Mitch Joel's Blog: Six Pixels of Separation, page 248

CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #32

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed:

Rob Kemp is sitting in for Terry DiMonte.

Apple starts their WWDC today.

Apple's turn to innovate.

What's been happening with all of the advertising for mobile devices?

Is Samsung's advertising as good as iPhone.

Android has advanced a ton to catch up to Apple.

Apple did acquire Beats and there's something to that deal as well.

Amazing Kickstarter story... Reading Rainbow is back. That's awesome.

How long should a child be on a screen?

Put them on Khan Academy not on YouTube.

The screen is not a babysitter.

Play LEGO with your kids.

Don't be down on Kickstarter when celebrities use it.

App of the week: InstaSize.

Listen here...

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Understanding Power Cues With Nick Morgan

Episode #412 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

When people ask me what is the main skill required for success in life, I think of one thing: being able to present an idea in a cogent way. When I

When I got my first opportunity to speak in front of a large audience, I wasn't sure where to turn for more professional public speaking and presentation skills training. Many names of individuals and organizations were thrown my way, but one name that kept rising to the top was Nick Morgan. I immediately purchased his book, Give Your Speech, Change The World, and it did - in fact - change my world and perception of what a presentation is really all about. Then came Working The Room follow by Trust Me. I eagerly bought and devoured them all. Thankfully, Nick jumped into social media and started blogging over at Public Words. Why all of this attention on his work? In the marketing world, the best ideas don't always win. One of the main reasons is because they're not presented well (in essence, a poor presentation can kill the best of ideas). That's not just specific to the marketing industry, but all aspects of life. Being a great presenter is a core capability of success. Sadly, most people ignore it. In his latest book, Power Cues, Nick dives deeper into neuroscience and how the smallest of indicators (from voice to body language to more minor nuances affect success. It's a fascinating read from a fascinating mind. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #412.

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Six Links Worthy Of Your Attention #206

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another:

The Fermi Paradox: Where the Hell Are the Other Earths? - Gizmodo . "Take a step back. Way back. Back to the point when you think about human existence. 'Why are we here?' is a good question to ask, but unfortunately, the related conclusion is that as sentient life in the universe, either 'we're rare, we're first, or we're f-d.' In what may be the greatest breakdown of the Drake Equation ever, this clearly lays out why it means a lot that we haven't yet found signals of an alien intelligence. Damn, it's time to get off this rock." (Alistair for Hugh).

A Fearmongering Anti-RPG Comic Gets the Film Adaptation It Deserves - Wired . "Dark Dungeons was a hilarious comic book, the print version of Reefer Madness with Dungeons and Dragons as its mark. So it's a bit weird, at first blush, that an outfit which loves role-playing games decided to make the movie version, or that the author gave them the rights to do so. And that they played it straight is even better. I give you: Dark Dungeons." (Alistair for Mitch).

The Internet With A Human Face - Idle Words . "(Non-)privacy, big data, and the terrifying Internet we have wrought." (Hugh for Alistair).

Climate Change Debate - Last Week Tonight With John Oliver . "Are there hats? Yes or No?" (Hugh for Mitch).

Cathay Pacific explores online auction for seat upgrades - South China Morning Post . "I fly I ton (but you knew that already). And, there are instances when I sit in economy and see many open/available seats in business class. As someone with Super Elite status, I often wondered why the employees don't look at the passenger manifesto and upgrade those with status to the empty seats up front? Well, it looks like Cathay Pacific is going to start testing something a little more lucrative. Now, all passengers can bid - like eBay - on available premium seats, and they will go to the highest bidder. Clearly, this will cause some issues for those hoping to upgrade with points, etc... but it's a smart move. I'd like to see this concept pushed a little further by enabling this to happen on a mobile device up to the point when the plane door is closed for departure." (Mitch for Alistair).

