Mitch Joel's Blog: Six Pixels of Separation, page 274

September 23, 2013

What It's Like To Drive In A Driverless Google Car

Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.



This week, we discussed my test drive in Google's driverless cars, the new Apple iOS 7 update (get it!), the downward spiral that is BlackBerry and Jordan Bank's new global role at Facebook (congrats, Jordan... you make us all proud!)







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Published on September 23, 2013 05:33

September 22, 2013

How To Get Better At Pitching And Telling Your Story

Episode #376 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.



Peter Coughter was last on the podcast over a year ago to discuss his amazing book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business (you can listen to that episode right here: SPOS #296 - The Art Of The Pitch With Peter Coughter). To this day, I consider it the seminal book for marketing and communications people who need to better understand how to pitch creative ideas in a very complex world. Things continue to evolve and change. Each and every day, we see the importance of presentation skills increasing. Personally, I believe that the ability to present is core to an individual's success (from personal to professional development). Coughter was President of Siddall, Matus & Coughter Inc., one of the most respected advertising and communications agencies in the Southeast. His agency won tons of industry awards and recognition. Today, he is a professor at Virginia Commonwealth University's Brandcenter, and a consultant to advertising agencies on how to win the pitch. If you're interested in bulking up on your pitching and presentation skills, you have come to the right place. Enjoy the conversation...



You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #376.





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Published on September 22, 2013 10:03

September 21, 2013

Six Links Worthy Of Your Attention #170

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?



My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".



Check out these six links that we're recommending to one another:




Automatic style spotter can spot your next book - New Scientist . "'Software can build a visualization of a novel's style, helping to spot the next bestseller or holiday read.' Shoot me now." (Alistair for Hugh).

James Burke predicted the future in 1973. Now he does it again - PM . "James Burke changed my life with his Connections series. I think I've actually used it as a link before. Well, he's a smart guy, and he's still at it. Here's an audio interview in which he compares his predictions of the future to what the world is like today. They're pretty accurate; he also guesses at the future from today's perspective." (Alistair for Mitch).

Self-referential chart - Boing Boing . "I love good data visualization." (Hugh for Alistair).

Fuck You. I'm Gen Y, and I Don't Feel Special or Entitled, Just Poor - Adam Weinstein . "There was a post flying around Facebook about how Gen Y is spoiled. You probably read it. I read it, or enough of it to conclude that it was condescending bullshit. Here's a great response from someone at the older-end of Gen Y, born in 1977. (I think I'm at the young end of Gen X). Especially great is the exchange between commenter 'shootingfan' and the author." (Hugh for Alistair).

Google is starting a new company to monetize life extension and disrupt the death space - Quartz . "I spent a lot of time with the people at Google this past week. From attending the Google Zeitgeist event in Phoenix (where I was one of the first non-Googlers to go for a spin in a self-driving car), to speaking at their Think Performance event at the Googleplex. When you have conversations with brands about Google, it's hard for them to see beyond AdWords and Android . Google is disrupting so many spaces - at so many levels - that it is staggering. They are miles ahead of most (and most people don't even know it). Now, this company called Calico. It just keeps getting more and more interesting." (Mitch for Alistair).

Why I Am A Superhero - James Altucher Insider's List . "I was kind of upset with Hugh, this past week. In the last 6 links, he wrote about James Altucher and called him one of his favorite writers on the Web today. I could not agree more. I'm just mad that I didn't say it first. This post is a killer. He is clever, funny, deeply personal and, ultimately, right. There is a sense of directness in his writing that keeps it from creeping into the awkward self-help category. With that, his writing style is so powerfully personal, that you can't help but feel like you know him. I loved this one. I saved this one. I am going to keep on sharing this one with anyone that will listen." (Mitch for Hugh).


Now it's your turn: in the comment section below pick one thing that you saw this week that inspired you and share it.





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Published on September 21, 2013 05:24

September 20, 2013

Malcolm Gladwell Overdose

Get ready for the heavy brunt of publicity and advertising around Malcolm Gladwell.



And remember this: all of it is merited. Gladwell's latest book, David And Goliath, comes out on October 1st. I got my grubby little hands on an advance copy... and it's really an amazing read. I'm half-way through it, and I do not want it to end. It's a beautiful book about underdogs and misfits and how they win against giants. Well, you know... it's about much more than that. It's about how we perceive the challenges that people face and the outcomes. Really interesting stuff, written like only Gladwell can. In building up to the release, there have been a handful of interesting videos of Gladwell talking about everything from the book to how he writes and more.



