Patrick Schwerdtfeger's Blog, page 2

Patrick Schwerdtfeger speaks at Bay Area Consultants Network BACN

September 25, 2009 – I had the opportunity to speak at the Bay Area Consultants Network (BACN) in San Rafael, CA. It was a great event. The room had about 90 sophisticated and successful consultants in attendance and my presentation was met with great questions and dialog. It is truly a privilege to speak for such a sophisticated audience. It raises the game for everyone.

Shari Weiss was one of the consultants in attendance and put together an impressive blog post, chronicling the event...

Social Media Victories 6-DVD Set $297

After 5 weeks of editing and graphic design, I am now finally in production on my new product entitled:

Social Media Victories – Real Businesses, Real Campaigns, Real Results

I should have my first order by October 8th and will be sending out all the pre-sales thereafter.  The set includes 6 DVDs as follows:

DVD #1 – Understanding Social Media

DVD #2 – Twitter – Participate in the Conversation

DVD #3 – LinkedIn – Communicate with Precision

DVD #4 – Facebook – Engage Your Community

DVD #5 – YouTube

Testimonials and Reviews for Patrick Schwerdtfeger

The session on social networking prompted me to look more deeply into using iTunes as another vehicle for providing though leadership about my prac­tice. I am seriously looking into this and planning to FINALLY actively use at least iTunes to get more visibility to the Bay Area Consulting Group LLC and our deep expertise in IT management.

Harry Chap­man, BACN founder

I learned that I had underestimated the power of YouTube and its rightful place at the Big Kids table of social media. It is in...

Patrick Schwerdtfeger quoted in Processor Magazine

I recently did an interview with Processor Magazine and my comments were included in an article about Twitter.  It's entitled "Twitter: Friend Or Foe? Gauging The Role & Reasonable Limits Of Social Media In The Workplace" and is featured on their website as well as on page 29 of the printed version. If you have any questions about the article or my comments, please use the Contact tab to send me a message. Thank you!

Patrick Schwerdtfeger Interviewed on Our Blook

I was recently interviewed by a journalist with Our Blook and the story is now featured on their website.  The interview was all about social media and how it's affecting modern day politics.  Indeed, Barack Obama was extremely savvy with his use of social media platforms but there are also risks involved.  Read the story here.

Patrick Schwerdtfeger featured on Digital Media Buzz

I was recently featured in an article written on Digital Media Buzz.  The article is about how companies like Facebook and Twitter will develop their revenue models in the future.  Read the article and please leave a comment – good, bad or indifferent – at the bottom of this post.

Other contributors to the story included Kevin Flaherty from Wetpaint and Teri Ross from Imagine That – good company!  If you are working on a related story, feel free to contact me for a quote.  Thank you!

Low Cost Marketing Ideas for Dance Studio Owners

The most effective thing a small business owner can include in
marketing materials like brochures, newsletters or on a website is
testimonials accompanied by a photo. It's a well known fact that
third party endorsements are more effective than first person claims,
and the inclusion of a photo dramatically increases trust. For a
dance studio owner whose direct audience consists of children but
whose paying audience consists of parents, a series of positive quotes
by other parents along with their p...

Insurance Agents Marketing Their Services on Twitter

Service professionals like insurance agents are increasingly using

Twitter as a way of marketing their services. The platform is ideal

for sharing bite-sized nuggets of expertise, insights and advice. In

my case, I summarized my book into 300 marketing-related tips and

release them regularly as tweets. The strategy has worked and I now

have over 20,000 followers.

How Technology is Making Our Lives Easier

Every month that goes by, internet marketers are offering prospects
more value before requiring a purchase decision. Just like Costco, we
are almost always allowed to sample the goods before buying anything.
On the internet, that means more and more services offered at no
charge, coupled with premium features for those who need them. Google
is an excellent example of this philosophy, providing a host of
sophisticated services for free. This trend will surely continue as
companies trip over...

Ethics for Online Interaction for Communication Professionals

Social media platforms like Facebook and Twitter offer tremendous
opportunities to creative companies who wish to engage their
customers, but they also come with a burden of authenticity. Social
media platforms bring interactions much closer than traditional media
channels and customers rightfully assume they are communicating with a
real person. That presents a challenge. Authenticity is paramount to
online success on today's social internet and corporate communications
need to reflect that...