Nicole C. Engard's Blog, page 8

SxSW: Magical UX and the Internet of Things

This afternoon Josh Clarke spoke to us about ‘Magical UX and the Internet of Things’.

A lot of what we’re seeing these days with tech interaction has come with mobile technology. Touch started it all and now we have things like voice and facial recognition. So now makers of digital products need to think about these new ways we should interact with the digital world. There is now a way for us to cast “spells” – wave our arms and something happens. We can even get our own magic wand at thewandcompany.com. Josh even showed us how his wand could be used to light candles. It’s not all novelty like that though, there are some real business and practical uses for this.

Josh showed us a video : bit.ly/grab-magic where the developer created a hack where he grabs things from his TV and puts them on his mobile phone. While it looks awesome it’s so simple with our household devices.

Magic and Technology

“Any sufficiently advanced technology is indistinguishable from magic” – Arthur C. Clarke.

For example – no one is every going to want to wear a computer on their body – but now we have smart watches. Sometimes is what’s we see now that prevents us from developing things that seem like magic.

“Fantasy fulfills a need for a simpler more controllable world” – Alan Kay

We need to make technology seem like magic. Touch for example makes it seem like we’re actually touching the data. We need to use fantasy to think about how want to interact – Alan Kay also said “One goal: the computer disappears in to the environment.” An example of this is the magic wand. But we don’t have to go to Olivander’s to find that wand – we all have one already in our smart phone. Our phone is the magic wand for everyone. The phone is the first IoT (Internet of Things) device for us all. Now we want to put more of the smarts our phone as in to other things. Our phones (and other IoT devices) have “Sensors + Smarts + Connectivity”.

Think of the first time you used Shazam – that was another kind of magic – it was paying attention to the world around you to listen to music. Now we’re seeing this kind of thing with our cameras and translation apps (we used Google Translate to translate signs while in France last week). This also means that we can carry fewer things with us – we don’t carry maps, or cameras or alarm clocks – we use our phones for this. Mobile phones actually bring computing power to immobile objects because we have these phones with us all the time – locks, light bulbs, etc. We can embed smartphone brains in everything and anything. The nappy notifier is a device and app to help you manage your baby’s diapers.

On average we spend over 3 hours a day looking at our phone screen. The more connected we are the more disconnected we are – this means that for those who have been designing mobile interfaces these last few years have been doing too good a job. We want to move these things off of the screen in our hands and out in to the world. Neiman Marcus has this magic mirror that lets you see your entire outfit and compare it to others you have tried on.

Josh recommends that we read ‘Enchanted Objects’ by David Rose. We have many magically smart devices in our homes these days – the Roomba for example is like the broom in Fantasia or Google Now can be like the sorting hat. There is even a device that emulates the ruby slippers in the Wizard of Oz! Bt.tn is a tool that’s like the easy button for life. There’s also IFTTT that is all about magically making things happen! There’s also Zapier which is similar to IFTTT.

So the point of Magic and Technology is to make the computer invisible – we want it to be easier not harder. The magic happens at the point of inspiration – we embed the smarts in our devices around the house. We have centuries of UX ideas to pull from (Wizard of Oz and Fantasia for example).

Up til now we have been tying our digital only to screens. Now we can interact with the world – the world is the interface. For example how do we make the physical shopping experience as easy as the online shopping experience. There is all this info you can’t get from both environments when in the other.

The world is a data source – we need tools that gather data from around us. For example the Snapshot device from Progressive Insurance. Automatic though provides info to the driver (us) to help the car talk to us. Propellerhealth is a device you an add to an inhaler that will help those with asthma learn more about their disease – because they’re also used in communities the devices can gather group data and explain the environment. These devices are passive – they’re the modern crystal balls. They gather data from the physical world and push them back to the digital world.

The world is reactive – the things we do in the world cause a reaction. Our actions are a source of data! The Ares Sand Table is an example of this – this way physical and digital are totally in sync. The Minkoff Mirror is a device to help bring the digital in to the dressing room in the physical store – so now the world is interacting with the data. These are intentional interfaces.