5 Brilliant Business Lessons From Motley Crue (Seriously!) - Fast Company . "Have you read Motley Crue 's biography, The Dirt? I read a lot of rock biographies, but this one is pure chaos. You get the same story told by each member of the band in completely different ways. They were - without a doubt - out of their minds in the 80s and 90s. It's a crazy read and one of the best rock n' roll stories ever told (and you don't even have to like the band). Still, I loved this band when I was a much younger head banger. Now, the band is calling it quits and they're reflecting on their career. So, are there lessons that every business can learn from this particular hair band? Read on... and shout at the devil!" (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

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An Insider's View Of Silicon Valley

What's it like to be friends with Mark Zuckerberg ? What's it like to invest in Oculus Rift four months before Facebook acquired it?

Ben Horowitz has seen it all and he's at the epicenter of some of Silicon Valley's biggest deals. He is the cofounder and Partner of the venture capital firm, Andreessen Horowitz, and recently published a fascinating book called, The Hard Thing About Hard Things. Prior to his venture capital firm, he co-founded Loudcloud, which became Opsware that was ultimately acquired by HP. In this conversation with Charlie Rose, Horowitz gives his perspective on technology, what it takes to build a successful company, what common mistakes are made, what characteristics make a great leader and why none of us should underestimate the leadership of Mark Zuckerberg. Yes, tons of wisdom and insights to ponder.

It's fascinating... and you can watch it right here:

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How To Be A Recognized Authority

Do you define yourself as an authority in your industry?

Does it really even bear repeating that if you're the only one who is recognizing yourself as an authority that you may, in fact, not actually be one? We see it all of the time. On LinkedIn, on Twitter bios, on Facebook, when individual's are being introduced to speak at conferences and beyond. I cringe. Not just for you... but for me as well. Have you ever had someone introduce you to present in front of a live audience? Maybe it's me. Maybe it's my inferiority complex at play, but it makes me feel so uncomfortable. It reminds me of when my mother would run into a friend and gush over whatever it was that I was doing at the time with me standing right there. Squirm! This is not about humility. This is not about ego. This isn't about getting two (or more) third party endorsements. This is about doing the work (the hard, hard work) and letting the accolades follow (from those others... the real authorities).

I don't know how to define who is an authority, but I know it when I see it.

There's a famous story of Supreme Court justice Potter Stewart's description of pornography. He defined it as: "I know it when I see it." Authority seems, feels and acts just like that as well. You can put whatever words that you want in a bio, resume or byline that pumps your tires, but unless everyone else who connects with you knows it... and feels it, it comes off as hollow (at best) and super-negative (at worst).

What can you do instead?

Be knowledgeable. But that's not enough. Be open to always sharing that knowledge.  

Be a problem solver. But that's not enough. Don't take credit for solving any problems, let your team take all of the accolades.

Be someone who knows and does the research. But that's not enough. Anyone can read and follow research. What's your take? What makes it unique? What makes it better than the person next to you? How have you implemented it successfully?

Be a leader. But that's not enough. Anyone can be a called a "leader" but to truly lead, you have to be someone admired and respected in your business, in your community and, yes, even with your family and friends.

Being an authority isn't much of a title.

I'm not sure why anyone would actually want to call themselves an "authority" verses letting other people use that term to describe them, but humans are a fascinating bunch. Fully recognizing that individuals may be wondering, "well then, what's a more interesting term to describe myself?" The only prudent advice I can offer, is to leverage media opportunities and the words of others. I would never call myself a "rock star," but my bio has this line it: "Marketing Magazine dubbed him the 'Rock Star of Digital Marketing' and called him, 'one of North America's leading digital visionaries.'" I don't feel like I'm peacocking by quoting what a credible industry trade publication wrote about me. And yes, the more credible and respected the publication, the better is it. The main idea is to let your bio be honest and true, and bulk it up with credible references. This way, you don't have to call yourself an authority, because it is abundantly clear just how credible you are based on what others (that may have more credibility) are saying about you. Don't believe me? Do you think Malcolm Gladwell is an authority? Of course, he is. Still, if you look at the back of his latest book, David And Goliath, you will see a slew of endorsements from notable thinkers and publications waxing poetic about just how authoritative Gladwell is. Social proofing. It's huge. Even for someone like Gladwell. He doesn't have to declare himself as one of the most popular and bestselling non-fiction authors in the world (which is he and could credibly claim). Even with his proven track record, having other media sources and individuals do it for him is the way he's going. If it's classy enough for Gladwell, it's probably relevant to you (and me) as well.

