Franklin Taggart's Blog: Franklin Taggart's Blog, page 4

The Entrepreneurial Rebel - Michelle Nedelec

 

▼▼▼ Watch and Listen Below!! ▼▼▼

Being her own boss seemed like the best option after being fired from a job working for someone else - her sister. 28 career pivots later, Michelle Nedelec has gathered a toolbelt full of business experiences that she draws from as she helps other business owners and executives navigate their marketing challenges. She's also a sought-after speaker, the host of five podcasts at last count, and a wickedly wise business strategist.

In this episode of Your Own Best Company, Michelle opens up about:

** Being led by curiosity.

** Finding opportunities in surprising places.

** Insanity as a marketing strategy.

** The important distinction between employee and owner.

** How to become a certified forklift operator wearing six-inch stilettos.

Michelle's Social Media 

Facebook https://www.facebook.com/michelle.nedelec1 

Facebook Group https://www.facebook.com/groups/businessownershipsecretstoscaling 

Linkedln https://www.linkedin.com/in/michellenedelec 

Twitter https://twitter.com/michellenedelec 

lnstagram https://www.instagram.com/michellenedelec 

Youtube https://www.youtube.com/c/MichelleNedelec 

Pinterest https://www.pinterest.ca/michellenedelec 

TikTok https://www.tiktok.com/@michellenedelec 

Websites 

https://www.AwarenessStrategies.com 

https://www.MichelleNedelec.com 

Podcasts 

The Business Ownership Podcast https://www.AwarenessStrategies.com/blog 

7-8 Figure Speakers Series https://AwarenessStrategies.com/7-8-podcast-series

The Little Blue Pill for Business https://www.TheLittleBluePillForBusiness.com

Happy to Offend You https://www.HappyToOffendYou.com

The Bad Girls On Business https://badgirlsonbusiness.com 

Make a Zoom Virtual Background With Canva

 

Virtual Backgrounds in Zoom aren't a new feature, but my friend Bonnie asked how I make mine so I made a tutorial for her. I'm sharing it with whoever else would like to learn.
I'm a Canva Pro affiliate, so if you haven't tried pro yet, use my link to start your trial: https://bit.ly/Franklin-Canva (Link is case sensitive)
Thanks for watching, sharing, and subscribing!
#Zoom #Canva #tutorial 

Light Up Your Messaging - Billy Broas

 

Persuasive communication is a cornerstone skill for every business owner, and many have never learned effective ways to consistently present influential messages. They may have a compelling offer but haven't established a strong enough connection to support it. Or the reader may be skeptical of claims after trying solutions that haven't worked, but the message doesn't acknowledge their experience.

Billy Broas has gathered messaging wisdom from some of the greatest marketing communicators in the world and consolidated that knowledge into an extraordinarily useful framework called The Five Lightbulbs. In this episode of Your Own Best Company, Billy walks us through the framework influenced by copywriting masters like Eugene Schwartz, John Carlton, Gary, Bond, and Kevin Halbert, and David Garfinkel.

Using The Five Lightbulbs framework will enable you to tailor your message to your customer's specific circumstances, and it will give you all the components of a complete persuasive message.

Learn more about Billy and The Five Lightbulbs at https://fivelightbulbs.com

Thanks for listening, subscribing, sharing, and reviewing Your Own Best Company with Franklin Taggart!

#copywriting #framework #marketing 

The Godfather of Online Marketing Video - Lou Bortone

 

Lou Bortone on ▼▼▼ Watch and Listen Below! ▼▼▼
If you want to increase online visibility for your business, the universal advice is that you need to post videos. Everywhere, all the time, videos. Algorithms love videos, Kids love videos. Grandmas love videos. Videos, videos, videos!

I was a slow starter when it came to posting videos for my music and my businesses. I've had a YouTube channel for a long time and it sat for years while I worked up the nerve and figured out how to use my camera. A few years ago, I heard about a class called 31 Flavors of video. In that class, I learned about 31 different kinds of online video I could make, I joined a Facebook group where I got daily feedback. And I gained some amazing tools and resources that helped me make good decisions about equipment, production, scripting, and more.