The world is a big canvas – if you thought designing for mobile and desktop was tough – imagine designing for an entire room. For example the Immersion Room or this video: bit.ly/smart-dumb or this bit.ly/room-e. These are therables (instead of wearables) – these are smart environments – which means we can wear fewer bracelets.

The world has depth and mass – we’re used to 2 dimensional interfaces – the world is not flat! Our magic has to account for that. MIT Thaw is about this. Thaw shows us how to have these expensive devices (our phone and laptop) talk to each other better. What would be a better way to move music from your phone to your computer – why not have the phone and computer work together better : bit.ly/happy-together-app.

So we want to gather data for insight, channel intention in to action, use the whole big canvas of the world – make the world smarter and keep in mind that interactions have mass.

Magic Imagined

This is not a challenge of technology, it’s a challenge of imagination!

Let’s start with Google Glass – it always looked like an engineering project. Instead they should have asked ‘what if this thing was magic?’

Let’s look at a coffee cup and ask ‘what if this thing were magic’ – what is this cup witness to and what actions is it next to? What can it hear, what can it see and how can it serve us more. We’re not turning it into something else, we’re designing for the thing’s essential thinness. The goal is not to make things talk – the goal is to improve the conversation. We want things that do their jobs better. We should be bending technology to our lives – make us more human – not less. Colorup takes the color from around it for the light. We need to bank on illusion and embrace misdirection. Context aware experiences should reflect the lies of what we tell ourselves about how these things work. One of the ways we do this is to expose as little technology as possible (make the computer invisible). If everything can be an interface we don’t want everything shouting at all. Oliver for example weaves the number of unread messages we have in our email in to our lives – instead of shouting at us. Remember that magic can be a little ridiculous. It’s okay to make things a little bit ridiculous right now.

What happens when magic goes wrong? Technology lets us down all the time. As we have more and more technology in our lives it becomes more real. “How smart does your bed have to be before you are afraid to go to bed at night” – Rich Gold. Human’s know better. We need to build systems that know they’re not smart enough. Sometimes we build these systems with people first like Lyft and Uber – then when technology catches up (self driving cars) we can bring in the magic. It’s not Harry Potter’s wand that’s magic – it’s Harry. Humans are needed.

It’s not “can” we do this – it’s ‘How will we?”!

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SxSW: Building the Open Source Society

This was a core conversation lead by Stephanie Geerlings and Jesse Cooke.

How do you promote your project:

Articles/blog posts
Twitter – not as powerful as a a blog post
Screencasts – really gets people interested – it’s important to note that this can be time consuming but practice makes perfect
Get users to promote/education people – especially in government (in Hawaii they have released over 400 state and government sites on WordPress – but the people there still seem to think they need to pay for a system)
Get community members to education/promote/mentor because the bigger the project the higher the barrier to entry
Going where the developers are – be in the right IRC channels or on the right mailing lists
Documentation is key – if people can’t use your documentation no one will use your product – a great example of documentation are the VagrantDocs
Have first experiences be pleasant – website and personal experiences

How do we sustain the collaboration:

Text does not lend itself to working together well – sometimes opening up a hangout or Skype will save a project

Open communication – if you use something like a hangout to communicate then the log of that conversation is lost – it’s not transparent.
One of that things we haven’t done well as a community is to explain that open source is not free – we need to take in to consideration the time it takes to support the project – and promote it – this includes peer review
Get companies using your product to help financially – if those companies can’t give hours it would be great if they helped with crowdfunding
IEEE releasing a tool this summer to help with open source communities and collaboration
Don’t be an echo-chamber – don’t only hang out with people in the same field – keep it multidisciplinary to get the most out of it

How do we thank people who don’t participate in writing code:

Badges or some sort of equity system where people can show their worth
Self promoting – explain where the project would be without you/your contribution
If people are designing logos or something that isn’t code related get them set up on git anyway so they can play too – people want to see their name on the project and get credit for their contribution even if it’s not code
Put an acknowledgements page together to thank those who don’t write code
Thank people by sending them to conferences (if you have the funding) maybe give it an award name so people can put it on their resume to show what they achieved

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SxSW: End to Brogramming: How Women are Shaping Tech

Leah Cheyrnikoff, the moderator started off with this quote from Newsweek:

A combination of that very traditional Wall Street wolf-ism among Northern California’s venture capital boys’ club and the socially stunted boy-men that the money men like to finance has created a particularly toxic atmosphere for women in Silicon Valley.

