this world. I failed at pinpointing my favourite...

Source

My New Venture

I’ve had plenty of help from other writers and authors over the years. I’ve also gained a lot of experience and a measure of expertise in fiction writing , self-publishing and book marketing. Recently, I decide it’s time to give back by helping less experienced writers and authors. That’s easy to say, but much harder to actually accomplish. For instance, where on the web do you stash all the...

Source

Wanna Write A Book? Templates now available!

The first time you write a book, you probably think that the writing is the entire scope of the project. I know I thought that way once upon a time. The brutal reality is that writing a book is a multi-phase project that can take years to complete. Whether the book is a novel or non-fiction, the project encompasses four separate and distinct phases: – Planning the book – Writing the book...

Source

Tunnel Vision Review

The prestigious review site, Midwest Book Reviews, has written a review on my new book Tunnel Vision. Here is the complete, lengthy review. Here is a link to the Amazon page for the book: Science fiction has had a checkered history when it comes to adding humor into the mix. Too few attempt this combination of elements. Even fewer are successful at blending the methodology of hard science and...

Source

Tunnel Vision Anthology

My short story anthology, Tunnel Vision, is now available in ebook and paperback formats. It contains 22 humorous sci-fi and fantasy tales. To grab a copy, go here: Tunnel-Vision-Hank-Quense-ebook/dp/

Source