So, instead of calling yourself an authority, maybe it's better to focus on becoming one, and letting others bestow those words upon you?

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The Most Impressive Trends In Digital Media

If there is one deck of slide that marketers should be paying attention to, it is this one.

Marketing nerds (like me), wait for Mary Meeker to deliver her annual Internet trends report. The Kleiner Perkins Caufield Byers venture capitalist has been putting together these annual trends for a long while, and they are - without question - the definitive view on what's happening online (and how this affects business). It should come as no surprise, that the biggest shifts are happening in two spaces:

Mobile. Mobile data traffic is up over 80% (not a typo) and video is one of the major drivers behind this. Now, more than ever, consumers are highly connected, untethered and watching/engaging with video everywhere. Mobile usage and growth is very strong.

The Non-North American Growth. Internet usage is seeing its fastest growth in India, Indonesia and Nigeria. Smartphone subscriber growth is fastest in China, India, Brazil and Indonesia. Now you know why Google and Facebook are flying drones and balloons up into the sky, in the hopes of connecting the entire planet. In order for companies like that to truly scale, they need to connect this massive, last mile.

Overall Internet usage is slowing. This should not come as a surprise.

In my second business book, CTRL ALT Delete, one of the five movements that have changed business forever that most brands are doing nothing about,is something that I call, the one screen world. It's not about three (or four) screens (TV, computer, mobile and tablet). The only screen that matters is the the screen that is in front of me. We are currently living in both the post-PC and post-Web browser era. The data and insights in Meeker's Internet Trends 2014 validates this reality. The world continues to grow in terms of connectivity and usage, but it's predominantly happening on mobile screens. Globally, mobile accounts for more than 25% of all Web usage, and - most important for marketers - it is taking a bigger share of Internet advertising (with lots of potential future growth). The stats look a lot like the early days of the Internet. In 2013, consumers spent 20% of their time on mobile, but only 5% of the ad spend is happening there. Those were the same issues/opportunities that the Internet experienced close to a decade ago. Logic would dictate that brands are not going to make the same mistake twice, and that the equalization of consumer time spent and ad spend will come together at a much quicker clip.

What about advertising?

One of the more fascinating components of Internet Trends 2014 is the growth of video. It turns out, that apps are taking over from regular TV channels as a preferred medium for watching video. 41% of Americans (aged 16-34) watch their TV live (that's scary, when you really think about it). With that, YouTube continues to dominate as consumers increase their love of short-form videos. Meeker reports that, "consumers even love ads." Let me translate this for each and every marketer reading this: if your ads are good, people will - proactively - go to YouTube, watch them, share them and talk about them? How many brands take this into consideration at the creative development phase? If a TV commercial posted on YouTube can generate millions of views (from people proactively looking at them), what is the value? On top of that, brands can post these ads for free (no hefty media costs and worries about time and placement). Oh, and if that wasn't stunning enough, over 20% of video watching globally happens on mobile devices.

That's just the beginning.

You could spend hours with Internet Trends 2014 and still just be scratching the surface. You probably should (I know that I am). Here are all 164 slides of Mary Meeker's research and insights. Dig in, dig deep and get to work...

KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers

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Can Products And Services Be More Social Than Humans?

Can technology make marketers suck less?

One could argue that social media - for all of its wonders - has created a new breed of marketer. A hybrid. Ones that aren't solely focused on the creative in the ads, but rather ones that act as holistic brand ambassadors in a real-time environment. From tweets and posts to online videos to mobile apps and games, there is no doubt that the role of marketing continues to evolve well beyond its intended state. Recently, I had the pleasure of spending some time with Ragy Thomas. Thomas has built a fortune (and some significant companies - like Epsilon) pushing technology to help marketers. His latest venture is Sprinklr, a company focused on the next evolution of social media by helping big brands get social at scale. He hopes, in time, that the tools he can provide to brands - that helps them manage the social experience - will be able to go even further. This concept of "further" is the fascinating next-stage of context: pre-emptive social signals.