In this episode, I'll introduce you to Lou Bortone, the creator of the 31 Flavors of Video, as well as programs like Fast Forward video mastermind, and the new podcast, Take the Connoli: The Godfather Podcast. Lou will take us on a trip from growing up in his dad's TV workplace in Boston to his industry experiences in Los Angeles,  his eventual return to the Northeast, and his reluctant entry into entrepreneurship. 

Lou considers himself a curator of content creation and production tools and resources. His emails, videos, and now podcasts are rich with helpful information, inspiration, and encouragement for video creators at all levels of experience.

31 Flavors of Video starts May 1st and you need to register here soon: https://mt938.isrefer.com/go/31F/franklin/ (Affiliate Link)

Fast Forward group program also will be starting soon. Register here: https://fastforward.video

Subscribe and listen to Take the Cannoli: The Godfather podcast here on YouTube https://www.youtube.com/@LouBortoneVideo or https://thegodfatherpodcast.com

Everything else Lou you can find at https://www.loubortone.com

Thanks for listening, sharing, subscribing, and reviewing Your Own Best Company with Franklin Taggart!

#onlinevideo #videoproduction #podcast 

Franklin on the LoCo Experience Podcast with Curt Bear!

 

Some of you long-time friends will remember Curt Bear's visit with me on The Reset Podcast several years ago. Curt is a colleague at Larimer SBDC and is the Founder of an amazing business resource called the LoCo Think Tank. He's also become a prolific podcaster, featuring some of Northern Colorado's movers, shakers, and community linchpins. It's an honor to be included in the lineup for The LoCo Experience show.

One of the things I like about Curt's podcast is that it's a long format. He doesn't put a time limit on the conversation and he likes to get stories that no other podcasts capture. This is one of the most in-depth interviews I've ever had and I enjoyed the conversation that Curt teased out with his discussion style.

You can listen to the interview below, and find out more about Curt, LoCo Think Tank, and the podcast here: https://locothinktank.com/the-loco-ex...

Putting Small Towns on the Map - Heidi Kerr-Schlaefer

Freelance writer Heidi Kerr-Schlaefer started her Heiditown blog over 15 years ago to share her experiences, interests, and point of view. It grew from a personal blog into a valued resource for tourists in Colorado looking for a more personal experience than all those on the beaten path.

Heidi expanded her services in the direction of destination marketing and festival promotion, building her reputation as she and her husband and various pets traveled from small town to small town, one road trip at a time.

The Heditown brand continues to expand as Heidi now offers consulting services to small towns leaders, helping them to find and articulate their uniqueness and finding aspects that deserve celebration and build local pride and optimism.

Find Heidi at https://heiditown.com.

Also mentioned in this episode:

Tacos and Pho - https://tacosandpho.com

And Ryan Schlaefer Fine Furniture - http://www.rtsfurnituredesign.com/

Thanks for listening, subscribing, reviewing, and sharing Your Own Best Company with Franklin Taggart. Your attention is a valuable gift.

#coloradotravel #smalltownlife #economicdevelopment 

Coming Up! Persuasive Marketing Messages Live Class in Fort Collins!

 

Unless you took classes in advertising or rhetoric or were a high school debate team member, chances are you didn't have any formal education in persuasive communication. But as a business owner, most of the communication you do is persuasive in nature. Marketing, sales, recruiting, motivating, and encouraging are part and parcel of your daily interaction.

Some of us think that persuasive communication is coercive or manipulative, and in some cases, it is. Still, we all have learned ways of influencing others that are honest, transparent, and helpful. 