Here is some Malcolm Gladwell goodness:













And if you want to read some interesting stuff:




The Atlantic - Malcolm Gladwell: Guru of the Underdogs.

The New Yorker - How David Beats Goliath.




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Published on September 20, 2013 18:37

Opt In To Your Work

It's hard not to be inspired after spending some time at the Googleplex.



It's a sprawling campus in Mountain View, California that houses Google. It's more like a city than a campus. Even the famed campus, doesn't hold all of the Googlers (Google employees). There's the quad, buildings surrounding the main campus and more. Like Apple in Cupertino, when you pull off of the highway, you start seeing the signs on the buildings and it feels like everybody there works for the company. It feels like the city is there for Google. It was strange to watch the movie, The Internship, on the flight over and then be walking around the Google campus. This morning, right before my early breakfast meeting, I grabbed one of the multi-colored bikes and took a spin in the brisk morning air. I love it there. It feels right. It feels like everyone there is on a mission and that they're happy - no, honored - to be on the team. As a business owner, it's that kind of culture that you want to bottle, knowing full well that nothing's ever perfect and sometimes another company's culture is not that replicable. Sadly. Still, you have to find your own path.



Why are you doing the work that you're doing?



I spoke at a Google event called, Think Performance 2013, at the Googleplex. Close to two hundred attendees from various brands were invited to start thinking differently about their marketing and communications. It was a great event. At night, I was invited to a private dinner with some senior Googlers and key brands. Beyond the great food and conversation, I was lamenting that my one regret in life (and I don't have many) was that I didn't make the move out to Silicon Valley back during the nascent days of the Web's commercialization. I was recounting to the people at our table, the palpable energy and excitement that you feel whether you're on the Google campus, in a meeting room, in one of the many cafeterias, at the Google store (when you can stock up on t-shirts and stickers) or even in the surrounding cafes. Some of the Googlers challenged my Pollyanna perspectives and I backed down, knowing full well that as amazing as it is to visit, it still has the same challenges, politics and hierarchies as any business. It's probably just more muted because of the amazing amenities that come with the very hard work and the gorgeous, sunny weather. Still, after one of the Googlers attempted to dampen my enthusiasm, they turned around and said...



"It is true, however, that everyone here has opted-in to the Google experience." 



Opted in. Wow. Love that. You don't just take a job and try to find everything that's wrong with it or different from your expectations. You have opted in to a holistic experience. One that will have massive challenges along with massive opportunities depending on how well you can play with others. That phrase, "opting in," has been rolling around in my noggin since last night. Self-reflecting on my personal life, my community work and professional development, I decided to make a list of things and people that I have a relationship with and I've started to ask myself: "have I truly opted in for this experience?" 



Go ahead, opt in.



I have a chapter in the second part of my latest business book, CTRL ALT Delete, about rebooting your life for this very different work environment titled, Embrace The Squiggle. My hopes were that I could get people to understand that their professional career will no longer be linear and arched at a forty-five degree angle. There will not only be different jobs, but different careers. That our professional lives are very squiggly. The thing that I forgot to mention is the part about opting in. I speak to a lot of people - day in and day out. The vast majority have opted out. They're one foot out of the door. They're not committed. They're not committed to their work, but more importantly, they're not committed to the full experience and the team that they are a part of. It's sad to see, but we all know it to be a reality. It's not everyone, but it's not the minority either. What the Googleplex (and this Googler) reminded me is of, is just how important it is to opt in to your work... and the life that you're meant to lead.



Thanks for the reminder, Google.







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Published on September 20, 2013 17:49

September 18, 2013

The End Of Privacy... The Beginning Of Personalization

Marketers are at a precarious crossroads (whether they know it or not).



