Mitch Joel's Blog: Six Pixels of Separation, page 70

Ann Handley On Creating Ridiculously Good Content – This Week’s Six Pixels of Separation Podcast

Episode #851 of Six Pixels of Separation – The ThinkersOne Podcast is now live and ready for you to listen to.

Here is a truism that I live by: Knowing how to write (and speak) well is core to a person’s success in work (and life). When it comes to learning how to write better, one of my favorite people in the whole wide world is Ann Handley. Ann has a constant flow of brilliant thoughts on content and marketing. She is one of the most insightful writers, and an incredible presenter on the concepts of content marketing and storytelling. Along with being a successful businessperson, she is also the author of two bestselling books, Everybody Writes and Content Rules (co-authored with C.C. Chapman). Currently, she runs MarketingProfs, which is a training and education company that has helped millions of professionals. Her previous company, ClickZ, was one of the first sources of digital marketing information in the world (which she sold over twenty years ago). Ann is beloved for all of the right reasons. And, if you still don’t believe me, you should check out her incredible newsletter that comes out every two weeks. On this week’s episode we dive into her latest project: A completely revised and re-written edition of her bestselling book, Everybody Writes. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via Apple Podcast or whatever platform you may choose):  #851 of Six Pixels of Separation – The ThinkersOne Podcast.

Before you go… if you enjoyed this, please subscribe (all new content arrives in your inbox). It’s easy, it’s free and it’s right here.

SPOS #851 – Ann Handley On Creating Ridiculously Good Content

Welcome to episode #851 of Six Pixels of Separation – The ThinkersOne Podcast.

Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #851. Here is a truism that I live by: Knowing how to write (and speak) well is core to a person’s success in work (and life). When it comes to learning how to write better, one of my favorite people in the whole wide world is Ann Handley. Ann has a constant flow of brilliant thoughts on content and marketing. She is one of the most insightful writers, and an incredible presenter on the concepts of content marketing and storytelling. Along with being a successful businessperson, she is also the author of two bestselling books, Everybody Writes and Content Rules (co-authored with C.C. Chapman). Currently, she runs MarketingProfs, which is a training and education company that has helped millions of professionals. Her previous company, ClickZ, was one of the first sources of digital marketing information in the world (which she sold over twenty years ago). Ann is beloved for all of the right reasons. And, if you still don’t believe me, you should check out her incredible newsletter that comes out every two weeks. On this week’s episode we dive into her latest project: A completely revised and re-written edition of her bestselling book, Everybody Writes. Enjoy the conversation…

Running time: 1:06:01.Hello from beautiful Montreal.Subscribe over at Apple Podcasts.Please visit and leave comments on the blog – Six Pixels of Separation.Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.Check out ThinkersOne.or you can connect on LinkedIn.…or on Twitter.Here is my conversation with Ann Handley.Everybody Writes.Content Rules.MarketingProfs.Ann’s Newsletter.Follow Ann on Instagram.Follow Ann on Twitter.This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels of Separation – The ThinkersOne Podcast – Episode #851.

Before you go… if you enjoyed this, please subscribe (all new content arrives in your inbox). It’s easy, it’s free and it’s right here.

Six Links Worthy of Your Attention #644

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, Interesting Bits, HBS, chair of Strata, Startupfest, FWD50, and Scaletechconf; author of Lean Analytics and some other books), Hugh McGuire (Rebus Foundation, PressBooks, LibriVox) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person “must see.”

Check out these six links that we’re recommending to one another: 