On the panel were : Danika Laszuk, Nicole Sanchez, and Nellie Bowles — all successful women in the technology field.

Danika said that she started in the tech industry pretty much by accident. She did grow up in a house where you father was a tinkerer and so she was very interested in computers – but she studied play writing in college. Nellie’s path was also by accident – she wanted to be a science writer and started writing about tech parties and somehow that got her in to the tech blogging world. Now she finds herself (recently) in court blogging about the Ellen Pao and Kleiner Perkins case. Nicole didn’t imagine herself in the tech world even though she went to fancy schools and was in school with Mark Zuckerberg – it never occurred to her. She called this a tragedy – and I agree – all three women got in to tech by accident … pretty much the same way I did.

Nicole said she likes tech – it helps her get things done faster. She said you just have to see someone who looks like you do it and then you believe you can do it too.

Leah asked the panel how real are the gender issues in the tech world. Nellie says that with much of her research she has found that these issues are well founded and sexism is very real. Danika says that in addition to these overt actions, there are also a lot of things in the culture that don’t fit with the lifestyles of most women. The tech world can foster working from noon to late in the night and this doesn’t work for most people who want a family (not just women). Nicole says that while this is all true and scary it’s not all negative – no one has ever made her feel really horrible – not everyone is out to get you (this is the experience I have personally so I love that she said this).

Nicole brought up the fact that there isn’t always intentional bias – the market looks for people who look like them – so finding investors for example as a black woman is extremely difficult before she is like a ‘unicorn’. Nellie talked about ‘pattern matching’ – investors look for people who fit a certain image. They look for a 22 year old white man who went to an amazing school (Stanford or Harvard). It’s a very specific image that investors look for and that image is not us (women).

Leah mentioned that men are raised differently than women – they are raised to be more confident and more aggressive. This makes it hard for women to break in to the industry. Nicole mentioned that she wants to come across as confident but doesn’t want to come across as an ‘arrogant know it all’ – we worry about that. Unlike most women Nicole loves to pitch. Most women though seem to often apologize – and sometimes they like to talk about the team – what the team has done versus what they personally have done. Danika talked about how when a man is assertive in negotiating for a raise is seen as a good employee – if a woman does the same thing she is seen as aggressive instead of assertive. You see this in the pay gap.

Dankia talked about how diversity is great for business! Racial, gender, etc etc. This diversity breeds more innovation because everyone thinks differently. This is going to make companies stronger. She has been lucky that she works at a company that values diversity (Jawbone). This does mean that those doing the hiring have to work harder to find these people for the betterment of the company.

Another good point that was brought up is that men probably also want to spend time with their kids and coach teams – it’s just that we always pin this on women because it’s a cultural norm. It’s unfair – especially to me as a woman without children to be pigeon-holed in that way.

Nicole brought up a great point – a horrible – but true point. She was a meetup for tech people at SxSW a couple of years ago and a black woman approached her and started talking to her about the tech world and Nicole’s first thought was ‘what do you know about tech’? Men aren’t the only ones with these prejudices – women have them too. So, we need more women talking to women about tech and getting them thinking about what they can do. In addition to the employers hiring more from more diverse pools we also have to hold universities accountable for teaching more women what they can do.

Nellie says that finding a mentor is the most important thing. She had to force herself to be a mentee – she sort of latched on to people and forced them to teach her. This mentor doesn’t have to be a woman, but you might have to force the issue with men because of fears they might have about being inappropriate. Nicole mentioned the difference between a mentor and a sponsor. A mentor will help you get and keep a job, but a sponsor is in charge of pushing you to the next level. These two roles can be (but don’t have to be) the same person. Danika took a different approach – she created her own personal board of directors – instead of one mentor. She has someone on her board who is an amazing manager and someone who is a killer deal maker and someone who is a great marketer – she crafted her board around these different ‘super powers’. This group of mentors or advisers will help you with different topics and at different parts of your career. I like this model – it’s kind of what I have because I can name several mentors in several different areas of my career.