In my latest business book, CTRL ALT Delete, I lay out five movements that have fundamentally changed the brand forever (that most businesses are doing little - to nothing - about). One of these major movements is something I call, Sex With Data (with a hat-tip to Avinash Kaushik, the digital marketing evangelist for Google and author of the bestselling books, Web Analytics - An Hour A Day and Web Analytics 2.0). In this chapter, I also identify that one of the biggest challenges facing businesses today is their ability (or inability) to better explain to consumers the chasm that exists between privacy (knowing a lot of personal information) in contrast to personalization (knowing what people are doing online to create a better experience for them). Those who argue that these are simple semantics are completely missing the bigger picture. Amazon's ability to create such a highly personalized experience is core to their retail success (and consumer satisfaction), but as the company begins to roll out their Amazon Media platform, the world will be better able to see what happens when a company understands so much about their consumer, that all of the advertising associated with the experience will - at the very least - be highly relevant (if not substantially more transactional than most of the online advertising that we're exposed to). My bet is that if Amazon plays its cards right, it will have capabilities as personalized and profound as Google's AdWords.



But what about the rest of the Web?



Tracking is such a contentious issue that no matter how anti-tracking a marketer may be, eyebrows will be raised by the mere association of the profession to the action. Yes, it has become that dire. Every day, more and more traditional media outlets are warning about the nefarious actions of marketers in capturing all of our children's information, in an effort to abduct them and force them into an international sex slave ring (ok, I made that last part up). But it's true. When people see how their online usage is being near-freely traded on the digital market, it's a far hop, skip and a jump to think about how much more personal information they would take (and abuse), if offered. Cookies used to be a tasty treat, now we're all worried about our digital cookies and what crumbs we are leaving behind in an effort to use more cool free stuff like Facebook, Twitter and YouTube.



It's time to come clean.



Did you know that Google accounts for close to a third of the worldwide online advertising revenue? I'll wait while you pick your jaw up off of the floor. It's true. So, how would you feel if Google did away with the cookie - as we have known it to date - and introduced a little something called AdID? That is what USA Today is reporting in the article titled, Google may ditch 'cookies' as online ad tracker. From the news item: "Google... is developing an anonymous identifier for advertising, or AdID, that would replace third-party cookies as the way advertisers track people's Internet browsing activity for marketing purposes... [it] would be transmitted to advertisers and ad networks that have agreed to basic guidelines, giving consumers more privacy and control over how they browse the Web... on condition of anonymity." It's not hard to imagine the online squabbling that this is creating, as online advertising associations, ad networks, media professionals and more worry about how much more significant power and information this would give Google (and how this might affect the financial growth of their own businesses). Granted, I am an unabashed Google fan boy, but I would embrace this type of initiative, because it answers to a higher calling (hopefully). It removes the privacy issue (hopefully... and if done well) and brings the true power and glory of the Internet and online advertising to life: the ability to generate, distribute and engage in much more personalized advertising as a way to compliment the user's experience. Say what you will about Google's advertising platform, it is hard to argue that it is one of (if not THE) most efficient advertising platforms that exists. From simplicity and creative to distribution and consumer adoption. As much as people say that they hate advertising, the most cynical of consumers will admit that Google's solution is the "best of the worst," if pushed for an opinion.



Performance marketing for all.



Whether or not it's Google's AdID or something else, as a marketer we need to both applaud and get on board with these types of initiatives. We need these types of transparent and powerful solutions. It could lead us down a magical path, where brands are using this information to better segment and create advertising that... actually works! (believe it or not). Imagine that? The original promise of banner advertising - when it was first introduced - was all about putting an ad in front of a person that is relevant, and that the consumers could interact with. Sadly, the bulk of those ads sucked so bad, and were so annoying that users tuned them out. As an industry, we started calling them display advertising, because of the basic impressions that they could generate (yes, we went back to eyeballs and branding). What if this idea of personalized (without the worry of breaching any privacy) brings us full circle back to that original promise? What if Google (or someone else) builds a better mousetrap, that helps advertisers better understand how to personalize their creative without any transference of personal data? Wouldn't that be awesome?



Imagine, if as an industry, we could get behind this type of solution. Imagine what could be...





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Published on September 18, 2013 23:01

How Much Screen Time Should Kids Have?

What was your childhood like?



Screens (beyond the television) played a pervasive part in my upbringing. We were one of the first families to have a set-top video game platform (first Pong, then Atari 2600). We had a personal computer long before anyone knew what to do them. My brothers and I would spend countless hours tag-teaming the programming code of a clown bouncing up and down from the magazine of Compute, only to spend many more hours looking for typo and trying to de-bug our failed attempts. I was once sent home from school, because I had written a book report and printed it up on a dot matrix printer, instead of writing it by hand. The teacher said that they couldn't be sure I had written it, because it was printed by a primitive home printer and not in my own handwriting. With all of that screen time, I still wasted countless hours watching cartoons and television... and playing video games. Looking back, those screens anesthetized my thinking. Time that should have been spent reading, writing, drawing or whatever. Instead, I sat there. Staring. Into the glow of the tubes. Sure, the video games may have helped with some hand-eye coordination, but the technology was still nascent.