Social justice in a digital age: Essay 1 – James Plunkett – Medium. “I’m chairing the FWD50 conference next week. Since we launched it in 2017, it’s become the largest digital government gathering in the world. We make it nonpartisan—the FWD means ‘Neither left not right but forward’ — but I’m very partisan about the forward part. And while the event is about modernizing the public sector with technology that benefits everyone, this year I’m going to be giving a much more pointed talk about what digital means to how we organize ourselves as a society. It’s a bully pulpit, and I’m going to use it; it may ruffle some feathers. But as this ongoing series from James Plunkett explains, the rise of digital platforms has fundamentally changed many of the norms on which modern government was built. This is a great read that summarizes many of the things we’ve discussed over the past years.” (Alistair for Hugh). Longitudinal analysis of sentiment and emotion in news media headlines using automated labelling with Transformer language models – Plos One . “Hoo, boy, what an exciting title. But I prefer to cite the source, so here it is. A study released this month looks at sentiment and emotion across 19 years of data from 47 popular US media outlets. Using a machine learning language model, they show an increase in negativity across all news outlets, with a higher rating of anger across right-wing outlets. Are we living in negative times, or is it just that negativity gets clicks? More good fodder for your talks, Mitch!” (Alistair for Mitch). Air Pollution Levels Declined When U.S. Embassies Installed Monitors Abroad And Tweeted Readings – Carnegie Mellon University – Heinz College . “Reading this article, it’s interesting that something as small as a respected entity Tweeting info about air pollution levels in cities resulted in actions taken to reduce that air pollution. Unrelated, but I wonder if and how we can start moving our increasingly fractured politics towards outcomes based debate. That is, focus as a society on better shaping and agreeing on the outcomes we all want, so that we can debate from a common starting point.” (Hugh for Alistair). Why Does Every Tech Company Want to “Democratize” Something? – Mother Jones . “As a would-be democratizer of book publishing (LibriVox, Pressbooks), this article cuts a little close to home.” (Hugh for Mitch).  How ‘Andor’ fulfills George Lucas’ plan for ‘Star Wars’ – Mashable . “When the new Star Wars series, Andor, showed up on Disney+, I was excited… admittedly, the first few episodes felt long and I had hard time connecting my deep love for all things Star Wars to this new series. Then, slowly – episode after episode – I found myself deeply immersed in this new and different world that was still… a part of the Star Wars universe. This article really drives home what was happening to me, emotionally. It also speaks to an incredible concept (that seems so obvious): As the original Star Wars story is unfolding in that universe, so too are a million other stories from people we could have never imagined. I wish that more franchises embraced this concept. Now? I’m loving Andor… and you should too.” (Mitch for Alistair). Beware the ‘desk-bombers’: Anxiety over unscheduled office conversations the latest worker malady – Financial Post . “What is our (work) world coming too? Are you a desk bomber? This is someone who shows up to your space (desk, office, etc…) without a meeting or appointment… I think we used to just call this… working together? I dunno… this sort of stuff really grinds my gears. Now, not only do I have to really think about what I wanted to discuss with a fellow team member, but now I have to wonder if I am going to be shamed or judged because of it. In my office, we used to have a rule that you don’t bother someone if they’re wearing their headphones. Still, this feels pretty sanctimonious and judgey to me… maybe I’m just old and grumpy…” (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

Shopify – A Tale Of Two Cities?

Starting a business is hard.

It’s very hard.
I’m not sure what’s harder: Getting the first sale or getting to your first million in sales.
As an entrepreneur you can do everything “right” and still not find a market fit.
Most businesses fail. Hard.

Success in business is the exception. Not the rule.

I also hate that people like to blame the tools and not the business.
That’s why articles like this frustrate me to no end…

Shopify has a growing problem with customer retention, Globe data study shows (via The Globe & Mail).

The article alleges that:

The average life of a store on Shopify is 143 days.34% of stores on Shopify survive their first year.42% of stores survive after 254 days.62% of the merchants on Shopify Plus (their enterprise solution) make it beyond their first year.

That’s not a Shopify problem… it’s an entrepreneurship problem.

And, in entrepreneurship, they don’t give out awards for participation.
You sell or you die.
Shopify can’t make your business idea work, it just gives you the tools to put it out there.

The data on business success has remained fairly consistent.

20% of businesses fail in their first year.
Around 60% will go under within their first three years (this will vary from country to country).
So… if there’s a platform like Shopify or Amazon third-party merchants… or even accounting software that makes it easier for a new business to operate, are they the ones to blame for a business model that didn’t find market fit?
It’s like blaming Google Docs for books that don’t make the bestseller’s lists.

Let’s look to see if Shopify mimics the real world of business.

I’m curious about the businesses that made it past their first 3-5 years.
That’s where the real rubber meets the road.
I’d be more interested in knowing how the businesses that have made it past the three year mark are performing on Shopify in comparison to a world before Shopify.

Shopify (and other platforms like it) have made starting a business easier for everyone.

I was around the e-commerce space when it was, practically, inaccessible unless you had significant money up-front to make it happen.
I’m talking thousands upon thousands of dollars to have your own ecommerce store.
Some might argue that having money to start a business is a good barrier of entry to have.
Some might argue that making the hurdle of starting a business so high just continues the cycle of inequity.