In this live, in-person class, we'll learn how to increase our marketing messages' persuasiveness. We'll cover important topics like:

Creating sensory experiences with words.Building your power-verb vocabulary.Appealing to reason, emotion, and desire.Suggestion and imagination.Simple message frameworks.The class will be happening Wednesday, April 12, 2023, from 1-4 PM  at Larimer SBDC. The cost is $25, which is a steal for all you'll receive. The class will not be recorded. Space is limited by design, so participants can get the most value from this three-hour intensive course. For information about price, location, and more, go here: https://larimersbdc.org/persuasive-marketing-messages/
If you have any questions, you can also get in touch with me using the contact here on the blog.
Looking forward to seeing you there!

Becoming a Game Changer - Brooke Monaghan

 

▼▼▼ Watch and Listen Below! ▼▼▼

I love what Brooke Monaghan has to say about entrepreneurship:

"...this is what I always have to break down for people. Listen to anyone who has anything to say about entrepreneurship, and what they're going to tell you is, if you can figure out a way that people in your community are not being served, innovate some solution for them. That is the foundation for creating a business. So when I talk to people who are part of a community, and really care about some weird little niche thing, and they see all of the problems - here are all the ways that we are not being served - here are all the ways that we are being overlooked. Here are all the ways that we're being left behind. And they have some idea about how they can make that better. That is literally the thing that everyone like me who really wanted to be in business needed, but didn't feel like they had a thing. That's the thing that we have all been searching for. Please, please do something with it. Because that's it, that's the foundation for a sustainable business, you create a better way."

Brooke is an inspired coach who leads people through the process of being rule followers to becoming game changers - people who challenge the status quo and make entirely new realities possible.

Here are some of the things we talk about:

** Owning what you do.

** Commitment vs. hustle.

** The appeal of being seen as you are.

** Being OK with the struggle.

Brooke's podcast, Transcend Your Dichotomy, is an abundant resource of information and inspiration for anyone who is ready to turn a great idea into a great reality. She wanted to make something that showed people what it was like to be in the experience of creating a business instead of reporting about a business after it had become successful. And she found that much of her conversation was on the topic of mindset.

Find Brooke and all her resources at https://brooke-monaghan.com

She's on Instagram: https://www.instagram.com/briggsmonag...

On LinkedIn: https://www.linkedin.com/in/brooke-mo...

She also just announced that she's starting a YouTube channel called The Aligned Business Portal. This will be an amazing source of information for people who are looking for ways to promote their offers in a way that's aligned with who they are. Scheduled for launch in early April, you'll be able to find the channel at : https://youtube.com/@briggsmonaghan 

#mindset #gamechanger #transcendyourdichotomy

Thanks for listening, sharing, reviewing, and subscribing to Your Own Best Company with Franklin Taggart! 

Franklin on Reinventing Nerds with Joanie Connell, PhD - Can We Be Friends With AI?

Thanks to my dear friend, Joanie Connell, Ph.D., for the invitation to a conversation about the AI tidal wave, the challenges and opportunities it brings, and the book I made. While the title might suggest an adversarial relationship, I hold out hope that our capabilities are about to expand in positive ways we've never dreamed of. 

Reinventing Nerds has been a favorite podcast of mine since its launch, and I encourage you to listen, subscribe, share, and review! https://reinventingnerds.blubrry.net/2023/03/24/franklin-taggart-humans-vs-ai/ #ai #podcast #kdp #author #newbook #chatgpt 

The book is HERE 

What Are We Really Working For? - Audrey Holst and Erica Holthausen

 

As 2023 started, I invited Audrey Holst of Fortitude and Flow and Erica Holthausen from Catchline Communications to come back for a conversation on the topic of why we do the work we do and all the smaller questions attached to that. The chats we three enjoy are some of my favorites, and this one raised the bar even higher. We had much to talk about, including:

** What becomes possible when basics are taken care of?

** Redefining the rich life.

** What the gym can teach us about business.

** Stepping back from the production/consumption loop.

** Variable-Speed working

Find Audrey at ⁠https://fortitudeandflow.com⁠

Find Erica at ⁠https://catchlinecommunications.com⁠

All three of us are active on LinkedIn, too.

As always, thanks for listening, subscribing, reviewing, and sharing Your Own Best Company with Franklin Taggart!

#podcast #career #solopreneur