What about now?



Video games look real. The better video games require strategy, thinking, leadership skills, communications skills and more. Few people just sit and stare at their iPad, most are deeply engaged, creating, sharing and curating. Still, when we think about smartphones, tablets and kids, we let our dogma creep in. It's hard to read the MediaPost news item, Kids Using Tablets, Apps More, and not feel like we may be doing some kind of damage to the future generations due to the massive growth in their usage of these devices. From the article: "According to research from The NPD Group, nearly 80% of parents who have children between the ages of 2 and 14 have some type of mobile device (such as a cell phone, smartphone or tablet) - a jump of 16% over the previous year. In 2012, after conducting its first study looking at kids and apps, fewer than half the families surveyed had smart devices, and only about a third of children had used a tablet or smartphone. This year, 51% of children had used a smartphone or tablet, and furthermore, nearly 40% of these kids were considered a primary user of these devices."



Is this good news or bad news?



This week, Google hosted their invite-only event Google Zeitgeist in Phoenix, Arizona. During a session titled, Dare To Challenge, Campbell Brown (CNN and NBC News) asked Joel Klein (CEO of Amplify and former New York City School Chancellor) about kids, screens and constant connectivity. It's a precarious issue with many different value-based thoughts along with disparate research about whether or not it's good for kids to be in front of screens as much as they are. His comments were somewhat surprising, intensely pragmatic and very raw: "What is the kid doing on the screen? That's what is important." Yes, kids must learn how to ride a bike, speak a different language, have good diction and a proper handwriting style, but these are no longer dumb screens pushing asinine content out there (granted, there is plenty of that too, online), but the screen when used properly is a tool that can unfurl a level of creativity and curiosity that is, without question, something most of us could have never imagined having access to. It is a three-dimensional library - text, images, audio and video - that gives us access to some of the smartest people and skills in the world. In fact, some of the best apps for young people will help them learn how to ride a bike, speak a different language, understand proper diction and develop a better handwriting style.



Yes, these connected devices can help us future-proof education like nothing we have seen to date.



Apps that facilitate learning, platforms like Khan Academy to better understand a myriad of concepts taught in school that some teachers struggle to teach and beyond are powerful ways for kids to learn more. It's easy to to get sidelined by a random BuzzFeed piece on Two Photos Of A Bunny Taking Care Of Mini Pigs That Will Instantly Put You In A Better Mood Unless You Don't Have A Soul or a YouTube video of cats chasing laser pointers, but that would be missing the point. If you were a parent in the seventies or eighties and you allowed your children to watch TV, you were using the TV as a cheap babysitter. The better parents would - at the very least - encourage these kids to watch something educational, but most of the programming lacked any sort of true depth and interaction. What we quickly realize is that Klein is right. Tablets and smartphones (or whatever wearable technology these devices of today evolve into for these younger generations) will be their notebooks, pens, communication channel, publishing platform, classroom and more. This doesn't mean that we need kids today with their noses constantly buried into these screens, but it does mean that we all need to do a much better job of understanding that screens are no longer the things we use to waste time and take our collective minds off of our day-to-day lives. These screens have come alive, and a child's ability to understand this, work with them and - ultimately - use them to create something is going to be a key indicator of their ability to be successful in life.



The diet answer.



Whether it's a need to lose weight, quit a bad habit or start exercising, everything is about moderation. This includes kids and screens. The challenge is this: what adults do you know that are able to keep the screens at bay? Not for their children, but for themselves. Look around. Restaurants, bars, the middle of meetings, family functions and more. Adults are terrible managers when it comes to their own exposure to screens, so it should come as no surprise that kids - from a younger and younger age - have this innate desire to have a screen in front of them. If we are ever to have moderation, it is the adults that need to lead by example. If we are ever to have kids that will benefit from screens, instead of wasting their time on it, it is the adults who will have to do a better job of figuring out ways to turn these devices from a time killer into an idea generator. Technology has become a self-fulfilling prophecy. Now, we need to ensure that we do a better job of showing these young people, the potential and not the waste.



Klein is right: this isn't about how much time kids spend with screens, it's about what's on the screen. So, what's on your screen?