I prescribe to the latter.

And, yes, I am friends with many people at Shopify.
And, yes, I am a fan of the platform and an (unpaid) advocate for it.
Want to sell those bracelets that you’ve been crafting on the weekend?
Start a business on Shopify and try it out… the barrier is low.
Your first business idea may not work, but you will learn a lot.
For many entrepreneurs it takes multiple failures before it clicks.

What does this all mean?

The number of businesses that fail on Shopify should be higher, because people who could never take that shot at starting their own business, can and will.
More people are starting a business… this means more businesses will fail.
With that blessing comes many sins… scammers, ne’er-do-wells, people who don’t have the skills or acumen to run a business, and when a company takes venture capital money and then goes public… there’s a lot of greed.
And that’s (probably) the bottom line of this article.
It’s less about the true success of the people who took a shot and started their own business, and much more about Shopify’s stock performance. 
I’m willing to guess that the vast majority of venture capitalists and investors in Shopify haven’t built a business on the platform, but simply hope to make money on the backs of those that are.
Wall Street and Main Street are two different worlds.
Don’t let the media confuse the two.

Starting a business is hard. And, there’s no greater feeling than making it work… regardless of the tools and platforms that you used to build it.

I just launched a new business called, ThinkersOne  (and, yes, we built it on Shopify… proudly). It’s a unique way for organizations to buy bite-sized and personalized thought leadership video content (live and pre-recorded) from the best Thinkers in the world. If you’re looking to add insight, excitement, and big smarts to your regularly scheduled meetings, corporate events, company off-sites, “lunch & learns” and beyond, I think you will love this. We have democratized access to the smartest people by providing a platform for these incredible and personalized “moments in time.” Will you check it out ?

Douglas Rushkoff On The Harmful Effects Of Technology On Our Future – This Week’s Six Pixels of Separation Podcast

Episode #850 of Six Pixels of Separation – The ThinkersOne Podcast is now live and ready for you to listen to.

I’ve said it before… I will say it again: Douglas Rushkoff is – without a doubt – one of the smartest humans beings on this earth that I get to call a friend. Douglas is back with another compelling book about technology and how it could impact us (in a very negative way) if we don’t start making serious moves… right away. The new book is called, Survival of the Richest – Escape fantasies of the tech billionaires, and it goes well below the depth of bunkers that these tech billionaires have built to save themselves should everything sideways. In this book, Doug traces the origins of The Mindset in science and technology through its current expression in missions to Mars, island bunkers, AI futurism, and the metaverse. In a dozen urgent, electrifying chapters, he confronts tech utopianism, the datafication of all human interaction, and the exploitation of that data by corporations. Through fascinating characters — master programmers who want to remake the world from scratch as if redesigning a video game and bankers who return from Burning Man convinced that incentivized capitalism is the solution to environmental disasters — Doug explores why those with the most power to change our current trajectory have no interest in doing so. Named one of the world’s ten most influential intellectuals by MIT, Doug is an award-winning author, broadcaster, and documentarian who studies human autonomy in the digital age. He hosts the popular Team Human podcast, Rushkoff has written twenty books, including the bestsellers Team Human, Present Shock and Program or Be Programmed. He is also the person who made the PBS Frontline documentaries Generation Like and The Merchants of Cool. Douglas coined such concepts as “viral media” and “social currency,” and has been a leading voice for applying digital media toward social and economic justice. He is a research fellow of the Institute for the Future, and founder of the Laboratory for Digital Humanism at CUNY/Queens, where he is a professor of media theory and digital economics. Let’s dig into the present and future of tech. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via Apple Podcast or whatever platform you may choose):  #850 of Six Pixels of Separation – The ThinkersOne Podcast.

Before you go… if you enjoyed this, please subscribe (all new content arrives in your inbox). It’s easy, it’s free and it’s right here.

SPOS #850 – Douglas Rushkoff On The Harmful Effects Of Technology On Our Future

Welcome to episode #850 of Six Pixels of Separation – The ThinkersOne Podcast.

Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #850. I’ve said it before… I will say it again: Douglas Rushkoff is – without a doubt – one of the smartest humans beings on this earth that I get to call a friend. Douglas is back with another compelling book about technology and how it could impact us (in a very negative way) if we don’t start making serious moves… right away. The new book is called, Survival of the Richest – Escape fantasies of the tech billionaires, and it goes well below the depth of bunkers that these tech billionaires have built to save themselves should everything sideways. In this book, Doug traces the origins of The Mindset in science and technology through its current expression in missions to Mars, island bunkers, AI futurism, and the metaverse. In a dozen urgent, electrifying chapters, he confronts tech utopianism, the datafication of all human interaction, and the exploitation of that data by corporations. Through fascinating characters — master programmers who want to remake the world from scratch as if redesigning a video game and bankers who return from Burning Man convinced that incentivized capitalism is the solution to environmental disasters — Doug explores why those with the most power to change our current trajectory have no interest in doing so. Named one of the world’s ten most influential intellectuals by MIT, Doug is an award-winning author, broadcaster, and documentarian who studies human autonomy in the digital age. He hosts the popular Team Human podcast, Rushkoff has written twenty books, including the bestsellers Team Human, Present Shock and Program or Be Programmed. He is also the person who made the PBS Frontline documentaries Generation Like and The Merchants of Cool. Douglas coined such concepts as “viral media” and “social currency,” and has been a leading voice for applying digital media toward social and economic justice. He is a research fellow of the Institute for the Future, and founder of the Laboratory for Digital Humanism at CUNY/Queens, where he is a professor of media theory and digital economics. Let’s dig into the present and future of tech. Enjoy the conversation…

Running time: 56:45.Hello from beautiful Montreal.Subscribe over at Apple Podcasts.Please visit and leave comments on the blog – Six Pixels of Separation.Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.Check out ThinkersOne.or you can connect on LinkedIn.…or on Twitter.Here is my conversation with Douglas Rushkoff.Survival of the Richest – Escape fantasies of the tech billionaires.Team Human.Team Human podcast.Present Shock.Program or Be Programmed.Generation Like.The Merchants of Cool.Follow Doug on Twitter.This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels of Separation – The ThinkersOne Podcast – Episode #850.

Before you go… if you enjoyed this, please subscribe (all new content arrives in your inbox). It’s easy, it’s free and it’s right here.

Six Links Worthy of Your Attention #643

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, Interesting Bits, HBS, chair of Strata, Startupfest, FWD50, and Scaletechconf; author of Lean Analytics and some other books), Hugh McGuire (Rebus Foundation, PressBooks, LibriVox) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person “must see.”

Check out these six links that we’re recommending to one another: 

How would you like to become immortal, starting today? – Undefined. “I have the secret to immortality. Turns out we’re doing pretty well, the three of us. And these posts, recorded over a decade, of our sharing links, may help. We can train an algorithm on a body of work, and have it parrot back variants of what we feed it based on statistics. And when we do, some smart humans think the resulting images are art, and think the resulting chat threads are consciousness. Odds our, your first chance at existing beyond the mortal grave is by creating a body of work that the machines can feed on. Six Links forever!” (Alistair for Hugh). Reality: A Post-Mortem – The New Atlantis . “This tour-de-force series by Jon Askonas in The New Atlantis tackles many things that have been on my mind lately, far more eloquently than I could. ‘The unity we felt watching the news unfold on TV gave way to the division we feel watching events unfold online.’ A pitch-perfect, centrist lament that takes both poles to task for turning our social divisions into an alternate reality game.” (Alistair for Mitch). Timothy Snyder – The Making of Modern Ukraine. Class 1: Ukrainian Questions Posed by Russian Invasion – YaleCourses – YouTube . “I’ve avoided posting anything about Ukraine, but this series of lectures from a Yale history prof about the history of Ukraine is useful context if Ukraine is the particular global crisis you’d most like learn more about.” (Hugh for Alistair). Photographing the Microscopic: Winners of Nikon Small World 2022 – The Atlantic . “Some amazing pics.” (Hugh for Mitch). The black market for blue checks – The Verge . “This type of activity shouldn’t even make me blink, but it always does. I’ve seen people try to use emojis to replicate a verified account. I’ve seen some people use words like ‘verified’ or ‘official’ in their username/handle to create the aura that their platform is the ‘authentic’ or verified one. So, should we be surprised that there is a black market for this? No. Should we be concerned that these accounts are often being hacked and sold as way to commit more nefarious activities? Probably.” (Mitch for Alistair). How much trouble is Mark Zuckerberg in? – The Economist . “Look it, I have no idea whether or not Mark Zuckerberg’s version of ‘what’s next’ or ‘the metaverse’ will be the right way we use technology. I do know how easy it is to armchair quarterback all things ‘metaverse’ by being a cynic. The truth is that no one ever thought they would need a computer in their home… then a portable computer… then a mobile phone… then email on their phone… and the list just keeps on going. We praise entrepreneurs for placing big begs on what the future may hold. I’ve lived enough of a life to never underestimate the wildest of ideas. So, is Zuck in trouble? Whether you think he is… or you think he’s not… he’s still thinking about the future of tech and willing to bet his vast fortunes on how this might play out. It’s very interesting to watch… and to live through it.” (Mitch for Hugh).   