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SxSW: Behind the Social at WGBH

WGBH is the number one producer of content for PBS. Great content is not a problem for the people on this panel – the problem they sometimes have is doing more than the bear minimum with social.

Today’s panel was made of up:

Molly Jacobs, works with American Experience on PBS and spends about 20% of her time on social networks. Hannah Auerbach from Antiques Roadshow spends up to 40% of her time on social networks. Olivia Wong works on Masterpiece on PBS and spends about 100% of her time on social media.

Social Media Best Practices:

Know your audience
Have a unique voice
Plan ahead
Prioritize your platforms
Take advantage of partnerships
Be visual
Engage

For #1 Molly says ‘content only’ instead of ‘content first’ for the fans of her American history series. The goal is to be their audience – be total history nerds – not just them posting stuff for the audience but them posting for everyone. Instead of saying that the broadcast is going to happen she posts about the events that the broadcast cover to get interest ahead of time.

For #2 Hannah they decided that their voice was one of a trade magazine – they post content from a lot of other related folks.

For Olivia the biggest challenge they have is that there is a lot of buzz out there ahead of the time because Downton airs in the UK before it airs here. For #2 the voice of Masterpiece is a knowledgeable, fun voice that knows a lot about the history of Masterpiece and entertainment.

Molly plans ahead (#3) by posting facts that will then later be shown on a episode of American Experience. Hannah does this by giving context to conversations that are going on from her show. For example Antiques Roadshow had nothing to say about whether a dress is gold or blue so they passed on joining in on that conversation. “Be nimble. Instead of news hijacking, figure out how you can add context to what’s happening now”

When talking about #4 Olivia has just recently started using tools like Vine and Instagram because it’s hard to figure out what you can offer on each platform that’s different because you have overlap in followers. You don’t want to repeat content on all outlets. You have to figure out how to diversify and keep it unique. Hannah is primarily focused on Facebook and Pinterest with content from Antiques Roadshow. Molly encourages us not to be afraid to fail – try out the tools – if you fail it’s no big deal. You can choose the one tool that you love and start there.

Side note – give Vine a try because it’s a great way to share little nuggets with your audience.

We live in a sharing economy. So no one is going to listen to you if you’re pointing at yourself all the time – you have to share others’ content. Olivia talked about how (for #5) they formed partnerships with Jane Austin fan bloggers to get them to live tweet during Downton Abbey. They even found fashion bloggers to live tweet about the fashion in the show. They aren’t paid, they’re just asked if they want to tweet while they watch and get promotion by doing so. “Always be on the lookout for high profile people who love your content. They are the best ambassadors”

Olivia brings in cast to do video interviews for #6 (visuals). Molly mentioned that everyone loves visuals – but keep in mind that different types of audiences like different types of content. Keep diversification in mind.

Olivia is always looking for ways to do things a little bit differently to engage folks (#7). What are the new things they can do that are familiar at the same time. Again – don’t be afraid to fail. Hannah finds that they have different audiences – their social media (with the exception of Facebook) audience is younger than their broadcast audience. It excites her to see that their social media is succeeding in exciting users. Facebook users though get really excited and participate in the online community – which shows that the social media policies are succeeding. Molly gets excited when a post on Facebook shows a reach higher than the number of followers they have on the page.

Each speaker gave us one final lesson they have from using social media on a shoestring budget.

Olivia started by telling us about her experience with the finale of Downton. Her team bought a poll app for Facebook for $200 (My Polls) and posted a poll every day up to the finale asking people what they thought was going to happen – they got over 30,000 viewers of the polls – but they saw an uptake of 70% participation rate on their page. At the end they did an infographic of the most popular answers and they took all the responses and posted them to the Masterpiece website.

Hannah has been emailing appraisers before their show letting them know when they were going to air. Recently she started including social media links and hashtags in the emails to get more interaction – this is a free way to get others tweeting/posting about the show.