The above posting is my twice-monthly column for The Huffington Post . I cross-post it here with all the links and tags for your reading pleasure, but you can check out the original version online here:




Huffington Post - It's Not How Much Screen Time Kids Have, But How They Use It .




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Published on September 18, 2013 09:29

September 16, 2013

Google Glass And The Future Of Wearable Technology

Every morning at 7:10 am, I will be a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, so if you're interested in hearing more of me blathering away, I will post the segment weekly here, on the blog for you to check out. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.



This week, we discussed the anti-climactic Apple launch, Google Glass, wearable technology and Terry's love of driving.







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Published on September 16, 2013 21:25

September 15, 2013

The Power Of Building Your Platform

Episode #375 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.



Back when book publishers were scoffing at the idea that people would read a book on a digital screen, let alone on their iPhones, Michael Hyatt was paying close attention. Back when authors thought that blogging was a waste of valuable text (and not even thinking about Twitter), Michael Hyatt was paying close attention. Back when book publishers had no bearings on the future of book publishing, let alone as an amazing place for authors and book publishers to connect with fans, Michael Hyatt was paying close attention. He would, eventually, leverage social media to better connect himself, the authors he worked with and the book publishing company that he helped push to tremendous success to embrace all things digital. Hyatt is the former Chairman and CEO of Thomas Nelson Publishers (one of the largest book publishing companies in the U.S.), and he's also the author of the bestselling business book, Platform - Get Noticed in a Noisy World. He's taken his impressive knowledge of how to build a serious platform and turned it into something called, Platform University. I've had the pleasure of getting to know him over the years, and he finally agreed to be on the show. Enjoy the conversation...



You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #375.





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Published on September 15, 2013 04:43

September 14, 2013

Six Links Worthy Of Your Attention #169

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?



My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".



Check out these six links that we're recommending to one another:




Blinded By False Redemption - Fritz Nelson . "My friend, Fritz Nelson, wrote this recently. It's just a good read; nothing clever or geeky. People don't write enough stuff like this." (Alistair for Hugh).

"How can they be so good?": The strange story of Skype - Ars Technica . "An amazing write-up of the life and times of Skype 's founders. This reads like a roaring adventure tale." (Alistair for Mitch).

The 100 Rules for Being an Entrepreneur - The Altucher Confidential . "Great list from the great James Altucher (one of my favorite writers on the Web)." (Hugh for Alistair).

Where 500 Retweets Can Win You 3 Years in Prison - Bloomberg . "New twist on ways governments deal with the Internet. This one from China. In the West, we just let the NSA read everything." (Hugh for Mitch).

Glass Just Two Atoms Thick Shatters World Record - Futurity . "Every week, there is another amazing news item like this. Something that really makes you stop dead in your tracks. We think about technology in terms of what Facebook is doing or how fast the next iPhone will be. We're all wrong. This is the true stuff of innovation. Do yourself a favor: Read this article, grab a notebook and spend one minute listing off all of the incredible things that can happen when glass becomes like this. Here's my guess: you're probably not even seeing a fraction of the possibilities. That's true innovation... and a true sense of just how amazing the coming years are going to be, in terms of technological discoveries that will, hopefully, make us more interesting and smarter humans." (Mitch for Alistair).

What Is Creativity? Cultural Icons on What Ideation Is and How It Works - Brain Pickings . "This is just one big 'wow!' If you're at all interested in creativity and what some of the greats think about where ideas come from and how it works, then this is one massive, meaty piece. Pack a lunch for this one. It's long, deep and heady. I've had it opened as a tab in my browser for this entire week. I keep going back to it. Thinking about it. Taking notes on it. When was the last time a piece of Web content had that kind of longevity? It's truly a fascinating topic: what is creativity? Why are we creative? Why are we drawn to things that are creative? Like I said... wow!" (Mitch for Hugh).


Now it's your turn: in the comment section below pick one thing that you saw this week that inspired you and share it.





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hugh mcguire

human 20

iambik

iphone

james altucher

librivox

link bait

link exchange

link sharing

managing bandwidth

media hacks

nsa

pressbooks

skype

social media

solve for interesting

the altucher confidential

twitter

year one labs



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Published on September 14, 2013 09:57

Six Pixels of Separation

Mitch Joel
Insights on brands, consumers and technology. A focus on business books and non-fiction authors.
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