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

What The Office Of The Future Can Be

The other week, I wrote about the hesitancy to return to office.

The fair question to ask is: So… now what do we do about it now?
A simple answer is: We stay remote, and people come into the office as they see fit.
A simple answer is: We stay fully remote, and no longer need any office space.
A simple answer is: We were fully remote, because the pandemic forced us to be, now we are back to being fully in office.
A more complex answer is: We are hybrid. Sometimes in the office… sometimes not.
It’s a more complex answer, because every business (every department… every human) has a different definition of what “hybrid” really means.

I (often) joke that hybrid means: “I don’t know.”

People like to think that because of the pandemic, office work (as we have known it to date) has changed.
Has it?
Throughout my years of professional work (which is now traipsing into well over 30 years), I have seen and done it all:

I have worked from home.I have worked from an office.I have worked remotely.I have worked as a solopreneur.I have worked for non-profits.I have worked for companies.I have worked for startups.I have been an entrepreneur.I have worked with multiple offices, in multiple timezones across multiple cultures.

They all have benefits. They all have flaws. There is no perfect answer.

There is no way to get every organization within every industry aligned.
But… we can think about work in a different way.

Here are some jams on how to get there:

Your job isn’t just the time you spend working. Your salary includes everything from the commute, to the price of parking, to home internet access, to buying a better webcam and audio setup at home to stay better connected, and beyond. All of these factors should play into whether or not this is the company for you. Complaining that the commute to an office is now a pain for you because of traffic or public transport is the pain you accepted when you took the job in the first place (even if you moved further away from the office during the pandemic). This might sting, but it’s actually quite liberating once you accept everything it takes to get your job done as a part of your salary.Your commute is an opportunity. The commute (and beyond) are “spaces” for you to grow, catch up and connect (if you so choose). Never forget this. Personal development is your own business… not your employer’s (granted, it is a huge bonus when the employer does care about it). Commutes are amazing “third spaces” to learn about your industry, listen to a podcast, network with peers, etc…Leaders and managers are great coaches. At least they should be. If you’re a leader and manager, but you’re not a great coach… you are doomed in this new work environment. Employees should be fighting to be on your team (or work at your company). This article from the Harvard Business Review says it way better than I can: Successful Leaders Are Great Coaches. In short, why would anybody show up to be told what to do, in a world where everybody will show up because of how much better you make them… and the team?Make coming into the office the ultimate work experience. If coming to the office isn’t a better work experience than staying home… why have the office? The usual diatribe is that people should come to the office for meetings and to collaborate. Meetings and ways to collaborate have been challenged long before Covid hit. Most meetings could have been an email, and most people were never taught how to truly collaborate in an additive way. If leaders want their teams back in the office, focus on creating an experience worth coming in for. Hint: If the sole purpose for coming into the office is that managers can keep an eye on employees, then all is lost. Another hint: Free lunches and parking will only work on a small segment of your team… and only for a small period of time. If you’re not making your office the ultimate work experience, then maybe you don’t need an office?What makes for a great office experience? What can make that experience better beyond improving how meetings work and how the team collaborates? Think about areas like professional development (what can we do in our office space that makes a person better… what tools, platforms and experiences can we give them to make them not want to stay at home?). Think about areas like mentoring (what can we do to help everyone connect and grow?). Think about great conversations (We’ve all experienced a coffee over Zoom… verses meeting someone in person… I think we all know which experiences stick with us longer and have more impact). Lastly, the culture. We, the humans, go places because of culture. Make the office a living and breathing embodiment of your culture, and watch people flock to it.Focus less on managers and focus much more on your people. Every argument over “back to office” feels like a manager versus employees type of conversation. Make it about the people… all of the people… in the organization. This isn’t about management and control, and it’s not about employees and productivity. It’s about the entire team and how a central space can add to that.If my office is just where I do my job, how can leaders make it something more? How can I be a part of something bigger than myself? What kind of legacy will that create? What kind of legacy do I want to be a part of? If I am putting in these hours with you (and your team) at an office, how big of an impact is my work having on this greater outcome? If I can see it, feel it, smell it and taste it… I will be excited to show up for it.Social Media can be a teacher. Social media has trained the masses for instant gratification and FOMO (Fear of Missing Out). If you want people to physically show up in your office, is there a way to replicate this instant gratification and fear of missing out? I have not fully flushed out my thinking on this, but replicating that dopamine drop may be a key in cracking the code of getting people back into the office, if that’s your jam.