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SxSW: Curious Bridges: How Designers Grow the Future

Paola Antonelli from the Museum of Modern Art gave this afternoon keynote. Paola wanted to talk to us about all the spaces in between.

(Paola is a Fringe fan)

A lot of what Paola spoke about was a bit over my head. She talked a lot about very technical design topics. Her goal was for us to look at design of various different things. She showed us a very strange looking building and then robot designs and the infinity computer.

One example she showed us was designs by Hella Jongerius. A designer who takes new materials and uses them to fix old things (an old vase fixed with gum). One design was of a plate/keyboard. You can see some of her designs (and the keyboard) here.

Another ‘in between’ artist is Neri Oxman who always incorporates nature in her work as a tool for human beings to build from.

Kinematics was another example she showed us – a dress that has been 3d printed that can move. More here.

An artist I never heard of is Filip Dujardin who has some amazing photography that I will have to look in to more.

The space in between digital and physical is one that is familiar to us all. There was one example Paola shared with us of a paralyzed man being able to tag (graffiti) a building from his bed using open source software and hardware.

Paola encourages us to think about design like parkour. It’s about building bridges – doing things are seem impossible.

Takashi’s Take designed the Menstruation Machine to help men feel what woman feel once a month. A merger between technology and design – the reactions of course were very extreme – some people loved it and others were outraged by it.

I would love to continue this post, but my laptop is about to die, so let’s just say that Paola showed us so many unique design examples.

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SxSW: New Social Networks Are Changing Entire Industries

On this panel:

Carmel DeAmicis – Moderator

Jay Hallberg – Spicework – Social Network for IT

Nate Gross – Doximity – Social Network for Doctors

Manish Kothari – Edmodo – Social Network for Education

The speakers on the panel today all work for vertical social networks. There are many more out there that are very specific. Github, Researchgate, Shocase, Nextdoor, Tripadvisor and Houzz were all mentioned.

Up first was Nate Gross from Doximity, “a Linkedin for doctors”. This platform is used by more than 50% of US doctors to connect with each other and be productive in the field using social networking. An example Gross gave us was amazing – there was a girl who came in to the ER and was coding and the doctors didn’t know the girl’s medications so the doc went on Doximity and got the girl’s normal doctor to provide him with the list of meds and they were able to save the girl.

Jay Hallberg from Spiceworks explained to us how his social network for IT professionals worked. Members can use the network to find answers to technical problems, connect with vendors and other professionals in the field.

Manish Kothari from Edmodo stated that the education world was even more difficult to navigate than the medical world. Teachers spend an enormous amount of time getting lessons together and end up duplicating work that other teachers might have done already. Using Edmodo teachers can share their work so that they don’t reinvent the wheel.

These networks come up because either there wasn’t a place to share information with each other (like doctors) or because other networks had too much unrelated content on them.

So for Spiceworks this means that people go there to find an answer to one of their technical questions that they’re not finding answers for at work. The other use for their site is to connect vendors and users together.

For Edmodo everything is teach-centric. So a teacher can use this tool to keep everything they do in one place. Teachers can create groups of students and share information with them using this tool. The other use case is teachers communicating and collaborating with each other. This way they can share resources and save time in creating lesson plans. The final use case is allowing the teacher to communicate with the parents – it’s hard for one person to communicate with all 30 sets of parents in their class and this makes it a lot easier.

For Doximity, the goal was to not give people extra things to do. The goal is to save doctor’s time. One example is that you’re a surgeon who needs to find a doctor who speaks a specific language – this tool makes it easy to do that search. Doximity also provides doctors with a secure email client – they also give them free fax numbers that they can send to and receive from on their mobile phone. It takes 17 years for medical research to disseminate in this country – Doximity reads every article out there in the field and emails the top 5 articles in their area of research daily.

These networks aren’t really a threat to LinkedIn or Facebook because they are so specifically geared. So while sites like Doximity and Spiceworks connect people who are looking for jobs they are very specific and not in competition to LinkedIn. People who belong to these sites spend their days on these sites and there probably aren’t any of their members who say ‘I can’t wait to log in to LinkedIn today’.

One common theme with Edmodo and Doximity is privacy – they are not as open as sites like Facebook or LinkedIn are.