Think about that.

Going from "someone isn't happy about us and they're complaining on Twitter," to "We've had 25 customer service issues that were resolved without any human intervention."  It's like the Minority Report of marketing. We go from fighting crime to stopping it even before it happens. Precog Marketing, anyone? It makes sense and seems closer than we might imagine. Marketers are both Mad Men/Women and Math Men/Women. We are collecting data points and information about our consumers that we could have never imagined possible even a short while ago. As this data becomes more accessible and easier to work through (don't say big data... don't say big data...), it makes sense that the technology to resolve customer service issues without human intervention is just on the horizon. Think of it as the IBM Watson of marketing.

A real life example of marketing without humans.

Let's look at how this might unfold in terms of historical context: In the past, a consumer has an issue with your product or service so they call your customer service center. Whether they got a proper resolution (or not), they feel snubbed. What next? A letter to the CEO? A letter to the local newspaper? In this, traditional, instance the consumer probably tells people they know via word of mouth. Perhaps the story becomes more public, but more often-than-not, it dies in a letter in the filing cabinet of the brand. A more contemporary example: a consumer has an issue with your product or service, so they tweet about it, rant on Facebook, blog about it or create a nasty video on YouTube. A brand reacts. Some brands have a formal structure around this (team and technology like Sprinklr), while others have a few team members moderating these social and public spaces. These issues get resolved (and quickly) and lean in favor of the consumer, because the last thing a brand needs - in this day and age - is a digital legacy of negative brand sentiment. If it doesn't get resolved, a lot of those disappointments get drowned out in a mass sea of social media complaints. Where this could go: a consumer has an issue with your product or service and it get resolved (maybe even before they realize that it's happening) without any human intervention. The product/service offers social signals, and through technology, resolves the issue.

How does this come about?

We have mass amounts of devices, appliances and technology that are/are going to be connected. Not just to the Internet (as we know it to date) but to one another. The ability for these devices (and their software) to self-diagnose, correct course and then inform the user of the fix is not an unreasonable thought. What makes this most fascinating is that social media came into popularity under the notion that technology was enabling a more human (and more humane) way for us to connect - to one another... and to brands. In a world where a product knows it's about to break (or is broken) and is able to remedy the situation either through updates (or by organizing and notifying the consumer of a drop-off, maintenance appointment, etc...) is an inevitability. While some may scoff at this idea, imagine layering in the ability to rate that experience or notify the manufacturer - in real-time - whether the outcome was satisfactory? It's hard to imagine a world where people are complaining about service, if repairs and updates are built into the product. These devices will be both self-diagnosing and social in their consumer interactions.

Things move fast.

While we're still in a nascent stage, the shift from call center to social media to social and self-diagnosing products and services seem evident. Right now, the software is enabling us to better respond to human needs and, in the not-so-distant-future, human brand managers may well simply be managing and organizing the workflow, as the machines become even more social and interactive with each other and consumers. The limitations of your current social media and customer service teams becomes obvious. Imagine that. Products that are always optimizing and have the historical inputs and analytics to understand everything from usage to repair and beyond. 

As scary as that sounds, this sort of marketing innovation makes big date feel kinda minor.

The above posting is my monthly column on marketing innovation for Strategy Magazine . I cross-post it here with all the links and tags for your reading pleasure, but you can check out the original version online here:

Strategy Magazine -When social media meets Minority Report

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CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #31

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed:

Heather B needs some Birthday Beats.

Will we see the day: wireless charging... the end of wires.

Charge your smartphone without plugging it in.

What is this doing to our brains? The evidence is not conclusive.

If you're worried about you brain... be careful about these devices on your laps or in your pockets.

The rise of the standing desk.

Nilofer Merchant - is sitting the new cancer?

Walking meetings are a good idea.

Varidesk... an interesting way to adjust your desk.