The office of the future doesn’t have to be the office from before the pandemic. That’s a choice… and it may no longer be the wise one.

I just launched a new business called, ThinkersOne. It’s a unique way for organizations to buy bite-sized and personalized thought leadership video content (live and pre-recorded) from the best Thinkers in the world. If you’re looking to add insight, excitement, and big smarts to your regularly scheduled meetings, corporate events, company off-sites, “lunch & learns” and beyond, I think you will love this. We have democratized access to the smartest people by providing a platform for these incredible and personalized “moments in time.” Will you check it out?

Scott Goodson On Activating Your Brand Purpose – This Week’s Six Pixels of Separation Podcast

Episode #849 of Six Pixels of Separation – The ThinkersOne Podcast is now live and ready for you to listen to.

Based in New York, Scott Goodson is the founder and CEO of StrawberryFrog. For the last twenty-five years, he has worked with some of the world’s most iconic companies including Google, Emirates Airlines, Heineken, Coca-Cola, Jim Beam, Mercedes and countless others. He invented the concept of Movement Thinking, an approach that uses the principles of societal movements to solve marketing and leadership challenges. Scott has lectured on the subject at Harvard Business School, Columbia, Cambridge and many more. He is the author of Activate Brand Purpose – How to harness the power of movements to transform your company (along with co-author Chip Walker). We live in an age of activism – the conscious consumer is more socially aware than ever before, and this is reflected in their buying habits. Yet, activism on behalf of brands is lagging. While many claim to be ‘purpose driven brands’, far too often this purpose is relegated to a plaque above the CEO’s desk, and never goes any further. Or, worse, the ‘purpose’ is transparently used as a marketing ploy, but never acted upon in any real way. It’s time to turn that around. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via Apple Podcast or whatever platform you may choose):  #849 of Six Pixels of Separation – The ThinkersOne Podcast.

Before you go… if you enjoyed this, please subscribe (all new content arrives in your inbox). It’s easy, it’s free and it’s right here.

SPOS #849 – Scott Goodson On Activating Your Brand Purpose

Welcome to episode #849 of Six Pixels of Separation – The ThinkersOne Podcast.

Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #849. Based in New York, Scott Goodson is the founder and CEO of StrawberryFrog. For the last twenty-five years, he has worked with some of the world’s most iconic companies including Google, Emirates Airlines, Heineken, Coca-Cola, Jim Beam, Mercedes and countless others. He invented the concept of Movement Thinking, an approach that uses the principles of societal movements to solve marketing and leadership challenges. Scott has lectured on the subject at Harvard Business School, Columbia, Cambridge and many more. He is the author of Activate Brand Purpose – How to harness the power of movements to transform your company (along with co-author Chip Walker). We live in an age of activism – the conscious consumer is more socially aware than ever before, and this is reflected in their buying habits. Yet, activism on behalf of brands is lagging. While many claim to be ‘purpose driven brands’, far too often this purpose is relegated to a plaque above the CEO’s desk, and never goes any further. Or, worse, the ‘purpose’ is transparently used as a marketing ploy, but never acted upon in any real way. It’s time to turn that around. Enjoy the conversation…

Running time: 52:21.Hello from beautiful Montreal.Subscribe over at Apple Podcasts.Please visit and leave comments on the blog – Six Pixels of Separation.Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.Check out ThinkersOne.or you can connect on LinkedIn.…or on Twitter.Here is my conversation with Scott Goodson.Activate Brand Purpose – How to harness the power of movements to transform your company.StrawberryFrog.Follow Scott on LinkedIn.Follow Scott on Twitter.

This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels of Separation – The ThinkersOne Podcast – Episode #849.

Before you go… if you enjoyed this, please subscribe (all new content arrives in your inbox). It’s easy, it’s free and it’s right here.