How did the companies get interest at first?

Spiceworks started in 2006 and it started by giving away stuff for free and making money with ads. The beginning of the community was a contest where they asked people to tell Spiceworks what to build to make their lives easier – during these conversations people started to ask questions and they realized they could make Spiceworks the Facebook for the IT world.

Edmodo came about because teachers were actually asking for a site just like it already. They wanted a site where they could share secure messages with students and parents and each other. Money and investors came after the site showed that it was popular and needed by teachers.

Doximity had to fight with fact that the tech world didn’t really see the medical field as sexy – they combated that by going for people who have had bad experiences with the medical world and offering them the chance to help change that.

While this panel only covered the stories from three of these networks, there are many more out there (some listed at the beginning) – as long as there are communities out there there will be networks popping up (Catmoji was an example the panel gave). In the case of these three they filled a need in their professional industries.

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SxSW: Al Gore on Climate Change

Al Gore started by talking to us about climate change. Disclaimer – I was told to attend talks out of my normal wheelhouse so hopefully I did the talk justice in this summary.

This talk will answer two questions:

Question 1 do we have to change?

Question 2 can we change?

Some governments are acting and it’s time to change and we can. For the first time global carbon emissions declined last year without a recession.

While the sky looks like it’s a great big expanse it’s actually very very thin relative to the atmosphere of the earth. So a hundred million tons of pollution every day is filling it up very fast. This is because of our reliance on fossil fuels. Fossil fuels aren’t the only source of our pollution but it’s by far and away the biggest.

Next he showed us a shocking image of the summer temperatures compared to normal (normal was 1951-1980). In the last decade we have had many many many more (100x more common) extremely hot days compared to cooler than average days in the summer. The hottest year ever measured was in 2014! The consequences of this are extreme. I know I personally hear a lot more about kids and animals dying in hot cars than I ever did before.

90% of this extra heat energy goes in to the ocean and that has made storms much more powerful than ever before. One example of this was Hurricane Sandy which I personally experienced.

So the linkage between climate change and extreme weather events is that the increase in ocean temps is increasing the amount of water vapor that is coming from evaporation. We have seen a 4% increase in average humidity around the world because of this. The rain on the ground doesn’t always originate from the sky right above it, it comes from the whole sky.

In addition to crazy storms causing massive flooding (we saw a lot of images) there are also droughts going on. How can it cause big droughts and floods at the same time? The same heat that evaporates the water from the ocean pulls moisture more quickly from the soil. 98% in California is in a drought and 40% is in exceptional drought as of yesterday. And this leads to forest fires which are one of the causes for pollution leading to global warming – a vicious cycle.

This is also effecting prices of food because drought and fires mean that there isn’t enough food so prices are rising.

So we do have to change! And the barrier to entry isn’t as high as it used to be. The costs for alternate energy sources are going down and the wind energy market is growing – more jobs in that than in coal in the USA. Solar energy has growing exponentially! I know that when I built my house solar was an option and a pretty affordable one. In 2014 on May 11 Germany generated 74% of their energy using solar power!

A video that I’ll need to watch after the cofnerece is ‘Under the Dome‘ it’s about pollution in China.

Last year energy came in big part from these sources (I didn’t get them all down):

20.4% solar
26.5% wind
48.7% natural gas

That’s almost half from clean energy sources. On June 18th there is a conference in Paris on climate change.

We are succeeding – the remaining question is how long will it take – we need to speak up and help.

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Bookmarks for March 11, 2015

Today I found the following resources and bookmarked them on

Avalon
The Avalon Media System is an open source system for managing and providing access to large collections of digital audio and video. The freely available system enables libraries and archives to easily curate, distribute and provide online access to their collections for purposes of teaching, learning and research.

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Bookmarks for March 9, 2015

Today I found the following resources and bookmarked them on

CardKit
A simple, configurable, web based image creation tool

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Bookmarks for March 5, 2015

Today I found the following resources and bookmarked them on

Sphinx
Sphinx is a tool that makes it easy to create intelligent and beautiful documentation, written by Georg Brandl and licensed under the BSD license.

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