Remember, whatever you create online should be the things that you would say to someone's face.

App of the week (not an app but something to watch): Celebrities read mean tweets.

Listen here...

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mornings rock with terry and heather b

nilofer merchant

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technology

ted talk

terry dimonte

twitter

varidesk

walking meetings

wireless charging

Enter The World Of Slidedocs With Nancy Duarte

Episode #411 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

When people ask me what is the main skill required for success in life, I think of one thing: being able to present an idea in a cogent way. When I think of people who understand the dynamics and intricacies of giving great presentations (and telling better stories), I think of Nancy Duarte. Along with running one of the most prestigious agencies, Duarte, for helping brands to create better presentations by crafting better stories, Nancy is also the author of several amazing books including, Slide:ology, Resonate, and the HBR Guide to Persuasive Presentations. Nancy has a new book out and it's called, Slidedocs... oh, and it's free. A slidedoc is a hybrid of a presentation and richer content mixed together so that you're reading (like a book) but enjoying it, because it's more visual. I think Nancy is on to something. Slidedocs can either be the perfect leave behind or a whole new way to publish books. Either way, me likes and I wanted to dig into the topic deeper. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #411.

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What Mad Men Skills Do You Need To Rock Your Marketing?

We talk a lot about Mad Men. We talk a lot about Math Men.

(I prefer Mad People and Math People).

There is no question that marketers are increasingly required to better understand data, analytics, technology and yes, even math. These hybrids (or pink unicorns, as I like to call them) are few and far between. This is a new-ish field and finding professional marketers who can do the strategic, creative and data work is no simple challenge. I often tell colleagues that these people don't exist and, if they did, they're being handsomely paid and not out "on the streets" looking for work. With that, we can't forget the soft skills. All of the data in the world doesn't add up to a winning campaign or platform, if you don't have the ability to be strategic and creative.

So, what are some of the softer skills that marketers need?

You may think that the answer is simple: Be creative. Be a good thinker. You would be wrong. Today, Marketing Charts published an interesting news item, titled, Which "Soft Skills" Are Most Important for Marketers to Possess? Before clicking over to the article, I jotted down some of the skills that I thought might be most important (and yes, creativity and being a strategic thinker were at the top of the list along with some thoughts around collaboration and being someone who can integrate efficiently with disparate teams and people). Well, it turns out the research paints a different picture.

The most important soft skills for marketers...

The ability to embrace change.

Ability to spot opportunities and adapt strategies quickly.

Being passionate, hungry to learn and curious.

Being open and collaborative.

Ability to deal with uncertainty.

Lateral thinking and the ability to make connections between disparate ideas or concepts.

This is not about marketing.

This is much more about disruption, than what it takes to be a great marketer in this day and age. You could take this list and put it up against anyone in any given industry. You could also say that it's as relevant to the CEO as it is to the folks with their feet on the ground and hands deep into the business. Change. Ugh. That first one is such a tough one. How much has been written about the importance of being adaptive to change? We all talk about change and disruption as if it's something that is so easy to do. It's not. We are, without question, creatures of habit. We likes things the way that we like them (and, the older we get, the more difficult it becomes). So, if you can't handle change, the next item up for bid is a crushing one: Speed. The speed to identify new opportunities and the speed to act upon them. Again, this is great (and true) for all marketers, but equally relevant to anyone who represents the brand.

You thought the math and data was tough?

After reviewing this list, I could not help but wonder: What is tougher, the "mad" part or the "math" part? A couple of classes on Google Analytics and some YouTube tutorial videos and - almost - anyone can get the hang of it. This other stuff? The stuff listed above? Have you ever taken a course on dealing with uncertainty? What about a course on collaboration? Changing our DNA... getting rid of our dogma. Not an easy thing to do. This list is important. It serves as a great reminder that being successful (in marketing or anything) requires much more than the practical and theoretical things that we learn about an industry while on the job. It requires us to be a lot more introspective and open to learning... not just about the task at hand, but how to make ourselves that much better. Uncertainty, vulnerability, mindfulness and more.

Tough... tough stuff.

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